Alloy Wheels Direct Reviews 454

TrustScore 4.5 out of 5

4.5

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See what reviewers are saying

Rated 5 out of 5 stars

I reluctantly needed to buy aftermarket wheels for my Mercedes CL500. After much searching on the web I turned to Alloys Wheels Direct - these guys are absolute wheel and tyre ninjas !! I needed g... See more

Rated 5 out of 5 stars

Delighted with the new Alloy Wheels for our Caddy Van and grateful for the advice given to ensure the wheels I chose are a perfect fit. Many thanks!

Rated 5 out of 5 stars

Great service from Chris and the team at alloy wheels direct. I ordered set of alloys, tyres and TPMS for 5 series which arrived pristine, pre-inflated and balanced and ready to fit. Great selection,... See more

Rated 5 out of 5 stars

5 star service from Chris - I didn't even make a purchase with them :-) I was looking to move from 19 inch rims to 17 inch and got great advice, guidance and help via email. In the end I got directed... See more

Company details

  1. Wheel Store
  2. Car Accessories Store

Written by the company

Genuine | New | Guaranteed 20 years of knowledge in the OEM wheel market. See 4K Videos of all our Brand New Genuine OEM wheels on YouTube: https://www.youtube.com/@AlloyWheelsDirectLtd Thought you had to go to your main dealer to buy OEM wheels? Think again.. we take the pain out of your main dealer experience and ship to your door.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

454 reviews

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No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 50% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Fantastic company

Great advice from Tony when I wanted to replace the wheels on my BMW. Excellent customer service and communication throughout the whole process. Really impressed and would highly recommend.

December 4, 2024
Unprompted review
Rated 5 out of 5 stars

Tony’s team at Alloy wheels direct was…

Tony’s team at Alloy wheels direct was great. From the numerous emails to the overall final purchase and smooth delivery Alloy Wheels is a highly recommended place for your OEM BMW rims and tires, thank you very much

February 3, 2025
Unprompted review
Rated 1 out of 5 stars

Avoid at all costs

Avoid at all costs!

Item took a long time to arrive, and when it finally did it was defective.

These guys sent me a defective £600 wheel, it had a crack in the inner side, they even admitted that they didn’t check and/or care that this happened. That could’ve resulted in a fatal accident. Supposedly these are checked at their warehouse, but clearly aren’t. Horrendous.

EDIT -
The dispute was raised at the time BEFORE the wheel was received m, as they dragged their heels to send a replacement. Bunch of joeys, a two man band running a business.

October 23, 2024
Unprompted review
Alloy Wheels Direct logo

Reply from Alloy Wheels Direct

Hi Matthew,

I'm sorry again that one of the wheels you received in October had a scratch on the inner barrel facing the vehicle. Following your report, we arranged collection of the affected wheel, issued a £100 goodwill refund, and dispatched a brand-new replacement.

The returned wheel was thoroughly inspected by the Audi, our supplier, and our in-house QC team. All three confirmed it was a cosmetic powder-coat scratch - not a crack, and not a structural fault.

You then submitted a Klarna claim requesting a full refund, despite having already received both a replacement wheel and the goodwill refund. Klarna reviewed the full case and ruled in our favour.

We ship thousands of OEM wheels each year and have strengthened our final checks even further since your order. Following a repeat order you placed this month, we assessed the history of the original case and decided we were unable to fulfil the new order.

If there’s anything more you’d like us to review, feel free to get in touch via sales@alloywheelsdirect.com.
James
eCommerce & Operations Lead

EDIT – for clarity on the timeline:
The original wheels were delivered on 8 October 2024. A scratch was reported on the inner barrel, and a £100 goodwill refund was issued on 18 October. A brand-new replacement wheel was then dispatched on 22 October.

The Klarna dispute was raised on 12 November, after the refund and replacement had already been provided. Klarna reviewed the full case and ruled in favour of the merchant on 14 November 2024.

We were genuinely disappointed that this issue occurred in the first place and took it seriously from the outset. We aim to resolve any product concerns as promptly and fairly as possible, and every effort was made in this case to put things right.

Rated 5 out of 5 stars

Outstanding service

I had great experience with Tony from Alloy Wheels Direct. I needed winter tires and wheel set for g80 M3 and wanted to get 829M wheels. Unfortunately those were discontinued, but Tony was great to offer several suggestions to build your own wheels/tires set. Very knowledgeable and helpful, constant communication. Wheels were shipped quickly and arrived within a week. When I need wheels/tires next, Alloys Wheels Direct would be my first choice.

April 16, 2025
Unprompted review
Rated 5 out of 5 stars

Outstanding service from Tony at Alloy…

Outstanding service from Tony at Alloy wheels. I received an exact OEM replacement wheel for my 2025 BMW 540i. It arrived very quickly in perfect condition. I would not hesitate to use them again. Also the price I paid was the lowest of any source I checked and a lot lower than my local BMW dealership. Thanks Tony!

