We were helped immediately we went into the store and given good suggestions that was very helpful. Overall very good service. I would have given 5 stars if they had fulfilled there promise to teleph... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
After an Apple upgrade over the weekend, 2 of our IPads had difficulty opening, and we were unable to access anything. Contacted Apple Support by telephone, and after 2 long conservations, the proble... See more
Company replied
Needed to replace the battery in a 2020 model phone but was worried that they might not stock that particular battery. Phone called made to Woking branch, helpful staff physically checked one was in s... See more
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I visited the Cheltenham istore on saturday 14th Feb with a faulty set of airpod 2 pro's and charging case. After chatting with Joost the store manager he quickly booked them in for a service as the f... See more
Company replied
Company details
Written by the company
At Albion we sell and service Apple products with all the must have accessories. Online or in-store we're here to help you get the most out of your Apple products. Albion is an Apple Premium Reseller and Apple Authorised Service Provider based in the UK.
Contact info
112 Strand, WC2R 0AG, London, United Kingdom
- 02072129090
- marketing@albion.co.uk
- albion.co.uk
4.1
Great
644 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 88% of negative reviews
Typically replies within 1 week
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It was easy to order and my iPad Air…
It was easy to order and my iPad Air arrived on time
May 9, 2025
Reply from Albion
We're delighted to hear that you enjoyed our service. Thank you for your review!
Absolutely shocking in Guildford
Absolutely shocking in Guildford. The girl on desk was rude and unhelpful. Told me I had to pay £25 for my new iPhone to be reset. Money grabbing pirates. Apple find a new support partner as istore try to rob you on new products which are under warranty.
Shocking
May 16, 2025
Unprompted review
Reply from Albion
Hi Amelia,
Thank you for your feedback. We’re sorry to hear you were disappointed with your experience in our Guildford store.
We’ve reviewed the interaction and found no evidence of any rudeness or unhelpful behaviour from our staff. Our technician first attempted a forced restart, free of charge, to resolve the issue before advising that a full restore might be needed. We explained that the service fee would only apply if the restore was successful in resolving the problem — this is standard for in-depth technical support, even with newer devices.
That said, we acknowledge that more consideration could have been given to the fact your iPhone was only a week old. In hindsight, we agree the charge could have been waived to support a smoother experience.
We’d like to offer you a free screen protector for your new iPhone. Feel free to contact us at marketing@istore.co.uk to arrange this.
Great service from the guy at your…
Great service from the guy at your Chelmsford store. He was attentive and explained that Apple didn’t replace batteries for iPhone 7’s now. So I had a look at the 16e, which although looked bulky compared to my 7 would see me to an acceptable phone as my current one had battery problems and would only last less than an hour before I had to recharge it from almost flat. He ordered my new phone and said it would take up to 2 days, but I received an email the following morning saying it was available. Great service. Thank you!
May 8, 2025
Reply from Albion
Hi Robert,
Thank you for taking the time to share your positive experience with us. Our team works hard to ensure our customers have the best possible experience, and it's rewarding to know we've succeeded with you. We look forward to serving you again soon!
~ Irene
istore is a must!
The staff were very helpful and knowledgeable. They did not push one option over another and hence we were able to make an informed decision. We chose the istore so that we could talk to a person. Thank you.
May 8, 2025
Reply from Albion
Hi Ann,
We can't thank you enough for your 5-star review. Your support is invaluable to us, and it motivates us to continue delivering top-notch service. We look forward to serving you again.
~ Irene
Phone came within 2 days as stated.
May 7, 2025
Reply from Albion
Hi Amantle,
We're delighted to hear that you enjoyed our service. Thank you for your review!
~ Irene
Product was received as expected
May 1, 2025
Reply from Albion
Hi Rachael,
Your positive experience is what we aim for. Thank you for your review.
~ Irene
Easy purchase and delivery
It’s was straightforward to purchase my iPad mini and it arrived quickly.
May 2, 2025
Reply from Albion
Hi Jordan,
Your satisfaction is our goal. Thanks for taking the time to leave a review.
~ Irene
Fast delivery, good quality, easy to order
Delivery was incredibly fast! And as far as I understood there was a discount for IPhone 16 for £100!!!! Which was very useful. Thank you!
May 2, 2025
Reply from Albion
Hi Diana,
We appreciate your fantastic review! It's always a pleasure to hear that our customers are satisfied with our service. If you ever need anything or have any questions, don't hesitate to reach out. We're here to help!
~ Irene
Reply from Albion
Hi Raza,
We're delighted to see that you had a great experience with us. Thank you for your review!
~ Irene
Reply from Albion
Hi Sebastian,
We are so glad iStore was a 5-star experience for you. Many thanks for your review.
~ Irene
Item as described and received in very…
Item as described and received in very good time.
