Ally Fashion Reviews 

184
TrustScore 2.5 out of 5

2.7

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Rated 1 out of 5 stars

I used to buy here a lot but lately it's been disappointing. Twice I bought items advertised as cotton fabric. Once I received my package found out these were not made of cotton so these got returned.... See more

Company replied

Rated 5 out of 5 stars

I ordered the red faux leather jacket online and thought I selected size 16 XL. However, I soon discovered I accidentally clicked size 6 XXS. Noticing I made an error I quickly contacted customer serv... See more

Rated 1 out of 5 stars

I really didn't even want to give then the one star. The product quality is horrible. It wreeks of chemicals so strong I got a instant headache. Material is cheap. Not as shown in advertising. Return... See more

Company replied

Rated 5 out of 5 stars

I really enjoy shopping at Ally Fashion both online and in store. The quality of clothing is always excellent for such an affordable price! They carry a wide range of current in fashion styles and... See more

Company replied

Company details

  1. Women's Clothing Store
  2. Clothing Store
  3. Youth Clothing Store

Written by the company

Looking for the ultimate style glow-up? Ally Fashion is your premier destination for on-trend women’s clothing that defines the season. Since 2001, we’ve been Australia’s fashion HQ, serving major looks with 400+ new arrivals dropping weekly. Whether you’re shopping online or visiting one of our 100+ stores across Australia, we’ve got you covered for every vibe and aesthetic. From viral party dresses and must-have denim to chic brunch sets and boho beachwear, our in-house designs cater to sizes 6-16. We specialize in contemporary ready-to-wear pieces that empower you to express your unique personality. Our curated collections include everything from sophisticated workwear and cozy knitwear to glamorous evening skirts and statement accessories. Join the community of style-obsessed women who trust Ally for high-quality fast fashion staples that offer incredible value. As a leading Australian fashion brand, we are dedicated to providing the latest global styles with fast shipping and seamless returns. Ready to refresh your wardrobe with the season's hottest picks? Shop the latest women's tops, jeans, jackets, and outerwear in-store or online now. Discover why Ally Fashion is the ultimate choice for fashion-forward women’s wear and timeless style.


Contact info

2.7

Poor

TrustScore 2.5 out of 5

184 reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 1 week

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2.7

All reviews

(184)

22 reviews in the last 12 months

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Rated 1 out of 5 stars

Scammers

I ordered a dress online a few days ago. The next morning, found the exact same one for a cheaper price and decided to cancel my online order. There was no cancellation option. I contacted customer service over call since their site stated there was a one day processing period--no response. Left a voicemail--no response. Emailed them and received a late response the next morning to which they stated they couldn't cancel any orders after payment, even though nothing had been shipped out yet. They encouraged me to ship it back. I tried to do that, only to find out I wouldn't be refunded the shipping fee and would be deducted a $10 fee to receive a refund.

Which meant, I would be paying extra to ship out an item I didn't want. Customer service is terrible. I have never experienced anything like this. Customers should not be getting charged extra to return items.

Beware. Their online purchases are basically final.

January 4, 2026
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hi Jasmine,

We’re really sorry to hear about your experience and understand your frustration. Our Customer Care team has confirmed they reached out and offered compensation for the shipping, as your order had already been processed and marked as dispatched when they followed up with our warehouse.

We sincerely apologise for any inconvenience caused and have contacted you again via email to see if there’s anything further we can assist with.

We look forward to hearing from you.

Ally Fashion x

Rated 1 out of 5 stars

I ordered a Jean short set

I ordered a Jean short set, over a month ago never received any confirmation email on the product and never received the product. These people are scammers please don’t order from them.

March 15, 2025
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hi Shakiya,

We’re reaching out to let you know that we’ve recently been made aware of a fraudulent website that may be posing as Ally Fashion.

For your safety, please ensure you only shop through our official online store at allyfashion.com.

