The Vanilla Valley Reviews 

13,253
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 1,103 reviews, reviewers overwhelmingly had a great experience with this company. Bakers often mention that orders arrive very quickly and are securely packaged to protect all items during transit. Shoppers regularly praise the extensive selection of baking supplies and value the helpful support received from staff. However, some reviewers were not happy with occasional delivery delays, particularly when paying extra fees for expedited shipping services. Buyers noted that packages sometimes arrived late for important baking events, causing significant frustration when deadlines were missed. A few individuals also mentioned receiving damaged or incorrect items that required extra effort to resolve.

What people talk about most

Product

Reviewers highlight positive aspects of product quality, noting that items consistently match their online... See more

Delivery service

Consumers find delivery service to be positive, highlighting consistently fast shipping times and prompt... See more

Order

Reviewers mention positive feedback about order processes, highlighting that websites are easy to navigate... See more

Quality

Clients share positive opinions on quality, frequently highlighting top-tier products and excellent prices.... See more

Service

People report high satisfaction with the service, highlighting helpful staff and prompt delivery. Reviewers... See more

Reviews shaping this summary

Rated 5 out of 5 stars

THE best prices for quality cupcake boxes. My wife recently tasked me with finding cupcake boxes in bulk that she could use for her small catering business. Through a lot of searching I found The Van... See more

Company replied

Rated 5 out of 5 stars

Great company. I had an issue with a crushed cake drum that was dealt with promptly and efficiently. Always use VV although I feel a £50 spend for free delivery is high compared to another company. Al... See more

Company replied

Rated 5 out of 5 stars

Everything was easy to find on the website and they let me know straight away when something was out of stock and the refund was immediate. All the items were as they looked in the picture and as desc... See more

Company replied

Rated 5 out of 5 stars

I love this little business. I have ordered online and also visited their store. They are fabulous. Postal deliveries are always quick and packaged well. Their customer service is second to none and... See more

Company replied


Company details

  1. Cake Decorating Equipment Shop
  2. Bakery Equipment
  3. Baking Supply Store
  4. Craft Store
  5. Hobby Store
  6. Kitchen Supply Store

Written by the company

The Vanilla Valley prides itself in providing a complete range of cake decorating supplies and baking equipment for bakers of all abilities from hobby bakers to professionals. Since our establishment in 2008 as a manufacturer of acrylic cupcake stands, we have grown our ever-increasing catalogue to encompass all things cake and baking, and pride ourselves on being one of the UK's leading cake decorating retailers. Whether you need essentials such as cake drums, cake boxes, baking tins, sugar paste and food colouring, or tools for the latest cake trends, you should find it all at The Vanilla Valley at a competitive price. We stock from all of the leading brands including Renshaw, PME, Saracino, and more. Shop online or in our Cardiff store today!

Written by the company

Free UK Shipping on Orders over £50
For the lowest delivery charges shop at The Vanilla Valley. Our Standard delivery service is £3.99 or free over £50. Receive your order within 5 working days. Resctrictions apply.
Trade Accounts
If you're a regular baker or have a cake-making business then you might benefit from one of our Trade accounts. We offer discounted prices on all products, exclusive offers, and no setup fee! Minimum spends to maintain the accounts are low and there are no rewards to expire. Head to the website to apply - thevanillavalley.co.uk/warehouse-account.html
Local Click and Collect
If you live in Cardiff or the surrounding area we offer a Click and Collect service! Place an order on the website as normal and choose "Click and Collect" instead of one of our delivery options. Your order will be ready the next business day at our retail unit in Nantgarw, Cardiff.

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

13K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 98% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.7

All reviews

(13,253)

1,113 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Supplies

Good quality, swift delivery

June 24, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Thank you for your kind review! We're delighted to hear you were happy with the quality of your order and our swift delivery.

Rated 5 out of 5 stars

Great All Round

Great product range. Quick order fulfillment and delivery. Excellent customer service.

May 28, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Thank you for your fantastic feedback! We're delighted to hear you enjoyed our product range, fast order fulfillment and delivery, and excellent customer service

Rated 5 out of 5 stars

Ordering was easy and everything was…

Ordering was easy and everything was delivered quickly.

