I thoroughly recommend alchemy for the soul. I am a regular customer and over the last few years I have bought a variety of their gorgeous jewellery & crystals, Mostly for me but also many gift... See more
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My family and I stumbled across Alchemy for the soul whilst in Brick Lane Market and we have never seen such good quality crystals. The owners had an amazing energy and we’re so knowledgable and passi... See more
I happened to spot the lovely Alchemy for the soul on Instagram. I watched the lives & there I saw the exquisite collection, and I just had to add a little something to my home.I had amazing custom... See more
Alchemy for the soul is an amazing experience I have purchased many cyrstals and been given so much help choosing them by Elena and Dani with there knowledge and kindness. The quality of there produc... See more
Company details
Written by the company
DanAmara Jewellery is an independent British jewellery brand founded by designer and artist Elena Amara and her partner, Dani. Our collections begin with original in-house designs inspired by ancient civilisations, including Grecian, Byzantine and Egyptian art, alongside the raw beauty of nature and natural gemstones. Each piece is handcrafted by skilled artisans in Jaipur using time-honoured jewellery-making techniques. We work with carefully selected natural gemstones, meaning variations in colour, texture, markings and inclusions make every creation beautifully individual. Our designs include statement earrings, rings, necklaces, pendants, bangles and cuffs, created for people who want jewellery with character, meaning and a sense of rediscovered history. Our jewellery is crafted in materials including 925 sterling silver and solid brass, finished with rich 18-karat gold plating. Many of our designs are produced in small quantities, and some are entirely one of a kind because no two natural gemstones are ever identical. DanAmara Jewellery has been proudly featured in British Vogue and is stocked at Pearsons of Enfield, part of the Morleys department store group. We deliver throughout the United Kingdom, the United States and internationally. Every purchase is supported by our 30-day returns policy and 12-month craftsmanship guarantee, which includes support for eligible repairs, replacements and replating. We also plant one tree with every order. Our purpose is to create future heirlooms that celebrate confidence, individuality and personal expression.
Contact info
London, United Kingdom
- 07843259620
- london@danamarajewellery.com
- alchemyforthesoul.co.uk
4.8
Excellent
55 reviews
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Very unique and stunning pieces
My favourite place to buy myself unique pieces of jewellery. Elena and Dan are beyond lovely people and always so dedicated to you in explaining all about the stones. They have so much knowledge. I have only ever purchased such wonderful and very unique pieces over the past few years. The jewellery is so beautiful and such good quality. Must say when I wear these beautiful gems I am always asked where I bought them from. Perfect stop for gifts too. The earrings I purchased in September are stunning! I had to come back for more for my family abroad. What I love is there is always something new in your collection and that’s why I always look forward to the next visit. Thank you Elena and Dan!!! Can’t wait for a bit of Xmas shopping with you!
September 24, 2022
Unprompted review
Five stars
Alchemy For The Soul really does have such an extensive range of beautiful crystals and jewellery, from smaller to real statement pieces . I have purchased pieces for my house, workspace and as gifts whether shopping online which was easy to navigate and my order arrived super quickly or personally from them at Brick lane … Elena and Dani provide a unique experience every time, they are helpful and so knowledgeable when it comes to helping you choose your crystals with care and this is what stands them apart from other companies … five star service with a personal touch .
September 18, 2022
Unprompted review
We have purchased from Elena and Danny…
We have purchased from Elena and Danny a few times now. They have so much in depth knowledge of crystals and really want what is right for you. Lovely people, great souls. 100% one for me and partner.
October 16, 2022
Unprompted review
Alchemy for the Soul have an undeniable…
Alchemy for the Soul have an undeniable knowledge in these precious stones’ properties. They are able to perfectly match you with the stones needed for your individual healing, strength and growth. They are a friendly and reliable dynamic duo. Would recommend purchasing from the beautifully crafted Dan Amara collection.
August 31, 2022
Unprompted review
Alchemy for the soul is an amazing jewel…
Alchemy for the soul is an amazing experience I have purchased many cyrstals and been given so much help choosing them by Elena and Dani with there knowledge and kindness. The quality of there products are incredible.
I have also purchased a rose quartz and turquoise necklace they are so beautiful I wear them endlessly.I am so happy and would recommend them to everyone.
September 10, 2022
Unprompted review
Such gorgeous collection
I love what Elena and Dani have to offer. Their crystals and jewellery are just so beautiful. And they are always ready to give great advice. Their knowledge around their products is incredible! I haven’t just been buying things for myself but also as presents for friends and family. It’s always easy to find something to buy from Elena’s and Dani’s beautiful collection.
July 23, 2022
Unprompted review
Don’t hesitate to buy!! Love mine!!
Alchemy for the Soul recommended me the perfect Crystals to help me to be more positive and they have worked a treat and have really uplifted me.
The service was outstanding, Elena and Dani were an absolute pleasure to buy from.
October 3, 2022
Unprompted review
This is hands down my favourite place…
This is hands down my favourite place to buy my crystals. All shapes and sizes and a variety the likes of which I have not seen before. And the jewellery! The bracelets are a huge favourite of mine but I also have a soft spot for the chakra dowsers. Elena and Dani are a mine of Crystal information and such lovely people. I will be back. Again and again.
September 10, 2022
Unprompted review
Great service beautiful jewellery they…
Great service beautiful jewellery they go above and beyond to please. So pleased with our jewellery good quality and prices.
March 3, 2022
Unprompted review
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