We apologise for any inconvenience this may cause and can confirm the matter has been reported to the relevant authorities and is being addressed as a priority.

Please don’t hesitate to reach out if you have any questions or concerns.

Kind regards,
Ally Fashion

Rated 1 out of 5 stars

Ripped of with postage paid express .DO NOT PAY IT

Do not. repeat.do not pay for express shipping ,they forward on to couriers as economy post ,takes a week longer ,paid express post 3 times on other items .all arrived in 2 to 3 week period and 3 couries later from sydney to wollongong , got proof from couriers that ally the sender paid economy which is less then standed ,making profit from our express payments , sent evidence to fairtrading today 14 th june 2025

March 14, 2025
Unprompted review
Rated 1 out of 5 stars

Bad customer service/I went to do some shopping to Ally…

I went to do some shopping to Ally fashion at Epping plaza on the weekend with my partner, their were two ladies were working there. all the sudden we heard someone yelling to us , saying “don’t go their, you are near the counter in a very rude way and her voice was freaking us , when we going to changing room , the same lady were rude to us again , asking us to leave the store, we were very frustrated and left the store, i wouldn’t recommend anyone this shop as they were very unprofessional and unqualified for the customer service,

October 5, 2024
Unprompted review
Rated 1 out of 5 stars

Confusing customers on website to in store for exact same item

I found a product on their website for $55.99 and went in store to purchase the exact same item in store is $79.99 and they cannot "price match" to their own company. I understand sometimes online have different product lines, but this is the exact same product/same SKU/item number. This is misleading/confusing as they say they their online store is a different entity... but they are using the same business name!

June 23, 2024
Unprompted review
Rated 5 out of 5 stars

I was impressed by the customer service…

I was impressed by the customer service a lady went above and beyond to help me again find a dress for my wife with a budget and didn’t make me feel any different for having one thank you Christina and I will be returning again

June 13, 2024
Unprompted review
Rated 3 out of 5 stars

Recently purchased around 10 pieces…

Recently purchased around 10 pieces from this store online, had never tried this brand before. Overall the experience on the website was good and the return process is 10/10, but the quality is definitely lacking. However for the price, you get what you pay for. I really think they need to work on quality though and also the fits, half the items were crazy small. But there was some wins in the order, some are really good quality. I would buy again off them, but I would only buy when it's on sale, as spending more than $50 on one of their items is not worth it.

May 13, 2024
Unprompted review
Rated 1 out of 5 stars

They are fraudsters.

They are fraudsters.. i purchased kurta sets and they send me cheapest sarees
Don't buy anything

I am going for legal action so that it can be stopped.

January 6, 2024
Unprompted review
Rated 5 out of 5 stars

Am immensely grateful for your service…

Am immensely grateful for your service ally fashion especially in this peak season thank you so much , I ordered on Tuesday and received 2days later in time for Christmas but also in time for my recovery

Blessed

December 21, 2023
Unprompted review
Rated 5 out of 5 stars

People are reporting wrong website

Many people are reporting "allyfashion.com" as fraud, but it's "allyfashion.store" which is fraud. Please report for the correct website. "https:// www. trustpilot.com /review/allyfashion.store".
I am also the victim of this ecommerce fraud.

August 21, 2023
Unprompted review
Rated 1 out of 5 stars

EMPLOYEES NEED TO COMMUNICATE WITH CUSTOMERS...

After buying 2 bodysuits from the Logan Hyperdome store and coming home to find one with the security tag still on and the other too small I returned back to the store with both and the receipt to be told NO we don't accept returns of bodysuits. Yet it's ok for hundreds of women to try them on and put them back on the rack. I explained that one with the security tag was not even tried on, she said no this is our policy. Ridiculous!!! YOU SHOULD BE TOLD WHEN PURCHASING THAT THIS IS THE POLICY!! Had I have known I would have tried them on first. I WILL NEVER GO BACK TO ALLY AGAIN!!!

July 29, 2023
Unprompted review

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