World First Travel Insurance was the only company that I could buy a policy with online. All the other companies I tried required me to telephone them once I reached a certain point with my online app... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I don't go away very often, but I've used World First a number of times. Several of my holidays have been quite complex, but I've always been able to get insurance that meets or exceeds my needs. The... See more
Getting holiday insurance from World First was a straightford process and the lady i spoke to was incredibly helpful and understanding even when presented with a long list of health issues. The pric... See more
Every time I ring to arrange travel insurance the agent is always polite and explains everything to me, including any questions I have. As someone with complex health conditions it is extremely reassu... See more
Company details
About World First Travel Insurance
Written by the company
When we launched in 1973, our aim was to make travel insurance fairer. We succeeded! Today we provide cost-effective cover to all sorts of people, going to all sorts of places. And our flexible options make it easy to get the policy that's perfect for your plans.
Get a quote now
What can you expect from World First?
Written by the company
- New cover for COVID-19
- All policies automatically include our COVID-19 cover. See our website for more details.
- Choose your level of cover
- With multiple levels of cover to choose from, you only ever pay for what you need.
- Cover for medical conditions
- Sophisticated medical screening means we can cover thousands of conditions, for less than you may find elsewhere.
- Your cover, your way
- Create a policy that's perfect for your plans with flexible extras like cover for gadgets, cruises and even winter sports.
- Go explore!
- We cover all sorts of holidays - whether it's a weekend break or the adventure of a lifetime.
- Getting active?
- All policies include cover for more than 150 sports and activities - such as tennis, bungee jumping and surfing.
- UK customer service team
- Our friendly customer service team is based right here in the UK.
Count on it...
Here’s what we can promise you.
- 14-day money back guarantee
- No credit or debit card fees
- 24/7 access to English-speaking emergency medical assistance helpline
- Members of the Association of Travel Insurance Intermediaries (ATII) and the British Insurance Brokers Association (BIBA)
Contact info
Rothwell & Towler Ltd, Tourism House, Woodwater Park, Pynes Hill, EX2 5WS, Exeter, United Kingdom
- 0345 90 80 161
- info@world-first.co.uk
- www.world-first.co.uk
4.8
Excellent
12K reviews
Asks customers to review
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Excellent customer service and prices
I was recommended World First Travel Insurance by a friend after getting excessive quotes from other companies.
The customer service advisor, Jess, was very helpful and thorough when going through my medical history. The price was extremely competitive and would not hesitate in using World First Travel Insurance again.
January 15, 2026
Good value, easy access
January 12, 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
competitive quotes competitive prices…
competitive quotes competitive prices and gelpful friendly staff.
bought two policies for two different travel dates but only got sent a copy of one policy twice. This has now been corrected with small refund sent but still wait a hard copy of one of the policies
January 14, 2026
Reply from World First Travel Insurance
Good afternoon Mr Johnson,
Thank you for taking the time to submit your kind review.
I can only apologise that you received two documents the same. I have now resent the second policy to you, this should arrive within 3 – 5 working days.
If you experience any further problems or issues, please do not hesitate to contact us. We can be contacted on 0345 9080 161. Our phone lines are open Monday to Friday 09:00 until 17:00.
Kind Regards
Nicola
Excellent customer service
The person we spoke to was very helpful and dealt with our query quickly.
January 13, 2026
This is the second time we have used…
This is the second time we have used world first, I had to ring for the quote as I had a cancerous tumour removed two years ago and couldn’t find the particular tumour on the website, phone was answered promptly, and at the end of the call I had travel insurance for me and my partner, other companies who stated they insured cancer wouldn’t insure me, even though I was cancer clear after the op. Fantastic service and no press for one for this etc… just straight through to a person and on with the quote, I would highly recommend this company.
January 13, 2026
Medical cover at reasonable price.
Took time to discuss medical history and came up with an acceptable price for travel cover.
January 2, 2026
Easy to book online.
January 5, 2026
Very helpful and easuring
January 2, 2026
Horrendous service,
Horrendous service,
I am on holiday and I had a sudden blurred vision that seems to be permanent. World first insurance arranged an online consultation with a GP on January 1st. The doctor told me he was going to send me a report. 36 hours later and despite several requests I am still waiting for it.
Today I decided to have a face to face at the nearest A&E at the nearest medical centre, it is private. The doctor saw me within 5 minutes and told me to go urgently to the main hospital one hour away from here in order to see an opthalmologist. But before leaving the private medical centre needs payment.
I have been waiting more than 2 hours for the medical team of world first travel to guarantee the payment, I have emailed them the medical report of the private doctor and email from the private centre, spoken to world travel insurance several times telling them to send an email of guarantee of payment.
And no response.
Every time I call world travel they tell me that the medical team needs to have a look at the medical report and to wait!
The staff answering the phone out of office hours seems to be in a call centre in India with a phone like of very poor quality and with call handlers hard to understand and unhelpful.
Claim number given by medicalops: 814575
January 2, 2026
Unprompted review
Reply from World First Travel Insurance
Good Morning
Thank you for providing your claim reference after a request for more information so we can help you with this.
We will contact the Insurers on your behalf who deal with all claims directly and ensure that they contact you as soon as possible so that this can be dealt with for you.
Kind Regards
Shushanah Rothwell
Senior Administrator
Great experince using joel.
December 29, 2025
Unprompted review
Thank you
Thank you
The young lady was very good and helpful and sorted my 2 insurance policy s
December 30, 2025
Tom was so very helpful
Tom was so very helpful, when you are HIV and have dealing with cancer it’s so tough to get cover for a simple holiday, Tom walked me through everything and assisted me to get the cover and peace of mind I needed, he was kind, patient, and so very calming in a very difficult circumstances. I would now not go to any other company. I am so grateful to know that everything is ok and we are covered. Well done Tom !
December 8, 2025
The agent actually listened!
December 15, 2025
Impressed with this insurance company
Impressed with this insurance company. They paid out a previous claim, with not much fuss, and a pretty good quote if you have pre-existing conditions
December 17, 2025
Very nice people to deal with
Very nice people to deal with, i really love how they approach very professional and friendly. Highly Recommended.
December 2, 2025
Unprompted review
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