Add People Ltd Reviews 

2,700
•
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 304 reviews, reviewers overwhelmingly had a great experience with this company. Customers praise the dedicated staff and knowledgeable account managers for providing helpful guidance, clear communication, and ongoing support across various digital marketing campaigns. Consumers frequently note that website optimizations and tailored advertising efforts lead to visible improvements in online visibility and overall business growth. Some reviewers were not happy with the persistent cold-calling practices and aggressive sales approach experienced before signing up. Conversely, a small portion of people felt disappointed by the advertising results and reported financial losses resulting from campaign management issues. People also mentioned difficulties in communicating effectively or obtaining expected returns on their marketing investments over time.

What people talk about most

Staff

Consumers find staff to be positive, highlighting polite, friendly, and professional account managers who are... See more

Service

People report positive experiences with service, frequently praising the team for being reliable, attentive,... See more

Marketing

Reviewers highlight positive aspects of marketing, noting that sales figures have gone from strength to... See more

Customer service

Customers consistently note positive experiences with customer service, frequently praising dedicated... See more

Website

Users describe positive interactions with website development and optimization, frequently praising the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Working with AddPeople has been a good experience so far. Augie's communication and monthly check-ins make managing our Google Ads transparent so we know where we stand. We're starting an SEO plan, an... See more

Company replied

Rated 5 out of 5 stars

I've known Aaron for quite some time now, and I can honestly say he's been fantastic throughout. He's not only my account manager but also looks after my local SEO, and the service he provides has... See more

Company replied

Rated 5 out of 5 stars

AddPeople are our kind of digital marketing experts: human, approachable and always able to help, with great insights into how things work now. My team and I did a huge amount of research into which d... See more

Company replied

Rated 5 out of 5 stars

Rhiannon has been superb writing our SEO content and even in a short space of time the improvement has been great. Also shout out to Adam for managing our account and keeping projects moving along in... See more

Company replied


Company details

  1. Online Marketing Agency
  2. also in
  3. Marketing Agency

Written by the company

At Add People, we know that for most business owners, finding time to master digital marketing is challenging. That's why we offer effective, affordable, and straightforward marketing solutions that are built with your growth in mind. Whether you're an SME, a startup, or an agency, our team works with you to design strategies that make online success achievable and sustainable.

Add People – Grow Your Business with Experts in Digital Marketing

Written by the company

4000+ Global Clients & 22 Years of Experience
We’re Add People, a team of approachable digital marketing experts specialising in affordable, high-impact campaigns that drive growth for small to medium-sized businesses. Established in 2002, we’ve grown into a dedicated team of 250 professionals helping thousands of clients worldwide succeed online.
Our Products & Services
Pay-Per-Click (PPC) - With PPC we cover a wide range of ad types and services to suit you. This could include anything from an ad retargeting a buyer at the top of their Google search results, to a pop-up on a YouTube video. If your target audience is there, you should be too!
SEO - Feel like your website should be bringing you more customers? Our SEO (Search Engine Optimisation) service is all about getting you seen on Google by audiences that actually convert, which, for small businesses, is essential. We'll get you to the top of results for the searches your audience is making every day.
Local SEO - Appear in local search results and attract nearby customers with a local SEO strategy delivered by our digital marketing experts. By optimising your Google Business Profile and localising content on your website, we'll make it easier for local customers to find your business in online searches.
Ecommerce - Ecommerce PPC management that puts your products in front of your ideal customers & drives sales! We’ll provide you with a dedicated account manager who'll learn everything about your business, to setup & manage a finely-tuned Google Shopping Ads campaign that's built to achieve your goals.
Social Media - Social media management that builds revenue by building your brand. We'll help you attract new customers where millions of people spend their spare time. We design social media campaigns (from Meta, to Pinterest) for SMEs that deliver conversions, not just likes - regardless of your industry.
Your Feedback Powers Us
We’re always keen to improve, and your honest feedback helps us do just that. If we’re helping you grow, let us know—and if there’s more we can do, we’re listening!

A Team of Experts!

Our staff are fully qualified to run your online campaigns.

