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D-Panthenol In cosmetics, panthenol is a humectant, emollient and a moisturiser. It binds to the hair shaft readily and is frequently used in shampoos and hair conditioners (in concentrations of 0.1-1%). It coats the hair and seals its surface, lubricating the hair shaft and making strands appear shiny. It is also recommended by many tattoo artists for inclusion in moisturising cream for new tattoos.