Viola Milano Reviews 

Updated April 2025 – expanded following further misconduct by the company and its director. Every claim below is evidenced.

In September 2024, I ordered a bespoke tie from Viola Milano (operated by MNSWR GROUP SRL), paying €159 plus shipping. Despite a promised delivery of 4–6 weeks, after more than eight weeks I had received no product, no update, and no response to multiple polite emails.

Only after posting a public Trustpilot review did the company respond, blaming a defective fabric. This excuse was offered only after complete silence. In December 2024, they promised two ties as a resolution. No delivery ever occurred.

In April 2025, the company’s founder, who uses the name "Tom Nathaniel" but is officially Eriksson Felix Tom, contacted me via WhatsApp using my personal mobile number, originally submitted for delivery notifications. No consent was given for unsolicited personal messaging. This contact, clearly aimed at moving the conversation off email, may represent a breach of GDPR.

When I proposed a professional settlement reflecting months of disruption, Tom accused me of "extortion" in writing and threatened to publish private communications. He claimed my review was costing the company "€2,000 a day," yet still refused any proper resolution.

Further research revealed that MNSWR GROUP SRL was recently found guilty of intellectual property theft against luxury house Loro Piana. The Court of Bari ordered them to cease selling infringing products, pay financial penalties, legal costs, and publicly post the court ruling. This confirms that my experience reflects a broader pattern of misconduct.

Despite marketing itself as a long-established luxury house, MNSWR GROUP SRL was only incorporated in October 2020 and posted a 2023 profit of just €6,141, far from the €10 million in sales claimed during communications. Their public image is built on deception.

Every part of my experience is documented and evidenced. Any attempt to mischaracterise it will be answered with full disclosure.

For anyone considering purchasing: this company does not embody the values of a true luxury brand. It operates through manipulation, misrepresentation, and contempt for customer trust.

I strongly advise avoiding Viola Milano entirely.

Beautiful tie! I got lost of complimants

Wonderfull ties and pocket squares.

wonderful and luxurios ties and super service

Quality was great and shipping time has greatly improved since the last time I ordered from VM. Also prices are fantastic for A+ quality products.

Delivery of ties was fast and the quality is outstanding.

Great ties, soft silk and really nice to see stamps.

Delivery has been very fast, in two days I have received my ties.

I will buy again for sure Viola Milano

10/10 morning. I ordered my first bespoke tie in March, choosing a 9-fold model. After weeks of silence,I contacted customer service but received no response. Only after writing a review was I contacted by the representative, who was offensive and arrogant, boasting about being a gentleman and having high-quality clients while accusing me of not respecting the work of others. The money was mine, and they do not respect either the work or the money of customers.

They informed me that they could not make 9 fold ties, despite it being an option on the site, and subsequently removed this option. To apologize, they sent me a tie, not as a courtesy gesture but as an attempt to justify their rudeness and delays. In May, I ordered 3 more bespoke ties: 1 never arrived,1 was wrong, and only 1 was correct. After requesting refund for the ties ordered in May, the representative became offensive again, stating in his communications that ties were ready. The representative continued to boast about being a gentleman while using foul language and offensive speech. For the wrong tie, he denied any error, despite the clearly wrong fabric. In total, these were 4 bespoke ties intended for various wedding gifts. Following these failures, I requested refund.

The refund for the first tie and for the May order arrived, but the representative asked me not to make any more purchases on their site, making me feel like the source of the problem. After the refund request, I tried to mediate, showing patience and genuinely worrying that my first review — which I deleted at the representative's request after receiving the first tie as an apology — might have created problems for the company. However, the representative, always on WhatsApp, contacted me aggressively, literally asking me to disappear from his world. During this conversation, he insinuated that due to my communications and reviews, some would lose their jobs, as if he were trying to prevent me from asserting my rights, while in reality, there was no gentleman on the other side. Moreover, he accused me of wanting to obtain free ties from them in this way. In June, I placed a 3rd order for 3 bespoke ties, thinking to give them a chance. However, only 1 arrived. I have repeatedly written to customer care, receiving almost always only automated responses, and it seems they ignore the issues and are not clear in managing the bespoke service. The site indicated that it would take only 8 weeks, but after 4 months, the ties still have not arrived. I am forced to request a further refund for the 2 ties that have not yet arrived. I am very, very sorry to have to write negative things after trying to find a way to restart, but I continue to be treated with indifference and receive a lack of clarity and continuous delays. I do not trust those who act as frontmen for this company, while respecting the hard work of those behind the scenes. had been offered a discount for every future purchase, but it now seems that this discount is no longer available. I have spent hundreds of euros and, after trying, I can no longer trust this company. While respecting the work of those who make the ties, the people representing this company are rude, arrogant, and offensive. I do not wish to defame anyone, but it is essential for customers to be aware of the unacceptable behavior of some representatives.

