APE Nutrition Reviews 78

Reply from APE Nutrition

Apr 14, 2026

Hi Joanne,

Thank you for your feedback, and we’re really sorry to hear about your experience, we appreciate how frustrating that must have been.

We take things situations like this very seriously, and after you got in touch, we looked into the batch thoroughly. Everything was in line with our quality and safety standards, but we do recognise that individual reactions can vary due to variations in food tolerances. That said, generally beef protein is one of the safest options in terms of digestibility and we have lots of customers that switch from whey or plant based protein powders and notice a big positive difference in terms of digestion.

Also just so you’re aware, all our products go through two rounds of third party lab testing to ensure they’re safe before we sell them. The product you had was made as part of a batch 50058. We keep an issues log covering everything from parcels taking longer than they should have to be delivered up to more serious complaints like yours. We’ve checked this and can confirm 899 units from that batch have sold and we’ve had no other complaints like yours, which gives us more confidence that this might have been caused by a unique food sensitivity as opposed to a general issue with the product.

In terms of the smell, as it is made from beef bones with meat left on them it does have a very different smell to the usual whey protein which can take a while to get used to. That said, the smell isn’t a strong one and we get very few complaints/comments about it. Also we don’t use any synthetic sweeteners so the taste is not as sweet as other products on the market but we actually developed it ourselves in the kitchen and are genuinely really happy with the flavour, although we appreciate that it is not for everyone.

We don’t generally offer refunds on opened products because we are confident in the safety of them due to our sourcing and rigorous microbiology testing to ensure everything meets health and safety standards but of course do not want to dismiss your experience at all… That’s why in your case, we offered you a 50% refund - as a meet in the middle scenario as neither of us can determine the exact cause.

We’re really sorry you do not feel this was handled well by us and we also really appreciate your previous orders of Beef Spleen capsules, it means a lot. If there is anything else we can do try and resolve this situation, please let us know by reaching out to our customer support team at customersupport@apenutrition.co.uk. But we fully understand if you’d like to leave things where they are.

Thank you,
-Anna from the APE Nutrition team

Reply from APE Nutrition

Apr 13, 2026

Hi Lou, Thank you for taking the time to share your feedback.

We’re really sorry to hear that you didn’t like the taste of our protein. We can see your review is on our website and it was replied to by our team 4 days after it was left.

Our Raw Maple & Cacao Beef Protein is made with high-quality, minimally processed ingredients, which does have quite a different flavour to usual Whey Protein which is often synthetically sweetened and gives an unnatural taste. We appreciate it may take a bit of time to adjust to ours, which are all real food ingredients and less sweet. Have you tried mixing with frozen blueberries, a banana & honey? This is a really popular way that we get feedback on. For reference, the sugar content of 1 serving is 3.8g, which is less than half an apple. We are looking into providing smaller sample packs in the future and think this is a really good suggestion, as soon as it is feasible for us it is something we will do.

It was actually developed by us in the kitchen at home, so we are sorry that you didn’t enjoy it as we are genuinely extremely happy with the taste, along with many other customers although we understand it may not suit everyone. However, thank you for your feedback it is acknowledged and appreciated.

Thank you, the APE team

Reply from APE Nutrition

Apr 13, 2026

Hi V_Bee,

We are very sorry to hear about your frustrating experience via Amazon and subsequently any confusion that you experienced upon contacting our team in your attempts to resolve the issue you experienced with your order.

Without further contact details available to us here on Trustpilot we’re unable to look further into this issue and provide you with a better resolution. We’re incredibly sorry that your follow up message with our team remained unresponded to. We do value your feedback and are always striving to improve outcomes for our customers no matter where they purchase from us.

Despite this issue taking place a considerable time ago, we’d like to get in touch and see what we can do. We appreciate this is asking for additional effort on your end but, if you’re up for it, please reach out to our team at customersupport@apenutrition.co.uk.

Thank you,
the APE Nutrition team

Reply from APE Nutrition

Updated Apr 13, 2026

Hi Rishad,

We've responded with full details to your initial review below but in case you have different contact details I've included in here for you as well.

