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Review summary

Created with AI, based on recent reviews

Most reviewers were somewhat happy with their experience overall. Many customers express significant dissatisfaction with the pricing, finding it too high compared to other gyms and noting inconsistent pricing for different members. The customer service is also a major point of concern, with many people reporting difficulties in contacting support, unhelpful staff, and long delays in resolving issues. Additionally, the service itself receives negative feedback, with some members experiencing issues like limited pool access at convenient times, cold facilities, and changes to classes or towel policies. However, some people were satisfied with the staff, highlighting specific individuals who are described as friendly, professional, and attentive. These positive interactions often involve personal trainers or reception staff who go above and beyond to assist members.

What people talk about most

Staff

Customers consistently note ambiguous experiences with staff. While many praise the friendliness and... See more

Customer service

Clients share negative opinions on customer service, consistently reporting it as extremely poor and... See more

Subscription

Reviewers express widespread dissatisfaction with their subscriptions. Many customers report significant,... See more

Price

Consumers express significant dissatisfaction with pricing, citing excessive fees and a lack of transparency.... See more

Service

Reviewers highlight negative aspects of service, with many expressing dissatisfaction with customer service,... See more

Reviews shaping this summary

Rated 3 out of 5 stars

It’s not very clean for paying £90 a month some members seem to pay less or more it’s just a random price game at this gym & the hygiene levels are disturbing men are just not showering before the poo... See more

Company replied

Rated 3 out of 5 stars

Wrisband, card, padlock. Really? It's 2025 and I don't feel like guessing when going to another location.Went to Bank gym today but couldn't use it because I didn't bring a padlock. Not buying one , n... See more

Company replied

Rated 3 out of 5 stars

Giving it a 3 for the Classes and gym as they are great. If you’ve got kids and want to get into lessons, brilliant. Kids swimming lessons are every day of the week, 4-8pm and Sat/Sunday mornings:... See more

Company replied


Company details

  1. Fitness and Nutrition Service
  2. Fitness Center
  3. Fitness class
  4. Gym
  5. Personal Trainer
  6. Physical Fitness Program

Written by the company

We set out to create a health club that’s different from all the rest. We love helping our members to be active. But we’re not uptight or overly serious about it. That’s the way we do things around here. We don’t believe in hidden extras or locked doors either – you can use everything you want to in our clubs.


Contact info

3.0

Average

TrustScore 3 out of 5

6K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 61% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

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Rated 1 out of 5 stars

Utterly dreadful.

Utterly dreadful.

2 hours on hold.

Couldn't reach anyone.

January 24, 2026
Unprompted review
Virgin Active UK logo

Reply from Virgin Active UK

Thank you for your feedback, we’re sorry to hear about your experience. If you need any additional help, please don’t hesitate to let us know.

Rated 1 out of 5 stars

ARROGANT MANAGER IN THE UNIVERSE

I unfortunately was transferred to a really nasty Manager JG, this review was blocked for a year… and I wanted my voice to be heard:
JG IS THE MOST AWFUL AND UNPROFESSIONAL SENIOR MANAGER AT THE HEAD OFFICE. VERY ARROGANT, HOSTILE AND AGGRESSIVE (MR J GLA&&). I HAVE BEEN BLOCKED BY THIS MANAGER AND DENIED MY RIGHTS TO A FULL INVESTIGATION. NO COMPLAINTS PROCEDURE DETAILS WAS NOT GIVEN!

PLEASE CAN SOMEONE SHARE!

