Absolutely beautiful bath mat, really heavy which means it stays where it is put in the bathroom and doesnt 'walk'. Lovely vibrant colours.....just totally top quality... as is Allure the delivery wa... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
We bought a Hotel Essentials bath runner in mocha. This is our second purchase from Allure due to the OEKO-TEX standards products, good quality, and good prices. Being highly sensitive to chemicals O... See more
Company replied
Our first experience of purchasing goods from Allure Bath Fashions and, much to our delight, we were not disappointed in any way. The Luxury Microfibre Non Slip Bath Mat and Pedestal Set we ordered tu... See more
Company replied
Not ordered from Allure before,but had read the positive comments,so decided to give it a go. Ordered the green marl chunky bath/pedestal mat set,already discounted,with a discount code towards delive... See more
Company replied
Company details
- Linens Store
- Bathroom Remodeler
- Bathroom Supply Store
- Decoration and Interior Design Store
- Furniture Store
- Home Improvement Store
Written by the company
Allure Bath Fashions provides a distinctive and broad range of beautifully designed bath mats, towels, throws & blankets. We are an independent, family business and our team has over three decades of experience in the home textile industry, from design, manufacturing and customer care. As our creations evolve over time, our aim remains to create an experience of discovery and surprise. We pride ourselves in transforming everyday moments into extraordinary occasions.
Contact info
Unit 8 Oak Tree Business Centre, SN3 4TX, Swindon, United Kingdom
- 01793 574505
- store@allurebathfashions.co.uk
- allurebathfashions.co.uk
4.9
Excellent
757 reviews
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Replied to 100% of negative reviews
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100% RECYCLED COTTON TOWELS
My second purchase of these Odyssey 100% Recycled Cotton Towels from Allure Bath Fashions on Amazon Market Place. They are fab & wash well with fast, free delivery too!
February 14, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for sharing your lovely feedback - we really appreciate it! We're glad to hear that you've had another positive experience shopping with us. 😊
Hotel luxury towels
I bought a shower mat first and was so pleased with it I bought some towels to match . They are excellent quality, lovely and soft and thick. Would definitely buy again when I need some more.
February 3, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for sharing your kind review! We're pleased to see that you've been happy with your recent purchases, and that the quality has met your expectations. 😊
First time shopper with Allure
First time shopper with Allure. I wanted good quality thick towels for the bathroom. Towels exceeded my expectations - very impressed.
February 7, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for sharing your lovely feedback Jill! We are really pleased to hear that you have been happy with the quality of your new towels. If you wish to shop with us again, please feel welcome to get in touch to store@allurebathfashions.co.uk
Reply from Allure Bath Fashions
Thank you for sharing your lovely feedback for us Samantha! We're really glad to see that you had a positive experience shopping with us.
The quality of the product and speed of…
The quality of the product and speed of delivery.
January 3, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for taking the time to share your kind feedback, we really appreciate it Bernadette! 😊
Excellent stone bath diatomite mat
Excellent stone bath diatomite mat. Best I've ever used. No smell and absorbs water like a hungry camel.
Gonna stock up on more too. Wonderful product!
January 5, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for your kind review, we really appreciate it!
Quality Towels but sizing not as l expected
The towels are good but the bath towels are smaller than expected and the hand towels I thought would be the size of guest towels but they are bugger
January 23, 2026
Reply from Allure Bath Fashions
Thanks for your review Bernard, towel sizes should listed clearly on the product pages. If for any reason they are not suitable, please feel free to reach out and we'd be happy to assist with a free return.
The order was quite slow to arrive and…
The order was quite slow to arrive and was not as well packed as my first order.
The colour was way off the photograph and the parcel had different shades of the wrong blue.
I need to return them but a return label not included
January 22, 2026
Reply from Allure Bath Fashions
We are sorry to hear you didn't have a positive experience Chris, thank you for the feedback. You can quickly and easily generate a free returns label on our returns policy page here: https://allurebathfashions.co.uk/pages/returns-policy but please do let us know if we can be of any further assistance.
