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Review summary

Created with AI, based on recent reviews

Looking at 1,550 reviews, reviewers had a great experience with this company. Customers frequently praise the staff for their helpfulness and positive attitude, making interactions pleasant and productive. Many people appreciate the personalized and understanding approach of the customer service team, often highlighting their efficiency and quick responses. However, some people were dissatisfied with the app, mentioning difficulties with the new version, such as issues with editing meals, accessing old food lists, or the scanner being inaccurate. Some reviewers also noted problems with product delivery and receiving automated responses from customer service instead of direct human interaction.

What people talk about most

Product

Customers had ambiguous experiences with product. While some reviewers found the product to be good, praising... See more

User experience

Consumers find user experience to be ambiguous. Many reviewers praise the app for revolutionizing their diet,... See more

Customer service

Reviewers highlight ambiguous aspects of customer service. Many customers praise the prompt, helpful, and... See more

Application

People report ambiguous experiences with the app. Many customers praise the app for its user-friendliness,... See more

Staff

Users describe positive interactions with staff, consistently highlighting their helpfulness, efficiency, and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Have been using Zoe Daily 30+. Very happy with product but needed to change delivery date of next consignment. I found the online access a bit difficult to get through to contact someone. However,... See more

Company replied

Rated 4 out of 5 stars

Having felt negative about the new version of the app, I’ve found it more useful as I’ve used it more, and I’m enjoying logging my food and finding it easy to stick too. The support team have been gre... See more

Company replied

Rated 5 out of 5 stars

The new Zoe app is excellent. Tonnes of information, recipe inspiration and encouragement at my fingertips. Seeing my food choices score building each day is very motivating and is making me much... See more

Company replied

Rated 5 out of 5 stars

Im seeing serious benefits after 60 days of mindfulness eating. Improved energy, better sleep and a clearer brain! The app really helps you stay focussed away from unhealthy eating and maintaining a... See more

Company replied


Company details

  1. Fitness and Nutrition Service
  2. Nutritionist
  3. Weight Loss Service
  4. Wellness Program

Written by the company

ZOE is a nutrition science company leading the gut health revolution, helping people to feel better now and be on track to live many more healthy years. Powered by the world’s largest nutrition study, ZOE uses cutting-edge research and personalised tools to put the gut microbiome at the centre of long-lasting health.


Contact info

4.1

Great

TrustScore 4 out of 5

13K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

My issue was dealt with on yime

April 1, 2026
Unprompted review
ZOE logo

Reply from ZOE

Thank you for the feedback! We’re glad to hear your issue was resolved on time. We aim to provide prompt and efficient support so you can stay focused on your health journey. Thanks for being part of the ZOEverse!

Best wishes,

The ZOE Team

Rated 5 out of 5 stars

I had a query and contacted Zoe via…

I had a query and contacted Zoe via email. I received very prompt and super efficient assistance from Sam. Also, very professional.

April 1, 2026
Unprompted review
ZOE logo

Reply from ZOE

Thank you for the lovely feedback! We’re so glad to hear that Sam provided you with prompt, professional, and efficient support. We take great pride in our team, and we’ll be sure to pass your kind words along to him. Thanks for being part of the ZOEverse!

Best wishes,

The ZOE Team

Rated 2 out of 5 stars

App good, gut health test, meh

The app itself is quite good, with some nice food tracking features and guidance but at the end of the day it should be good because it isn't cheap and there are free alternatives. My issues really begin with the gut health test and I'm somewhat sceptical of the output. Firstly it took three weeks to get my results, which is not what I'd expect for a hundred pound test. Secondly it gave me a very low "gut health score" and then proceeded to recommend I eat a range of foods that I already eat on a regular basis. So not much practical help for me but of course the first thing they want to do at this point is sell a very expensive food supplement and more tests. This raises red flags for me. Maybe my gut health is poor but at the end of the day I want a bit more for my £250 than a list of foods the app already should know I eat and more bills to "improve my score." Honestly to me it seems like the whole gut health test and score is a funnel to sell more things while they get their research participants to pay for the privilege of giving their data. My advice, stick with just the app.

April 1, 2026
Unprompted review
ZOE logo

Reply from ZOE

We appreciate your honest feedback. Our gut health scores are based on the latest peer-reviewed science, and if you are already eating the recommended foods, it’s a great sign you’re on the right track! It acn take time for your microbiome to catch up to any changes in your diet so hopefully with your obviously sustained, personalised diet, you'll see and feel ongoing improvements!

