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See what reviewers are saying

Rated 5 out of 5 stars

I have been using Yao Secret for almost 2 years now. And I am so glad I found Yao Secret. It completely solved the shedding problem as my hair is waist-level. I even learnt how to adjust to soap bars... See more

Rated 1 out of 5 stars

My package never arrived and I'm still waiting for a response from Yao regarding my refund, even though I've written to them a couple of times and haven't received a reply. Their customer service is v... See more

Rated 5 out of 5 stars

Where have these fermented rice water bars been all my life?! Just a quick lather transforms my dry, frizzy coils with each wash. Now I flaunt the softest, bounciest curls that gleam with health thank... See more

Company replied

Rated 1 out of 5 stars

Worthless product. The shampoo and conditioner bars do t lather, so it takes an impossible amount of time just trying to get something to distribute through the hair. Since it’s not liquid and doesn’t... See more

Company replied

Company details

  1. Hair Product Store

Written by the company

Yao Secret is dedicated to improving and maintaining healthy hair by way of cultural tradition. Inspired by the Red Yao Tribe, bringing you handcrafted natural hair care products made with ritually-prepared rice water in the Longji Rice Terraces.


Contact info

3.9

Great

TrustScore 4 out of 5

165 reviews

5-star
4-star
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1-star

Hasn’t replied to negative reviews

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Rated 5 out of 5 stars

Will give Yao Secret 10 stars!!!

I have been using Yao Secret for almost 2 years now. And I am so glad I found Yao Secret. It completely solved the shedding problem as my hair is waist-level. I even learnt how to adjust to soap bars for hair just because of Yao Secret. Delivery has never been an issue for Yao Secret's team as the shipping is immediate. Any delays are from the 3rd party logistics company. That's why I order 2 sets at a time, well in advance.

April 25, 2026
Unprompted review
Rated 1 out of 5 stars

Package never arrived

My package never arrived and I'm still waiting for a response from Yao regarding my refund, even though I've written to them a couple of times and haven't received a reply. Their customer service is very poor and I'll probably have to open a dispute with PayPal to get my money back.

March 14, 2026
Unprompted review
Rated 3 out of 5 stars

Inquiry about shipping to Japan

Hello, I am trying to purchase your products, but I cannot select "Japan" in the shipping address section at checkout. Could you please let me know how I can place an order from Japan?

January 19, 2026
Unprompted review
Rated 5 out of 5 stars

I have fine & thin hair

I have fine & thin hair. I have been looking for something/anything that might slow the hair loss/thinning when I comb/brush my hair after shampooing. I read about fermented rice water and have tried several that I bought online, but I was not impressed. I watched a video about the Yao secret and thought 1 more try, and WOW I am so glad I did. From day 1, I could see the difference the Fermented rice water made. I lost maybe a quarter of the normal amount I lose, I will definitely be buying much more. I can not wait to try the Shampoo and conditioner bars.

September 18, 2025
Unprompted review
Rated 5 out of 5 stars

Lush.

I really love the organic feel these hair products have. I love the shampoo bar, makes my hair feel lovely and also comes with a net with the bar which is handy. My shampoo bar lasts a long time.

I also brought the leave in conditioner as well, which made my hair so soft.

Recommended! Xx

September 12, 2024
Rated 1 out of 5 stars

Still waiting for a refund despite Yao agreeing to this.

I brought the products and they arrived in good time but sadly I had an allergic reaction to the items. I emailed twice, got no reply and eventually had to open a case via PayPal to get a refund. Yao were very apologetic when they finally emailed me. They were really good and agreed to refund me and not charge a restocking fee as I had a reaction however it has now been over a week since they received the products back and I am still having to chase for the refund through Paypal who have opened the case.

The allergic reaction was not their fault so I can't comment on the products but the service I have experienced so far has been really poor.

Update: the day after I posted this I got a refund.

