Spoke to Dan , who was very knowledgeable, polite & listened to what our requirements were. He explained everything to us in a clear & concise way. We would certainly recommend this service to any... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Straight forward speaking. Which I believe to be the best approach to giving important information to possiblly New clients. I was impressed with the NO NONSENCE APPROACH. All my questions were a... See more
Company replied
Indi made the process easy. He explained everything twice over. Confirmed I understood all that was being done & didn’t mind that I strayed off topic regularly. Very patient indeed. Made the interacti... See more
Company replied
The absolute professionalism. The consultant I dealt with - Melina was 2nd to none!! When you're trying to put procedures in place for your passing to make it easier for your loved ones it can be rea... See more
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Company details
Written by the company
50 Plus Life is a specially designed life insurance plan offering affordable, guaranteed protection for those aged 50 and over. With no medical questions required, acceptance is guaranteed, providing reassurance and peace of mind. It helps ensure that loved ones are not left with unexpected costs, supporting expenses like funeral costs, outstanding bills, or a small gift to family. Premiums are fixed and easy to budget for, offering a simple way to leave something meaningful behind. 50 Plus Life is about securing your legacy with dignity, care, and confidence — protecting what matters most, when it matters most.
Contact info
United Kingdom
- 50pluslife.co.uk
4.8
Excellent
4K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 2 weeks
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Very helpful and polite young lady made…
Very helpful and polite young lady made the experience very good
September 11, 2026
Reply from 50PlusLife
Thank you, Neil, for your kind review. We're pleased the experience with our team was a positive one and that everything was made easy to understand. It's also worth checking through your policy documents to make sure everything is accurate, and letting us know if anything needs updating. And if you know a friend or family member who might benefit from cover like yours, we're always glad to say thank you with a voucher once they've taken out a policy and the qualifying period has passed. Thank you for choosing us.
happy and helpful young man that i delt…
happy and helpful young man that i delt with and answered any questions i asked strauss was his name
September 18, 2026
Reply from 50PlusLife
Thank you, leonard, for the great feedback, and we're glad Strauss was able to answer your questions so helpfully. Your Over 50s Life Cover also includes an accidental death benefit from day one, subject to the policy definition. Do take a moment to check your policy documents are accurate and meet your needs, and get in touch if anything needs updating. Should you refer someone close to you who later takes out a policy, we're happy to thank you with a voucher once the qualifying period has passed. Thank you for your business.
Yes the communication was perfect and…
Yes the communication was perfect and understandable.
September 18, 2026
Reply from 50PlusLife
Thank you, Peace, for your review. We're pleased the communication throughout felt clear and easy to understand. We'd encourage you to check your policy documents are correct and still meet your needs, and let us know if any updates are needed. If a friend or family member of yours ever takes out a policy with us on your recommendation, we like to say thank you with a voucher once the qualifying period is complete. Thank you for choosing us.
Really helpfull and kind,i will…
Really helpfull and kind,i will deffinately recommend them
September 18, 2026
Reply from 50PlusLife
Thank you for such kind feedback. We're glad you found the team helpful, and that you'd recommend us to others, that means a great deal. Your policy is also protected by the Financial Services Compensation Scheme, subject to its eligibility and compensation rules. Please do check your policy documents are accurate and meet your needs, and reach out if anything needs updating. And do keep us in mind if a friend or family member is ever looking for similar cover, we say thank you with a voucher once they've taken out a policy and the qualifying period has passed. Thank you for your business.
The young man i spoke to Marcus
The young man i spoke to Marcus, was very helpful, polite and easy to talk to. I discussed my budget and he made sure I was 100% happy with my choice and understood everything.
September 17, 2026
Reply from 50PlusLife
Thank you, Mich, for the lovely review. It's great to hear Marcus took the time to talk through your budget and made sure you were comfortable with your choice. As part of your policy you can also nominate beneficiaries and update these later if your circumstances change. It's worth checking this, along with the rest of your policy documents, is accurate and meets your needs. If you know a friend or family member who might benefit from cover like yours, we're always glad to say thank you with a voucher once they've taken out a policy and the qualifying period has passed. Thank you for choosing us.
