I reluctantly needed to buy aftermarket wheels for my Mercedes CL500. After much searching on the web I turned to Alloys Wheels Direct - these guys are absolute wheel and tyre ninjas !! I needed g... See more
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Delighted with the new Alloy Wheels for our Caddy Van and grateful for the advice given to ensure the wheels I chose are a perfect fit. Many thanks!
Great service from Chris and the team at alloy wheels direct. I ordered set of alloys, tyres and TPMS for 5 series which arrived pristine, pre-inflated and balanced and ready to fit. Great selection,... See more
5 star service from Chris - I didn't even make a purchase with them :-) I was looking to move from 19 inch rims to 17 inch and got great advice, guidance and help via email. In the end I got directed... See more
Company details
Written by the company
Genuine | New | Guaranteed 20 years of knowledge in the OEM wheel market. See 4K Videos of all our Brand New Genuine OEM wheels on YouTube: https://www.youtube.com/@AlloyWheelsDirectLtd Thought you had to go to your main dealer to buy OEM wheels? Think again.. we take the pain out of your main dealer experience and ship to your door.
Contact info
Haxton, SP4 9PT, Salisbury, United Kingdom
- 01865959000
- sales@alloywheelsdirect.com
- alloywheelsdirect.net
No history of asking for reviews
This company hasn't invited their customers, so reviews may not be representative
Replied to 50% of negative reviews
Typically replies within 24 hours
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Fantastic company
Great advice from Tony when I wanted to replace the wheels on my BMW. Excellent customer service and communication throughout the whole process. Really impressed and would highly recommend.
Great Experience
Great Experience, Fast and easy transaction even to Canada! Product as described, great!!
Tony’s team at Alloy wheels direct was…
Tony’s team at Alloy wheels direct was great. From the numerous emails to the overall final purchase and smooth delivery Alloy Wheels is a highly recommended place for your OEM BMW rims and tires, thank you very much
Tony is just amazing
Tony is just amazing. His service and attaention to detail is exceptional. The wheels were great too.
Avoid at all costs
Avoid at all costs!
Item took a long time to arrive, and when it finally did it was defective.
These guys sent me a defective £600 wheel, it had a crack in the inner side, they even admitted that they didn’t check and/or care that this happened. That could’ve resulted in a fatal accident. Supposedly these are checked at their warehouse, but clearly aren’t. Horrendous.
EDIT -
The dispute was raised at the time BEFORE the wheel was received m, as they dragged their heels to send a replacement. Bunch of joeys, a two man band running a business.

Reply from Alloy Wheels Direct
Outstanding service
I had great experience with Tony from Alloy Wheels Direct. I needed winter tires and wheel set for g80 M3 and wanted to get 829M wheels. Unfortunately those were discontinued, but Tony was great to offer several suggestions to build your own wheels/tires set. Very knowledgeable and helpful, constant communication. Wheels were shipped quickly and arrived within a week. When I need wheels/tires next, Alloys Wheels Direct would be my first choice.
Outstanding service from Tony at Alloy…
Outstanding service from Tony at Alloy wheels. I received an exact OEM replacement wheel for my 2025 BMW 540i. It arrived very quickly in perfect condition. I would not hesitate to use them again. Also the price I paid was the lowest of any source I checked and a lot lower than my local BMW dealership. Thanks Tony!
The Alloy wheels on my 2008 Mercedes E Class
The Alloy wheels on my 2008 Mercedes E Class were looking very tired and very hard to keep clean letting down the look of the rest of the car, I then found Alloy Wheels Direct. Unfortunately every wheel I liked was unavailable, this is because I have 16ins 7.5 wheels and 225/16 tyres, not long after my car was made Mercedes moved onto 17 and 18ins wheels. I eventually decided to go for steel wheels which were available and use wheel trims. Throughout this Tony in Sales really did pull out all the stops to try to keep me happy, when my wheels arrived today they are silver which is so much better than black which I was expecting. Having spent many years in motor trade management before retiring I really didn't think this kind of service was still out there. Thank you Tony for all your help.
Called to ask about a wheel and…
Called to ask about a wheel and although Tony couldn't help me himself he stayed on the line and was happy to have a look at a picture to help me sort this elsewhere. Superb service and would use again for sure!
Excellent customer service
Excellent customer service, in constant contact and delivered my wheel promptly and in perfect condition
Great communication and service
Great communication and service. Wheels delivered quickly and exactly as described.
Great experience
Great experience
Very pleased with the wheels and tyres I purchased. The staff were very helpful and knowledgeable and helped me choose the right product. Would 100% buy from them again.
5 star service!
Incredible service!
I searched everywhere online for replacement alloys for my car after the pot holes of Brighton cracked one of the rear wheels 🫠
Finally found these guys. Their website is really good and was super helpful in helping me find a very very close match to my old alloys.
And their customer service has been 5 star. I don't know a lot about cars and alloy fittings etc but Chris led me patiently through every stage of choosing the right fit.
Happy to say I'm back on the road again! 🛞🛞🛞🛞
Ordered a Mini Wheel R126 Turbo Fan
All issues resolved. Happy customer.

Reply from Alloy Wheels Direct
I live in USA and receive my Alpina wheel cap
I live in USA and the staff were quick to answer my questions. I received my new Alpina wheel cap with key in a well packaged shipping box in a very quick timely matter. I would do business again. I appreciate the transaction very much!!!
Excellent service
Excellent service. Exceeded my expectations. Ordered a few days ago. Rims and tyres received very well protected and handled with care.
Website has an awful layout
Website has an awful layout, I’m trying to buy alphards and it’s asking for the the model of a car and when I put in my car it’s saying it won’t fit, even though it literally would… and it’s not as easy as click & order, not a good way to have you’re site, also the company looks dodgy if I’m being honest, doesn’t seem legit, maybe I’m wrong on it being legit.

Reply from Alloy Wheels Direct
Quality products and good service
From the initial enquiry through to the completion of installation, the advice and service from Tony was excellent - very responsive. Really pleased with the genuine OEM wheels, had a great selection of tyres and accessories too. Price was good too. Would recommend.
Highly Recommended
This was the most straightforward and simple process for sourcing very hard to find wheels in the US. The wheels and tires came as pictured, brand new and ready to install. The shipping speed was the most impressive, they arrived in a matter of days from leaving Germany.
Really welcomed the advice and guidance…
Really welcomed the advice and guidance from Tony. Saved me money and delivered a great product too. Would highly recommend. PW
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