Our clients have experts on hand to ensure they're receiving the best service possible.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

3K reviews

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4.4

All reviews

(2,700)

295 reviews in the last 12 months

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Rated 5 out of 5 stars

I have been using Add People for over a…

I have been using Add People for over a decade with great results as a photographer in a competitive market. You will need a long term relationship to get good results for SEO but worth the investment.

March 1, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Mark,

Thanks for your continued support over the years; it really means a lot. Great to hear you’ve seen strong results, especially in such a competitive space.

Kind regards,
York,
Add People

Rated 5 out of 5 stars

things have been quiet for 12months.you…

things have been quiet for 12months.you can see what ive spent with google.spoke to maeve add people and things changed within week back to normal phone calls increased.thanks to maeve.at add people'shes a star

March 26, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Robert,

Thanks for your feedback and continued trust. Really glad to hear things have picked back up and you’re seeing more enquiries again.

We’ll be sure to pass your kind words on.

Kind regards,
York,
Add People

Rated 5 out of 5 stars

I’ve worked with Add People for over 13…

I’ve worked with Add People for over 13 years, and during that time, their SEO support has played a key role in the growth of my business. They consistently improved our search rankings through well-structured content and ongoing optimisation, which led to increased visibility and enquiries. Alongside SEO, their support with website development and technical updates helped ensure the site remained effective and up to date.
What stood out was their consistency, and the work delivered steady, long-term results rather than short-term gains. As I retire this year, I can say their services have been a valuable investment for the business, and I would recommend them to other business owners looking for reliable, long-term SEO support.

March 25, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Raffaella,

Thank you for your kind words and for your support over the past 13 years, it really means a lot. It’s great to hear the long-term impact the work has had on your business.

Wishing you all the very best for your retirement, and thank you again for the recommendation.

Kind regards,
York,
Add People

Rated 5 out of 5 stars

The best of the best

I have been working with the SEO team for a while now and I couldn’t be happier. I highly recommend the Add People for any looking for help with SEO.

March 25, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Daniel,

Thanks for the great feedback, really glad to hear you’re happy with the support from the team.

We appreciate the recommendation.

Kind regards,
York,
Add People

Rated 5 out of 5 stars

Excellent SEO Support That’s Transformed Our Business

We’ve been working with the SEO team at Add People for the past year, and the experience has been consistently excellent. They are always friendly, approachable, and genuinely helpful, taking the time to explain what they are doing and why it matters.

The work they’ve done has had a significant impact on our business performance – our revenue has effectively doubled while working with them. Their PR efforts have also really helped us build a stronger brand connection within our industry, and the content they deliver is always relevant, well-researched, and aligned with our goals.

We’re very happy with the partnership and would highly recommend the Add People SEO team to any business looking to grow their online presence and results.

March 25, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Stuart,

Thanks so much for your kind words. It’s fantastic to hear the impact the work has had on your business and growth over the past year.

Really appreciate the recommendation.

Kind regards,
York,
Add People

Rated 1 out of 5 stars

Performance fell well short of expectations

We worked with Add People for around five months, and unfortunately, the account never delivered a commercially viable return.

Despite clearly outlining from the outset that campaigns needed to focus on high-intent, relevant search terms, the strategy was repeatedly pushed toward broad, generic keywords. This resulted in large volumes of low-quality traffic that were never likely to convert, and ultimately significant wasted spend.

Across the full period, ad spend consistently exceeded revenue, with no meaningful progress toward breakeven. The approach taken did not reflect the commercial realities of the account, and key elements discussed at the start were either not implemented or delivered too late to have any impact.

While communication was regular, there was a clear disconnect between activity and actual performance, with too much emphasis placed on traffic and visibility rather than profitability.

A major shift in strategy was only proposed toward the end of the engagement, which aligned more closely with what had been discussed from the beginning. By that point, confidence in the direction of the account had already been lost.

Overall, the service fell well short of expectations and we ultimately chose to take the account in a different direction.

March 25, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Tim,

Thank you for taking the time to share your feedback. We appreciate you outlining your experience, and our Client Relations team will be looking into the points you’ve raised. As part of that process, we’ll ensure your comments are reviewed carefully internally.

Kind regards,
Add People

Rated 5 out of 5 stars

Nathan Jones is simply the best!

