Spoke to Dan , who was very knowledgeable, polite & listened to what our requirements were. He explained everything to us in a clear & concise way. We would certainly recommend this service to any... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Straight forward speaking. Which I believe to be the best approach to giving important information to possiblly New clients. I was impressed with the NO NONSENCE APPROACH. All my questions were a... See more
Company replied
Indi made the process easy. He explained everything twice over. Confirmed I understood all that was being done & didn’t mind that I strayed off topic regularly. Very patient indeed. Made the interacti... See more
Company replied
The absolute professionalism. The consultant I dealt with - Melina was 2nd to none!! When you're trying to put procedures in place for your passing to make it easier for your loved ones it can be rea... See more
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Company details
Written by the company
50 Plus Life is a specially designed life insurance plan offering affordable, guaranteed protection for those aged 50 and over. With no medical questions required, acceptance is guaranteed, providing reassurance and peace of mind. It helps ensure that loved ones are not left with unexpected costs, supporting expenses like funeral costs, outstanding bills, or a small gift to family. Premiums are fixed and easy to budget for, offering a simple way to leave something meaningful behind. 50 Plus Life is about securing your legacy with dignity, care, and confidence — protecting what matters most, when it matters most.
Contact info
United Kingdom
- 50pluslife.co.uk
4.8
Excellent
4K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 2 weeks
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The agent was very helpful and covered…
The agent was very helpful and covered all my questions and concerns and delivered the policy I needed
September 16, 2026
Reply from 50PlusLife
Dear Colin,
Thank you for your review. We're pleased the agent covered all your questions and concerns and helped you find the policy you needed.
Your policy also includes guaranteed acceptance within our eligible age range, so there was no medical underwriting to worry about.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and let us know if anything needs updating.
Thank you again for your business.
Kind regards,
The Fifty Plus Team
Very polite & professional
Very polite, very easy to communicate with what I wanted..
Very easy straight forward process, which did not take long at all.
Very professional
September 22, 2026
Reply from 50PlusLife
Dear Mrs Heath,
Thank you for such a lovely review. We're delighted the process felt polite, straightforward, and professional throughout, and that it didn't take long at all.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating.
Thank you again for your business.
Best wishes,
The Fifty Plus Team
Outstanding The customer service was very good,and…
The customer service was very good,and supportive. All was explained to me. I didn't have no concerns about starting my new insurance.
September 15, 2026
Reply from 50PlusLife
Dear Anna,
Thank you for your kind review. We're pleased the service was supportive and that everything was explained so you had no concerns about starting your new cover.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and let us know if anything needs updating.
Thank you again for your business.
Kind regards,
The Fifty Plus Team
Reply from 50PlusLife
Dear Customer,
Thank you for your kind review. We're delighted you received great customer service.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating.
Thank you again for your business.
Warm regards,
The Fifty Plus Team
Mr Johnny was fantastic very friendly
Mr Johnny was fantastic very friendly, professional, and knowledgeable. He explained everything about life insurance clearly and gave me the confidence to join. Thank you, Johnny, for your excellent service and encouragement. Highly recommended!
September 21, 2026
Unprompted review
Reply from 50PlusLife
Dear Mimi,
Thank you for such a generous review. We're delighted Johnny was friendly, professional, and knowledgeable, and that he gave you the confidence to go ahead with your cover.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and let us know if anything needs updating.
Thank you again for recommending us and for your business.
Best wishes,
The Fifty Plus Team
Very quick polite and well explained by…
Very quick polite and well explained by the company
September 22, 2026
Reply from 50PlusLife
Dear Robert,
Thank you for your review. We're pleased the process was quick, polite, and well explained throughout.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating.
Thank you again for your business.
Kind regards,
The Fifty Plus Team
Easy and quick
It was very quick and easy to serum. Everything was explained clearly, the guy I spoke to was very helpful and patient
September 15, 2026
Reply from 50PlusLife
Dear Iain,
Thank you for your feedback. We're glad the process was quick and easy, and that you found the person you spoke with helpful and patient.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and let us know if anything needs updating.
Thank you again for your business.
Warm regards,
The Fifty Plus Team
It was made plain and simple and…
It was made plain and simple and addressed what I needed. Very happy
September 11, 2026
Reply from 50PlusLife
Dear Neil,
Thank you for your review. We're pleased everything was made plain and simple and addressed exactly what you needed.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating.
Thank you again for your business.
Kind regards,
The Fifty Plus Team
Reply from 50PlusLife
Dear Mehluli,
Thank you for your kind review and for letting us know you received excellent service.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and let us know if anything needs updating.
Thank you again for your business.
Best wishes,
The Fifty Plus Team
Had a wonderful rapport with the lady…
Had a wonderful rapport with the lady on the phone
September 14, 2026
Reply from 50PlusLife
Dear Mr Hilton,
Thank you for your review. We're delighted you had such a wonderful rapport with the team member you spoke to.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating.
Thank you again for your business.
Kind regards,
The Fifty Plus Team
The Sales person was polite
The Sales person was polite, empathetic and friendly. He also provided answers to questions I had. The manager also provided additional information and many options. Thank you.
