Love PCM and Dr.Grant! The Scared So What model has been so beneficial at work and personally to manage my own changes. As a certified instructor, bringing the PCM model to any group or individual ha... See more
Company replied
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Love PCM and Dr.Grant! The Scared So What model has been so beneficial at work and personally to manage my own changes. As a certified instructor, bringing the PCM model to any group or individual ha... See more
Company replied
Looking at change from a human angle was definitely beneficial, as too often we focus on skills and forget about people
Company replied
Dr. Grant’s session on SCARED SO WHAT was brilliant. It was practical, easy to follow, and really got us thinking about how we handle fear and uncertainty in change. The framework is simple but powerf... See more
Company replied
"A game changer! If you are SCARED, SO WHAT! This personal change model is inspirational. Change models in business rarely include the most central part of the process: the people. The idea that you c... See more
Company replied
The PCM Company t/a SCARED SO WHAT Ltd offers a unique approach on personal (PCM) and organisational (OCM) change management. Our uniqueness is that while most organisational change management focuses on the organisation, we focus on the individual AND the organisation. Global change experts and research shows that organisational change has a high propensity towards failure. And when you ask why, the answer points towards lack of focus being given to the individuals expected to carry out the change. That's where we succeed by bridging the gap between the organisation and the people who are intrinsically involved in the change. We also excel in the foundations of Transformational Leadership. Dr Grant's doctoral journey allowed him to explore this fascinating area and he also created the TRI2LEAD leadership model that champions leaders in the areas of Entrepreneurship, Transformational Leadership, and Narrative Hermenuetics. Pulling all of this together, SSW LTD features a pioneering Transformational Leadership workshop to establish the base fundamentals for any organisation. Coaching is a critical feature of both managing change and transforming leaders. As such, we've empowered the change models to facilitate coaches to transform in the areas of change and leadership. Dr. Grant's exeriences in global hospitality leadership also make him a coveted executive coach and he offers this service. Our pioneering technology for Personal Change Management features the free standard app for individuals & educational institutions to download and use. The SSW PRO App program comes in mobile, desktop, and includes the first ever LIVE INSTANT change insights for leadership to be able to see their change culture as it is happening. SSW PRO is licensable for business and organisations. The PCM Company t/a SCARED SO WHAT LTD is a Companies House registered corporation within the United Kingdom. Company number: 13896919 Vat: GB488859307
Rm 73 Mansion House, Wrest Park, Silsoe, MK454HR, Bedfordshire, United Kingdom
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Grant is a pleasure to work with and I'm proud that SSW are a client of my own accountancy practice.
The SSW app and related products, with certified training via the online Learning Academy, are extremely impressive and based upon Grant's extensive expertise in this specialism
Definite strong recommendation

Reply from The PCM Company
Having recently completed the Scared So What Instructor course, I am delighted to share my positive experience. The program was exceptionally well-structured and insightful. Here are a few highlights:
Comprehensive Training: The course provided an in-depth understanding of the Scared So What approach, offering practical tools and techniques to effectively help clients manage their fears and anxieties.
Expert Instructor: The instructor was highly knowledgeable and passionate, making the learning process engaging and impactful.
Overall, the Scared So What Instructor course exceeded my expectations and significantly enhanced my coaching skills. I highly recommend it to anyone looking to deepen their understanding and effectiveness in coaching clients through their fears.

Reply from The PCM Company
The SSW model is a straightforward and highly effective model that closes the gap between organisational change and personal change. I love it's transparency and it's simplicity but this doesn't detract from it's effectiveness. To break personal change down in this way and shine a light on the personal elements of change is genius. Dr Grant is also a fantastic facilitator and a lovely guy. I highly recommend this model, you won't be disappointed.

Reply from The PCM Company
SSW is a fantastic framework for supporting personal change. It is both innovative and simple at the same time, making it accessible and effective to use either on your own or with the help of a coach. Grant is highly communicative before, during and after the program and genuinely wants the best for the people he is working with. We had a fantastic day as a team with Grant and are looking forward to sharing SSW with the wider sales teams within our organisation.