The young lady I spoke to georgie was…
The young lady I spoke to georgie was very helpful she deserves a raise in my opinion 👏
September 17, 2026
Reply from 50PlusLife
Thank you for the kind words about Georgie, we'll be sure to pass this on. It's wonderful to hear she went the extra mile for you. Do take a moment to check your policy documents are accurate and meet your needs, and let us know if anything needs updating. We're also always glad to say thank you with a voucher to anyone who refers a friend or family member who takes out a policy, once the qualifying period has passed. Thank you for taking the time to share your feedback.
Malena who felt with me on Wednesday…
Malena who felt with me on Wednesday night was brilliant very compassionate and understanding
September 17, 2026
Reply from 50PlusLife
Thank you for such a warm review. We're so pleased Malena came across as compassionate and understanding when she spoke with you. Your Over 50s Life Cover is designed to stay in place for the whole of your life, provided the policy remains in force. It's worth checking your policy documents are accurate and meet your needs, and letting us know if anything needs updating. Should you refer someone close to you who later takes out a policy, we're happy to thank you with a voucher once the qualifying period has passed. Thank you for choosing us.
Reply from 50PlusLife
Thank you, Allan, for the kind feedback. We're pleased the service was good and that everything was explained fantastically well. Please do check through your policy documents to make sure they're accurate, and get in touch if anything needs updating. If you know a friend or family member who might benefit from similar cover, we like to say thank you with a voucher once they've taken out a policy and the qualifying period has passed. Thank you for your business.
Reply from 50PlusLife
Thank you, Anne, for your review. We're glad our staff were able to help. Do take a moment to check your policy documents are accurate and meet your needs, and let us know if anything needs updating. And if a friend or family member of yours is ever looking for similar cover, we're glad to say thank you with a voucher once they've taken out a policy and the qualifying period has passed. Thank you for choosing us.
I AM HAPPY TO BE THAT TTo paid for HERE IS THE MOENY
I AM HAPPY TO BE THAT THERE IS MOMEY TO PAID FOR IT
September 16, 2026
Reply from 50PlusLife
Thank you, Jeanette, for your feedback. We're glad the cover worked out well for you. If your circumstances ever change, your policy allows you to ask about adjusting your cover, so do get in touch whenever that would help. It's also worth checking your policy documents remain accurate and meet your needs. We're always glad to say thank you with a voucher to anyone who refers a friend or family member who takes out a policy, once the qualifying period has passed. Thank you for your business.
Reply from 50PlusLife
Thank you, Edward, for the kind review. We're glad everything was handled well for you. Please do check your policy documents are accurate and meet your needs, and reach out if anything needs updating. Should you refer a friend or family member who takes out a policy, we're happy to thank you with a voucher once the qualifying period has passed. Thank you for choosing us.
Mike was really nice and helpful
Mike was really nice and helpful. He explained everything thoroughly and helped me to choose the right policy for me. There was no pressure and I felt very reassured that I had chosen to go with your company.
September 16, 2026
Reply from 50PlusLife
Thank you, Jane, for such a thoughtful review. It's lovely to hear Mike explained everything thoroughly and that you felt reassured and free from pressure throughout. Your policy also includes our Claims Promise for eligible approved claims. Do check through your policy documents to make sure everything is accurate, and let us know if anything needs updating. And if you know a friend or family member who might benefit from cover like yours, we're always glad to say thank you with a voucher once they've taken out a policy and the qualifying period has passed. Thank you for choosing us.
Reply from 50PlusLife
Thank you for your review. We're pleased Jon explained everything so well for you. It's worth checking through your policy documents to make sure everything is accurate and meets your needs. If a friend or family member of yours ever takes out a policy with us on your recommendation, we like to say thank you with a voucher once the qualifying period is complete. Thank you for your business.