I never thought I would ever leave a review in my lifetime but my experience with the managers was so shocking I had to share. I have guest passes that I was unable to use because the system was down for 7-10days, I spoke with several managers who reassured me that once their systems are up the would reinstate them because the date has expired on 7 of them. So the system started working again and now I went and asked how long it would take, all 4 managers at Bromley gave me the run around. I then emailed the head office over a 3-4 mths I heard nothing no email or an acknowledgment. I then decided to ask a staff please can your Senior Manager call me. 2wks pass and finally I spoke with JG who’s supposed to be the senior manager. Firstly he came on the phone with an aggressive attitude and says your guest passes are expired and there’s nothing he can do about it. I then told him his managers all reassured me that I would be able to get them. His response was “ well I am the manager and you will not get the passes and that’s how is is” I then ask for his manager and he told me no and hang up the phone. 2mins later I got an email stated “CONGRATULATIONS YOUR MEMBERSHIP HAS BEEN CANCELLED AS YOU REQUESTED “. Let me make this clear, I DID NOT REQUEST ANY CANCELLATIONS OR CLOSING OF MY MEMBERSHIP AT NO POINT. Since then I called customer service more than 25times trying to speak with a manager and JG told his staff to not transfer me because the staff thought he put my call on hold but in fact I could hear the conversation, then the staff came back on the phone and told me he can’t transfer me and he hand up the phone and this repeated over and over..this manager should is not capable of dealing with complaints because of his ego, hostile approach, aggressive behaviour. He closed my membership and did not give me compliant procedures details and very cocky with his rudeness. He needs 3yrs of training so that his approach should be more effective where he can listen and not speak over you customers. SHAMEFUL, ARROGANT,UNPROFESSIONAL and he get all his staffs to do the same. Just outrageous, shocking. I am suffering from depression, anxiety and the gym is my therapy. If anyone has any email addresses or phones number to manager please share.

January 21, 2026
Unprompted review
Virgin Active UK logo

Reply from Virgin Active UK

Thank you for taking the time to share your experience and for outlining your concerns in detail. We understand that you wish for your complaint to be formally reviewed through the appropriate process.

For reference, our complaints policy explains how complaints can be submitted, how they are assessed, and the steps involved in the investigation and response procedure. You can view the full policy here - https://www.virginactive.co.uk/the-legal-stuff/complaints-policy

Rated 1 out of 5 stars

Unfair Charges and Unequal Treatment

I have had a very disappointing experience with Virgin Active Mill Hill regarding membership fees.

My membership started in September 2024 at £84.15 per month. After ten months, I was suddenly charged £99 for the 11th month. I was later told by email that this was a mistake and that I would receive a refund — which never happened. The following month, I was charged £99 again.

Without any prior notice or explanation, my monthly fee was then increased to £114, which is an increase of more than 30%. I never agreed to this increase and received no justification for it.

What makes this even more frustrating is the unequal treatment. My husband, who uses the same gym at similar times, saw his fee increase from £90 to £100. There appears to be no clear or fair basis for how these increases are applied.

Overall, the lack of transparency, inconsistent pricing, and poor customer service have been extremely disappointing.

November 1, 2025
Unprompted review
Virgin Active UK logo

Reply from Virgin Active UK

Thank you for taking the time to share your experience with us.

Membership pricing can vary depending on the type of membership and the specific terms associated with it. Any changes to fees are always communicated to members at least 45 days in advance, in line with your contract, so you have time to review and plan accordingly.

If you’d like any further clarification or support regarding your membership or billing, please don’t hesitate to get in touch, we’ll be happy to help.

Rated 4 out of 5 stars

Nice gym (Repton Park)

Nice gym (Repton Park); lots of equipment and choice but still room for improvement on the gym floor with regards to culture of cleanliness

January 16, 2026
Virgin Active UK logo

Reply from Virgin Active UK

Thank you for your feedback! We’re glad to hear you’re enjoying the equipment and variety at Repton Park. Cleanliness is very important to us, and we’ll share your comments with the team to help maintain a welcoming and tidy gym floor. We look forward to seeing you back again soon.

Rated 1 out of 5 stars

Money grabbing thieves - Canary Wharf. Avoid at all costs!

