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Company details

  1. Fitness and Nutrition Service
  2. also in
  3. Health Consultant
  4. Personal Trainer
  5. Physical Fitness Program

Written by the company

YuryFit is online health and accountability coaching for busy adults who have tried every diet and are tired of starting over. If you already know what to do but can’t make it stick, this is for you. I’m Yury Matrukhovich, a strength and nutrition coach with more than 12 years of experience and a father of three. I work with busy professionals and parents, mostly in their 40s, 50s and 60s, who want to feel strong, eat well and have more energy without living at the gym or giving up the foods they love. My approach is simple: small habits, added one at a time, in the right order. We swap instead of starve. Nothing is banned, there’s nothing to count, and if you miss a day, you just don’t miss twice. The goal isn’t a 30-day transformation. It’s habits that hold up through work, travel and family life. There are three ways to work with me. ROOT is my 90-day online group coaching program, built on four pillars: nutrition, movement, recovery and mindset. 1:1 coaching is built entirely around your goals, your schedule and any injuries. And my self-paced guides, like the Protein Swap Guide, let you start on your own. I’m certified through ACE, CrossFit and Precision Nutrition, and trained to support clients using GLP-1 medications. I managed the wellness program at Nexus Club, a members-only club in New York City, and I’ve been featured in Men’s Health Muscle. Everything is 100% online, so you can work with me from anywhere. My clients often become friends, and that’s why the coaching works. Thank you for reading their reviews.


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3.7

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TrustScore 3.5 out of 5

1 review

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Rated 5 out of 5 stars

I signed up with Yury and completed the…

I signed up with Yury and completed the Root program, which is designed for super busy people who are constantly on the go. It was life-changing!

Yury genuinely cares about what he does and holds you accountable. He supported me when I needed it and pushed me when he knew I needed that, too. By the end of the program, I had lost weight and built habits that would stay with me and my family. I learned how to make healthy adjustments that fit my lifestyle, about the importance of protein and body mass building as we age, and that exercise can be simple and still make a difference—as long as we stick to the new habits!

At first, I wasn’t sure the program was right for me, but by the end, I was so glad I had stuck with it. Yury was a big reason I didn’t quit. He is incredibly knowledgeable and never makes you feel intimidated, even though he is ripped and SO FIT! He is empathetic, approachable, and genuinely cares enough to keep checking in even after the program ends.

If you want a coach who helps you make health and fitness work for your own lifestyle and needs, I can’t recommend Yury enough. He’s a little bit life coach, health and fitness coach, and friend. He’s also strict, but in his own special way! It’s hard to explain, but once you work with him, you’ll know exactly what I mean.

October 27, 2026
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