Nathan Jones is simply the best! I look forward to our regular catch up calls. Not only is he the loveliest person but I honestly feel he understands my aim for my business and works with me to achieve this. He is incredibly supportive, encouraging and I appreciate his advice and input.

March 24, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Diane,

Thanks so much for your kind words. It’s great to hear you’re enjoying the regular catch ups and feeling supported along the way.

We’ll be sure to pass your feedback on.

Kind regards,
York,
Add People

Rated 1 out of 5 stars

Unethical and Misleading — Complete Loss of Investment

This was, in my experience, an unethical and misleading process that resulted in a complete loss of resources.

As a small business owner, I was approached and actively targeted by Ads People and convinced through a very confident and persuasive sales process to invest €700 in a 6-week managed ads trial. I did not seek out this service myself.

Despite the strong assurances provided, the campaign delivered no measurable outcomes whatsoever. While the metrics presented during the campaign appeared promising, they did not translate into any meaningful results for my business.

For a small business, this level of investment is significant, and the lack of return is extremely impactful. The clear gap between what was promised and what was delivered made the entire process feel misleading.

I would not recommend this service to anyone expecting a return on their investment.

March 23, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Daniela,

Thank you for taking the time to share your feedback.

We’re sorry to hear that you feel disappointed with your experience and the outcome of the campaign. We take comments like this seriously and will review the points you’ve raised internally to better understand the situation.

Kind regards,
Add People

Rated 5 out of 5 stars

Had a great chat today regarding all my…

Had a great chat today regarding all my ads and how we can restructure and gain more leads and have a good call very satisfied

March 20, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Mark,

Thanks for the great feedback. Glad to hear you found the call helpful and are feeling positive about the next steps.

Kind regards,
York,
Add People

Rated 5 out of 5 stars

A huge thank you to Ben Cundick and the…

A huge thank you to Ben Cundick and the Add People team. We have thoroughly enjoyed working with them so far. Their team is both knowledgeable in their field and has provided exceptional results to date.

They communicate well, understand our product range and the needs of the business, and have helped us push forward in such a short space of time.

We really look forward to continuing our journey with Add People and are excited to see what the future can bring, working together.

March 19, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Adam,

Thanks so much for your kind words. It’s great to hear you’ve had such a positive experience and are already seeing strong results.

We really appreciate your support and look forward to continuing to work together.

Kind regards,
York,
Add People

Rated 1 out of 5 stars

Shady company

Shady company. Be aware! They tie people into long term contracts and offer nothing in return and expect you to pay for the full service. Rip off of a company.

March 19, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Sunnie,

Thank you for sharing your feedback. We’re sorry to hear you were left feeling disappointed.

As this relates to the details of your agreement and service history, we won’t go into this publicly.

The matter has been reviewed internally, and we remain committed to handling client concerns through the appropriate channels.

Kind regards,
Add People

Rated 5 out of 5 stars

Very Knowledgable and Great to Work with

We recently completed a Google Ads audit and trial for my small business with Lauren at Add People. We have a unique business with complex, cyclical products, and in the past, many "experts" at competing firms couldn't quite grasp our requirements, leading to significant wasted spend.

Lauren was fantastic. She took the time to listen to my experience and translated it into a cohesive marketing plan. She quickly adapted to our product line, optimized our existing ads, and identified several gaps we didn't even know existed. Her ability to pinpoint the right audiences drastically improved our engagement rates and "add to cart" conversions almost immediately.

While we didn't move forward at this time due to our own internal budgetary restrictions, I can’t wait to work with Lauren and the team again when we’re ready.

March 15, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi,

Thanks so much for your kind words. It’s great to hear you had such a positive experience and saw improvements so quickly.

We really appreciate the feedback and hope to work together again in the future.

Kind regards,
York,
Add People

Rated 5 out of 5 stars

Very happy to give a positive review

Very happy to give a positive review, Lily has been great to deal with and we have seen positive growth in sales and visitors through our new website, thanks, Greg

March 18, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Greg,

Thanks for the great feedback. Really pleased to hear you’re seeing growth in both sales and traffic.

We’ll be sure to pass your kind words on.