Money grabbing thieves. After being a paid member for a 12month contract. They ramp up the price monthly till it reaches £200 or you commit. They send you just the one email (which happened to go to junk), as they bombard a lot of junk emails. No one on the front desk warns you about your contract and no one tells you when you sign up.

Not to mention that at the end of the contract the spa was freezing and problems daily. For a health club that sends emails about mental health and awareness they really don't care about stinging genuine customers for money.

November 5, 2025
Unprompted review
Virgin Active UK logo

Reply from Virgin Active UK

Thank you for your feedback! We always make sure to send emails about any upcoming membership changes. If there’s anything more we can do to help, please don’t hesitate to reach out, we’d be happy to assist.

Rated 1 out of 5 stars

The most frustrating customer service experience I’ve ever had

What began as a minor billing/admin issue dragged on for over 10 weeks due to poor internal processes and a lack of clear ownership. During this entire period:
• My account was blocked
• I couldn’t book classes or use the app
• I repeatedly had to ask staff to let me into the gym
• I spent hours chasing updates via reception, phone, email, chat, and in person

To make matters worse, Virgin Active stopped taking my membership payment by direct debit. Instead of contacting me to resolve this, late payment charges were added with no communication or explanation. This added further confusion and stress while I was actively trying to get clarity on what was happening.

Throughout the 10 weeks, I was passed back and forth between the gym and head office. While a manager did try to explore whether the charge could be removed as a gesture of goodwill, there were long periods with no updates, no decisions, and no clear communication. During this time, my account remained blocked and I was unable to access services I was paying for.

The core issue isn’t the outcome (that the charge ultimately still stood) — it’s the process. A simple billing query took over two months to resolve, during which my access was restricted and I was left in limbo with no clear answers.

The issue is now resolved, but the length of time my account was blocked and the lack of communication throughout is completely unreasonable for what should have been a straightforward admin matter.

Virgin Active has good facilities, but the customer service and billing processes are deeply flawed. If anything goes wrong, be prepared to chase persistently.

November 1, 2025
Unprompted review
Virgin Active UK logo

Reply from Virgin Active UK

Thank you for sharing your feedback. We’re glad to hear the issue has now been resolved and appreciate you taking the time to highlight your experience. We’ll continue working to ensure our processes and communication support all members as smoothly as possible.

Rated 1 out of 5 stars

Availability of classes at Chiswick Park Gym

I want to express my disappointment with the availability of classes at Chiswick Park Gym. The class options are extremely limited, and they are fully booked within 15 minutes of opening for reservations in the app one week before the class. Furthermore, having the last cycle class scheduled at 5:45 p.m. is simply not feasible for many members who work to afford a membership at this expensive gym. We need more options that accommodate our schedules. The recent increase in fees was presented as a means to improve the gym, yet as a member, I have not seen any meaningful changes that justify this hike in cost. Currently, I am on the waiting list for five classes next week, all with positions in the 10th or higher, which leaves me with little hope of attending any of those classes. Considering the price we are paying, it is reasonable to expect more class options and varied timings, especially beyond 5:45 p.m. I urge you to address these concerns and provide more availability for your members.
If you cannot work on that I would like to have the chance to cancel my membership as I am paying for a service that I cannot use it.

January 8, 2026
Unprompted review
Virgin Active UK logo

Reply from Virgin Active UK

Thank you for sharing your feedback. We appreciate you taking the time to highlight your thoughts on class availability and timings. We recommend joining the waitlist when classes are released, as many members do secure a space this way. We’re continually reviewing our schedules to provide more options and ensure the best possible experience for all members. If you need any further help, please let us know.

Rated 1 out of 5 stars

Awful experience with CS where I was asked to sign a second DD with no rational except the system says yes. How stupid is that dealing with a clueless individual? Apparently the individual confirmed as experience. Not sure at what.

Visit to Aldersgate in London - feedback from VA is technically incorrect as the DD was signed in Dec 25 and funds were collected from my bank account in Jan 26. It was more of a ego issue from the
incompetent member of staff who needs to be sacked.

