Add People Ltd Reviews 

2,700
•
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 304 reviews, reviewers overwhelmingly had a great experience with this company. Customers praise the dedicated staff and knowledgeable account managers for providing helpful guidance, clear communication, and ongoing support across various digital marketing campaigns. Consumers frequently note that website optimizations and tailored advertising efforts lead to visible improvements in online visibility and overall business growth. Some reviewers were not happy with the persistent cold-calling practices and aggressive sales approach experienced before signing up. Conversely, a small portion of people felt disappointed by the advertising results and reported financial losses resulting from campaign management issues. People also mentioned difficulties in communicating effectively or obtaining expected returns on their marketing investments over time.

What people talk about most

Staff

Consumers find staff to be positive, highlighting polite, friendly, and professional account managers who are... See more

Service

People report positive experiences with service, frequently praising the team for being reliable, attentive,... See more

Marketing

Reviewers highlight positive aspects of marketing, noting that sales figures have gone from strength to... See more

Customer service

Customers consistently note positive experiences with customer service, frequently praising dedicated... See more

Website

Users describe positive interactions with website development and optimization, frequently praising the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Working with AddPeople has been a good experience so far. Augie's communication and monthly check-ins make managing our Google Ads transparent so we know where we stand. We're starting an SEO plan, an... See more

Company replied

Rated 5 out of 5 stars

I've known Aaron for quite some time now, and I can honestly say he's been fantastic throughout. He's not only my account manager but also looks after my local SEO, and the service he provides has... See more

Company replied

Rated 5 out of 5 stars

AddPeople are our kind of digital marketing experts: human, approachable and always able to help, with great insights into how things work now. My team and I did a huge amount of research into which d... See more

Company replied

Rated 5 out of 5 stars

Rhiannon has been superb writing our SEO content and even in a short space of time the improvement has been great. Also shout out to Adam for managing our account and keeping projects moving along in... See more

Company replied


Company details

  1. Online Marketing Agency
  2. also in
  3. Marketing Agency

Written by the company

At Add People, we know that for most business owners, finding time to master digital marketing is challenging. That's why we offer effective, affordable, and straightforward marketing solutions that are built with your growth in mind. Whether you're an SME, a startup, or an agency, our team works with you to design strategies that make online success achievable and sustainable.

Add People – Grow Your Business with Experts in Digital Marketing

Written by the company

4000+ Global Clients & 22 Years of Experience
We’re Add People, a team of approachable digital marketing experts specialising in affordable, high-impact campaigns that drive growth for small to medium-sized businesses. Established in 2002, we’ve grown into a dedicated team of 250 professionals helping thousands of clients worldwide succeed online.
Our Products & Services
Pay-Per-Click (PPC) - With PPC we cover a wide range of ad types and services to suit you. This could include anything from an ad retargeting a buyer at the top of their Google search results, to a pop-up on a YouTube video. If your target audience is there, you should be too!
SEO - Feel like your website should be bringing you more customers? Our SEO (Search Engine Optimisation) service is all about getting you seen on Google by audiences that actually convert, which, for small businesses, is essential. We'll get you to the top of results for the searches your audience is making every day.
Local SEO - Appear in local search results and attract nearby customers with a local SEO strategy delivered by our digital marketing experts. By optimising your Google Business Profile and localising content on your website, we'll make it easier for local customers to find your business in online searches.
Ecommerce - Ecommerce PPC management that puts your products in front of your ideal customers & drives sales! We’ll provide you with a dedicated account manager who'll learn everything about your business, to setup & manage a finely-tuned Google Shopping Ads campaign that's built to achieve your goals.
Social Media - Social media management that builds revenue by building your brand. We'll help you attract new customers where millions of people spend their spare time. We design social media campaigns (from Meta, to Pinterest) for SMEs that deliver conversions, not just likes - regardless of your industry.
Your Feedback Powers Us
We’re always keen to improve, and your honest feedback helps us do just that. If we’re helping you grow, let us know—and if there’s more we can do, we’re listening!

