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Affinity Water Reviews 1,620

TrustScore 3.5 out of 5

3.4

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Review summary

Created with AI, based on recent reviews

Considering 897 reviews, most reviewers were somewhat happy with their experience overall. Customers generally find the service to be good, with many appreciating the helpfulness and professionalism of the staff. People also report positive experiences with setting up accounts and transferring services, often highlighting smooth processes and efficient handling of inquiries. However, some people were dissatisfied with the payment system, citing issues with links not working and difficulties reaching customer service for assistance. A few other people also felt that communication regarding billing and account changes was poor, with some experiencing unexpected direct debit increases or threatening calls about late payments.

What people talk about most

Service

Consumers find service to be ambiguous. While some customers report positive experiences, such as... See more

Customer service

Customers had ambiguous experiences with customer service. While some reviewers reported positive... See more

Staff

Reviewers mention ambiguous feedback about staff. Many customers praise the staff for being helpful, polite,... See more

Payment

People report negative experiences with payment. Many customers express frustration with issues such as... See more

Customer communications

Clients share ambiguous opinions on contact. Many reviewers report difficulties reaching the company, citing... See more

Reviews shaping this summary

Rated 3 out of 5 stars

You telephone to apologise for muddles. We make a new appointment to fix a meter. You send two emails confirming appointment followed by an email cancelling it. Then someone turns up on cancelle... See more

Company replied

Rated 3 out of 5 stars

I am a new client. The officer that took my call wasn’t informed enough to answer my questions regarding charge versus usage, etc. I had no choice but to sign up, and yet I have no information on how... See more

Company replied

Rated 4 out of 5 stars

I’m new to Affinity Water, so far been easy enough to deal with. Unsure about their direct debit procedure, set up a monthly amount but first payment taken was less than expected ! Would like to see... See more

Company replied

Rated 4 out of 5 stars

The first telephone enquiry, well the person who took the call wasn't helpful but all subsequent contact was great. Appointment was given, meter fixed and billing explained

Company replied


Company details

  1. Water Utility Company

Written by the company

We're committed to taking care of your water. We supply high-quality drinking water to 3.9 million customers. From finding and fixing leaks fast, to reducing what we take from the environment, we're doing everything we can to save water For out of hours support, please visit our website at affinitywater.co.uk


Contact info

3.4

Average

TrustScore 3.5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 99% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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Rated 1 out of 5 stars

The worst Company I have ever had to deal with.

I honestly do not know how to deal with this Company I have been trying since October 2025 to sort out an account. I lodged a formal complaint last week in the hope someone will respond. I have spent hours on the phone going over the same story each time I am advised a Manager will call back within 24hrs I am still waiting. To add to the frustration each call has ended with "How satisfied are you today" unbelievable

Update Received a reply from Tamara of Affinity Water with absolutely no information as to how she could be contacted. Empty words again
It is now 1st May 2026 and so far two more calls asking if I need help to pay but no response to formal complaint.

March 24, 2026
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Reply from Affinity Water

Hi Taran, thank you for sharing your feedback with us. We're sorry to hear this and truly appreciate you bringing this to our attention.

Our team will reach out to you directly soon to gather more detail so that we can better understand the situation and work towards a resolution. Your experience matters to us and we want to make sure we get it right. Thank you for your patience and we look forward to hearing from you. - Thanks, Tamara

Rated 5 out of 5 stars

Home move

I called at half past seven on a Friday evening and Joshua was there ready to help! Call was quick and easy! He spelled my girlfriends name wrong but her name is uncommon so it's understandable. Managed to change it easily online though My Account.

March 27, 2026
Unprompted review
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Reply from Affinity Water

Hi Gui, this is wonderful to hear! :) Thank you for your 5-star review and for sharing your experience with us. We've passed this along to our team. - Tamara

Rated 5 out of 5 stars

Outstanding customer service

Josh & Jamie and their manager were extremely kind. I told them the reason I paid late wasn't because I didn't want to pay but because I really didn't know and thought this company was a scam. I really thought OVO included water bills. And the fact that when I used to live in student dorms all the utilities and taxes were included I never had to worry about anything else. The day I found out I was so stressed. They asked me if I was able to pay in full or if not they could look at other options to help, I told them I could pay in full and they were more than happy to remove the additional 50 pound late payment. So I only paid the actual 6 months of water usage. Jamie told me that when he was my age he was also in the same situation as me. Anyway, I'd like to say thanks a bunch. You guys truly made my day better and I'm grateful for your support, it means a lot.