Reply from 50PlusLife
Thank you for letting us know about this, and I'm sorry to hear how this has left you feeling. This has been escalated internally so our compliance team can look into it properly, and they may be in touch with you directly. If you'd like to speak to somebody urgently, please contact me directly at m.cullen@smartercover.co.uk. Thank you again for getting in touch. Kind regards, Michael Cullen, Compliance Manager
Reply from 50PlusLife
Thank you for the kind review. We're pleased you found the team helpful and polite. Please do check your policy documents are accurate and meet your needs, and let us know if anything needs updating. We're also always glad to say thank you with a voucher to anyone who refers a friend or family member who takes out a policy, once the qualifying period has passed. Thank you for choosing us.
I was searching for an insurance for…
I was searching for an insurance for ages and I saw commercial for this one and I said it myself: try this one.
I delt with Aaron who was simply brilliant, gave me all the info and explained everything to me, he was patient with me when I asked so many questions and i finally got my insurance. I am so relieved that my family will be secured after I am gone.
I can highly recommend it.
September 15, 2026
Unprompted review
Reply from 50PlusLife
Thank you, Suad, for such a generous review. We're delighted Aaron was patient with your questions and helped you find the right cover to secure your family's future. As part of your policy you're able to nominate beneficiaries and update these later if needed, so it's worth checking this is up to date when you review your documents. If you know a friend or family member who might benefit from cover like yours, we're always glad to say thank you with a voucher once they've taken out a policy and the qualifying period has passed. Thank you for your business, and for recommending us.
Very happy the lady on the phone was…
Very happy the lady on the phone was very helpful and full of information thank you
September 15, 2026
Reply from 50PlusLife
Thank you, Kevyn, for your kind feedback. We're glad the call felt helpful and informative throughout. Do take a moment to check your policy documents are accurate and meet your needs, and get in touch if anything needs updating. Should you refer someone close to you who later takes out a policy, we're happy to thank you with a voucher once the qualifying period has passed. Thank you for choosing us.
It was easy to talk and listen to the…
It was easy to talk and listen to the person that I was talking with and explained everything and did not mind
Going through any questions and did not rush me to make a decision right away that I could think things over
And I was very grateful for his understanding
September 15, 2026
Reply from 50PlusLife
Thank you, Stephen, for such a considered review. We're really pleased you were given the time to think things over without feeling rushed, that's exactly the approach we aim for. Over 50s Life Cover also offers guaranteed acceptance for customers within our eligible age range who meet the residency and banking requirements. It's worth checking your policy documents are accurate and meet your needs, and letting us know if anything needs updating. And if you know a friend or family member who might benefit from similar cover, we like to say thank you with a voucher once they've taken out a policy and the qualifying period has passed. Thank you for your business.
My life insurance policy
Craig was very helpful and understanding he really helped me sort out my policy at a reasonable cost a month.
September 15, 2026
Unprompted review
Reply from 50PlusLife
Thank you, Tony, for your kind words about Craig. It's great to hear he helped you find a policy that suited both your needs and your budget. Your Over 50s Life Cover also includes an accidental death benefit from day one, subject to the policy definition. Please do check your policy documents are accurate and meet your needs, and reach out if anything needs updating. We're always glad to say thank you with a voucher to anyone who refers a friend or family member who takes out a policy, once the qualifying period has passed. Thank you for choosing us.
Someone talked to me rather than…
Someone talked to me rather than rattled off numbers etc .,
September 14, 2026
Reply from 50PlusLife
Thank you, Claire, for your review. We're glad you felt genuinely spoken with rather than just given a list of numbers, that personal approach matters to us. Do check through your policy documents to make sure everything is accurate, and let us know if anything needs updating. If a friend or family member of yours is ever looking for similar cover, we're glad to say thank you with a voucher once they've taken out a policy and the qualifying period has passed. Thank you for choosing us.
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