Excellent quality
Excellent quality, beautiful colour choices, wasn’t expecting such substantial items. Order direct, I paid over the odds on another website! Definitely recommend
January 30, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you Laura for your lovely review! If we can be of any help or if you'd like to shop again, please do reach out to store@allurebathfashions.co.uk 😊
My first purchase from Allure Bath…Excellent quality
My first purchase from Allure Bath Fashions. Extremely pleased with quality and professionalism
January 21, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you Ian for your kind review, we really appreciate it! If we can be of any further help or if you'd like to shop again, please do reach out to store@allurebathfashions.co.uk 😊
Excellent service
Prompt service, well packaged, excellent quality towels. Will buy more.
January 26, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for your lovely review Frank, we really appreciate it! We look forward to you shopping with us again 😊
A first class all round service
A first class all round service. Fast delivery. The received shower mats are of a much improved quality, particularly the non-slip backing. I now know where to come for our bathroom fashions.Well done Allure.
January 30, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you Richard, for taking the time to share your lovely feedback! We are very pleased to hear that you've been happy with the quality of your shower mats.
Reply from Allure Bath Fashions
Thank you for sharing your kind review Cam 😊 please feel welcome to get in touch with store@allurebathfashions.co.uk if you'd like to purchase again!
Great quality
Been looking for some quality bath mats for a while now, so very pleased we managed to find AllureBathfashions.
The mats are great quality and really thick so lovely in the bare feet. Will probably order another set. Thanks
January 22, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for sharing your kind review! We're glad to see that you have been pleased with the quality of your mats 😊 Please feel welcome to get in touch to store@allurebathfashions.co.uk if you'd like any help!
I'm new to Holiday lets and I asked…
I'm new to Holiday lets and I asked holiday.cottages.co.uk where to buy bathrobes.
They recommended Allure Bath Fashions so I duly ordered. The robes arrived promptly and were good quality at an excellent price. Thank you very much.
December 12, 2025
Unprompted review
Reply from Allure Bath Fashions
Thank you for taking the time to share your lovely feedback with us Derek! We're pleased to hear that our robes were recommended to you, and that you have been pleased with the quality of them. 😊
Informative Allure website and good quality products
I like the Allure website how it gives good descriptions and information about the towel construction and quality.
I firstly bought bamboo face towels on Amazon they were of a good quality and had a sown in embroidered label which is a nice touch. I’ve ordered a full set of hotel luxury towels but found them a bit too heavy and thick for my bathroom.
I was very pleased to find out that I can send them back for free and order a lighter but still luxurious luxury Egyptian cotton variant. I tried this quality before as face clothes and they are very good too.
January 20, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you Irina for your kind feedback and we are delighted to hear you had a positive experience with us! Should you wish to order with us again, please do reach out to us at store@allurebathfashions.co.uk 😊
Reply from Allure Bath Fashions
Thank you for sharing your kind feedback, we're glad to hear that you have been pleased with the quality of your new towels! If you wish to shop with us again, please feel welcome to get in touch via email at store@allurebathfashions.co.uk 😊
Lovely soft 2 piece bath mat set
Not ordered from Allure before,but had read the positive comments,so decided to give it a go. Ordered the green marl chunky bath/pedestal mat set,already discounted,with a discount code towards delivery cost. Was surprised at the speed of delivery and the mats are perfect,lovely and soft,good colourway too. Very pleased with my purchase!
January 10, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you Susan for your lovely review, we really appreciate it!
Really lovely quality bath mat
Really lovely quality bath mat! Very happy with my purchase and will continue to buy from this company
December 12, 2025
Unprompted review
Reply from Allure Bath Fashions
Thank you for sharing your lovely feedback Christine. We're glad to see that you have been pleased with the quality of your bath mat. If you wish to shop with us again, please feel welcome to get in touch via email, to store@allurebathfashions.co.uk
Have purchased from Allure on more than…
New towel sets
Have purchased from Allure on more than one occasion. The two new sets of towels arrived today, lovely quality , looking forward to using them.
Delivered quickly.
Will never worry about ordering from Allure.
January 13, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you Alfred for sharing your kind feedback! We're very pleased to hear that you had another positive experience shopping with us, and that your towels were a good quality for you. Please feel welcome to get in touch if you wish to shop with us again, and our team will be happy to help.
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