April 2, 2025
Unprompted review
Rated 5 out of 5 stars

The Alloy wheels on my 2008 Mercedes E Class

The Alloy wheels on my 2008 Mercedes E Class were looking very tired and very hard to keep clean letting down the look of the rest of the car, I then found Alloy Wheels Direct. Unfortunately every wheel I liked was unavailable, this is because I have 16ins 7.5 wheels and 225/16 tyres, not long after my car was made Mercedes moved onto 17 and 18ins wheels. I eventually decided to go for steel wheels which were available and use wheel trims. Throughout this Tony in Sales really did pull out all the stops to try to keep me happy, when my wheels arrived today they are silver which is so much better than black which I was expecting. Having spent many years in motor trade management before retiring I really didn't think this kind of service was still out there. Thank you Tony for all your help.

March 25, 2025
Unprompted review
Rated 5 out of 5 stars

Called to ask about a wheel and…

Called to ask about a wheel and although Tony couldn't help me himself he stayed on the line and was happy to have a look at a picture to help me sort this elsewhere. Superb service and would use again for sure!

March 25, 2025
Unprompted review
Rated 5 out of 5 stars

Great experience

Great experience
Very pleased with the wheels and tyres I purchased. The staff were very helpful and knowledgeable and helped me choose the right product. Would 100% buy from them again.

February 22, 2025
Unprompted review
Rated 5 out of 5 stars

5 star service!

Incredible service!

I searched everywhere online for replacement alloys for my car after the pot holes of Brighton cracked one of the rear wheels 🫠

Finally found these guys. Their website is really good and was super helpful in helping me find a very very close match to my old alloys.

And their customer service has been 5 star. I don't know a lot about cars and alloy fittings etc but Chris led me patiently through every stage of choosing the right fit.

Happy to say I'm back on the road again! 🛞🛞🛞🛞

March 15, 2025
Unprompted review
Rated 5 out of 5 stars

Ordered a Mini Wheel R126 Turbo Fan

All issues resolved. Happy customer.

March 13, 2025
Unprompted review
Alloy Wheels Direct logo

Reply from Alloy Wheels Direct

Hi Liam
We sent you an email but haven't heard back from you.
As with every order, we take 12M pixel images immediately before the box is sealed. In the case of your wheel, it shows an anthracite wheel.
Additionally, this MINI R126 wheel is available in 4 colours: Silver, White, Anthracite, Orbit Grey. Black is not offered or made. This can be verified on MINI EPC here: https://realoem.com/bmw/enUS/showparts?id=ZB31-EUR-01_2010_R60_Mini_Cooper&diagId=36_1550#36109804374
Checking against your car's VIN, it shows the option code for anthracite (S2G8A). Anthracite wheel part number 36109804374.
The photo you sent us does show a black wheel that is a colour mismatch to your existing wheels and caps.
Did you watch the garage open the wheel box in front of you? Is there a possibility of a mixup?

Rated 5 out of 5 stars

I live in USA and receive my Alpina wheel cap

I live in USA and the staff were quick to answer my questions. I received my new Alpina wheel cap with key in a well packaged shipping box in a very quick timely matter. I would do business again. I appreciate the transaction very much!!!

February 28, 2025
Unprompted review
Rated 5 out of 5 stars

Excellent service

Excellent service. Exceeded my expectations. Ordered a few days ago. Rims and tyres received very well protected and handled with care.

March 4, 2025
Unprompted review
Rated 1 out of 5 stars

Website has an awful layout

Website has an awful layout, I’m trying to buy alphards and it’s asking for the the model of a car and when I put in my car it’s saying it won’t fit, even though it literally would… and it’s not as easy as click & order, not a good way to have you’re site, also the company looks dodgy if I’m being honest, doesn’t seem legit, maybe I’m wrong on it being legit.

February 18, 2025
Unprompted review
Alloy Wheels Direct logo

Reply from Alloy Wheels Direct

Hi Bob! Thank you for your feedback, which we have understood clearly. We need to do a better job at showing when a wheel is no longer available and just being displayed for archive and research purposes. We are working on some updates and they will be ready for the live website soon.
Some extra feedback on why our website looks "dodgy" would be useful. We have been in business for 20 years and have an extensive presence on most social media platforms.
Your feedback would be most welcomed if you email me chris@alloywheelsdirect.com
As for the Alphard wheels, they have been discontinued for some years now.
Thank you again.
Chris
Owner & Founder

Rated 5 out of 5 stars

Quality products and good service

From the initial enquiry through to the completion of installation, the advice and service from Tony was excellent - very responsive. Really pleased with the genuine OEM wheels, had a great selection of tyres and accessories too. Price was good too. Would recommend.

February 7, 2025
Unprompted review
Rated 5 out of 5 stars

Highly Recommended

This was the most straightforward and simple process for sourcing very hard to find wheels in the US. The wheels and tires came as pictured, brand new and ready to install. The shipping speed was the most impressive, they arrived in a matter of days from leaving Germany.

July 20, 2024
Unprompted review

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