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Hi Rishad,

I hope you are well. Thank you for taking the time to share your feedback. We’re sorry to hear that you didn’t like the taste of our protein. I can see from your order that you tried the Unflavoured version. Since this is minimally processed and only has one ingredient, we understand the subtle beef flavour doesn’t always work for everyone. The upside to having our unflavoured protein is you can literally add it to anything- sweet and savoury. And to avoid disrupting the flavour of whatever you’re baking, cooking or mixing up, simply add the suggested serving size (3 scoops) to boost the protein and nutrient density of any meal you happen to be making.

I can see that you were in touch with our customer support team and they also gave you some recipes but since you’re following a carnivore diet these were not an option. Our team also offered you a discount to try a flavoured protein as you expressed being open to this but chose not to use this discount due to being concerned about the flavoured version not working out for you either. I wanted to share that we’re currently in the midst of adding a smaller protein size option for people wanting to try some of the different flavours without the larger size commitment. Keep an eye on your emails in the coming months for this launch.

I can see that you have a second review/comment above and just wanted to clarify regarding reviews. Trustpilot is completely separate from us, we have no control over which reviews are published or not and so I can say with full confidence that we would not and did not attempt to remove your review. Trustpilot can sometimes go through their own process of reviewing who submits on their site and remove/delete if they feel it’s suspicious, but both of your reviews are publicly viewable.

We try our best to look after all of our customers regardless of their experience with us and feel our customer support team did everything they could in an attempt to resolve the experience for you. Unfortunately, offering replacements in your case was not an option. However, if there is anything else we can do please let us know by reaching out to our customer support team at customersupport@apenutrition.co.uk. But we fully understand if you’d like to leave things where they are.

We truly wish you all the best,
-Anna from the APE Nutrition team

Reply from APE Nutrition

Updated Apr 13, 2026

Hi Rishad,

I hope you are well. Thank you for taking the time to share your feedback. We’re sorry to hear that you didn’t like the taste of our protein. I can see from your order that you tried the Unflavoured version. Since this is minimally processed and only has one ingredient, we understand the subtle beef flavour doesn’t always work for everyone. The upside to having our unflavoured protein is you can literally add it to anything- sweet and savoury. And to avoid disrupting the flavour of whatever you’re baking, cooking or mixing up, simply add the suggested serving size (3 scoops) to boost the protein and nutrient density of any meal you happen to be making.

I can see that you were in touch with our customer support team and they also gave you some recipes but since you’re following a carnivore diet these were not an option. Our team also offered you a discount to try a flavoured protein as you expressed being open to this but chose not to use this discount due to being concerned about the flavoured version not working out for you either. I wanted to share that we’re currently in the midst of adding a smaller protein size option for people wanting to try some of the different flavours without the larger size commitment. Keep an eye on your emails in the coming months for this launch.

I can see that you have a second review/comment above and just wanted to clarify regarding reviews. Trustpilot is completely separate from us, we have no control over which reviews are published or not and so I can say with full confidence that we would not and did not attempt to remove your review. Trustpilot can sometimes go through their own process of reviewing who submits on their site and remove/delete if they feel it’s suspicious, but both of your reviews are publicly viewable.

We try our best to look after all of our customers regardless of their experience with us and feel our customer support team did everything they could in an attempt to resolve the experience for you. Unfortunately, offering replacements in your case was not an option. However, if there is anything else we can do please let us know by reaching out to our customer support team at customersupport@apenutrition.co.uk. But we fully understand if you’d like to leave things where they are.

We truly wish you all the best,
-Anna from the APE Nutrition team

Reply from APE Nutrition

Apr 13, 2026

Hi John,

Thank you for your feedback. I know you’ve been in close contact with our customer support team over this issue and it looks like you’ve been fully refunded for all charges.

Although this doesn’t resolve the frustrating nature of what occurred and despite the long period of time since this issue happened, I just wanted to reach out and say how sorry we are for all of the confusion around your subscription. Our team was unfortunately making an error when trying to update the subscription product in your account which resulted in the continued error. We’re always learning and up-skilling, but mistakes do still happen despite best efforts and we’re very sorry that they happened multiple times with you. Incredibly annoying I’m sure.

If there is anything else we can do please let us know by reaching out to our customer support team at customersupport@apenutrition.co.uk. But we fully understand if you’d like to leave things where they are.

We truly wish you all the best,
-Anna from the APE Nutrition team