April 17, 2025
Reply from Albion
Hi,
Thank you so much for choosing iStore and for leaving us a positive review!
~ Irene
Rubbish service - go else where but not Rushden lakes
The young lady was excellent, however the Manager was arrogant, stuck up and totally unhelpful, I would not pay him with peanuts, total idiot.
I asked for his name but he would not give it.
I wanted help with a day old new iPad, he wanted to charge me £25 for any help given, I told him what I thought of Apple service , he then asked me the leave the shop. I am 78 years of age, and should not be treated like that by a jumped up Pratt like that. Not the service I expect.I was not aware of charges being made to rectify problems with day old product that people people were not familiar with. Yes I was annoyer but in no way was I racist, I apologise for being annoyed, but it was understandable.
April 17, 2025
Reply from Albion
Hi Graham,
As you are aware we charge a small fee to support our staff time to provide this service, we don't feel that this is unreasonable.
What is unreasonable is threatening to physically assault and make racist remarks towards our staff.
Went to Istore Crawley
Went to Istore Crawley, when the repair guy somehow gave my unrepairable iPad a new lease of life. Absolutely fab service, highly recommend, and thank you !
March 14, 2025
Unprompted review
Reply from Albion
Hi,
We appreciate your support and thank you for highlighting the quality of our service. We look forward to welcoming you back to our store!
~ Irene
My MacBook Air M4 was delivered quickly…
My MacBook Air M4 was delivered quickly and safely. I purchased it with very easy installments at 0% interest. iStore offers various payment options according to your needs. iStore is the best store and is 100% recommended.
April 8, 2025
Reply from Albion
Hi Faizan,
Thank you for your review! We’re delighted to hear your MacBook Air M4 arrived swiftly and safely. We truly appreciate your recommendation and look forward to welcoming you back to iStore again soon!
~ Irene
Reply from Albion
Hi Amir,
Thank you for taking the time to share your positive experience with us. We appreciate your support and thank you for highlighting the quality of our service.
~ Irene
The battery gets low very very fast
The battery gets low very very fast. So disappointed even when I’m not using it battery still drain drastically
March 21, 2025
Reply from Albion
Hi Njoukeang,
We’re sorry to hear this about your Apple Watch.
As this is the first time we are hearing about an issue with your Apple Watch. Please reach out to webshop@istore.co.uk and our team will be able to assist you.
~ Irene
Phenomenal Service in Northampton (Grosvenor Centre)
I enjoyed a fantastic customer-service experience at the iStore in Northampton, when purchasing my new MacBook.
Despite arriving just 20 minutes before closing, the staff remained incredibly patient and welcoming, even while handling a busy store.
Welja and her team went above and beyond to explain the trade-in process clearly and ensure everything was completed smoothly.
Their knowledge of the products was flawless and they had all the answers to my questions without missing a beat.
They even stayed a few minutes after closing to finalise the paperwork, so I could walk away with my new MacBook that evening.
Their professionalism, kindness, and dedication to customer service were all truly outstanding.
Highly recommended!
March 13, 2025
Unprompted review
Reply from Albion
Hi Daniel,
Here's a response you could use:
Thank you for your wonderful review! We're so pleased to hear that you had a fantastic experience at our Northampton store. Welja and the team always strive to provide the best service, and it’s great to know they made your visit smooth and stress-free—especially so close to closing time. We appreciate your kind words about their knowledge and dedication, and we’re delighted you left with your new MacBook that evening. Enjoy your new device, and we look forward to welcoming you again soon!
~ Irene
Joost (manager) and his team were so…
Joost (manager) and his team were so helpful extracting all my data from my broken laptop and set up my new laptop quickly and professionally. Highly recommended them in the arcade in Cheltenham.
February 5, 2025
Unprompted review
Reply from Albion
Hi Joy,
Thank you for your kind words and recommendation! It's always a pleasure to hear that our customers are satisfied with our service. Do not hesitate to come and visit us again should you have any queries or needs!
~ Irene
Quick service
February 10, 2025
Reply from Albion
Hi,
Your positive experience is what we aim for. Thank you for your review.
~ Irene
Chester store - Jack - superb employee
Visited the Chester store with my very old and no longer used i-phone 6 - which had some extremely important pictures on it of a recently deceased Family member. Jack was so so helpful and considerate to me - he not only managed to retrieve the relevant pictures for me - he also got ALL the pictures from the old phone for me & transferred them all to my new i-phone.
He is a credit to the store - I can never thank him enough for both his help and support and also his kind words.
January 25, 2025
Unprompted review
Reply from Albion
Hi Mark,
Thank you so much for your kind words. We are truly touched that Jack was able to assist you during such a difficult time. We understand how precious those memories are, and we're delighted to know that he could help retrieve and transfer the important pictures from your old iPhone.
If you ever need further help or have any questions, please don't hesitate to reach out. We're here to assist!
~ Irene
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