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Review summary

Created with AI, based on recent reviews

Considering 72 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality and ethical sourcing of the products, highlighting their effectiveness and clean ingredients. Many people appreciate the positive impact on their health, from improved energy levels and skin to better digestion and reduced inflammation. The customer service is frequently described as excellent, with consumers noting quick and helpful responses. However, some customers experienced issues with their orders, including lost parcels or incorrect items. A few other people also felt that the taste of certain protein powders was unpleasant, describing it as "off" or difficult to mix, and some reported bloating or stomach issues after consumption.

What people talk about most

Product

People report positive experiences with product. Many customers praise the high quality and natural... See more

Quality

Customers had positive experiences with quality, highlighting that products are made with high-integrity,... See more

Ethics

Reviewers highlight positive aspects of ethics. Customers appreciate the company's strong ethical ethos,... See more

Order

Reviewers mention ambiguous feedback about order. Some customers express satisfaction, praising the... See more

Customer service

Customers consistently note positive experiences with customer service. Many reviewers praise the helpfulness... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I have been taking the Whole Bone Matrix and Optimised Female products plus the APE protein powder on a daily basis for over one year. The aim is to help increase my bone strength as I’d broken my a... See more

Rated 5 out of 5 stars

Good quality products, carefully sourced. Have been taking the collagen powder for over a year. It suits me well, no bloating etc. Easy to mix in drinks, has no noticeable smell or flavour. Wanted a... See more

Rated 5 out of 5 stars

I’ve bought the maple and cacao protein powder a few times now occasionally adding a scoop of it to my hot milk as I make a coffee. Noticed a real difference - no noticeable beef taste or after taste.... See more

Company replied

Rated 5 out of 5 stars

Surprised by some of the reviews on here so posting mine. Just ordered collagen and optimised male for other half. I’ve been using the cacao and maple protein powder with no issues and I actually r... See more

Company replied


4.3

Excellent

TrustScore 4.5 out of 5

75 reviews

5-star
4-star
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1-star

Replied to 92% of negative reviews

Typically takes over 1 month to reply

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Rated 5 out of 5 stars

Collagen through pregnancy

I used the APE collagen throughout my pregnancy and post partum. Just a scoop in my morning tea. It doesn't taste of anything and mixes well so its not noticeable. I mainly used it hoping I would avoid the post partum hair loss, and it more than delivered. My skin, hair and nails through my pregnancy stayed in great condition and have stayed that way. Ive recently tried the protein, and love that its ethically made with minimal ingredients. Ive never liked shakes so I mix it into greek yoghurt for a protein desert treat!

March 21, 2026
Unprompted review
Rated 5 out of 5 stars

Awesome products

Awesome products, awesome team, awesome service!

Absolutely love the vanilla and cacao proteins from Ape. Minimal ingredients and the quality of the product is unmatched.

Service is amazing from start to finish as well. Keep doing what you’re doing!

April 1, 2026
Unprompted review
Rated 5 out of 5 stars

Amazing Product!

I’m pretty selective with what I add into my routine, especially when performance and recovery are the priority, but organic beef organ capsules and collagen have both earned a permanent place.

The beef organ capsules have been one of the easiest ways to cover a huge nutritional base without overcomplicating things. Since adding them in, I’ve noticed more energy across the day, improved recovery between sessions and better overall resilience during higher training loads. It feels like my body is actually keeping up with the work rather than constantly playing catch up.

The collagen has been just as valuable, particularly from a joint and connective tissue standpoint. With consistent running, lifting, and higher volume weeks, keeping joints healthy is non-negotiable. This has made a noticeable difference. Less stiffness, better movement quality, and I feel more confident pushing intensity knowing my body is supported.

Both are simple additions, but they stack up over time. For anyone training hard and looking to support performance, recovery, and longevity, these are worth having dialled in!

March 31, 2026
Unprompted review
Rated 5 out of 5 stars

Best supplements on the market hands…

Best supplements on the market hands down. No filler, no additives, no muck. Personal favourite is the beef organs, noticed a distinct uptick in energy, clarity and complexion. Dynamite 🧨

March 30, 2026
Unprompted review
Rated 5 out of 5 stars

I love that all of Apes products are…

I love that all of Apes products are natural and you really know what’s in them and where the ingredients come from. You don’t have to compromise quality for convenience and that is worth every penny!

March 31, 2026
Unprompted review
Rated 5 out of 5 stars

Three Reasons: Quality, Speed of Delivery & Integrity of Mission

I've been buying supplements from APE for almost 5 years now (how time flies). Honestly, their products are unmatched vs other companies, ESPECIALLY in the UK, where a lot of people have tried to rush and copy these kinds of products without the thoroughness and quality of source. Why do I buy APE over other brands? 1. Quality, 2. Speed of delivery and most importantly 3. Integrity – working with local farmers to GIVE back more to nature than they take. If you believe in the future of the soil, of farming, of local, regenerative agriculture... you're voting with every penny you spend with tape. "Here's to more life!" – with you every step of the way guys.

