Amz Heroes Reviews 128

Laurence is great person work with and learn from. The service he provides is really helpful. He really means it if you need help with anything you can text or email him at anytime of day and he get back to you quickly. He does it all by himself, from the researching, training and customer service! Thank you Laurence for all you help!

I had a great experience learning how to sell on Amazon with this company. The training was clear, easy to follow, and very informative, especially for beginners. They explained the whole process step by step, from product research to setting up listings and understanding how Amazon works.

The support throughout was excellent, and they were always available to answer questions and give guidance when needed. Thanks to their help, I now feel confident selling on Amazon and understanding the business properly.

I would highly recommend them to anyone looking to start or grow an Amazon business with Laurence. Very helpful and kind.

I honestly couldn't have asked for better support when starting my Amazon Journey. From the very beginning, Amz Heroes / Laurence have made what felt like a complicated and overwhelming process so much easier to understand.
What really stood out to me was the library of step-by-step videos. Each one was clear, practical, and easy to follow, which meant I could go at my own pace and revisit anything I wasn't sure about. It took away so much stress and gave me the confidence to actually take action instead of feeling stuck.
Laurence's guidance has been very supportive, and genuinely focused on helping me succeed. Whenever I had a questions, I felt reassured knowing I had the right support behind me.
If you are thinking about starting an Amazon business but don't know where to begin, I would highly recommend Amz Heroes. Laurence has turned something that felt daunting into something exciting and achievable, and I am so grateful for his help.

I have to say I was sceptical at the time as I have done courses similar to this in the past and they were very long winded and had to attend teams calls etc.

But what made this Amazon Heroes course standout to me was the fact that the course is pre recorded and you can go at your own pace and watch each individual section as many times as you want.

And if you’re stuck on anything you can just reach out to Laurence via email and 10 times out of 10 he answers your questions and helps you on your way.

I’m currently selling dog products on Amazon my brand is Furrly so you could check this out if you like. Just search Furrly on Amazon.it’s early days but I’m selling items IF YOU BUILD IT THEY WLL COME Overall excellent value for money and easy to follow instructions.

Having been dismayed with the many online “we’ll help you achieve your goals” and “The only online course that provides real profits”, because, basically it’s the same stuff spouted by people who have just reinvented someone else’s information and given it their own little spin on the content, getting people who really want to learn and left frustrated and feeling a bit cheated.
When I saw Laurence’s programme, I was genuinely interested because he offered the content into bit sized pieces, no 7pm webinar to hundreds, no rubbish to scroll through, just straight into the genuine information.
The course is easy to understand, yes you can rewatch the videos as many times as you want to really understand the information being given, and there is a lot of it, but all of it totally relevant to where you wish to be.
Take notes, listen, re-listen, watch, think, write lists, re-think (because your lists will change), investigate your choices of products and then go for it.
The help given on the course is second to none, just take your time to understand it and it all pops into place.
only you can choose what you do with the information, but, once you have it, you will use it and enjoy the benefits of a long-term strategy.
it’s not an overnight get rich quick scheme, it’s a consistent stream of choice and change, do what works for you, not what worked for someone else.
Remember, Laurence is always there to help you if you need it, enjoy the benefits!

I came into Amazon FBA with very little real understanding of how the whole process worked, and I found the AMZ Hero’s course extremely detailed, informative and easy to follow.

The course takes you right from the beginner stage, where everything can feel quite overwhelming, through to understanding how to research products, source properly, set things up and start building an actual Amazon business.

What I appreciated most is that the course doesn’t assume you already know what you’re doing. It explains things clearly, step by step, and gives you a proper structure to follow, which is exactly what you need when you’re trying to get started.

Laurence from AMZ Hero’s has also been very good with personal support. Whenever I’ve had questions, got stuck, or not fully understood something, he has replied quickly and personally by email, which makes a big difference. It feels like there is genuine support behind the course rather than just being left alone with a load of videos.

Overall, I’d say AMZ Hero’s is detailed, practical and very beginner-friendly, with strong personal support from Laurence when needed. For anyone wanting to understand Amazon FBA properly and build from the ground up, it gives you a clear path to follow

I have recently taken the Amazon course that Laurence provides and it is invaluable if you are looking to sell on Amazon
Whether you are a complete novice like myself or seasoned seller you will get value out of this
I am still at early stages in my Amazon journey but already Laurence has helped me find and source a product tailored to me and I am currently sourcing potential suppliers He is on hand aswell to guide you should you get stuck at any stage

Highly Recommend Amazon Assault.