I had read that after some negative reviews, others were mistreated and threatened if they did not delete their reviews. I am beginning to believe it. I publicly ask the representatives here to avoid contacting me aggressively on WhatsApp as done previously; this matter should be resolved simply by issuing the refund. I keep all communications. After 4 months from the 3rd order, all is silent, and the representative and customer care ignore the requests for updates, continuing to say that the ties would be shipped the following week. I must proceed with this review, as it seems the only way to get attention from these people, while simultaneously requesting a refund for the 2 ties that, after 4 months, have still not arrived.
10/10-Today, they only took action after the negative review. They tell me that, five months after the second order, one of those ties is almost ready, while for the others they received the fabrics in poor condition and are offering to change the fabric.
11/10-Despite having spoken with customer care that promised refund and apologized for all the situation,I found a message on PayPal stating that they would request payment for 5 ties previously offered(actually 4)through their legal office.Having blocked their representative on WhatsApp:he still attempted to contact me via email!Nightmare
14/10 - Sent all the doc to customer care for refreshing memory to the company.

I ordered five separate and individual ties. While three have been delivered, I would still be waiting for two more ties for over three months now. I set a deadline for delivery. While the customer support did not reply at all, I withdrew from the purchase and asked for a refund of the purchase pirce (€ 445.00) in total instead. A customer support then promised to deliver two weeks ago (which did not happen) and I am still waiting for the refund.

Considering the high price category of the products, support has been pretty disappointing. I will continue this review if and when the refund did arrive.

UPDATE 2024/10/11: After having filed this review, I received the various messages and threats by some „Tom“ from Viola Milano who argued that it‘s my fault and that the purchase price would be non-refundable. The communication is in line of what other customers are reporting on this site.

To be clear: You order at Viola Milano, you do not receive your order for more than three months, you do not get back the purchase price, but you do receive an aggressive chat including threats. I adjusted the review from two to one stars.

UPDATE 2024/10/30: Still no refund from Viola Milano, meaning that a purchase price of € 445.00 will probably not be reimbursed. This is really close to fraudulent behaviour.

Super nice products, high quality.
After a bumpy start, top customer service.

All in all, highly recommended.

Quick and fast delivery as always! The sunglasses are absolutely amazing. 10 of 10.

Best e-commerce seller I have ever experienced. Top quality and excellent service. Highly recommended!!!

Ordered a pocket square on April 22, took a while to be delivered, when it was, I wasn’t happy with the product so returned it, had a bit of back and forth with someone from the team, he wasn’t helpful. I was later contacted Tom, who wanted to rectify the situation as he wasn’t happy with how it had been dealt with, he apologised and sent me a free pocket square AND tie of my choosing, both are lovely and superb quality. Arrived promptly as well considering I’m based in London.

Bought two ties. One of them is completely different in terms of colour than whats shown on the website.

I purchased a tailored tie from Viola Milano for the first time. quality, professionalism and punctuality accompanied me throughout the entire journey. they were able to satisfy all my requests. I will definitely purchase new products from them.

I ordered several ties. The quality is great! But unfortunately the ties didn't match my expectations. I returned them. So far so good.

My mood changed however a bit since I was waiting almost a month for my refund.

Update: After serveral mails Sara of ViolaMilano fixed my problem and I've received my refund! Because I liked the quality I've ordered another pair of ties and I'm happy with them after all!

Great service and product. Superior in every way.

High quality product! And customer support is very friendly; after wrongly thinking one of the ties I bought was supposed to be on sale they explained that the actual tie that was on sale was of a different fabrication type but identical look. Nonetheless, they gave me the sale not only for the tie I bought but for the rest of my order as well. The owner even reached out to me.

5/5 product and customer service, will buy luxury accessoires here again!

I ordered two ties cost euros 290 using order number 51660. I returned the ties immediately after receiving using the United States postal service USPS and the ties were delivered to the Italian customs in Italy.
I asked Viola Milano many times to collect the ties from the Italian customs and process my refund but Viola Milano did not retrieve the ties . They refused to collect the ties from the Italian customs because they do not want to refund my money and also they do not want to pay the customs (60 euros) on the returned ties .
I contacted Viola Milano many times for more than one week but they did not respond to me .
Now the ties are in Italian customs . Viola Milano do not want to take the ties from the Italian customs . They took my euros 290 .
Extremely bad service . Be careful Do Not buy anything from those people.

Update : They finally contacted me after I wrote the negative review and offered to refund me if I remove the review. A guy called Davide was in communication with me. I removed it but then they again played games and the guy Davide refused to refund me and asked me to contact the Italian customs ( from USA where I have no means to contact Italian customs ) and then told me that I MUST ask the Italian customs to send the ties to them.
Extremely bad customer service . I lost euros 290 and I will sue them in US small claim court.
I repeat DO NOT order anything from them.
Dr. Ibrahim Habib
USA

A second update is to prove their reply is just a bunch of lies. Here is the tracking number of the USPS . It proves the ties are in Italian customs :

USPS CH206990207US

Anyone can track this number in the United States postal service (USPS) website and it will show that the two ties are in Italian customs since February 22nd 2024!! A further proof that they are liars and their reply is a just a lie.
Look at other complaints from other customers , they also have similar complaints to me.
If you return the merchandise they will always deny receiving it . Those people will never return your money.
DO NOT ORDER ANYTHING FROM THEM.