The three-week turnaround accounts for the rigorous laboratory analysis required for such deep biological data and is reflects the high industry and lab standard for the calibre of labs we use.

Please be assured that our goal is to provide long-term health insights, not just to sell supplements. While we offer additional tools, the core app is designed to help you master your unique biology independently. Please reach out to hello@joinzoe.com if you’d like to discuss your specific results in more detail.

Best wishes,

The ZOE Team

Rated 5 out of 5 stars

Do Not Hesitate to Contact

Follow joining Zoe, I needed to make contact with a query about the sample test. Although it was initially followed up by an AI response (I think) I requested further help and was then designated a person (Daisy) for further information. She was very informative and efficient in her approach and I was more than satisfied with the result.

April 1, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for your feedback. We appreciate you taking the time to share your experience, and we are glad our team was able to support you and help resolve your query.

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

Daisy was super helpful today

Daisy was super helpful today. I have an ongoing problem that had been left unresolved for several months and Daisy solved it in a few minutes!

March 31, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for your feedback. We appreciate you taking the time to share this, and we are glad our team was able to help resolve the issue for you quickly.

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

Fast caring customer support

The response I had to a query from Fin at Zoe’s support team was efficient, very quick and more than I had expected.
I felt that Fin cared which is especially important when you are querying something which can affect your wellness and health. The team didn’t use technology as an excuse not to solve an issue but circumvented it by taking a human and practical approach. This is not always the case these days.

March 31, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for your feedback. We appreciate you taking the time to share your experience, and we are glad our support team was able to help quickly and resolve your query with a practical approach.

Kind Regards,

ZOE Support Team

Rated 3 out of 5 stars

Zoe daily 30+

I have tried the zoe daily 30+ and unfortunately won't be getting it again. For me it is too overpowered with rosemary and thyme which i find very unpleasant

March 31, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Rachael,

Thank you for taking the time to leave us a review about Daily30. We are sorry to hear the mix didn't sit well with you. The mix does contain rosemary and thyme in addition to over 30 other hand-picked ingredients.

If you require any assistance with canceling your subscription, please email us at hello@joinzoe.com.

Best,

The ZOE Team

Rated 5 out of 5 stars

Helpful and caring!

Helpful and checked in after they’d replied just to make sure everything was ok!!

March 30, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Kath,

Thanks for taking the time to share such lovely feedback! We are happy to hear our team was able to assist you. If you require any additional assistance, please reach back out to us.

Best,

The ZOE Team

Rated 1 out of 5 stars

Daylight robbery

I had the initial buzz of getting my gut health tested
After a while I tried to log in and it couldn’t find me so I assumed my time was up.
I had started to notice £50 coming out of my Amex but was busy I forgot.
By the time I realised I had almost paid for an additional years.
I contacted customer service and said this. Basic response was you should have cancelled sooner.
Ok but you never once emailed me to say welcome to a new year. We will be drawing £50/month so felt slightly cheated.

I asked for it to be cancelled and took the hit.
Only to get the £9.99 taken again

I contacted then again flatly explaining I wanted to cancel. Cancel what was the response you have two items.
Cancel everything but still they take money. Hence I am here. Daylight robbery dressed up. Stop taking my money I haven’t been logged in for over 18 months.

March 30, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Ant,

Thank you for taking the time to share your experience. So sorry to hear you had difficulty logging into the app. If this is still an issue, please reach back out to us.

As outlined in our Terms & Conditions ZOE subscriptions are billed in advance for a set term (4 months or 12 months). Cancellations apply from the next billing period and do not take effect immediately or mid-term.

These terms are presented clearly during the sign-up process to ensure transparency before purchase. We also sent renewal reminder emails two weeks prior to the renewal.

Best,

The ZOE Team

Rated 5 out of 5 stars

Excellent service from Daisy and all…

Excellent service from Daisy and all the team so swiftly attending to a delivery
Thank you

March 27, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Lydia,

Thank you for taking the time to share your experience. We are pleased to hear that Daisy was able to assist you in such a swift and efficient manner. If you require any additional assistance, please reach back out to us.

