Watch was returned for repair of a broken stem. I was expecting about a month and ended up taking 4 months. I checked a couple times and received polite responses and apologies, but information I was... See more
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Ordered my second Tag Heuer connected e5 after having the e4 and I was so looking forward to its arrival today. The 40mm version comes with the small smallest strap and it is ridiculously small. Ra... See more
My first TAG Heuer purchase, and what a great experience! ❤️ I received such a warm welcome the moment I walked into the TAG Heuer boutique at Gardens Mall, Mid Valley, KL. I initially went i... See more
I visited the Tag Boutique in Harrods today - exceptional service on every level. Unlike the mens, the choice of watches for women is somewhat limited - come on Tag a few more for us ladies please!... See more
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Company details
Written by the company
Since 1860, TAG Heuer has been relentlessly pushing the boundaries of precision — born in the Swiss Jura Mountains, forged by an uncompromising pursuit of excellence. Every timepiece is engineered with one purpose: to enhance human potential. From the groundbreaking oscillating pinion patent of 1887 that revolutionized mechanical chronograph precision, to the most Avant-Garde innovations of today, the Maison never stops challenging what is possible. The legendary TAG Heuer Carrera — the ultimate Swiss luxury motorsport watch — is built for those who chase victory with unwavering determination. The iconic TAG Heuer Aquaracer defines the reference in Swiss sport and diving watches, engineered to conquer the unknown. The mythic TAG Heuer Monaco dares to redefine what a Swiss luxury watch can be — bold, disruptive, destined to become legend. And the TAG Heuer Formula 1 channels the raw adrenaline of the racetrack into racing watches built for those who master every second. Every TAG Heuer timepiece is more than an instrument of time. It is a testament to grit, daring ambition, and the drive to surpass our limits. And it all begins in Switzerland.
Contact info
Rue Louis-Joseph-Chevrolet 6, 2300, La Chaux-de-Fonds, Switzerland
- www.tagheuer.com
3.6
Average
944 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 85% of negative reviews
Typically replies within 2 weeks
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The best Experience buying a watch
Thank you for the best experience we've had buying a watch. Professionalism, good treatment and focussed on the customer. The store in Las Rozas (Spain) is a real wonder. Congratulations to the team
March 6, 2026
Unprompted review
Reply from TAG Heuer
Dear Miguel Sanz,
Thank you for sharing your wonderful experience with us.
We are delighted to read that your visit to our Las Rozas boutique was such a memorable moment and that our team provided you with the attentive service you describe.
We look forward to welcoming you again very soon.
Respectfully,
The TAG Heuer Team
Reply from TAG Heuer
Dear Andrea,
Thank you for taking the time to share your kind feedback. We are delighted to know that the service you received left such a positive impression.
We look forward to welcoming you again very soon.
Respectfully,
The TAG Heuer Team
What a terrible company to deal with…
What a terrible company to deal with and terrible service. My Aquaracer never kept decent time since it was one day old . Life issues got in the way, and I couldn’t return for a few months. By this time, the watch gained 6 min per 24 hrs. I have no faith in their service department. I politely and respectfully asked for a refund, and they refused. Terrible attitude from the store manager there. I will be reporting them to a TV station consumer affairs. This will get ugly. They apparently don’t care. Keep away from this company!
March 4, 2026
Unprompted review
Reply from TAG Heuer
Dear Jerold Wassel,
We thank you for taking the time to share your feedback.
We are truly sorry that your recent experience, particularly concerning our service, did not meet your expectations.
Should you wish to discuss this matter again, we invite you to reply to your most recent communication with our Customer Care team, or to contact us directly through our website: https://www.tagheuer.com/contact/.
Respectfully,
The TAG Heuer Team.
I brought two watches from the Cheshire…
I brought two watches from the Cheshire oaks store today the staff there where amazing they knew there information about all the watches understood what I was looking for even though I was not sure myself. They could not do enough for me today to make me feel welcome and at ease because of this I brought two watches will recommend this store and tag to everyone I know
March 3, 2026
Unprompted review
Reply from TAG Heuer
Dear Paul Evans,
Thank you for sharing your wonderful experience with us at our Cheshire Oaks boutique. We are delighted to know that our team was able to guide you and make your visit so enjoyable.