September 18, 2026
Reply from 50PlusLife
Thank you, Ms Mvududu, for such a lovely review. It's great to hear our team took the time to answer your questions and talk through the options with you. As part of your Over 50s Life Cover you're able to nominate your beneficiaries and update these details whenever your circumstances change. It's also worth checking through your policy documents to make sure everything is accurate and suits your needs, and let us know if anything needs updating. And if you know a friend or family member who might benefit from cover like yours, we're always glad to say thank you with a voucher once they've taken out a policy and the qualifying period has passed. Thank you for choosing us.
It was made clear and easy how to get…
It was made clear and easy how to get the policy as I'm not very good at English and struggle with things like this
September 18, 2026
Reply from 50PlusLife
Thank you, Derek, for sharing your experience. We're really glad everything was explained clearly and made easy to follow, and please don't hesitate to ask us to go through anything again in a way that suits you best. When you next look through your policy documents, please do check everything is correct for you, and get in touch if anything needs changing. And if you know a friend or family member who might benefit from similar cover, we like to say thank you with a voucher once they've taken out a policy and the qualifying period has passed. Thank you for your business.
Really friendly and honest advisors.
September 11, 2026
Reply from 50PlusLife
Thank you, Lisa, for the kind words. We're pleased our advisors came across as friendly and honest, that matters a great deal to us. Please do take a moment to check your policy documents are accurate and meet your needs, and reach out if anything needs updating. Should you refer someone close to you who later takes out a policy, we're happy to thank you with a voucher once the qualifying period has passed. Thank you for taking the time to leave your feedback.
Excellent customer service
Excellent customer service from start to finish. The advisor was polite, helpful, efficient, professional and explained everything in a simple and easy to understand way. I felt valued as a customer and very satisfied with the call. A very positive experience.
September 17, 2026
Reply from 50PlusLife
Thank you, Jacqueline, this really is wonderful to read. We're delighted the call felt simple, professional and valued from start to finish. Your Over 50s Life Cover is designed to protect you for the whole of your life, and premiums stop once you reach age 90 while cover continues. We'd also encourage you to check your policy documents are correct and still meet your needs, and let us know if any updates are needed. If a friend or family member of yours ever takes out a policy with us on your recommendation, we like to say thank you with a voucher once the qualifying period is complete. Thank you for such generous feedback.
Reply from 50PlusLife
Thank you, Jan, for your kind review. We're glad to hear you found the cooperation good throughout. Do keep your policy documents somewhere safe and check they're accurate, and contact us if anything ever needs updating. And do keep us in mind if a friend or family member is ever looking for similar cover, we say thank you with a voucher once they've taken out a policy and the qualifying period has passed. Thank you for choosing us.
I found this service to be very professional
I found this service to be very professional, gave me all the information and facts I needed to make my decision.
September 18, 2026
Reply from 50PlusLife
Thank you, Wendyellen, for the positive feedback. It's great to know you felt fully informed and had everything you needed to make your decision. Should your circumstances change in future, your policy allows you to ask about adjusting your cover. It's also worth checking through your policy documents to make sure everything remains accurate, and letting us know if anything needs updating. If you know a friend or family member who might benefit from cover like yours, we're always glad to say thank you with a voucher once they've taken out a policy and the qualifying period has passed. Thank you for your business.
very poor customer service
September 17, 2026
Reply from 50PlusLife
Thank you for taking the time to tell us about this. We're sorry to hear it, and the matter has been escalated internally so our compliance team can look into it properly; they may be in touch with you directly. If you would like to speak to somebody urgently in the meantime, please contact me directly at m.cullen@smartercover.co.uk. Thank you again for reaching out. Kind regards, Michael Cullen, Compliance Manager
Absolutely brilliant service everything…
Absolutely brilliant service everything explained and made easy ,
September 11, 2026
Reply from 50PlusLife
Thank you, Yvonne, for such a positive review. We're delighted everything was explained and made easy for you. Your Over 50s Life Cover also includes our Claims Promise for eligible approved claims. When you next look through your policy documents, please do check everything is correct for you, and get in touch if anything needs changing. Do let us know if you have a friend or family member who might benefit from similar cover, we're always pleased to say thank you with a voucher once their policy has been in place for the qualifying period. Thank you for choosing us.
Reply from 50PlusLife
Thank you, Karen, for the feedback, and we're glad the set up process was straightforward. Over 50s Life Cover offers guaranteed acceptance for customers within the eligible age range who meet our residency and banking requirements. Please do check your policy documents are accurate and meet your needs, and reach out if anything needs updating. We're also always glad to say thank you with a voucher to anyone who refers a friend or family member who takes out a policy, once the qualifying period has passed. Thank you for your business.
Very helpful and polite young lady made…
Very helpful and polite young lady made the experience very good
September 11, 2026
Reply from 50PlusLife
Thank you, Neil, for your kind review. We're pleased the experience with our team was a positive one and that everything was made easy to understand. It's also worth checking through your policy documents to make sure everything is accurate, and letting us know if anything needs updating. And if you know a friend or family member who might benefit from cover like yours, we're always glad to say thank you with a voucher once they've taken out a policy and the qualifying period has passed. Thank you for choosing us.
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