I took this course to learn everything about starting an Amazon business, and it delivered exactly what I was hoping for – and more. Laurence takes you step-by-step through the entire process, from setting up your seller account correctly, to sourcing products effectively, and creating listings that actually perform. Each section is clear, well-structured, and easy to follow, even if you’re completely new to selling online.

What really helps, though, is the ongoing access to the content – it’s brilliant to be able to go back and refresh your knowledge whenever you need it. And not to mention the support! Whenever I had a question or got stuck, help was quick, friendly, and genuinely useful. It feels like you’re not just learning from a one-off course, but building a solid foundation with someone who truly wants to see you succeed.

If you’re thinking about starting out on Amazon, this is definitely the right place to begin. Worth every single penny – I couldn’t recommend it enough!

Laurence's course was enlightening and engaging. With step-by-step instructions to guide through the process of set up, research and product source. The Product Finder tool is also an excellent way to begin researching products.
What is important to me is communication. Laurence responds in a timely fashion to questions raised by email, for which I am grateful.
I would be happy to recommend his course to those interested in starting an online business.
Paul

Review:
I took the decision to take Lawrence's Amazon Assault course in March 2025 as I wanted to grow an Amazon business and had zero idea how to. The course was a fantastic start, it was well priced, extremely informative and easy to follow.

Lawrence always comes through on responses to questions, and I could go back to modules as and when I needed reminders. If followed precisely, the course will get you up and running for sure.

I started a business called Amflex Ltd and a brand called 365 Health. I launched nasal strips and urine test strips first, but these have proven to be too hard to make a profit on as I made.a few early errors, however, I then launched Gummies and Matcha. There are now 3 of us involved and a scaling business, and we are turning over £12-14k each month. We are just making a bit of profit, but still scaling so it's touch to scale and make profit at the same time. We would not be here if it were not for Lawrence's course and early support.

If you are trying this out, have money and time to invest and do not expect a quick Buck, then I totally recommend giving Amazon Assault a try... but follow it precisel! I think too many people take short cuts and they just don't work.

Darren.
Amflex Ltd

I’m currently about 39% through the AMZ Heroes course and wanted to share my experience so far.

It’s been really solid—everything is broken down in a clear, step-by-step way that makes the Amazon FBA process easy to follow. The structure of the course is well thought out, and each section builds logically on the last, which helps avoid feeling overwhelmed.

What stands out most is how practical it is. It’s not just theory—you can actually start applying what you’re learning straight away, especially around sourcing and understanding how to evaluate products.

So far, it’s been easy to understand, well-paced, and genuinely useful. Looking forward to finishing the rest of the course, but based on what I’ve seen so far, I’d definitely recommend it to anyone getting started with Amazon FBA.

Before joining this course, I knew very little about Amazon FBA and online selling in general. The whole process felt overwhelming at first because it was completely new to me, but the training helped me understand how the Amazon business model actually works step by step.​
What I appreciated most was the guidance and the amount of practical information included in the course. It helped me better understand product sourcing, listing products, and how to start building an Amazon business properly.​
Since joining, I’ve been able to launch my own products and gain real hands-on experience selling on Amazon. Like any business, there is still a learning curve, but the course gave me a much clearer direction and understanding than I had before.​
Overall, it has been a positive learning experience and I’m glad I took the step to get started.

Found Laurence by chance online and have been super impressed with the course he has put together . He makes it very easy to understand , and has been very helpful and easily available in person by email or text whenever we have needed to ask questions .
Although we haven’t yet launched our first product due to personal circumstances delaying us getting started , we are about to start the process with full confidence that we have Laurence’s back up whenever we need it. He genuinely wants his clients to succeed and can’t fault his enthusiasm and customer service so far ! Highly recommend Laurence to anyone thinking of getting started , and will update with another review of our first product after it launches . Thanks so much Laurence for all of your help!

Loved the course with Lawrence he goes through everything so well and thoroughly in a step by step detail he helps find suitable products too. The course means you can go back at all times to go through again and he is always at hand with some of the questions you may have even if they are the most simple. Lawrence helps go through the pitfalls too and explains in detail why certain products my not work and what you could be doing wrong . I highly recommend Lawrence in his content and support .
He gives you the confidence even if you have some doubts that you can make this a success.

Do not go into business with Laurence, he has no morals. I suffered a terrible illness, he has no compassion, his attitude is about his money !! With that attitude .. he won’t go far

Didn't end up buying the course.