Reply from The PCM Company
Fantastic programme ran by Dr Grant, kept me engaged throughout with a great mix of online modules and the classroom workshop that hits the different learning styles. Really eye opening with the comparison of organizational change models and Dr Grants model that focuses completely on the individual and assists them to work through change whether business or personal, this will really help me in coaching sessions moving forward.

Reply from The PCM Company
Such a refreshing course and incredibly timely for me!
I completed the course with Grant, who was absolutely fantastic, his passion for personal change management is infectious. Shortly after completing the course, I was impacted by RIF, which gave me a unique opportunity to apply what I had learnt in a real-life setting.
It helped me to understand how I felt about the change and identify key opportunities and actions that I could take to get the best out of the change. Thanks in large part to what I had learnt I was able to identify some great opportunities, receive multiple job offers and secure a role within 2 weeks of being made redundant.

Reply from The PCM Company
An eye opening training programme! Grant kept the team engaged throughout the 3 days encouraging some really inciteful conversations. It was inspiring to learn how powerful reflection can be and the focus of a positive mindset to allow yourself as an individual to be in the driving seat of your own personal change. I really will be saying Scared, So what?! from now on and I'm looking forward to continuing to use the tools and skills that I learnt in both my career and personal life.

Reply from The PCM Company
A really effective model and the Certified Instructor training was a high quality mix of online learning and group / one to one sessions. Would highly recommend.

Reply from The PCM Company
I have thoroughly enjoyed being part of the SSW Certified Instructor programme. Grant has been a great facilitator and coach through the whole programme. I am very much looking forward to utilising my learning and the Scared So What model to support colleagues, friends and family when they find themselves going through personal change.

Reply from The PCM Company
A pleasure to work with Grant. The professionalism and practical application of "Scared so What" is crucially needed, especially in todays evolving World.

Reply from The PCM Company
AMAZING! ⭐️⭐️⭐️⭐️⭐️
You know you need this exact solution for your business. There is no better time to take action than right now! So take the action today and make a choice to change the game and grow in incredible ways.
This is the best investment you could make to go to the next level! 💯

Reply from The PCM Company
"A game changer! If you are SCARED, SO WHAT! This personal change model is inspirational. Change models in business rarely include the most central part of the process: the people. The idea that you can be part of that journey and put yourself at the centre of the conversation is enlightening. Through this model, each individual can use critical reflection to coach themselves through the change process and take back control. Leaders can also utilise this model to coach their teams through the process. Read the book, sign up to the course, you and your team wont regret it!

Reply from The PCM Company
The program is really insightful and I'm looking forward to putting it to use for myself and to support my team.

Reply from The PCM Company
A great programme and model! Thoroughly recommend.

Reply from The PCM Company
I recently asked Grant to support me and my team to prepare for a big change that’s coming our way. The Scared So What model is quite revolutionary and for us it’s the exact tool we need right now. Grant is a very engaging trainer and for the accredited learning sessions that we’ve had, I have been glued to what he’s had to say. His personal experience of huge life, changing events means that he really knows what he’s talking about. That along with his academic research and practical application of the model really makes me feel reassured that the learning we are doing will be incredibly valuable for us as we steer our team through the change and our newfound knowledge will set us up to cope with future changes and help others deal with them along the way. If you manage change and manage people you MUST do this course.

Reply from The PCM Company
I thoroughly enjoyed Dr. Grant Ulbrich’s Scared So What Certified Instructor Program. The skills I acquired are incredibly transferable, proving invaluable both in the business setting and in everyday life. The program's practical approach ensures immediate application , making it a worthwhile investment in personal and professional development.

Reply from The PCM Company
My experience with Dr Grant and Scared So What has been a journey of learning and discovery. As a senior leader for many years it’s a breath of fresh air to know now, there’s a simple method to solving the significant change management problem, transforming people. The content and the app have made it easy to learn the approach and I’m excited to teach others how to successfully manage organisational change, empowering the individual to make an informed choice and drive change, for them. Scared So What is now a key pillar within my value proposition designed to help people and organisations scale conversation creation with their customers, prospects and partners.

Reply from The PCM Company
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