March 4, 2026
Unprompted review
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Reply from Affinity Water

Hi Vicky, this is wonderful to hear! :) Thank you for your 5-star review and for sharing your experience with us. We've passed this along to our team. - Freya

Rated 5 out of 5 stars

Very helpful staff

Very helpful staff. Resolved our issue promptly.

March 6, 2026
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Reply from Affinity Water

Hi مرکز فرهنگی, this is wonderful to hear! :) Thank you for your 5-star review and for sharing your experience with us. We've passed this along to our team. - Tamara.

Rated 1 out of 5 stars

If there was less than one star they…

If there was less than one star they would certainly deserve it. Impossible to contact and deal with, apparently email does not exist in their world. Have to use their web forms that have clearly never been user acceptance tested. Try telling them you are moving and want to close the account if you are moving to an address that they don't serve or that nobody lives at a location. Its clear that the CEO deserves his £1.6m package as he runs a fine monopoly, the joys of a water privatisation. Did anyone mention cats getting fat at our expense?

March 15, 2026
Unprompted review
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Reply from Affinity Water

Hi Bristol Biker, thank you for letting us know about your experience. We're sorry to hear it didn’t meet your expectations, and we really appreciate you sharing this with us.

We may be in touch soon to find out more so we can look into this properly and work on putting things right. Your feedback is very important to us, and we’re committed to learning from this. Thanks again for your review. - Holly

Rated 3 out of 5 stars

Could do better

When I joined Affinity I opened an online "account". When I tried to login the system sent me back to the login page asking for my user name and password over and over again. I phoned yourselves to be told that everything was looking good "at your end". I received an initial bill but couldn't log in so had to pay it online! In the end I phoned again and made contact with a very helpful lady who tried everything she knew to let me log in but couldnt find a solution. She refered my problem to your IT team. Excellent customer service! Your ratings soared. The problem was solved - hooray! But no one phoned me to advise me!!! Pure chance I found that I can now login hence the middle star rating

March 2, 2026
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Reply from Affinity Water

Hi Mrs. Hudson, thank you for your feedback. It really helps us understand what we can improve. We appreciate you sharing your thoughts. - Thanks, Tamara

Rated 5 out of 5 stars

The CS works so hard..!!Thank you

The CS works so hard to resolve issues.
We move out of UK & we managed to have our request attended efficiently. We were with Affinity for 7 years without any hassle. They do have people who are grounded & listen. Thanks again.

February 27, 2026
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Reply from Affinity Water

Hi Chinmoy Satpathy, this is wonderful to hear! :) Thank you for your 5-star review and for sharing your experience with us. We've passed this along to our team. - Tamara.

Rated 5 out of 5 stars

We have just moved from one property to…

We have just moved from one property to another both covered by affinity water changeover was smooth and we’re having no problems. Thank you for all your help and smooth running so far, thank you affinity water

March 13, 2026
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Reply from Affinity Water

Hi MRS DINA MORAN, this is wonderful to hear! :) Thank you for your 5-star review and for sharing your experience with us. We've passed this along to our team. - Tamara.

Rated 5 out of 5 stars

Helping with my mistake

Karen was great in helping me in rectifying my mistake

March 2, 2026
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Reply from Affinity Water

Hi Raj, this is wonderful to hear! :) Thank you for your 5-star review and for sharing your experience with us. We've passed this along to our team. - Holly

Rated 1 out of 5 stars

The person I was talking to about my…

The person I was talking to about my issue she didn’t have a clue. She only knew about asking me but not as answering to me and she went to the easy option. I’ll transfer you somewhere else. Nobody answered to me again very bad customer service.

March 10, 2026
Unprompted review
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Reply from Affinity Water

Hi Erjon, thank you for your feedback. I'm sorry to hear about your experience and really appreciate you bringing this to our attention.

I've reached out to you directly to learn more and we can address this. Your experience is important to us, I look forward to hearing from you. - Thanks, Tamara.

Rated 1 out of 5 stars

Hiked up my direct debit without any…

Hiked up my direct debit without any warning. Why have you not given me any sort of heads up that you are increasing my direct debit, you have just taken out more money this month.

March 9, 2026
Unprompted review
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Reply from Affinity Water

Hi B., thank you for your feedback. I'm sorry to hear about your experience and really appreciate you bringing this to our attention.

I've reached out to you directly to learn more and we can address this. Your experience is important to us, I look forward to hearing from you. - Thanks, Tamara.

Rated 1 out of 5 stars

Affinity Water passed a completely…

Affinity Water passed a completely incorrect 3‑year‑old debt to JC International to repeatedly ruin my credit score. We haven’t received any invoice or a bill in these 3 years but came up with this harassing debt collection by JC international. Even after providing full evidence and receiving written assurances that it was fixed, the false debt is still being reported and harming my credit score during a remortgage.

