So delighted to find products that reflect our family and with a positive message. Delivery and serice level great. Thank you
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I came across this company exhibiting at a bank holiday event in my area. They have a fantastic range of cards and notebooks celebrating cultural inclusiveness of black and brown people. They cover ev... See more
Company replied
I recently bought from All Shades Cards and I’m genuinely impressed. It’s so refreshing to find a greetings card shop that focuses on diverse and Afrocentric designs that you don’t typically see... See more
Company replied
First experience and it was positive. I came across All Shades on Instagram and was pleased how easy it was to access their website. Great choice of positive images on their cards. I look forward to r... See more
Company replied
Company details
Written by the company
We sell modern luxury diverse greeting cards depicting black and brown people. Our aim to be a part of the movement normalise the presence of more colour and inclusivity in the market by diversifying the mainstream UK High street supply chain (and beyond) of greeting cards and getting a permanent, non-lip-service seat at that table. For many years, there has a very large and established population of black and brown people in the UK and we feel it is time to move forward with availability of representation! We look to cover all events and celebrations throughout the year for all ethnic black and brown people before eventually expanding into additional stationery items.
Contact info
27 Old Gloucester Street, WC1N 3AX, London, United Kingdom
- 07418609756
- info@all-shades.co.uk
- all-shades.co.uk
4.9
Excellent
102 reviews
Asks customers to review
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Beautiful celebration cards and rapping…
Beautiful celebration cards and rapping paper was my purchase today, from a lovely seller with a warm smile and wonderful customer service, I will definitely be buying again. Thank you ĥ
April 13, 2024
Unprompted review
Reply from All Shades
Thank you so much for taking the time to review All Shades. I very much appreciate it! I am super thrilled that you liked the service you received and products you purchased this weekend. Being out and about and able to meet, greet and serve my customers is what I enjoy most about running this business! I very much hope to be able to serve you again soon.
Always the right card🤗
I am always on the lookout for cards for the family and they love cards that represent the black community. I know that All Shades will definitely have a card to suit the occasion. Thank you Amanda. You are lovely. Excellent customer service too! customer service too! 🤗
April 7, 2024
Unprompted review
Reply from All Shades
Thank you so much for taking the time to review All Shades, I appreciate it greatly. I’m so thrilled that you find our cards go some way to representing the black community as this is our mission and we will continue to push! I so hope the recipients of your cards enjoy them as much as I enjoy making them. I certainly look forward to the pleasure of being able to serve you again.
Fantastic cards love them great variety…
Fantastic cards love them great variety too
March 25, 2024
Unprompted review
Reply from All Shades
Thank you so much for taking the time to review All Shades, it’s highly appreciated. I’m so pleased that you love our cards and the variety we offer, we regularly add new designs so do visit us again soon we look forward and hope to serve you again soon!
Excellent. Will use again.
Brilliantly quick delivery.
Plus a good touch where a personal note/wrapping was added. Personally, I loved the Father’s day card (as did my daughter). Did I mention it arrived in good time?) We’ve got no complaints at all.
I find that the all my recipients like the cards and even my wife often says her card made her laugh out loud/smile hard.
I also noticed that my (hard to please) Mum had framed one of these cards and put it on a shelf, saying it had helped give her mother’s day a rating of 20/10.
Yes, an excellent choice of cards will most definitely use this website again.
March 6, 2024
Unprompted review
Reply from All Shades
Thank you so much for taking the time to review All Shades, I am incredibly grateful to you. I'm so pleased you liked our style of wrapping our cards and i'm gassed to hear your daughter, mum and wife were also happy with your choices, particularly that one was framed. That makes our day here at All Shades so thank you again. I really look forward to being able to serve you again.
An amazing range of cards for and im…
An amazing range of cards for and im grateful to have such choice now.
March 2, 2024
Unprompted review
Reply from All Shades
Thank you so much for taking the time to review All Shades, I very much appreciate it. I'm glad that you like the range we have on offer and look forward to having the opportunity to serve you again soon.
Excellent service
Excellent service, super fast delivery. Loved the cards. Would use again
March 7, 2024
Unprompted review
Reply from All Shades
Thank you so much for taking the time to review All Shades, I so appreciate it. I'm so pleased that the service you received was excellent and that you loved your cards that arrived quickly. I very much look forward to the opportunity to serve you again soon
Lovely Brand - Amazing Business Owner
I LOVE ‘All Shades’ and everything it stands for. From cards to pins with sweet, fun and meaningful messages - it’s a fabulous business and I’d definitely keep coming back to this brand, especially for the pins and stickers! 🖤💛 The business owner is a fabulously, wonderful woman, so sweet and professional!
March 23, 2024
Unprompted review
Reply from All Shades
Thank you so much for taking the time to review All Shades. Reading your review has made my week, no - month. I'm so delighted that you had such a positive experience and that you love the products that you bought. I loved seeing your PC and your pins on your bag, thank you for tagging us. We hope you will smile when you see them. I certainly look forward to the pleasure of being able to serve you again.
Reply from All Shades
Thank you so much for taking the time to review All Shades and provide us with the feedback that you received great and timely service. I am grateful for that and love to exceed expectations! I very much hope your recipient loved their card as much as I enjoy making them. I also hope to serve you again soon, thanks again.
Great service!