We hope you will enjoy wearing your TAG Heuer watches and look forward to welcoming you again soon.
Respectfully,
The TAG Heuer Team
I liked the new watch
I liked the new watch, in reference to Formula 1. Very nice!
March 3, 2026
Unprompted review
Reply from TAG Heuer
Dear Thiago Santos,
Thank you for sharing your appreciation for the TAG Heuer Formula 1. We are delighted to know that this iconic model caught your attention.
We look forward to welcoming you again very soon.
Respectfully,
The TAG Heuer Team
quality products that really are luxury
quality products that really are luxury
March 2, 2026
Unprompted review
Reply from TAG Heuer
Dear David Czarnecki,
Thank you for your kind words about the quality and luxury of our TAG Heuer creations. We are thrilled to know how much you appreciate our timepieces.
We look forward to welcoming you again very soon.
Respectfully,
The TAG Heuer Team
Crap
As far as being a smart watch the E5 is crap. Now I know this might sound extreme but let me explain. I’ve had a number of smart watches, Fitbit, and others, my last being an £80 watch bought on an EasyJet flight because my previous had broken.
So the question is, what do you want from a smartwatch.
Well I want to know how I’m sleeping, issues with my heart rate, and data when I’m in the gym. The £80 watch would pick up on, amongst other things, the fact I was on a cross trainer without activating. I would get a notification saying elliptical detected and it would record.
You don’t get this with the Tag E5, in fact you get very little on that front.
You get nothing about sleep, apparently it will come in the future. Heart rate is just a record, nothing about any issues (unlike the cheaper watches)
It doesn’t connect or update very well with the app. To be honest it seems to be about having the ability to change watch faces, which you get with most smartwatches and tbh they’re not that great.
The worst feature is the battery. Have a white watch faces or similar, the battery will run out during the day, no wonder there is no sleep feature.
The answer to most problems on the Tag forum is put the watch on charge overnight, no wonder there is no sleep monitoring. Total rip off if you ask me.
But if you want to swan around saying I’ve got a Swiss Tag (Chinese made) smartwatch, well there you go, crack on. The watch is only good for telling the time and that’s about it.
February 27, 2026
Unprompted review
Reply from TAG Heuer
Dear Stephen Hayes,
We thank you for taking the time to share your feedback.
We are sorry that your recent experience with your Connected Calibre E5 watch did not meet your expectations.
Please note that sleep tracking has recently been introduced and is now available with the latest update. Concerning your other feedback, we have forwarded your comments to our Product Team for consideration in future improvements.
Should you wish to discuss your experience further, we invite you to contact us through your TAG Heuer mobile app via Settings > Contact Customer Care, and our team will be pleased to assist you.
Respectfully,
The TAG Heuer Team
Absolutely atrocious watch brand
I bought a 29 mm Carrera for my wife from the Tag website 7/2023. It stopped keeping time a little over 2 years after purchase. I registered it on their website, and they offered a 3-year extension on the standard warranty. I took it into my local dealer, and they sent it off to Tag. The maker refused to honor the extended warranty and wanted almost $600 to completely replace movement parts and said it was going to take at least 12 weeks to complete. All for a watch that is only 2 years old. I have multiple other Swiss watches from other brands. There won't be any more from this brand.
February 27, 2026
Unprompted review
Reply from TAG Heuer
Dear James Harkess,
We thank you for taking the time to share your feedback.
We are sorry to read about your experience regarding the service of your watch. As we have not had the opportunity to review your situation directly, we would welcome the chance to look into this matter in more detail.
Should you wish to discuss this further, we invite you to contact our Client Care team via our website: https://www.tagheuer.com/contact/.
