So delighted to find products that reflect our family and with a positive message. Delivery and serice level great. Thank you
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I came across this company exhibiting at a bank holiday event in my area. They have a fantastic range of cards and notebooks celebrating cultural inclusiveness of black and brown people. They cover ev... See more
Company replied
I recently bought from All Shades Cards and I’m genuinely impressed. It’s so refreshing to find a greetings card shop that focuses on diverse and Afrocentric designs that you don’t typically see... See more
Company replied
First experience and it was positive. I came across All Shades on Instagram and was pleased how easy it was to access their website. Great choice of positive images on their cards. I look forward to r... See more
Company replied
Company details
Written by the company
We sell modern luxury diverse greeting cards depicting black and brown people. Our aim to be a part of the movement normalise the presence of more colour and inclusivity in the market by diversifying the mainstream UK High street supply chain (and beyond) of greeting cards and getting a permanent, non-lip-service seat at that table. For many years, there has a very large and established population of black and brown people in the UK and we feel it is time to move forward with availability of representation! We look to cover all events and celebrations throughout the year for all ethnic black and brown people before eventually expanding into additional stationery items.
Contact info
27 Old Gloucester Street, WC1N 3AX, London, United Kingdom
- 07418609756
- info@all-shades.co.uk
- all-shades.co.uk
4.9
Excellent
102 reviews
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Positive reflections
So delighted to find products that reflect our family and with a positive message. Delivery and serice level great. Thank you
June 23, 2026
Great quality of the products.
Great quality of the products & relevant images foe any occasion.
Personable service.
June 16, 2026
Reply from All Shades
Thank you so much for taking the time to review All Shades Cards and thank you for your kind words! I am so pleased that you found our range relevant and fitting for any occasion. It is also wonderful to hear that you received such personable service. I hope to see you again soon!
Extremely friendly service & amazing…
Extremely friendly service & amazing range of products
June 20, 2026
Unprompted review
Reply from All Shades
Thank you so much for taking the time to review All Shades Cards; I am incredibly grateful for your kind words! I am so pleased that you enjoyed our range and were made to feel so welcome. I very much hope you come by again!
Loved the cards!!
Loved the cards!!! Great quality and at good price.
Arrived in stated time fame
June 18, 2026
Reply from All Shades
Thank you so much for taking the time to review All Shades Cards; I am incredibly grateful for your kind words! I am so pleased that you were happy with the quality of your cards and found them to be great value. It's wonderful to hear that your order arrived as expected. I very much hope to serve you again soon!
Amazing Cards
Sales girl was more than helpful and polite. She was lovely! The quality of her cards were pure perfection.
May 15, 2026
Unprompted review
Reply from All Shades
Thank you so much for taking the time to review All Shades Cards; I am incredibly grateful for your kind words! I am so pleased that you had such a wonderful experience and that you felt welcomed! Knowing that our cards are bringing joy whilst meeting the standard of quality I strive for means a great deal to me. I very much hope to serve you again soon!
Unique and great quality
My first time shopping at All Shades today in Lewisham Shopping Centre and the store owner was lovely! I bought some really unique hair scrunchies which are gorgeous. Would definitely recommend checking out her site!
May 30, 2026
Unprompted review
Reply from All Shades
Thank you so much for taking the time to review All Shades Cards! I am so pleased that your first visit to us at Lewisham Shopping Centre was such a positive experience. It was a pleasure having you with us and I very much hope to see you again soon!
Representation Personified!
I came across this company exhibiting at a bank holiday event in my area. They have a fantastic range of cards and notebooks celebrating cultural inclusiveness of black and brown people. They cover every celebratory occasion you can imagine. It was great to see myself represented in this way. Nothing about Us without Us. Thank you for helping my children to see themselves in everyday activities. Staff were extremely friendly and knowledgeable about their products. Love it! Love it! Loooove it!!!!
May 24, 2026
Unprompted review
Reply from All Shades
Thank you so much for taking the time to review All Shades Cards; I am incredibly grateful to read all your kind words! I am so pleased that you had a great experience and you and your children saw themselves represented in my products, hearing this brings me a deal of joy. I very much hope to serve you again soon.
Great service
It was a while ago but I received a very good service the gifts I bought for my family were well received!
February 14, 2026
Unprompted review
Reply from All Shades
Thank you so much for taking the time to review All Shades Cards; I am incredibly grateful! I am so pleased that your family were happy with the gifts you purchased. I hope to serve you again soon.
I recently bought some fun badges from All Shades…
I recently bought from All Shades Cards and I’m genuinely impressed. It’s so refreshing to find a greetings card shop that focuses on diverse and Afrocentric designs that you don’t typically see on the UK high street.
The cards themselves are really high quality — lovely print, thick card, and the designs feel thoughtful and meaningful rather than generic. I purchased a selection of fun badges!
