West Midland Safari and Leisure Park Reviews 157

TrustScore 2 out of 5

1.8

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Review summary

Created with AI, based on recent reviews

Considering 44 reviews, most reviewers were unhappy with their experience overall. Many customers found the safari drive to be pointless and a waste of time, often experiencing long traffic jams with few animals visible. People frequently reported that the animals seemed to be prioritized for lodge guests, leaving day visitors with limited viewing opportunities. The general sentiment was that the park felt overpriced and offered poor value for money, with many feeling it had become a 'money grab'. Additionally, many reviewers were dissatisfied with the staff, describing them as rude, miserable, and unhelpful, particularly at ticket collection and during ride operations. Food and drinks were consistently criticized for being extremely expensive, with some noting poor quality and hygiene issues. However, some people did appreciate the lodges and the close animal encounters offered to guests staying overnight, and a few found the walk-through areas and specific talks enjoyable.

What people talk about most

Price

Customers had negative experiences with price, frequently describing it as a waste of money and overpriced.... See more

Location

Consumers find the location experience to be ambiguous, with many reporting significant issues with traffic... See more

Staff

Reviewers highlight negative aspects of staff, with many describing employees as rude, miserable, and... See more

Value for money

Customers consistently express disappointment with the value for money, frequently describing their... See more

Service

Reviewers mention negative feedback about service, expressing disappointment with various aspects of their... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Everything now seems geared to the lodges, with animals being moved to the lodge viewing areas, there really seems little point in the safari drive. Held in the pens only to find no wild dogs (the... See more

Rated 2 out of 5 stars

Dont bother. Very few tired dirty looking animals. Nothing to enrich them. Didnt see many water troughs about. So sad. You presume that lions or tigers would be roaming round. No all locked away.... See more

Rated 2 out of 5 stars

The safari is totally pointless. Basically sat in a traffic jam for 2 hours with 3 bored kids. I can’t understand why it took 2 hours to drive around? There is literally nothing to see. T... See more

Rated 2 out of 5 stars

Went to West Midlands safari park 2/5/26 for our grandsons 3rd birthday,Riding round to see the animals was a very big disappointment there were fields with nothing in at all half the animals wasn't... See more


Company details

  1. Tour Operator
  2. Tour Agency
  3. Travel Agency

Information provided by various external sources

West Midland Safari Park is home to some of the world's most beautiful and endangered exotic animal species. Safari Drive-Through, theme park and more


Contact info

1.8

Poor

TrustScore 2 out of 5

157 reviews

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Rated 2 out of 5 stars

Disapointed We took a last minute passanger so we…

We took a last minute passanger so we had to buy a extra ticket the office was late opening so took half hour to buy this ticket then they refused to.let us in because we had no ticket gor the baby .
Then we paid 60 pounds for lunch as we believed we would get refill drinks.oh no you have to pay 2.50 for each extra drink. Staff were unresponsive to every request just daft ! One lady called Meg smiled and was fu of enthusiasm I told her I would mention her name as dhe was the only staff member that smiled all day. I would recommend you take your own food
The pot holes in tbe roads are really bad , when it's busy you can't avoid them .

August 17, 2023
Unprompted review
Rated 1 out of 5 stars

Awful place.

PLEASE don’t waste your time or money on this badly managed place. Stuck in high temperatures for over 2 hours in the safari part and honestly wondered if they had any animals at all in some parts. Would have been better off having a walk in the country. Then to end the day with my grandson who has autism with severe learning difficulties to be discriminated against having a meltdown and my daughter in tears. After years of visiting this park will not be returning and I urge people to do the same.

August 10, 2023
Unprompted review
Rated 1 out of 5 stars

Absolutely Terrible!

What an utter load of rubbish! Qued literally for 3 hours around the safari park just to look at trees and grass maybe the occasional wild animal! You may aswell just look outside don't waste your time!

August 10, 2023
Unprompted review
Rated 1 out of 5 stars

Don’t waste your money

We come today after spending nearly £200’on tickets alone we was so so disappointed the safari part which is why most people come to “
WMSP” was so poorly managed it took us 2.5 hours to do the safari hardly any animals to be seen as there kept in the lodges for the people staying in them . The locked gates do nothing but cause more traffic as it takes so long for them to open and close. It really needs to be looked at as yesterday alone there was nearly 3 accidents were cars were trying to get passed that didn’t want to feed the animals . The staff are rude and not helpful at all , the wristbands in the leisure part I wouldn’t waste your money on them they charged a 4 year old a children’s wrist band £12 for a 4 year old wasnt the price that mattered as such IF he could actually go on any rides , most of the rides he wasn’t tall enough for so he was only going on rides that a little penguin wristband would of done , we questioned this at the kiosk but the staff member behind the till was so rude and it was basically that wristband or he don’t go on rides . Hardly any animals to be seen , there was one lonely elephant that was actually sad to see him pasting up and down didn’t look happy at all . My children have said they don’t want to come back again . Don’t waste your money and take your kids to a zoo your definitely see more animals . WMSP is now as it seems more instrested in the lodges and putting money into them then the actual park and animals .