Respectfully,
The TAG Heuer Team
Lady’s aqua racer appalling service UPDATE
Lady’s aqua racer Watch arrived in there tag office 2nd November 2025 I got a quote for £560 for a service and was told turn around would be 4-6 weeks
That time past and I had no reply from emails portal messages or letters and many sent across all platforms
I phoned several times to get updates but all calls were conflicting with each other and never got reply calls back
I then went on social media and told my story and only after that I got a reply
But again they changed the goal post to when I will get our watch back
TAG customer service is appalling and not even once was I offered any sort of apology or compensation
I have copy’s of all my messages emails portal messages and social media
I feel I want to put this whole experience on all social media platforms to warn others
Our watch should be back Saturday the 7th march 2026 (4 plus months later)if it is not back on the said date and in perfect reconditioned repair we will be taking this further
We would expect a Swiss watch maker to be so much better than this whole experience
Simon Lisa hughes
update to watch
customer service finally called us to say watch will be back Saturday 7th march 2026 and to make up for the long wait and customer service they offered 50% back from my bill to which we agreed as we paid £560 instead of the original quote of £260
but when we checked the bank tag had only paid £150 £130 short of what they said
i called them to find out why and was told that was 50% of the new watch strap which we didn't ask for
i told them i was not happy as that is not what was said or agreed but told sorry end off
the watch turned up as said but the said watch strap is completely different from the original and could easily come undone and you would loose the watch
FOR A BIG SWISS WATCH MAKERS THERE CUSTOMER SERVICE IS APPALLING AND WE WILL BE SHARING OUR WHOLE EXPERIANCE ALL OVER SOCAL MEDIA
February 26, 2026
Unprompted review
Reply from TAG Heuer
Dear Mr and Mrs Hughes,
Thank you for taking the time to share your feedback.
We are sorry to read that your experience did not meet your expectations. We understand that the repair of your Aquaracer required a replacement bracelet which was temporarily unavailable in our ateliers, which unfortunately led to additional delays.
Should you wish to discuss this matter further, our Client Care team remains at your disposal via your existing communication channel or through our website: https://www.tagheuer.com/contact/.
Respectfully,
The TAG Heuer Team
Easy to navigate
Easy to navigate! Fast and free shipping! Great time pieces! I love it.
February 25, 2026
Unprompted review
Reply from TAG Heuer
Dear Sir/Madam,
We thank you for taking the time to share your positive feedback.
We are delighted to know that you enjoyed your experience on our website and appreciated the ease of navigation as well as the shipping process.
We hope your TAG Heuer timepiece will mark many precious moments.
Respectfully,
The TAG Heuer Team
Professionnal and passionnate
Professionnal and passionnate
Perfect service high quality of communication
February 25, 2026
Unprompted review
Reply from TAG Heuer
Dear Jean-Marc Fillon,
We thank you for taking the time to share your positive feedback.
We are truly pleased to know that your experience met your expectations and that our team made such a positive impression.
We hope your TAG Heuer timepiece will be the witness of many unforgettable moments.
Respectfully,
The TAG Heuer Team
TAG gives you the faith to be a regular customer
TAG HEUER, gives you the faith to be a regular customer
February 22, 2026
Unprompted review
Reply from TAG Heuer
Dear Mr Locatelli,
We thank you for taking the time to share your feedback.
We are delighted to know that your experience with our Maison inspires such trust.
We hope your TAG Heuer timepiece will accompany you during many memorable moments.
Respectfully,
The TAG Heuer Team
Reply from TAG Heuer
Cher Martin Goldbronn,
Nous vous remercions d’avoir pris le temps de partager votre retour.
Nous sommes ravis d’apprendre que vous avez apprécié votre expérience sur notre site ainsi que votre montre.
Nous espérons qu’elle vous accompagnera lors de nombreux moments marquants.
Respectueusement,
L’équipe TAG Heuer
Such a terrible experience
Such a terrible experience and customer service follow up. I bought a $3,000 watch and when it stopped working by just sitting in a drawer for several months they offered me a $200 credit and told me they couldn't fix it.
February 18, 2026
Unprompted review
Reply from TAG Heuer
Dear Aaron Lee,
We thank you for taking the time to share your feedback. We are truly sorry that your experience did not meet your expectations.
Should you wish to discuss this matter further, our Client Care team remains at your disposal. We invite you to reply to your most recent communication or to contact us directly via our website: https://www.tagheuer.com/contact/.
Respectfully,
The TAG Heuer Team
Tag Heuer connected watch stops working…
Tag Heuer connected watch stops working and won’t connect via Bluetooth to new phones. I didn’t notice till i was traveling and time zone didn’t change. Spent 2 hours with customer service and watch is still broke. It thinks its connected to my old phone and won’t connect to new phone.