June 24, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
We're delighted to hear that you found the ordering process easy and that your order was delivered quickly. Thank you for your review 😊

Rated 5 out of 5 stars

Good price

Good price, well packed.

June 22, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Linda,
We're delighted to hear you were happy with our prices and that your order arrived well packed. Thank you so much for your review 😊

Rated 1 out of 5 stars
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Donna,

Thank you for your review.

Having looked into your order, I can see that we haven't received any contact from you regarding this issue. According to the tracking information, your order was delivered on 27/06/2026.

A member of our Customer Service team will be in touch shortly to provide you with the proof of delivery and assist you further if needed.

As discussed via email, your order has been delivered to the address you entered at the check out which is your old address.

Rated 5 out of 5 stars

I’m a return customer

I’m a return customer, as usual excellent service.

June 23, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
We're delighted to hear you've received the excellent service you've come to expect. Thank you for your lovely review and custom 😊

Rated 5 out of 5 stars

Can't recommend enough!

Fast delivery and super lovely product. I have never worked with fondant/sugar paste before and it was a breeze thanks to this company, even amidst the crippling heatwave! 10/10 would recommend and will be coming back if I tackle baking again!

June 15, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Gracie,
We're delighted to hear your order arrived quickly and that you loved the product. It's wonderful to know your first experience working with fondant was such a success, especially during the heatwave. Thank you for your review and custom 😊

Rated 5 out of 5 stars

Lovely sprinkles

June 23, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Helen,
We are so pleased to hear that you are happy with the sprinkles. Thank you for your review 😊

Rated 1 out of 5 stars

Wrong color

Wrong color, cheap looking won’t be ordering from here again

June 18, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Mary,

We're sorry to hear you're disappointed with your order. We can't see that you've contacted our customer service team about this issue, so we haven't had the opportunity to investigate or help resolve it.

Looking at your order, we can see that you purchased a clear stand. From your description, it may be that the protective film has not been fully removed, which can make the stand appear cloudy or the wrong colour.

A member of our customer service team will be in touch shortly to request some photos of the stand so we can investigate further and work towards a suitable resolution. We look forward to hearing from you and resolving this as quickly as possible.

Rated 1 out of 5 stars

Ordered large 30” x 18” cake board…

Ordered large 30” x 18” cake board which arrived with two crushed corners.

June 22, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
Thank you for your review. We are sorry to hear that you have received a damaged item. I can see we have had no contact from yourself regarding the damaged item. A member of our customer service team will be in touch to resolve.

Rated 5 out of 5 stars

Great value

Great value, excellent service, fast delivery and will definitely use this business again.

June 22, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Susan,
We're delighted to hear you were happy with the value, service, and fast delivery. Your kind words mean a lot to our team, and we're thrilled to know you'll be using us again. Thank you for your review 😊

Rated 5 out of 5 stars

As always Vanilla Valley despatched and…

As always Vanilla Valley despatched and delivered really quickly - great products.

June 22, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Linda,
We're delighted to hear you can always rely on us for quick dispatch and delivery. Thank you for your support and review 😊

Rated 4 out of 5 stars

Great products

Great products
Delivery pricey

June 21, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Patricia,
We're so pleased you loved our products. We understand that delivery costs are an important consideration, and we work hard to keep them as low as possible, with shipping starting from just £3.99. We're always reviewing our courier options to offer the best value we can. We really appreciate your support! Thank you for your review 😊

Rated 5 out of 5 stars

Excellent

Great delivery service. Good range of products

June 21, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
We're really pleased you were happy with our delivery service and product range. We appreciate your support. Thank you so much for your review 😊

Rated 5 out of 5 stars

Recieved what i ordered

Recieved what i ordered, but the postal package was not robust enough. Happy to order again.

June 18, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Alireza,
We're glad you received your order and appreciate your comments about the packaging, which we'll certainly take on board. Thank you for your review 😊

Rated 5 out of 5 stars

Very good

Very good company

June 20, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Hopeton,
Thank you so much for your review😊 We're really pleased you think so, and we appreciate your support!

Rated 5 out of 5 stars

No problem at all

No problem at all

June 19, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Yvonne,
We are so pleased that you are happy with the service. Thank you so much for your review 😊

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