It’s clear this is a small business with a strong mission behind it, and I’m really happy to support it. I’ll definitely be buying again and recommending to others who want something a bit more personal and unique than mainstream cards.
April 26, 2026
Unprompted review
Reply from All Shades
Thank you so much for taking the time to review All Shades Cards; I am incredibly grateful! I am so pleased that you enjoyed your purchases and really appreciate that you see the value in our passion for representation on the high street. I hope to serve you again soon.
First experience and it was positive
First experience and it was positive. I came across All Shades on Instagram and was pleased how easy it was to access their website. Great choice of positive images on their cards. I look forward to receiving them and blessing family with them. Hoping they too will browse and buy and share their experiences too.
May 8, 2026
Reply from All Shades
Thank you so much for taking the time to review All Shades, I am so pleased that you found me on Instagram and were able to find a choice of cards you and your family can relate to. I hope they love them as much as I enjoy bringing them to the community. I'm touched they are being used to bless and look forward to hearing their experience. Thank you so much for sharing my small business with them, it means the world and I hope to serve you again soon
Great range of cards and excellent…
Great range of cards and excellent service. Very accommodating and I was welcome to suggestions.
April 12, 2025
Unprompted review
Reply from All Shades
Thank you so much for taking the time to review your All Shades Card; I am incredibly grateful! I am so pleased that you enjoyed your card! I hope to serve you again soon.
Reply from All Shades
Thank you so much for taking the time to review your All Shades Card; I am incredibly grateful! I am so pleased that you enjoyed your product! I hope to serve you again soon.
Very nice customer service and I really…
Very nice customer service and I really appreciated getting a discount on my product, was worth it
March 14, 2026
Unprompted review
Reply from All Shades
Thank you so much for taking the time to review your All Shades Card; I am incredibly grateful! I am so pleased that you enjoyed your product! I hope to serve you again soon.
Good communication and lovely packaging
Bought 2 of the same badge. Got nice email letting me know they were slightly different colours as different batches. Arrived swiftly and wrapped up which was lovely to receive. Would purchase from them again.
March 12, 2026
Unprompted review
Reply from All Shades
Thank you so much for taking the time to review your All Shades Card; I am incredibly grateful! I am so pleased that you enjoyed your badges and communication! I hope to serve you again soon.
Amazing badges
Amazing badges, lovely person working here! Gorgeous cards too! 100/100!!!
February 28, 2026
Unprompted review
Reply from All Shades
Thank you so much for taking the time to review your All Shades Card; I am incredibly grateful! I am so pleased that you enjoyed your badges! I hope to serve you again soon.
Love them!
Speedy delivery, the cards are on point.. I found perfect images for my partner and 2 children. I love that there are lots of choices on the website to choose from. The quality is top notch, nice quality card stock and packaged with care and flourish with gold paper, bow and a cute sticker enclosed. In a world of shops where representation in greeting cards is dismal, All shades is a breath of fresh air.
February 7, 2026
Unprompted review
Reply from All Shades
Thank you so much for taking the time to review your All Shades Card; I am incredibly grateful! I am so pleased that you found a card that is able to perfectly represent your family; that is my goal! I hope to serve you again soon.
Thoughtful and professional seller
I can’t thank Amanda enough for her kindness and professionalism.
The item I ordered had sentimental value, and she wwas incredibly thoughtful and patient throughout - keeping in touch, waiting for the exact design to come back into stock, and going out of her way to make sure it was right.
The order arrived with some lovely little extras, which was such a kind gesture.
Truly professional, caring, and communicative - highly recommended.
I'm truly grateful.
December 13, 2025
Reply from All Shades
Thank you so much for taking the time to review your All Shades Card; I am incredibly grateful! I am so pleased that you enjoyed your experience and you felt appreciated throughout the process; that is my goal. I hope to serve you again soon.
Reply from All Shades
Thank you so much for taking the time to review your All Shades Card; I am incredibly grateful! I am so pleased that you loved your card. I hope to serve you again soon.
Great cards and speedy delivery
The choice of cards are lovely and they are of great quality. It's nice they are left blank intentionally so you can write a personalised messaged. Delivery was within a few days of ordering, will definitely order again
July 25, 2025
Unprompted review
Reply from All Shades
Thank you so much for taking the time to review your All Shades Card; I am incredibly grateful! I am so pleased that you loved your card and its quality. I hope to serve you again soon.
These are fabulous cards
These are fabulous cards! We are a diverse family of white/black/brown skin and being able to purchase a card that represents my daughters skin tone is amazing along side for my husbands. They are great quality and sent out promptly! Love them. Thank you for the cute little wrapping too that they come in Amanda x
July 17, 2025
Unprompted review
Reply from All Shades
Thank you so much for taking the time to review your All Shades Card; I am incredibly grateful! I am so happy that you are able to find cards that represent your family; that is my goal! I hope to serve you again soon.
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