Filled out the Unbiased request specifying what guidance I needed. I already have a tied financial advisor and have had for around 40 years, but I wanted an independent financial planner specifically... See more
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Review summary
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What people talk about most
Reviews shaping this summary
After contacting Unbiased for an IFA although they couldn't match an IFA with me straight away they didn't forget and kept me informed and encouraged me to try again with a bit more details. I eventua... See more
Company replied
Whole thing was quite quick and painless, Harjit contacted me by email, I phoned, we arranged a zoom meeting, got on well and hey presto I have a financial advisor. Unbiased sorted my main worry, whic... See more
Contacted me very quickly. Listened carefully to what l said and clarified the issues. Analysed the problem, suggested what l needed to think about and summarized options in a way l could understand.... See more
Company replied
Company details
About Unbiased
Written by the company
- Unbiased connects you to the UK’s biggest selection of financial advisers, mortgage brokers, and accountants
- We have a network of 27,000 professional expert advisers
- Over 10 million customers have found advice with Unbiased
- Our unique matching tool finds you the best match based on your needs
- If you prefer to select an adviser yourself, you can browse through a directory of professionals in your region
- The adviser will get in touch with you and you can decide what to do next
- Our service is completely free - you only pay once you have appointed a professional adviser
- To submit your enquiry go to www.unbiased.co.uk or call 0800 011 9671
If you have any questions or need help submitting your enquiry please call 0800 011 9671 and one of our team will be happy to help you.
Unbiased: Your Trusted Partner for Expert Advice
Written by the company
- Unbiased - AI-enabled financial advice platform
- Unbiased is an AI-enabled financial advice platform, empowering people to make confident financial decisions and delivering unrivalled growth for advice firms. With the greatest wealth transfer in history now underway, Unbiased connects people to trusted advice across pensions and retirement, inheritance planning, mortgages, accountancy, and more. The Unbiased platform applies advanced models trained on a rich dataset of user activity to intelligently match individuals with qualified advisers, providing the easiest and most reliable way to access financial expertise. Since 2010, Unbiased has generated over $100 billion in AUM opportunities for financial advisers, with 65% of prospects new to advice. Reaching more than 10 million consumers annually, it is the leading source of client demand in the industry.
Get Matched with Expert Financial Advice
Connect with trusted professionals to achieve your financial goals.
At Unbiased, we empower individuals to make confident financial decisions, from buying a house to planning for retirement. Our platform connects you with over 27,000 fully regulated financial advisers, mortgage brokers, and accountants.
By sharing some details about your financial situation, we match you with the best expert for your needs. This service is free; you only pay for advice once you choose and appoint a professional to work with.
Contact info
32-38 Saffron Hill, EC1N 8FH, London , United Kingdom
- 0800 023 6868
- contact@unbiased.co.uk
- www.unbiased.co.uk
4.5
Excellent
12K reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 100% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Reply from Unbiased
Hi Robin,
Thank you so much for your 4 ⭐ review!
We’re pleased to hear your experience met your expectations. We appreciate you taking the time to share your feedback.
Kind regards,
The Unbiased Team
Lost in which IFA to meet…
Simple to match to an IFA who has listened to my requirements / aspirations. Early days but recommend the unbiased service.
July 3, 2026
Unprompted review
Reply from Unbiased
Thank you so much for your 4 ⭐ review!
We’re pleased to hear you found it easy to connect with an adviser who understood your needs and goals.
We hope your ongoing experience continues to be a positive one!
Kind regards,
The Unbiased Team
Plain simple language if sometimes a…
Plain simple language if sometimes a little fast when verbalizing the information.
July 7, 2026
Unprompted review
Reply from Unbiased
Hi Barry,
Thank you so much for your 4 ⭐ review!
We’re pleased to hear you found the information clear and easy to understand.
We appreciate you taking the time to leave your feedback.
Kind regards,
The Unbiased Team
Scott was very thorough explaining the…
Scott was very thorough explaining the process. So far so good. I'll look forward to getting my finances in order.
July 8, 2026
Unprompted review
Reply from Unbiased
Hi Mick,
Thank you so much for your 5 ⭐ review!
We're pleased to hear your adviser provided a clear and thorough explanation of the process. It’s great to know you’re feeling positive about the next steps, and we hope you continue to have a great experience.
Thanks for sharing your feedback!
Kind regards,
The Unbiased Team
Professional advice provided
Professional advice provided. Henry understood the brief and came to the call prepared with options.
July 8, 2026
Unprompted review
Reply from Unbiased
Hi David,
Thank you so much for your 5 ⭐ review!
We're delighted to hear that your adviser provided professional and well-prepared advice. It’s great to know he understood your needs and was able to offer suitable options.
Thanks for taking the time to share your feedback!
Kind regards,
The Unbiased Team
Fast and appropriate signposting
July 2, 2026
Unprompted review
Reply from Unbiased
Hi Jane,
Thank you so much for your 5 ⭐ review!
We're pleased to hear you found the service quick and helpful. We always aim to connect people with the right support, so it’s great to know you had a positive experience.
Thanks for sharing your feedback!
Kind regards,
The Unbiased Team
Easy to use and the system works very…
Easy to use and the system works very well.
July 9, 2026
Unprompted review
Reply from Unbiased
Hi Chris,
Thank you so much for your 5 ⭐ review!
We're delighted to hear you found the service easy to use and that everything worked smoothly. We really appreciate your feedback and are pleased you’ve had a positive experience.