March 31, 2026
Unprompted review
Rated 5 out of 5 stars

I can’t recommend APE Nutrition highly…


I can’t recommend APE Nutrition highly enough! Their beef-based products are genuinely first-class and such an easy way to get more natural vitamins and nutrients into your diet. I started with their Beef Organs supplement and was so impressed that I’ve since added several other products into my daily routine. The Madagascar Vanilla Beef Protein is a particular favourite, it mixes well, tastes delicious, and feels like real quality. Delivery has always been quick and reliable too. A brilliant brand that clearly cares about both product quality and customer experience!

March 30, 2026
Unprompted review
Rated 5 out of 5 stars

Superb ethical and high quality products

I’m shocked by some of the negative reviews here, I don’t believe they are genuine.

I’ve been using Ape Nutrition for around a year now. The beef protein is great, it mixes really easily with milk and is delicious in both vanilla and raw cacao. I also take the beef organs, they are a really easy way of supplementing your diet with high quality nutrients.

I’ll be a customer for the foreseeable.

March 29, 2026
Unprompted review
Rated 5 out of 5 stars

The only protein powder I buy

I’m honestly really surprised reading some of the negative reviews about the flavour!

This is the only protein powder I genuinely love the taste of and as a fitness coach I’ve tried many over the years! I can’t stand the flavour of most whey protein powders and they often leave me feeling bloated or sickly. This is the only one I can comfortably have every day and recommend to all of my clients.

I love blending it into smoothies with coconut water (it tastes incredible!!!) or mixing it with yoghurt to make a simple chocolate pudding. It actually feels like a treat rather than something I’m forcing down for the sake of protein.

I also really appreciate the ethos behind the company. I try to prioritise high-quality, grass-fed, local foods in my diet, so their approach aligns really well with how I like to eat.

It’s become a staple for me, both personally and professionally.

March 8, 2026
Unprompted review
Rated 5 out of 5 stars

I absolutely LOVE the beef protein

I absolutely LOVE the beef protein. I have it in shakes and use it for pancakes. Given the high nutrition content and the fact it is easily digestible, I also recommend it for my clients who love it too.
I regularly take beef organs and MCT oil as well.

February 1, 2026
Unprompted review
Rated 5 out of 5 stars

I’ve been using products from Ape now…

I’ve been using products from Ape now for about two years, firstly starting out with their collagen which really helped with some gut issues that was causing athletes foot, i also find that when taking it, my hair and nails are healthier and my recovery is faster from the gym. I’ve since gone on to try the beef organs range, optimised male and the beef protein powder - all of which have now become a staple part of my nutrition. In a world full of health products with unnecessary additives and fillers, these guys have really nailed the basics, giving us effective products that are environmentally friendly and ethically sourced. The customer service is always top notch and deliveries are always prompt, really looking forward to trying the bone broth when it’s launched!

March 27, 2026
Unprompted review
Rated 5 out of 5 stars

Awesome product

Awesome product! Have been taking for almost 2 years.

I take a bit of a stack - Optimised Male, Organs, Cacao Protein, Collagen, Colustrum.

As an active bloke and a coach of many sports - it’s a non-negotiable!

I have to have APE in my kitchen!

I stopped taking other supplements when I found APE. Realised it’s better to just get nutrients straight from the cow rather than random supplements.

The customer service is ace and we’ve used APE to supply a local cafe and all my clients!

March 27, 2026
Unprompted review
Rated 5 out of 5 stars

Very impressed 🙂

I have tried a few products from Ape, including Lions mane powder, MCT oil and beef protein and been incredibly happy with them all. I love the ethos of their company and the quality and taste is excellent. I would highly recommend trying their products.

March 2, 2026
Unprompted review
Rated 5 out of 5 stars

Great Products

I've been using Ape Nutrition products for abut 5 or 6 years due to the quality natural ingredients and attention to detail they pay to their supplements.

Last year my testosterone was borderline zero with a consultant prescribing me clomiphene. I decided against taking this and took the Optimised Male instead. The improvements were noticeable almost instantly. 4 months on and my testosterone has increased dramatically as shown in blood test results and by how I feel.

I have also been taking the collagen with a noticeable improvement in the quality of my hair and beard.

I'd highly recommend this company, they use natural ingredients of a high standard. Any questions I've had or advise I've asked for with regards to their products has always been answered in a professional and timely fashion. Overall they're a great company with a great ethos. Would highly recommend.

March 25, 2026
Unprompted review
Rated 5 out of 5 stars

I have been taking the Whole Bone…

I have been taking the Whole Bone Matrix and Optimised Female products plus the APE protein powder on a daily basis for over one year. The aim is to help increase my bone strength as I’d broken my arm as a result of weakened bones after menopause. My recent Dexa scan showed increased bone strength which I associate with the supplements and strength training.

February 1, 2026
Unprompted review

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