A Team of Experts!

Our staff are fully qualified to run your online campaigns.

Our clients have experts on hand to ensure they're receiving the best service possible.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

3K reviews

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Replied to 100% of negative reviews

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4.4

All reviews

(2,700)

295 reviews in the last 12 months

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Rated 5 out of 5 stars

We have been using Add people for years…

We have been using Add people for years and are extremely happy with all they have done for us with our Website and content. The monthly meetings are really useful and informative. Ellie is so friendly and easy to talk to, she is a credit to the company. A BIG Thank you for your continued help and advice, it is much appreciated.

March 10, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi,

Thanks so much for your continued support; it really means a lot. Great to hear you’ve had such a positive experience over the years.

We’ll be sure to pass your kind words on.

Kind regards,
York,
Add People

Rated 5 out of 5 stars

Add people are outstanding

Add people have done an excellent job of making my business more visible to potential leads. Their service is excellent, thorough and their knowledge is outstanding. Highly recommend.

March 2, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Martha,

Thanks so much for leaving this review. Really pleased to hear the work has helped improve your visibility and bring in more potential leads. We really appreciate the recommendation.

Kind regards,
York
Add People

Rated 2 out of 5 stars

Signed up with them to promote a new…

Signed up with them to promote a new web site that I has acquired. They tried hard but were unable to help me to get my web site approved by Google in order to advertise my products in the USA. I relied on them as experts in that area but feel that they let me down badly. I felt that a partial refund would have been appropriate but that was refused. Long and short of it is that I have wasted my time and money and will not be recommending this firm to anyone.

March 6, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Graham,

Thank you for taking the time to share your feedback.

We note your comments regarding the trial period and the challenges encountered during the process of attempting to gain approval for advertising.

As part of this work, the account experienced a Google Merchant Centre suspension, which required a number of compliance checks and identity verification steps with Google.

We will review the points you have raised internally to ensure we fully understand the circumstances.

If you would be open to it, we’d welcome the opportunity to look into this further with you directly.

Kind regards,
Add People

Rated 5 out of 5 stars

This company works hard to achieve your…

This company works hard to achieve your goal and is very professional

March 2, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Etta,

Thanks for your review. Really pleased to hear you’ve found the team professional and focused on helping you achieve your goals. We really appreciate you taking the time to share this.

Kind regards,
York
Add People

Rated 5 out of 5 stars

Effective

Proactive, friendly & professional. Nathan and his team are already delivering results.

March 5, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Sam,

Thanks for the review. Great to hear you’ve found the team proactive, friendly and professional, and that Nathan and the team are already delivering results.

Kind regards,
York
Add People

Rated 5 out of 5 stars

Amazing Service

overall Add people as a unit, they have been very helpfully and efficient to work with.

March 4, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Serdal,

Thanks so much for your review of Add People and the team. It's great to hear you’ve found the team helpful and efficient to work with.

Kind regards,
York
Add People

Rated 5 out of 5 stars

I love Add People

I love Add People. Thank you for always supporting New Forest Turf Supplies Ltd and working with you is great.

March 3, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hey Vicky,

Thanks so much for the review.

We really appreciate your continued support of Add People. It’s been a real pleasure working with everyone at New Forest Turf Supplies Ltd!

Looking forward to keeping things moving in the right direction.

Kind regards,
York
Add People

Rated 5 out of 5 stars

Brilliant experience

I had a fantastic experience with Aaron, as well as Jake and Ryan before. I have a cake shop which I was looking for potential online marketing to increase sales. Aaron explained all the options, analysed where the business was at, and came to the very honest conclusion that at this time - with the size and locality of the business - we were better off holding off on using AddPeople. He gave some very valuable advice that I will use. Once our business is ready in future in terms of size and growth, I will definitely be using AddPeople and Aaron to move my business on to the next level. Their expertise and professionalism is very impressive, as is their honesty. Would recommend to all businesses.