March 20, 2025
Unprompted review
Rated 5 out of 5 stars

I purchased 3 times already the…

I purchased 3 times already the products and so far it’s my favourite shampoo and conditioner. I was looking for natural product and these products are amazing! It does something really magical to my hair, i stopped loosing the hair, so much new hair growth and hold volume so well as l have really fine hair. I love love love this product. It’s a bit expensive compared to regular shampoos and the bars a bit small but knowing the natural ingredients and what it does to my hair I’m willing to pay the price

December 13, 2024
Unprompted review
Rated 1 out of 5 stars

Never received it

Never received it, sent in a customer complaint, and never got a reply. I think it's been delivered to the wrong mailbox.

November 25, 2024
Unprompted review
Rated 1 out of 5 stars

Very disappointing Customer Service

I order the Shampoo and Conditioner from Yao Secret, and I never received the order. Apparently there was some issue with my order in my country (Spain), and when I called the courier they couldn’t find my package and when I contacted Yao Secret’s Customer Service to give me more information and help me find it, they said that once the package leave the country where they are at, it’s not their responsibility anymore, so they send me the same link (again) for the same package my country’s courier couldn’t find in the system, so not helpful AT ALL.

Long story short, I never received my order and lost 72€ on top of that. Very disappointed with the customer service and how they handled my order.

July 8, 2024
Unprompted review
Rated 1 out of 5 stars

Good morning ,id like to sadly give a…

Good morning ,id like to sadly give a honest review on my recent purchase of your shampoo bar,
well it arrived yesterday but it blew me away firstly how it was presented
seeing how glam and pretty your site and products looks
it did not do your company justice at all
I suggest you look at the conditions of your products before sending them please
as not to disapoint anyone further
im still waiting for a reply
im not good on a computer as you can see but i am honest and i do believe you should look into this matter many thanks
also very confused as just recieved a thankyou EMAIL for my order instead of a reply to my two emails Please kindly look into this matter

October 24, 2024
Unprompted review
Yao Secret logo

Reply from Yao Secret

Hi Sarah,

Our customer support has already contacted via email last week. They will be helping you find a solution to your issue, please reply to their email and explain your situation to them.

We deeply apologise for the unpleasant shopping experience you're going through, our customers' satisfaction is always our top priority.

Rated 5 out of 5 stars

Will Continue To Order From Them!

This is my second order of the shampoo/conditioner! I was gifted the rice water treatment and immediately ordered more once I ran out! I have the fine toothed comb and the hair brush, and my hair has gotten a lot more soft, but it still holds volume really well. It's a lot more manageable!
The shipping is quick and efficient. So far, I've not been disappointed by anything I've ordered from them, and I'm looking forward to ordering more of their products!

September 18, 2024
Unprompted review
Yao Secret logo

Reply from Yao Secret

Thank you so much for your continued support and wonderful feedback! We’re thrilled to hear that our products have made your hair softer and more manageable, while still keeping its volume. It’s great to know you’re happy with everything you’ve ordered, and we look forward to serving you again soon!

Rated 5 out of 5 stars

Waves are defined.

My order arrived quickly thank you. I'm actually really surprised how well the bars are working. I have dry, frizzy, wavy hair that has looked more like candy floss than hair for the last few years. Not any more, my hair is soft and smooth with defined waves, I have only used the bars 3 times so far. I'm also hoping it may help to get my hair a bit longer, I have really struggled to grow it because it is so brittle.

September 13, 2024
Unprompted review
Yao Secret logo

Reply from Yao Secret

Thank you for sharing your wonderful experience! We’re so happy to hear that the bars are already making such a difference for your dry, frizzy, wavy hair after just a few uses. We hope they continue to help with your hair’s strength and growth too!

Rated 5 out of 5 stars

Re ordering rice water shampoo & conditioner

My hair is vasty improved since using this.
I have just reordered for the third time!

September 6, 2024
Unprompted review
Yao Secret logo

Reply from Yao Secret

Thank you so much for your amazing feedback! We’re thrilled to hear that your hair has improved, and we truly appreciate your continued support with your third order!

Rated 5 out of 5 stars

I discovered the rice shampoo here

I discovered the rice shampoo here, it's so gentle on the head skin and foams so great and strengthens the hair..I'll buy here again

August 31, 2024
Unprompted review
Yao Secret logo

Reply from Yao Secret

Thank you for your wonderful feedback! We’re so happy to hear that you love our fermented rice water shampoo and find it gentle and effective. We look forward to serving you again!

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