January 11, 2026
Unprompted review
Virgin Active UK logo

Reply from Virgin Active UK

Thank you for sharing your feedback. Please note that all direct debit agreements need to be signed as part of our sign-up process. We’re sorry if this caused any confusion during your visit and appreciate you taking the time to highlight your experience.

Rated 1 out of 5 stars

Avoid – impossible to cancel, then threatened with “arrears”

I strongly recommend avoiding Virgin Active.
I have tried to cancel my rolling monthly membership since 14 December 2025 using their official website chat. I repeated the cancellation process on 23 December and again on 2 January after phone support failed (30+ minute wait, then the call disconnected when I reached the front of the queue). Each time I was told cancellation was confirmed and that I would receive an email copy of the chat and someone would contact me. None of that happened.
Virgin Active later said they would respond within 72 hours, but it has now been more than a week and still no written confirmation, no response, and no ownership.
The final joke: a staff member at the gym told me my account would “go to arrears” because I cancelled my Direct Debit — despite the fact I have been trying to cancel properly for weeks and Virgin Active has failed to process it.
This is not how a reputable company operates. If you join, be prepared for a battle just to cancel.

January 5, 2026
Unprompted review
Virgin Active UK logo

Reply from Virgin Active UK

Thank you for sharing your feedback. We’re very sorry to hear about the difficulties you’ve experienced with your membership cancellation. Please reach out to us with your details so we can look into this further for you. If you are outside of your contractual term, we can apply the cancellation with 30 days’ notice. We look forward to hearing from you.

Rated 1 out of 5 stars

Despite getting an email from Elliot…

Despite getting an email from Elliot wood in 21 November confirming there was not payment outstanding I am still receiving threatening emails and texts demanding payment. Surprise surprise I can’t get hold of the club or the mysterious Elliott to resolve this.
I am at the end of my tether with the constant stress and worry of theses threats and noone is able to help.

January 9, 2026
Unprompted review
Virgin Active UK logo

Reply from Virgin Active UK

Thank you for bringing this to our attention. Someone from our team has now reached out to you directly, and the matter has been fully rectified. Please accept our sincere apologies for any confusion or distress this situation may have caused.

Rated 1 out of 5 stars

Bad in all aspects

Not very clean, overcrowded, limited equipment and overpriced for a “premium” gym.

January 8, 2026
Unprompted review
Virgin Active UK logo

Reply from Virgin Active UK

Thank you for sharing your feedback. We appreciate your comments and will share them with the team as we continue looking for ways to improve the club and make the experience as enjoyable as possible for all members.

Rated 2 out of 5 stars

Poor Service, find a better gym!

The Spa seems to have constant issues where something is not working. My sole purpose of using the CW Branch once a week, and yet my custom seems to be expendable. I continue to pay for a service that I’m not able to make use off. The remedy is always a non relevant apology. No other service you pay for would continually fob you off without remedy, but now I’m just ignored when feedback/complaint gets raised.

December 28, 2025
Unprompted review
Virgin Active UK logo

Reply from Virgin Active UK

Thank you for your feedback! We really appreciate you sharing your experience and will pass your comments on to the team. If there’s anything more we can do to help, please don’t hesitate to get in touch.

Rated 2 out of 5 stars

Absolutely hopeless customer service…

Absolutely hopeless customer service experience. I can only say that they need to go back to school. I explained my issue multiple times and they came back with the same response which was to go to my local gym. I explained I couldn’t get there but they suggested it again. To top it off you can’t call them and the chat is non existent. They need to step this up or lose custom.

January 1, 2026
Unprompted review
Virgin Active UK logo

Reply from Virgin Active UK

Thank you for sharing your feedback. We appreciate you taking the time to highlight your experience and will pass your comments on to the team as we continue looking for ways to improve our service. If you need any additional help, please let us know and we’ll be happy to assist.