March 2, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Carlo,

Thank you for the brilliant review. It’s great to hear you had such a positive experience with Aaron, and with Jake and Ryan, too, from our team.

When you’re ready to take the next step, we’d love to support you with the next stage of growth.

Kind regards,
York
Add People

Rated 1 out of 5 stars

Complete waste of money

Complete waste of money, even pushed my click cost up to £19,70 a click - what a joke and when they saw my Google review offered 50% refund if I took the review down!

February 1, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Frank,

Thank you for taking the time to share your feedback.

Just to clarify, the cost-per-click within Google Ads is determined by Google’s advertising auction and the level of competition for keywords, rather than being set by agencies directly. As a result, CPCs can vary significantly depending on market demand and advertiser activity.

We understand your concerns and will review the comments you’ve raised alongside the account history internally.

Kind regards,
Add People

Rated 4 out of 5 stars

Experience with company


I want to share my experience with this company, which started off on a high note but faced some challenges along the way. Initially, I felt optimistic and excited about the direction we were heading. However, in a short span of time, I found myself navigating through three different managers. This constant change was incredibly frustrating and made me question my future with the company.

Amidst this turmoil, I had the pleasure of working with Ellie. Despite our rocky start—largely due to my own frustrations—Ellie remained steadfast and committed to understanding both me and my business. Her approachability and support were invaluable during this turbulent period.

Ellie’s kindness and willingness to help have made a significant difference in my experience. I genuinely appreciate her efforts to build a rapport with me, which has transformed our working relationship.

Overall, while the transition between managers was challenging, my collaboration with Ellie has been a bright spot. I look forward to continuing to work together and am optimistic about what the future holds.

February 27, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Gurchehn,

Thank you for taking the time to share such a thoughtful review. We really appreciate your honesty.

It’s really encouraging to hear that Ellie’s approach, patience, and support have helped turn things around. She’ll be chuffed to read this.

We’re looking forward to continuing the work together and building on the momentum from here.

Kind regards,
York
Add People

Rated 5 out of 5 stars

A Trusted Partner for Our Growth

We’ve been working with Add People for about five years, and their level of expertise and consistency has been evident throughout.

We use them for both SEO and Google Ads, and the impact has been significant. Our visibility has improved immensely, our positioning on Google search is much stronger, and most importantly, we’ve seen a clear increase in bookings.

Kathryn manages our Google Ads and has been exceptional: always organised, thorough and clear in her communication. She’s incredibly knowledgeable, proactive, and always available to answer questions or arrange additional calls when needed.

Ethan manages our SEO and he’s been great to work with: strategic, responsive and clearly very experienced in his field.

A fantastic team overall, I couldn’t recommend Add People highly enough.

February 26, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Joana,

Thank you so much for taking the time to leave us such a lovely review, and for working with us for the past five years.

We really appreciate it and the trust you have in us to provide the right marketing services to your business.

It’s brilliant to hear that the SEO and Google Ads support has strengthened your visibility and helped drive more bookings.

I’ll make sure Kathryn and Ethan see your kind words, and we really appreciate the recommendation.

If you need anything, please don't hesitate to reach out.

Kind regards,
York
Add People

Rated 5 out of 5 stars

Always helpful

We have been using these guys for our Google ads campaign for almost 12 months and they have always been approachable, friendly and full and useful advice. We also use the SayHello service offered by them, which we have come to rely on heavily. Adam from the team is always on hand to look at any issues and is constantly trying to improve the system for us.

February 23, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Damien,

Thanks for leaving this review. Really pleased to hear you’ve found the team approachable and helpful over the past year, and that SayHello has become such a valuable part of your setup. I’ll make sure Adam sees your comments.

Kind regards,
York
Add People

Rated 5 out of 5 stars

Heidi - 5/5

I’ve had a fantastic experience working with Heidi at Add People. From the very beginning, she has been incredibly helpful, engaging, and genuinely invested in our success.