I’ve contacted both companies repeatedly, yet neither has taken responsibility or corrected their own mistake. This level of data mishandling is unacceptable. I’m now escalating to CCWater, the Financial Ombudsman, and the ICO.

January 20, 2026
Unprompted review
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Reply from Affinity Water

Hi Jip Ip, thank you for your feedback. I'm sorry to hear about your experience and really appreciate you bringing this to our attention.

I've reached out to you directly to learn more and we can address this. Your experience is important to us, I look forward to hearing from you. - Thanks, Tamara.

Rated 5 out of 5 stars

Great services

Great services, accurate pricing and quick services to repair leaks

January 15, 2026
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Reply from Affinity Water

Hi customer, this is wonderful to hear! :) Thank you for your 5-star review and for sharing your experience with us. We've passed this along to our team. - Tamara.

Rated 1 out of 5 stars

Waited in for the affinity plumber to…

Waited in for the affinity plumber to fit a meter. He didn't show up, no contact or explanation. Have had to rebook for 6 weeks time, meanwhile continuing to pay exhorbitant standing charges. Maybe that's why???

March 4, 2026
Unprompted review
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Reply from Affinity Water

Hi jessica taylor, thank you for your feedback. I'm sorry to hear about your experience and really appreciate you bringing this to our attention.

I've reached out to you directly to learn more and we can address this. Your experience is important to us, I look forward to hearing from you. - Thanks, Tamara.

Rated 5 out of 5 stars

Excellent service

Excellent service

January 22, 2026
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Reply from Affinity Water

Hi Dear Mrs Khanna, this is wonderful to hear! :) Thank you for your 5-star review and for sharing your experience with us. We've passed this along to our team. - Tamara.

Rated 5 out of 5 stars

Professional advisor.

Professional advisor.
Made our house move a smooth experience.

January 22, 2026
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Reply from Affinity Water

Hi Mr C Smith & Mrs Smith, this is wonderful to hear! :) Thank you for your 5-star review and for sharing your experience with us. We've passed this along to our team. - Tamara.

Rated 1 out of 5 stars

Received my new bill for the year…

Received my new bill for the year 2026/2027. It states on the bill that my household bill will be going up by 9% which makes it £1.13 a week extra every week. When I turn over the bill it says my bill has gone up to £80.48 every month. Last year it was £60.18 a month. How is this 9%? This is well over a 25% increase. How misleading is that for the customer? On top of that it states I owe 2 pence from last years bill which has created an OCN notice ( outstanding charge notice ) I phoned up and the very nice call handler couldn’t find where this 2 p has come from. It’s a mystery ! I have paid the correct amount that was stated on my bill from last year. Honestly this all beggars belief ! You need to have a real good look at the misleading information you put on customers bills ! I am not annoyed with the call handler she did everything she could to help me. It’s the misleading information on my bill that concerns me .

March 3, 2026
Unprompted review
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Reply from Affinity Water

Hi Tina, thank you for letting us know about your experience. We're sorry to hear it didn’t meet your expectations, and we really appreciate you sharing this with us.

We may be in touch soon to find out more so we can look into this properly and work on putting things right. Your feedback is very important to us, and we’re committed to learning from this. Thanks again for your review. - Holly.

Rated 5 out of 5 stars

problem sorted

From the phone call reporting a problem it was full steam ahead. Man turned up and problem sorted within a couple of hours .

January 15, 2026
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Reply from Affinity Water

Hi Mrs Holden, this is wonderful to hear! :) Thank you for your 5-star review and for sharing your experience with us. We've passed this along to our team. - Holly.

Rated 5 out of 5 stars

All good

All good, once I managed to get hold of a human!
Without your customer number it’s extremely difficult and frustrating!

January 12, 2026
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Reply from Affinity Water

Hi Ms Watkins, thank you for sharing your review, we're glad you had a good experience with us! - Holly.

Rated 1 out of 5 stars

Would given zero stars. Horrible customer service

I opened an investigation into water usage and over charging in January. A meter read was promised and never actioned. A second meter read was promised within days and despite repeated chases I have heard nothing and had no update or explanation since despite repeated requests. If I could give no stars I would. Horrible customer service

March 3, 2026
Unprompted review
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Reply from Affinity Water

Hi Lara, I'm so disappointed to read this and I'm really sorry you've had this experience with us. We try hard to make every experience with us positive but sometimes we miss the mark.

I've reached out to you directly as I'd really like to get some more detail on this so that we can work with our teams to. Thank you for taking the time to share your review and we hope to hear from you soon. - Holly.

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