July 25, 2023
Unprompted review
Rated 1 out of 5 stars

Have been coming here for years and…

Have been coming here for years and loved it. Now they have changed their entry system you can only go round once. Queued up for ages going round. Total disaster and won’t be coming back. It has not lessened the congestion it has made it so much worse.

July 19, 2023
Unprompted review
Rated 1 out of 5 stars

Phone lines are a scam

Phone lines are a scam. You sit endlessly in a loop - they are not manned. Very unhelpful - only way to contact is via e-mail with a 5 day turn around. Appalling.

July 14, 2023
Unprompted review
Rated 1 out of 5 stars

Disappointing and won’t return

Offering 50% off tickets because some (most certainly not all) teachers have gone on strike is not really fair, when you have sold tickets to many schools coming for their end of term trips. The drive through was excessively busy, taking us 45 minutes just to get through the giraffes. I’ve been coming here for years and bought multiple classes of children, but will never return after this weeks visit. Far too busy, not even lunch or walkthrough entrance for coach drivers anymore and barely any animals to be seen, as they are mostly kept up near the lodges these days.

July 7, 2023
Unprompted review
Rated 5 out of 5 stars

My son and I had a fantastic day out…

My son and I had a fantastic day out and I would highly recommend a visit.
The drive through area is huge. Took us over two and a half hours to get round it all. Animal feed is sold for the herbivores with the result that the animals come right up to your car and will eat right out of your hands.
The walk through areas were also great with lots of talks, a sea lion show, and opportunities to hand feed some of the animals including penguins and lorikeets. It was great walking through the lemur enclosure and seeing the animals so close.
Didn't have time to visit the theme park and dinosaur park and we were there before the park opened. You could easily spend two full days here.

June 14, 2023
Unprompted review
Rated 1 out of 5 stars

Well I have to say very poor

Well I have to say very poor
The long lines of traffic to get out as long as it took to drive round the park
With one lonely elephant to end

My thoughts stay clear to expensive and overrated

Still here stuck in traffic

July 1, 2023
Unprompted review
Rated 1 out of 5 stars

Steer clear

My wife turned up today as an essential carer, having paid full, on the day booking, price for her client. When arriving at the scanning point she was told to return to the ticket office to collect a carer's ticket. This was either a long drive around or, as she chose, leaving her client in the heat and walking back to join a long queue of similarly frustrated carers, all queueing to collect a carer's pass because of the incompetence of the system. This is extremely poor service for the most vulnerable and under privileged. Also, on the website, mobile or laptop, the FAQ's for essential carers does not work! What does work very well though is the annoying little 'buy me now' ticket icon in the bottom left of the screen, vibrating (essentially shouting at you) every few seconds. Just another money grabbing 'profits before people' setup as far as I can see.

June 7, 2023
Unprompted review
Rated 1 out of 5 stars

Gone downhill

You are no longer able to go round the Safari as many times as you’d like which I’ve found every other Safari park I’ve ever been to has offered. They only care about the lodges now. Used to be one of the best, but will deffo travel further to visit longleat now

May 27, 2023
Unprompted review
Rated 1 out of 5 stars

Rude staff. Poor attractions. Long waits. Wasted time and money, save yours.

I found the staff rude and argumentative.

We had chosen WMSP from a list of other places we could have visited. However, the park did not deliver. It felt dated, the animals were distant and we were unable to really get a feeling of being in a wild environment.

The queues were long and when we reached a place where we could physically interact with the animals, we were moved on.

The staff at the theme park were just rude. As we were looking to get out wrist bands for the rides, we had queued, after a member of staff called through to the kiosk. Waited and as we reached the front of the queue to be we were told that the booth was now closed. The member of staff arguing that we should have got there sooner!
They were unwilling to listen and eather than putting customer service at the fore they just argued with us in frint of other people. It was embarrassing nd unprofessional. I am so disappointed at WMSP.

My daughter mentioned that maybe we might consider staying at the chalets. After the treatment that we received we will definitely NOT be doing that.

Unfortunately for the park, I come from a large family, our recommendations on places to visit impacts them chosing where to go. I will definitely be telling them to refrain from visiting WMSP.

