1st CENTRAL Insurance Reviews 181,824

TrustScore 4.5 out of 5

4.4

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the excellent pricing, often finding it to be the most competitive option available. Many people appreciate the user-friendly experience, noting the ease of setting up policies and navigating the website. The service is consistently described as straightforward and efficient, with many consumers praising the quick processing of paperwork and the overall smooth experience. However, some customers also noted issues with customer service, describing difficulties in reaching helpful representatives or experiencing rudeness. A few people mentioned problems with the website, such as password resets or compatibility issues with certain browsers. There were also occasional complaints about unexpected fees or increases in premiums upon renewal.

What people talk about most

Price

Reviewers mention positive feedback about price. Many customers found the prices to be good, competitive, and... See more

User experience

Customers consistently note positive experiences with user experience, finding the setup process and website... See more

Service

Consumers find service to be positive. Many reviewers praise the quick and easy setup of their insurance,... See more

Website

People report positive experiences with the website, finding it easy to navigate and use for online... See more

Customer service

Reviewers highlight ambiguous aspects of customer service. Many customers report extremely poor service,... See more

Based on these reviews

Rated 4 out of 5 stars

I found 1st Central to be fairly easy and straightforward to follow. The only slight difficulty I had was trying to understand what the list of different options offered ………they all looked very simila... See more

Rated 4 out of 5 stars

Prices are very competitive, cover appears to be good. My only concern is that I have logged into the website on 3 occasions, every time I log I, it tells me my password is incorrect and I have to res... See more

Company replied

Rated 4 out of 5 stars

Very simple to set up my car insurance, I have been a named driver for the last 3 years but was time to get mt own insurance again, process was simple, quick and the monthly payments are also really g... See more

Rated 4 out of 5 stars

Online service user friendly and easy to navigate. Format works well and moves through options. Even though options of 'upgrades' are provided, the don't feel pushy. Good price and deals for drivers.... See more

Company replied


Company details

  1. Auto Insurance Agency
  2. Home Insurance Agency
  3. Insurance Agency

Written by the company

Get a car insurance quote from 1st CENTRAL and you won’t be disappointed. As experts in UK motor insurance, 1st CENTRAL provides cheap car insurance for new drivers and experienced drivers, along with a high standard of customer service. Our friendly support teams are on hand to help you with your car insurance quote. We can customize your affordable car insurance policy with optional extras including Legal Cover, Personal Accident Cover, Hire Car, Excess Protect and RAC Breakdown Cover.

Who We Are

Written by the company

We offer Defaqto 5-Star rated car insurance
Our car insurance provides quality cover and includes a comprehensive range of features and benefits including a courtesy car, £1500 of key cover and 90 days driving in Europe, as standard
We’re competitive on price
We’ve got some very smart people in our pricing team (and some clever technology) monitoring the market to make sure we’re always giving the best price possible. We’re pretty hot on fraud too, which helps us keep our premiums lower.
We’re not all talk
If you make a claim, we’ll look after you. You'll be assigned a Personal Claims Advisor, enjoy free collection and delivery of your vehicle, a 5 year warranty on all repairs, mobile repairs and estimates where possible, and like for like vehicle replacement.
We’re nice people
All of this is backed up by support from our friendly call centre. Our call centre is open at sensible times including weekends and our claims line is open 24/7, 365 days a year.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

182K reviews

5-star
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Rated 1 out of 5 stars

Shocking company.

Shocking company.

Quoted me £1400~ for a premium. Paid in full. Said that due to an error inputting on THEIR form, that I owed them £250 more.
Spent an hour on the phone with someone endlessly trying to insist that this was my fault. Advised they would take payment automatically or cancel my cover.
Then wanted to charge me £100 for the privilege of saying no to them asking for more money, as I then asked to cancel.
Extorting company. Stay well away. Customer service absolutely shambolic!

April 24, 2026
Unprompted review
Rated 1 out of 5 stars

Awful company - worst ever

Awful company.
Worst ever. Wanted to sell my car, 1st central wanted £258 to cancel my policy, it's in their Ts and C's.
CON ARTISTs and SCAMMERS
AVOID, lots info on Facebook, just put in 1st Central.

April 24, 2026
Unprompted review
Rated 5 out of 5 stars

Communication online

Communication online, email and phone has been helpful and clear. The quote being much less than other enquiries and as far as I can gather covers all aspects that I need.

April 23, 2026
Rated 1 out of 5 stars

Would never use again

Would never use again. Car insurance in general only allows you to purchase "for a year" or pay for incredibly expensive 'short term' insurance designed for a few days. I needed to change my vehicle as my old car went back but my new car wasn't going to arrive for a few weeks. I was told I MUST cancel my insurance becasue otherwise I'd be liable for the old vehicle (which I can understand) but they gave me no option to freeze or reomve the vehicle from my policy and instead took £65 off me (admin fee and cancellation charge) for a circumstance beyond my control. I would have happily remained with them as my insurer but after being scammed out of £65 would never use them again.

April 23, 2026
Unprompted review
Rated 5 out of 5 stars

They have a good website that’s easy…

They have a good website that’s easy use and a product that’s excellent value for money. Can’t go wrong really.

April 24, 2026
Unprompted review
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We appreciate your five-star review! We're happy to hear that you found our website easy to use and our product offers excellent value. Thanks for your feedback.

Emily

Rated 4 out of 5 stars

Quick and easy.

April 24, 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

Thanks for your great feedback! We always aim to give the best service and price to our customers 😊.

Emily

Rated 5 out of 5 stars

Easy great price

April 23, 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

Thanks for your great feedback! We always aim to give the best service and price to our customers 😊.

Emily

Rated 4 out of 5 stars

Great price for My car insurance…

Great price for My car insurance renewal, beat the rest by a good £100.00

Slight issue at payment portal online but all cleared up with a single phone call.

April 17, 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We're happy to hear that you found a great price for your car insurance renewal! We appreciate you letting us know about the payment portal issue and are glad it was resolved quickly with a phone call. Thanks for your feedback.

Emily

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