Rated 1 out of 5 stars

No response and so unprofessional

I am writing to express my disappointment regarding the recent £29 price increase that was applied to my membership.

I was notified of this increase but, despite responding to the email, I have received no reply or explanation. The complete lack of communication is unacceptable and does not reflect a company that values its members.

As a loyal member, I would have expected transparency, justification for the increase, and at the very least a response to my enquiry. Instead, this situation suggests poor marketing strategy and a disregard for customer loyalty.

I wrote and broke down my concerns and yet I get nothings back.

Dear Virgin Active Team,
I am writing to formally escalate a complaint following my email of 16/12/2025, to which I have received no response. Unfortunately, this lack of engagement has become a consistent issue and is deeply disappointing given my 15+ years of membership.
I have now been notified of a £29 increase to my monthly membership fee. This represents a substantial rise—almost a third of my current payment—yet there has been no clear explanation of what additional value I would receive in return.
In reality, my access to facilities and services has reduced rather than improved. In particular:
• Classes are consistently fully booked, making them effectively inaccessible.

• When classes take place on the gym floor, equipment cannot be used, further limiting access.

• Key equipment (such as balancing balls) has been removed.

• Promised offerings, including calisthenics classes, have not materialised.

• New additions such as equipment upgrades and the restaurant provide no benefit to me, and the restaurant pricing represents poor value compared to readily available alternatives nearby.

Taken together, these issues mean I do not feel I am receiving value for money at my current rate, let alone at an increased cost.
Unless this price increase can be reviewed or clearly justified with tangible improvements that address the issues above, I will have no option but to cancel my membership. After many years of loyalty, this outcome would be extremely disappointing and entirely avoidable.
I would appreciate a prompt response addressing:
1. The justification for this fee increase, and

2. Whether any adjustment or resolution can be offered in light of the reduced access and ongoing service issues.

I feel compelled to raise a further concern regarding the recent blanket membership price increase and the lack of engagement from your team.
Rather than applying a uniform increase to all members, it would seem far more reasonable—and commercially sensible—to limit or tier access to certain services such as premium classes or restaurant facilities. Many long-standing members, myself included, do not use or have any interest in these additions, which are being presented as “upgrades” despite being entirely irrelevant to our usage of the club.
A blanket price increase risks losing a significant number of loyal members who are being asked to subsidise facilities they neither want nor benefit from. This approach feels short-sighted and unintelligent, particularly given the number of club closures in recent years. From a business perspective, it is difficult to understand how this strategy supports long-term retention.
This is now the third Virgin Active club I have had to join due to closures, yet it appears that little has been learned from those experiences. Communication remains poor, responses are absent, and member concerns are routinely ignored. At the very least, members deserve the courtesy of a reply.
Additionally, the justification that recent increases are simply “natural” because prices had not risen for years is demonstrably inaccurate. Membership fees have increased multiple times over the years, and I retain email correspondence that clearly evidences this. To suggest otherwise is both misleading and deeply frustrating.
I am extremely disappointed by how this has been handled. Long-standing members should not be treated with disregard or met with what feels like arrogance when raising legitimate concerns about value, access, and transparency.
I would welcome a meaningful response that acknowledges these issues and explains whether any smarter, more flexible approach is being considered before further alienating loyal members

Kind regards

Sean

Yet I get nothing back which is so unprofessional and rude.

December 16, 2025
Unprompted review
Virgin Active UK logo

Reply from Virgin Active UK

Thank you for sharing your feedback. We’re sorry to hear your experience with our customer service did not meet expectations when our team have previously been in contact regarding your concerns. Please be assured that price increases are very carefully considered and only applied where necessary. Your home club has recently undergone significant refurbishments, alongside improvements at many other clubs your membership provides access to. If you need any further help, please let us know.

Rated 5 out of 5 stars

Great Gym

Great Gym. Loads of space and equipment to use.
Also has a great sauna - and steam room in the men’s changing area.
I always enjoy going!