Such a shame, as we had such high expectations, and for what we paid, it was a waste of time and money.

VISIT SOMEWHERE ELSE.

June 3, 2023
Unprompted review
Rated 3 out of 5 stars

Wouldn’t go again

Wouldn’t go again . Lot of queuing and bottle necks . Lots of giraffes zebra and rhino ( good ) lots of deer of various sizes ( mostly sitting down away from the road ) a few camels far away and little else visible . I’d recommend a zoo . Disappointing

June 2, 2023
Unprompted review
Rated 1 out of 5 stars

Will not go again!

It started with online tickets.

The tickets are not refundable.
The ticket dates cannot be changed.
The ticket Vehicle cannot be changed.

They do not respond to emails.
Their telephone lines are always busy, with a constant loop to press x to talk to y, with all mailboxes for voice messages being full.

The venue itself is in a massive decline. I have been here a number of times over the last 10 years and it seems to get worse every year. The "Safari" part of the West Midlands Safari park seems to be an after thought and customer support is non-existant.

Better off just going to one of the zoos as you will be able to see more animals.

May 27, 2023
Unprompted review
Rated 1 out of 5 stars

The slow decline of WMSP

Been to WMSP several times in the last 8 years as the kids enjoyed it, but we've witnessed it gradually go downhill while the price has gone up and up, Animals seem to get less every year and concentration seems around the lodges now so can't see half the animals as the enclosures have been designed to accommodate the lodges and forgot about the drive through experience! Last visit topped it off taking over an hour to get through the last small stretch of the giraffes whoever planned that bit needs their p45! Better off paying less and going to a local zoo for the day instead! If I wanted to be stuck in 2 hours+ of traffic I'd have a day out on the M6! 😬

May 6, 2023
Unprompted review
Rated 1 out of 5 stars

WMSP - Only interested in money..........

We booked to stay at Cheetah Lodge on 11 May 2023 almost a year ago. Unfortunately about 10 days prior to our scheduled arrival date, a train strike was announced. Myself and guest both live over 100 miles away so taxi wasn't an option, neither of us drive. We would have been able to get a train to the park but had no way of getting back on the 12th as no train service at all on our lines so couldn't go unless strike was called off. We paid £490 and lost every penny due to not cancelling within 2 weeks of arrival date - which we were unable to do because we didn't know there was going to be industrial action and when announced whether it was still going ahead. They refused a refund as only issued under exceptional circumstances (I would have thought that not being able to get back home would count as exceptional circumstances!) However, they did ask if we wanted to rebook for another date (£150 amendment fee payable on top of any additional charge between original cost and new date) We were not prepared to rebook due to steep amendment fee plus prices have all increased in 2024. If wanted to book this time next year would have been just short of £1k! This was supposed to be a birthday treat for me as cheetahs are my favourite animal. To add insult to injury, just got an email from Safari Lodge bookings asking us how we enjoyed our stay!

May 11, 2023
Unprompted review
Rated 1 out of 5 stars

Wish i could give 0 stars.

Wish i could give 0 stars.

Day started out sat in three lanes out of five queing to be let in. Three cars come by in lane four and realise only three lanes in use and cut in behind us, nobody monitors the lanes or people jumping the que.

Secondly its literally like the m25 all the way round, took 2.5 hrs to get around and barely saw anything.

The grounds and surrounding is all poorly maintained, the roads have deep potholes and hills that kill clutches. Too many broken down cars blocking the route and not being moved.

Two lanes jammed cause people in both lanes want to stop for animals, common sense and logic says they should use one lane to stop and one lane to keep things moving. But nope!

Even when we DID manage to get to some animals, because of the ques behind us we were beeped at and told to keep moving and not feed the animals, which absolutely ruined everything we waited patiently for.

When i approached customer services at the end, the lady very swiftly handed me a card with an email address on before i even got to have my say about what u was complaining about, outright refused me to speak to anyone, no explanation to my questions, no empathy, just literally a quick way to palm me off.

Legally what they are doing here is criminal. If you're overcrowding a venue, HSE would love to know about it, and this isnt a threat, they will hear about this.

Absolutely avoid this place like the plague. Not worth the £80 odd we spent to sit stuffy in a car for 2.5hrs with no food or water.

May 7, 2023
Unprompted review
Rated 1 out of 5 stars

Really do not like the way WMSP is…

Really do not like the way WMSP is going, used to be so very enjoyable. Used our passes regularly, completely priced us out of purchasing a pass this year, and so many exclusions! Forced us to try somewhere new.

May 7, 2023
Unprompted review

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