Best,

The ZOE Team

Rated 5 out of 5 stars

Five-Star Support

I tried hard to find an answer to my question on the Zoe app, without success. So I turned to the Support Team and sent an email. To my surprise my question was dealt with by Fin, the AI. Being of the older generation, I have an inbuilt mistrust of all artificial intelligence. But not any more. My question was dealt with swiftly and accurately and was followed up by a member of their support team. My question was answered promptly and accurately and I was completely happy.

March 29, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Lynne,

Thank you for being a ZOE member and taking the time to share your experience. We are thrilled to hear that Fin was able to answer your questions. FIN and our support team work in tandem to ensure you receive the best possible service experience, combining the efficiency of AI with the empathy and expertise of our staff.

Best,

The ZOE Team

Rated 5 out of 5 stars

My question was answered immediately.

My question was answered immediately.

March 29, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Lisa,

Thanks for taking the time to share your experience. It is wonderful to hear that our support team was able to quickly answer your questions. If you require any additional assistance, please reach back out to us.

Best,

The ZOE Team

Rated 5 out of 5 stars

love the app its changed how i eat

March 29, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Lisa,

Thank you for sharing this feedback. As our mission is to improve the health of millions, your review is especially warming. Congratulations to you on developing new habits and making mindful eating part of your lifestyle. We look forward to supporting you further on this journey.

Best,

The ZOE Team

Rated 4 out of 5 stars

My conversation was with Fin

My conversation was with Fin which was helpful. And I put in a request that there should be a way users can make a note about things that had impacted their ability to record or a reason for change in diet etc.

March 28, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Jane,

Thank you for taking the time to share your experience. If you don't mind, please reach back out and ask Fin to escalate to human support for you to share your feedback on logging.

FIN and our support team work in tandem to ensure you receive the best possible service experience, combining the efficiency of AI with the empathy and expertise of our staff.

Best,

The ZOE Team

Rated 1 out of 5 stars

Initial response was awful

Initial response was awful - asking what product. I don't know what the possibilities are. Now closed the enquiry even though I've got nowhere with loading the new app. I won't be renewing that's for sure

March 29, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Alan,

Thank you for taking the time to share your experience. We have requested additional information so that we can assist you further. Please respond to our request so our team can assist you further.

Many thanks,

The ZOE Team

Rated 5 out of 5 stars

I appreciate that they answered my…APPRECIATION

I appreciate that they answered my concern with an option I could try.

March 29, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Bambi,

Thanks for taking the time to share your experience. Our support team will continue to be here with quality assistance and support you can trust.

Best,

The ZOE Team

Rated 5 out of 5 stars

Zoe is a great organisation

Zoe is a great organisation that is scientifically based and helps, guides and encourages people to eat in a beneficial way to improve their quality of life. It is not a diet, but a way of living. The guidance is personalised and using the app to log meals gives an insight as to how improvements can be made and suggestions for meals. There is always help at hand if you have a question which is always answered.

March 28, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Pauline,

Thanks for being a ZOE member and taking the time to share your experience. It brings us great joy to read reviews like this and see the impact the program is having on you. We look forward to supporting you further on your journey for improved health.

Best,

The ZOE Team

Rated 5 out of 5 stars

Had a query about a purchase and came…

Had a query about a purchase and came back almost immediately on a weekend. Very impressed.

March 28, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Emma,

Thank you for taking the time to share your experience. We are thrilled our team was able to assist you in such a timely manner, especially on the weekend.

Best,

The ZOE Team

Rated 4 out of 5 stars

The A.I.

Other than the A. I. once the people at ZOE got my request it has handled quickly. The only problem was it took 2 days to get to a person.

March 25, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Sterling,

Thank you for taking the time to share your experience. We apologize that it took so long for your query to be escalated to our human support. This feedback has been documented for our team to look into further with efforts to prevent this from happening again.

If you need any additional guidance, please reach back out.

Best,

The ZOE Team

Rated 5 out of 5 stars

I really like the new Zoe app but I've…

I really like the new Zoe app but I've needed a couple of prompts to help me navigate the new layout. These have been supplied by Zoe's AI agent but it's also been backed up by real people. Great service.

March 27, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Patricia,

Thanks for taking the time to share your experience. It is wonderful to here that our AI Assistant was able to assist you and smoothly transfer you over to our dedicated support team to fully resolve your queries.

If you need any further assistance, please reach back out to us.

Best,

The ZOE Team

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