World First Travel Insurance was the only company that I could buy a policy with online. All the other companies I tried required me to telephone them once I reached a certain point with my online app... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I don't go away very often, but I've used World First a number of times. Several of my holidays have been quite complex, but I've always been able to get insurance that meets or exceeds my needs. The... See more
Getting holiday insurance from World First was a straightford process and the lady i spoke to was incredibly helpful and understanding even when presented with a long list of health issues. The pric... See more
Every time I ring to arrange travel insurance the agent is always polite and explains everything to me, including any questions I have. As someone with complex health conditions it is extremely reassu... See more
Company details
About World First Travel Insurance
Written by the company
When we launched in 1973, our aim was to make travel insurance fairer. We succeeded! Today we provide cost-effective cover to all sorts of people, going to all sorts of places. And our flexible options make it easy to get the policy that's perfect for your plans.
Get a quote now
What can you expect from World First?
Written by the company
- New cover for COVID-19
- All policies automatically include our COVID-19 cover. See our website for more details.
- Choose your level of cover
- With multiple levels of cover to choose from, you only ever pay for what you need.
- Cover for medical conditions
- Sophisticated medical screening means we can cover thousands of conditions, for less than you may find elsewhere.
- Your cover, your way
- Create a policy that's perfect for your plans with flexible extras like cover for gadgets, cruises and even winter sports.
- Go explore!
- We cover all sorts of holidays - whether it's a weekend break or the adventure of a lifetime.
- Getting active?
- All policies include cover for more than 150 sports and activities - such as tennis, bungee jumping and surfing.
- UK customer service team
- Our friendly customer service team is based right here in the UK.
Count on it...
Here’s what we can promise you.
- 14-day money back guarantee
- No credit or debit card fees
- 24/7 access to English-speaking emergency medical assistance helpline
- Members of the Association of Travel Insurance Intermediaries (ATII) and the British Insurance Brokers Association (BIBA)
Contact info
Rothwell & Towler Ltd, Tourism House, Woodwater Park, Pynes Hill, EX2 5WS, Exeter, United Kingdom
- 0345 90 80 161
- info@world-first.co.uk
- www.world-first.co.uk
4.8
Excellent
12K reviews
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Friendly helpful staff who knew about…
Friendly helpful staff who knew about my type of medical condition. Good price
October 29, 2025
Very easy to arrange appropriate…
Very easy to arrange appropriate insurance. Polite and efficient person on the phone.
September 27, 2025
I have several medical conditions
I have several medical conditions, and have contacted several insurance companies. They have either declined immediately to cover me or I have gone through a very lengthy process to then get an extremely high quote. Westworld first I did everything online and declared all my medical conditions and they came up with a price that I was delighted with. I would not have been able to afford to go on holiday if it had not been for them. I will recommend them to everyone I know.
October 29, 2025
Holiday insurance
Your screening process is very thorough and not just a tick box exercise. Not everyone’s cancer is the same and it was nice to be treated as an individual person. Thank you for your time and patience and for giving me the opportunity to fulfill a dream without it being thousands of pounds 🙂
October 28, 2025
Always had a good experience...
Always had a good experience with this company. Somehow I also feel I can trust them in relation to terms and conditions & being transparent with no hidden surprises.
October 18, 2025
Steve great service
October 27, 2025
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Renewing before date beware
The lady on the phone was very helpful however wasnt happy that i had to cancel and renew so that i didnt incur charges for a new condition on my older policy. In effect i lost about 4 weeks cover
October 22, 2025
Reply from World First Travel Insurance
Good afternoon, Mrs Turner,
Thank you for taking the time to submit your review.
I can see that we have now be in contact with you to discuss the options that you had available to you when taking out your new insurance policy.
For any of our policy’s to be valid they need to be updated with any medical conditions that might have changed throughout the year. This can sometimes result in an additional premium.
As the policy had around 4 weeks cover, it was decided that going forward a new policy would be more cost effective for you.
I am glad that we were able to reach out to you and explain this process.
If you do require any further assistance, please do not hesitate to contact us. we can be contacted on 0345 9080 161.Our phone lines are open Monday to Friday 09:00 until 17:00.
Kind Regards
Nicola
Tried to get insurance online however…
Tried to get insurance online however had difficulties. Switched to telephone and the call handler was very helpful and managed to get all sorted.
October 22, 2025
Reasonable Prices and Sensible View of Underwriting Risk.
Having wasted a great deal of time on comparison sites trying to find travel insurance to cover my medical conditions on a short European cruise, I was very glad to find World First. While their website was not the easiest to use, their policy prices and options were reasonable and their telephone staff very helpful. Other more prominent companies offer grossly inflated prices. One, which I used less than 6 months ago, appears to have almost tripled its prices for similar cover. Thank goodness World First takes a more sensible view of underwriting risk.
October 27, 2025
Unprompted review
Great for Pre-existing conditions
I needed travel insurance for my husband who has a pre-existing medical condition and recently been diagnosed with cancer. The process of getting the quote was very detailed but straight forward. I managed to get cover at a reasonable price, when other companies just refused to quote online. I feel confident that the questions they asked have covered all conditions fully
October 20, 2025
Easy form filling
October 23, 2025
Very easy to use the web site
Very easy to use the web site, especially if you have an underlying health issue. Very reasonably priced as well.
October 19, 2025
World First are First Class!
I’ve used World First several times now for annual multi trip travel insurance. The online quote system is very easy to use and they genuinely cover pre-existing medical conditions (rather than some insurers stating that they do only for it then to be excluded at the final quote stage!).
The level of cover options are very easy to understand and with the quote and purchase pages being available immediately the whole experience from initiating the quote to completing the purchase was probably only 15-20mins (and that includes completing several different medications details for 3 separate pre-existing conditions).
I have recommended World First Travel Insurance numerous times and always made them my first (& only!) port of call when I need travel insurance.
October 19, 2025
Holiday insurance
Lovely lady she asked all the questions that you want to be clear about and I would recommend to my friends and family.
October 13, 2025
We have used this company on many…
We have used this company on many occasions, they are always very professional and explain everything clearly!
October 13, 2025
Perfect affordable cover for my various…
Perfect affordable cover for my various health conditions nowadays.
October 5, 2025
very easy and quick to use
October 1, 2025
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