February 12, 2026
Unprompted review
Reply from TAG Heuer
Dear Nicholas Warner,
We thank you for taking the time to share your feedback. We are truly sorry to read about the difficulties you are experiencing with your Connected watch.
Our Client Care team remains at your disposal to assist you further and guide you through this situation in more detail. We invite you to reply to your most recent communication or to contact us directly via our website: https://www.tagheuer.com/contact/
.
Respectfully,
The TAG Heuer Team
Rip off in Chelmsford
I dropped a men’s quarter watch into the local Tag shop on Chelmsford, Essex about three weeks ago as I needed a replacement battery in my men’s Aquaracer which is about 6 years old. I was quoted £115 but my expectations were immediately managed stating the service centre may decide it needs additional work which will be £300.
As expected I have just received an email that my watch basically needs a full overhaul costing £300.
The original ridiculous lead time for a battery change was 6 weeks. It has been gone for 3 weeks and it would now be another 9 if I give them the go ahead for the extra work.
Oh, and if I don’t want give the go ahead they will retain my £40 deposit for their postage and insurance.
I have older Tag watches that have been away for a battery change without issue but this appears to be a change in business model.
Marketing Tag Heuer as premium product and then providing this service is a joke. I have three Tag watches and I will never buy another.
February 19, 2026
Unprompted review
Reply from TAG Heuer
Dear Paul,
We thank you for taking the time to share your feedback. We are truly sorry that your recent experience, particularly regarding the service process and timelines, did not meet your expectations.
Should you wish to discuss this matter further, we invite you to reply to your most recent communication with our Customer Care team, or to contact us directly through our website: https://www.tagheuer.com/contact/.
Respectfully,
The TAG Heuer Team
Just bought my first Tag watch…
Just bought my first Tag watch realising a lifelong dream of owning one, I was served by Shaleena in the Oxford street store in London, she is an absolute credit to Tag and was very knowledgeable and professional in her manner towards me, I would have no hesitation recommending Tag London to anybody who is serious about buying a decent watch.
February 15, 2026
Unprompted review
Reply from TAG Heuer
Dear Richard Smith,
Thank you for sharing your wonderful experience with us.
We are truly honored that your first TAG Heuer marks the realization of a lifelong dream, and that your visit to our Oxford Street boutique made this moment all the more special.
We are pleased to know that Shaleena provided you with such knowledgeable and professional guidance throughout your experience.
We hope your TAG Heuer timepiece will bring you great satisfaction and come to mark many memorable moments.
Respectfully,
The TAG Heuer Team
Amazing Experience
Absolut professional and expertise attention from Sabah at Las Rozas shop in Madrid
She was so helpful to find the watch I was looking for
February 14, 2026
Unprompted review
Reply from TAG Heuer
Dear Manuel Fernández Balaguer,
Thank you for sharing your wonderful experience with us.
We are delighted to know that Sabah at our Las Rozas boutique in Madrid provided you with such professional and attentive service, and that she was able to guide you towards the perfect timepiece.
We trust your TAG Heuer will accompany you through many memorable moments.
Respectfully,
The TAG Heuer Team
Excellent
Excellent service provided and first class watches. The staff had time to spend advising and also listen to requirements which is equally important. Recommended
February 13, 2026
Unprompted review
Reply from TAG Heuer
Dear Tony,
Thank you for sharing your wonderful experience with us. We are delighted to learn that our team provided you with excellent service and that you appreciated the time dedicated to advising and understanding your requirements.
We hope you will experience many wonderful moments with your TAG Heuer on your wrist.
Respectfully,
The TAG Heuer Team
Too slow
Dropped my Tag Heuer off at Karrinyup store for a new battery. The $380 sounds expensive but what’s got me really going is the three months to do it. Never again!
January 12, 2026
Unprompted review
Reply from TAG Heuer
Dear Cristy Bowler,
Thank you for taking the time to share your feedback. We are sorry to read that your experience did not meet your expectations.
In some cases, even a battery replacement may require a complete service within our ateliers, in order to ensure your watch continues to meet our quality and water-resistance standards.
Should you wish to discuss your situation further, we invite you to reply to your most recent communication with our Customer Care team, or to contact us directly through our website: https://www.tagheuer.com/contact/,
Respectfully,
The TAG Heuer Team
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