Looked through a lot of long videos to realise in the end that it was just another person trying to sell another course.

Should have started with that. Would have appreciated the honestly

I have suspicions that this company may be selling or sharing users’ data. I raised this under one of their Facebook ads, where the director confirmed they do not sell information without consent. However, he was dishonest about his advertising costs and avoided acknowledging my point about collecting people’s details for retargeting ads. He refused to directly address certain concerns and only responded to the points he thought he could argue, ignoring the rest.

I then reviewed the privacy policy and terms on the website, which clearly state that they may give your information to third parties “with or without compensation.” Although the policy did mention consent once, it was vague, and there’s no evidence anywhere across the website of any actual consent being requested. It simply states that by continuing to use the website, you agree to the terms and privacy policy — which, to my understanding, is not enough to qualify as valid consent for sharing data.

The policy also includes a clause requiring legal matters to be handled in Mississippi, USA. This is a direct breach of UK customer rights. If you’re a UK customer and have an issue with this business, I encourage you to raise it through a UK legal body such as Small Claims Court. That clause is unenforceable in the UK.

Regarding cookies, their privacy policy outlines the use of cookies for purposes like tracking — which, under UK law, is not allowed without consent. At the time I visited the site, there was no cookie banner present. One was added later, but I can’t confirm how it functions or whether it affects anything. While I don’t have direct proof that tracking cookies were being used without consent, the way their policy is written, combined with the changes they made after I raised concerns, raises serious doubts.

After I raised these issues and mentioned a potential ICO complaint, the company:
• Blocked my Facebook account
• Took down their Facebook ads
• Updated their privacy policy (though not all issues appear to be fixed)
• Added a cookie banner

All of this is documented — I have proof of their previous policy, the absence of a cookie banner, and screenshots of all changes.

They have now re-uploaded their Facebook ads.

After this, I received a “cease all communications” email from Laurence Daniel Britten, the company director, accusing me of:
1. Causing distress
2. Circumventing a blocked account
3. Writing fraudulent reviews
4. Exposing private information

To clarify:
• Private information: The only name mentioned was Laurence Daniel Britten, who is publicly listed on Companies House as the director of AMZ Heroes Ltd. This is public information.
• Distress: I sent a few emails stating what I intended to do, including mentioning the ICO. None were threatening or dishonest. The only follow-up that could be interpreted as distressing was my message pointing out that I noticed the ads had been taken down.
• Circumventing blocked accounts: I did not use any alternative accounts. I viewed the Facebook ads through the public Facebook Ad Library, which anyone can access while logged out.
• Fraudulent reviews: I wrote two separate reviews based on different points. I did not try to pretend to be two different people. However, I understand this violates Trustpilot rules, so I’ve taken the second review down.

The company has also claimed to be a “7-figure business,” yet their latest filing on Companies House showed income of £655k, reduced to about £550k after liabilities. That alone raises questions about misleading claims.

The website also previously used a countdown timer for the course, which I can no longer find. The director admitted this was added because it helped with conversion rates. To me, this seems like a pressure tactic and could be considered misleading — especially when used to push users into making quick decisions or handing over data.

As for the reviews:
• They didn’t begin collecting reviews until 2023
• Reviews often come in sudden bursts of 10–20 within 1–2 days, followed by long gaps
• Many are written in a similar format, frequently mention the director by name, and contain generic praise
• Very few describe actual use of the course or real outcomes
• The only review that gives a proper user experience appears to be the only 1-star review

Response on reply:
This is a verified review which I have sent to trustpilot where I have accessed their content. This is why I’m verified. Just read how similar these reviews are to determine for yourselves. Most legit services like this will have plenty of 1 stars. Laurence has continued to try and get my review removed several times with failure. His ‘personal info’ he’s referring to is public information as he’s the director of the company. Also, I have proof of no cookie banner which is a breach.

Amzheroes is so clear in the way he teaches us step by step. He unlocks every golden hack I can’t appreciate it enough. Thanks so much azhereos I highly recommend his course. I’ve already suggested it to my friends

Still haven't got a reply back about payments, please reply to my latest email.
Thank you.

It was a very good course, but you need to spend a lot of money before you can make money. So I thought I carry on taking the course and keeping the course for later date when I am able to find money to buy products, the labels, etc..
Yes, people can make serious money out
of this, but when you have nothing in the bank, it's a very expensive course to go on and the outlay too!

A superb course well written and easy to understand. Our Amazon business has gone from strength to strength. Glad we invested in this course with so many helpful tips