Heidi is always responsive and quick to act on any questions or ideas we have. Her forward-thinking approach really stands out — she’s constantly looking for new opportunities and smarter ways to improve our results. Nothing ever feels like too much trouble; she’s accommodating, flexible, and always willing to go the extra mile.

It’s a real pleasure working with someone so proactive and positive. I wouldn’t hesitate to recommend Heidi and the team at Add People!

February 23, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi there,

Thanks so much for the review. I'm really pleased to hear that Heidi has been so responsive and proactive, and that you’ve felt she’s genuinely invested in helping you achieve the best results.

I’ll make sure she sees your comments, and we really appreciate the recommendation.

Kind regards,
York
Add People

Rated 5 out of 5 stars

We have been using their service for…

We have been using their service for more than 2 years. Its brilliant with good customer service prompt responses and always helpful in expanding the business.

February 25, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Dhaval,

Thanks for your review and for working with us for over two years. Really pleased to hear you’ve found the service helpful and the support prompt when you need it. We appreciate your continued trust.

Kind regards,
York
Add People

Rated 5 out of 5 stars

Detailed & proactive

Gabrielle is extremely detailed & proactive when managing our marketing campaign. During our reviews we can clearly see she has been making constant amendments and improvements throughout the week! Couldn't as for anymore!!!

February 25, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Ewan,

Thanks for the review. Really pleased to hear Gabrielle’s attention to detail is coming through and that you can see the ongoing improvements between review meetings.

I’ll be sure to pass this on to her.

Kind regards,
York
Add People

Rated 5 out of 5 stars

Massive thank you to Gabrielle Short

Massive thank you to Gabrielle Short, she has been exceptional to work with. Moving to her from our previous account manager, we have noticed a massive difference in quality and quantity of leads. Her proactive approach makes a real difference for us and our business.

February 25, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Sam,

Thanks so much for the feedback. It's brilliant to hear that the change has made such a difference and that you’ve seen an uplift in both the quality and quantity of leads.

Kind regards,
York
Add People

Rated 5 out of 5 stars

Gabrielle Short is exceptional

Gabrielle Short is exceptional and since she has taken on our file I can't recommended her enough. She is always reviewing and making amendments to improve our experience.

February 20, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi James,

Thanks for leaving this review. Really pleased to hear you’ve had such a positive experience with Gabrielle. We really appreciate the recommendation.

Kind regards,
York
Add People

Rated 5 out of 5 stars

Worth every STAR!

We’ve had an excellent experience working with Gabrielle and the team at Add People.

Gabrielle is consistently proactive, responsive, and genuinely invested in understanding our business objectives rather than applying a one-size-fits-all approach.

Communication has been clear and timely throughout, with regular updates, sensible recommendations, and a refreshing level of transparency around performance and next steps. It’s clear she takes real ownership of her accounts and cares about delivering tangible results, not just reports.

A pleasure to work with and a real asset to Add People.

We’d happily recommend Gabrielle to any business looking for a knowledgeable, dependable, and personable digital marketing partner.

February 25, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Chris,

Thanks so much for this review. It’s great to hear that the support has felt tailored to your objectives and that the communication has been clear and transparent throughout.

We really appreciate the recommendation.

Kind regards,
York
Add People

Rated 5 out of 5 stars

Great service from Ben Royle

Very happy with the service Ben Royle has given me. His communication is excellent and he is very helpful with helping me developing my website which now looks superb and is attracting a lot of attention and gaining us a lot of new clients.

February 24, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Alex,

Thanks for leaving this review. Really pleased to hear Ben’s support has helped you develop the website and that you’re already seeing it attract attention and new clients.

Kind regards,
York
Add People

Rated 5 out of 5 stars

The representative Gabrielle is polite…and very efficient

The representative Gabrielle is polite efficient and always keen to achieve the best possible results for the client nothings too much.

February 24, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi John,

Thanks for your review.

Great to hear you’ve found Gabrielle efficient and easy to work with, and that you can see she’s focused on getting the best results.

We really appreciate you taking the time to share this.

Kind regards,
York
Add People

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