March 9, 2024
Unprompted review
Reply from All Shades
Thank you so much for taking the time to review All Shades and provide us with feedback that you experienced great service! I remain grateful and love being able to exceed expectations. I hope the recipient of your card loved it as much as I enjoyed making it! I very much look forward to and hope to serve you again soon!
Excellent
Received lovely and diverse birthday cards with very kind and quick service.
January 28, 2024
Unprompted review
Reply from All Shades
Thank you so much for taking the time to leave a review, it genuinely means everything! I'm so pleased that you liked your purchase and were happy with the level of service you received! I look forward to serving you again soon! Thanks so much
Fantastic service
Fantastic service, fantastic product. Always a delight to support women-led, independent brands. Love the quality and the delivery time was reasonable. Perfectly packed and such a beautiful selection of cards. Wish i could buy all. Definitely shopping again.
February 5, 2024
Reply from All Shades
Thank you so much for taking the time to leave a review for All Shades, I am very grateful and am delighted that you had a fantastic experience both with the quality of the cards and the service you received! I really hope your recipient enjoys the card as much as I enjoy making them and I really hope to serve you again soon!
Super fast delivery
Super fast delivery. Love the personal touch with the handwritten note & wrapping. I didn't want to open it, as the wrapping is heartfelt, but I had to and the cards are as seen on the site. You can't get disappointed. Highly recommended, and may you continue to thrive.
February 13, 2024
Reply from All Shades
Thank you so much for taking the time to review All Shades, I am very grateful for you. I’m so pleased you loved how we package our cards thoughtfully for you to enjoy the unboxing even if the cards are being gifted!! Thanks so much for recommending us on, I hope you’ll share with your family and friends and I hope the recipients love their cards as much as I enjoy making them! I look forward to serving you again soon!
Great quality cards and came within a…
Great quality cards and came within a few days. So impressed with the quick and professional service.
Thanks so much
February 11, 2024
Reply from All Shades
Thank you ever so much for taking the time to review All Shades, I am incredibly grateful. I love to hear that you were impressed with the service you received and the quality of the cards. I very much hope your recipient loved the cards as much as I enjoy making them, I hope to serve you again soon!
I was pleased to see a range of…
I was pleased to see a range of greeting cards designed for people of colour.
I have only seen them a few times before. But it would be nice to see the cards becoming more popular.
Thank you to the very helpful, friendly staff.
February 10, 2024
Unprompted review
Reply from All Shades
Thank you so much for taking the time to leave a review, I so appreciate it. Thank you also for helping us to change the landscape of the greeting card industry for diverse cards
I’m so pleased you had a positive experience, I’d love to serve you again some time soon!
I recently bought four birthday cards…
I recently bought four birthday cards from All Shades and I couldn't be happier with my purchase! What makes All Shades stand out is its dedication to quality, inclusivity and representation. The customer service was outstanding; therefore, I will definitely be returning to buy more cards in the future. Thank you All Shades!
October 26, 2023
Unprompted review
Reply from All Shades
Thank you so much for taking the time to review your purchase and experience with All Shades. I’m incredibly grateful! I’m so pleased you are happy with your purchase and recognise our work towards inclusivity and representation! I also hope the recipients loved the cards as much as I love making them! Absolutely looking forward to serving you again in the future!
What a pleasant experience from All Shades
I had such a warm and appreciated experience, I was looking for something special and I found what I needed for the year. I didn’t want a generic card, I wanted a card they can keep and be reminded of what they mean to me. I found what I was looking for, thanks to Amanda she was incredibly approachable and helpful. I would recommend to anyone based on the product and service… I know my family with appreciate and that’s all that matters ❤️
January 26, 2024
Unprompted review
Reply from All Shades
Thank you so much for taking the time to review All Shades. I’m extremely grateful and I’m super pleased you experienced great service and found something unique and special that your recipient appreciated! That’s our aim, for those that aren’t always seen to fell seen and represented! I very much look forward to serving you again!
Amazing customer service along with…
Amazing customer service along with loverly products and item. I would strongly recommend
January 24, 2024
Unprompted review
I love these cards
I love these cards! I bought a few and the recipients were thrilled with them. They’re different and special - as well as good quality. I will definitely be buying more. They’re so cool!
January 25, 2024
Unprompted review
Reply from All Shades
Thank you so much for taking the time to review All Shades. I am so grateful and am delighted you found them to be unique and high quality as that is our aim! I'm so pleased that both you and your recipients loved the cards and I really look forward to serving you again soon. Thanks again!
Beautiful and unique handmade cards cards
Beautiful and unique handmade cards. And excellent customer service too.
October 22, 2023
Unprompted review
Reply from All Shades
Thank you so much for taking the time to leave a review for All Shades. I’m extremely grateful and so pleased you had a positive experience with our designs and service. I really hope the recipient enjoyed the card as much as I enjoy making them. I look forward to serving you again soon!
What a fantastic little business
What a fantastic little business! Extremely friendly with plenty of time for the customer and a lovely range of cards. Will definitely be buying from them again.
November 26, 2023
Unprompted review
Reply from All Shades
Thank you so much for taking the time to review All Shades, I am forever grateful for your warm feedback and I’m so pleased you had a great experience. It’s the customer interaction that motivates and inspires so please know how much your custom is appreciated and I absolutely looking forward to serving you again soon!
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