December 24, 2025
Unprompted review
Virgin Active UK logo

Reply from Virgin Active UK

Thank you for your lovely feedback, we’re delighted to hear you’re enjoying the club especially the sauna and steam room, and we look forward to welcoming you back soon!

Rated 1 out of 5 stars

Do not join Virgin Active!

If you are thinking of a gym membership for the new year do not consider this company and particularly the solihull one! Manager doesn't respond to emails, head office customer service appalling and do not respond to complaints.
They will sign you up and then take away the classes you signed up for. There are better gyms out there to join. Don't waste your money!!
Update
As you can also see below, they contacted me for further information in February and I've still received no response from Solihull or their customer services 2 months later. Yet they ask me to contact them if they can support further. How about responding to complaints made in December and January first!!?

December 22, 2025
Unprompted review
Virgin Active UK logo

Reply from Virgin Active UK

Thank you for sharing your feedback. We’re sorry to hear about your experience and appreciate you taking the time to highlight your concerns. If you need any further help or support, please let us know and we’ll do our best to assist.

Rated 1 out of 5 stars

AVOID

EDIT - complaint raised 12th December 2025, it is now March 2026 and I haven’t heard a peep.
I cancelled my gym membership in person in October on a cancel-any-time contract and was told it would be processed immediately. It wasn’t.
Since then, I’ve received repeated texts claiming I owe money (£47, then suddenly £127.32) with no explanation or breakdown, despite not using the gym at all.
I raised a formal complaint on Friday and received an automated email saying I’d hear back within 1–3 days. I’ve had no acknowledgment, no explanation of the complaints process, and no response.
When I called today, I was told the complaint would now be “assigned” and I should wait 7–10 working days, completely contradicting the original timescale. The advisor ) was unhelpful and showed no understanding of the issue. I was also asked to provide proof that I cancelled in person — which is impossible when staff failed to process it correctly.
On top of this, the gym itself is overcrowded, classes are rammed, and the facilities are dirty and dated, which was a big part of why I chose to cancel in the first place.
Long hold times, unavailable live chat, unhelpful automated systems, incorrect charges, and no accountability. This has caused unnecessary stress and wasted a significant amount of my time.
I would strongly caution others before signing up.

December 18, 2025
Unprompted review
Rated 1 out of 5 stars

35% price increases and dismissive customer service

Get ready for your membership to increase 35% without being properly informed about it. And good luck trying to fight it back.
8 days waiting for a reply, calls not answered after 45 minutes on queue, dismissive customer service both on HQ and local gym.
Unless you are extremely persistent they will not get anything half-sorted for you, and if they can, they will make it worse.
I am sure they will be super fast sending me a credit controller company if I dare to cancel my DD before getting any solution.
Still waiting for solution, I was just told might take another 3-4 days. Outrageous.

November 27, 2025
Unprompted review
Virgin Active UK logo

Reply from Virgin Active UK

Thank you for your feedback, we’re pleased to let you know that this issue is now resolved. If you require any further assistance, please don’t hesitate to let us know.

Rated 1 out of 5 stars

Be very wary they are all friendly at…

Be very wary they are all friendly at sign up time and it’s all downhill from there, charges increase way above rate of inflation and facilities decrease on the quiet

November 21, 2025
Unprompted review
Virgin Active UK logo

Reply from Virgin Active UK

Thank you for sharing your feedback. We appreciate you highlighting your experience and will pass your comments on to the team as we continue working to maintain a high-quality experience for all members. If you need any further help, please reach out.

Rated 5 out of 5 stars

Staff

Staff, trainers & class quality (friendly, knowledgeable, personal training support)

December 6, 2025
Unprompted review
Virgin Active UK logo

Reply from Virgin Active UK

Thank you for your feedback! We’re delighted to hear you’ve had such a positive experience with our team and classes. It’s great to know the support and expertise of our team have made your visits enjoyable.

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