Kind regards,
The Unbiased Team
I was able to get a market quote for a…
I was able to get a market quote for a pension fund I have.
July 2, 2026
Unprompted review
Reply from Unbiased
Hi David,
Thank you so much for your 4 ⭐ review!
We’re pleased to hear you were able to get the information you needed regarding your pension fund.
We appreciate you sharing your feedback and hope you continue to have a positive experience.
Kind regards,
The Unbiased Team
A great initial discussion
Unbiased recommended Matthew Dudley from Pocock Sanders. He was a great fit for me, and we had a great initial discussion about my medium and long term objectives and how these could be achieved.
July 6, 2026
Unprompted review
Reply from Unbiased
Hi Simon,
Thank you so much for your 5 ⭐ review!
We're so pleased to hear your adviser was a great match for your needs. Finding the right adviser is important, and we’re delighted we could help connect you.
Thanks for sharing your experience.
Kind regards,
The Unbiased Team
Fairway mortgage broker is excellent!
Fairway mortgage broker is excellent!
July 7, 2026
Unprompted review
Reply from Unbiased
Hi Jane,
Thank you so much for your 5 ⭐ review!
We're delighted to hear you had such a positive experience with your mortgage broker.
Thanks for taking the time to share your feedback.
Kind regards,
The Unbiased Team
Matching to right sort of advisor with…
Matching to right sort of advisor with experience in my sort of situation has been excellent.
July 1, 2026
Unprompted review
Reply from Unbiased
Thank you so much for your 5 ⭐ review!
We're really pleased to hear you were matched with an adviser who understood your circumstances and had the right experience to support you. Finding the right fit is so important, and we’re glad we could help.
Kind regards,
The Unbiased Team
Quick to get an appointment
Quick to get an appointment. Very helpful advisor, explained everything throughly
July 2, 2026
Unprompted review
Reply from Unbiased
Hi Charlotte,
Thank you so much for your 5 ⭐ review!
We're delighted to hear you were able to arrange an appointment quickly and that your adviser provided clear and helpful guidance.
Kind regards,
The Unbiased Team
Able to find an adviser who was able to…
Able to find an adviser who was able to explain my next steps. Very easy to do and has worked out well.
July 2, 2026
Unprompted review
Reply from Unbiased
Hi Glen,
Thank you so much for your 5 ⭐ review!
We’re pleased to hear you found the process simple and that your adviser was able to provide clear guidance on your next steps. It’s great to know everything has worked out well.
Kind regards,
The Unbiased Team
Great Matching for Specialist Financial Advice
Wasnt sure if I would get the specialist advice I needed but was matched with an international advisor and got specialist advice as required. Great matching service.
July 2, 2026
Unprompted review
Reply from Unbiased
Hi Steven,
Thank you so much for your 5 ⭐ review!
We’re delighted to hear we were able to connect you with an adviser who had the right specialist knowledge for your needs. It’s great to know our matching service helped you find the support you were looking for.
Kind regards,
The Unbiased Team
I was recommended a Financial Advisor
I was recommended a Financial Advisor who was very good, we had a phone conversation first of all and then within a week he came to visit me at my home and the service he offered was excellent. I would recommend using Unbiased if you ever need help finding a Financial Advisor in your area.
June 26, 2026
Unprompted review
Reply from Unbiased
Hi Debra,
Thank you so much for your 5 ⭐ review!
We’re really pleased to hear you had such a positive experience with your adviser and that the support provided met your expectations. It’s great to know we could help you find the right person to support your needs.
Kind regards,
The Unbiased Team
Response time.
June 30, 2026
Unprompted review
Reply from Unbiased
Hi Margaret,
Thank you so much for your 5 ⭐ review!
We’re pleased to hear you were happy with the response time.
Thanks for taking the time to leave your feedback!
Kind regards,
The Unbiased Team
Really good advicenothing to much…
Really good advicenothing to much trouble even though i didnt follow through my choice kept his number for future.
July 2, 2026
Unprompted review
Reply from Unbiased
Hi David,
Thank you so much for your 5 ⭐ review!
We’re delighted to hear you had such a positive experience with your adviser. It’s great to know they provided helpful support and made you feel comfortable, even if you decided not to proceed at this time.
Kind regards,
The Unbiased Team
It’s good enough.
June 25, 2026
Unprompted review
Reply from Unbiased
Hi Tashfik,
Thank you so much for your 5 ⭐ review!
We’re pleased to hear you had a positive experience. We appreciate you taking the time to share your feedback.
Kind regards,
The Unbiased Team
Suzanne of Appletree Mortgages
Suzanne of Appletree Mortgages
has been excellent. She has really explained everything for us so we are really grateful.
Thank you.
July 2, 2026
Unprompted review
Reply from Unbiased
Hi Patricia,
Thank you so much for your 5 ⭐ review!
We’re delighted to hear your adviser provided such a helpful and reassuring experience. It’s great to know she took the time to explain everything clearly and support you throughout the process.
Kind regards,
The Unbiased Team
A very helpful free service for anyone who might want advice on their pension
I got a prompt appointment and was given very useful information that I feel if i didn't have this information I would be lost
June 25, 2026
Unprompted review
Reply from Unbiased
Thank you so much for your 5 ⭐ review!
We’re really pleased to hear you were able to get an appointment quickly and received the guidance you needed. It’s great to know the information provided helped give you clarity and confidence moving forward.
Kind regards,
The Unbiased Team
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