Kind regards,
York,
Add People

Rated 5 out of 5 stars

I had a great experience working with…

I had a great experience working with Emma Bescoby and Myles Kyne from Add People. From start to finish, the process was smooth, professional and well organised.

We worked more closely with Emma throughout, who was fantastic, responsive, detail-oriented and ensured everything stayed on track from beginning to end. Myles was also great to deal with when discussing the build of the website, taking the time to understand our vision and helping bring it to life.

We’re really pleased with the final result, the website looks clean, modern and reflects our brand perfectly.

I’d highly recommend working with them both and we look forward to continuing the relationship moving forward.

March 17, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Ray,

Thanks so much for your kind words. It’s great to hear you’re pleased with the final website and the overall experience.

We really appreciate the recommendation and look forward to continuing to work together.

Kind regards,
York,
Add People

Rated 5 out of 5 stars

Built brand awareness and sales

We have been working with Olivia from Add People for a year now and she has helped us build our bramd awareness and sales on Social Media whilst keeping the budget spend controlled. Monthly meetings keep us upto date with what is happening

March 16, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Mark,

Thanks for your kind words. It’s great to hear you’ve seen growth in both brand awareness and sales over the past year.

We really appreciate your feedback.

Kind regards,
York,
Add People

Rated 1 out of 5 stars

The worst ever company

The worst ever company. Sales person promised things that at the end could not happen. Do not trust, do not use. It's frustrating!

March 13, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Alex,

Thank you for your feedback.

We’ve reviewed your account and the original sales conversation. The trial was positioned as a short-term test to assess performance and determine whether Google Ads could work effectively for your business, rather than a guaranteed outcome.

We understand how frustrating it can be when results don’t meet expectations, particularly within a shorter trial period and with budget limitations, which can impact performance and optimisation.

Our team aimed to be transparent throughout and worked to manage expectations during the campaign.

We appreciate you sharing your experience and wish you the best moving forward.

Kind regards,
Add People

Rated 5 out of 5 stars

quality service

I have had a first class experience with Add People. Particularly Aaron and Mille who have been very patient and given good advice. Good job!

March 13, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Jonathan,

Thanks for the great feedback. Really glad to hear you’ve had such a positive experience and found the support helpful.

We’ll be sure to pass your kind words on.

Kind regards,
York,
Add People

Rated 5 out of 5 stars

Would definitely recommend!

Last summer, we began collaborating with Add People with the aim of improving our website’s SEO. As a small business, our primary goals were to refine our online presence and attract a wider range of customers.
From the outset, we sought a partnership that was authentic and supportive. We are pleased to say that Add People has provided exactly that. Our account manager, Ellie Dabrowski, has played a key role in this process. Her friendly and professional manner has made the journey much easier, particularly for those of us who are new to the world of SEO.
Ellie takes the time to explain everything thoroughly, breaking down complex SEO concepts into simple and understandable terms. This clarity has been invaluable, given our limited experience with SEO and digital marketing.
The Add People team delivers website and blog content every month as agreed. Their consistent efforts have resulted in the organic growth they promised. Our Google search ranking has seen significant improvement, and we now appear on the first page for many of our relevant search terms—all without relying on paid advertisements. The leads we are generating are also converting into actual business.

March 12, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi,

Thanks so much for your kind words. It’s great to hear you’re seeing strong progress and results from the work so far.

We really appreciate the recommendation and your support.

Kind regards,
York,
Add People

Rated 5 out of 5 stars

Exceptional Service

I have had a fantastic relationship with Add People, specifically Alice Horley whose service and advice has been exceptional.

March 12, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Neil,

Thanks for the great feedback. Really pleased to hear you’ve had such a positive experience.

We’ll be sure to pass your kind words on.

Kind regards,
York,
Add People

Rated 5 out of 5 stars

Great Service

We’ve been working with Add People for 5 months now and the quality of service has been great. Special shoutout to Ellie who’s been the lead with our SEO, she’s been amazing

March 12, 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi,

Thanks for the great feedback. It’s brilliant to hear you’ve had such a positive experience over the past few months.

We’ll be sure to pass your kind words on.

Kind regards,
York,
Add People

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