Apex Cars Direct Reviews 

412
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 28 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the excellent service, highlighting the smooth and stress-free process when purchasing a vehicle. Many people appreciate the professional, friendly, and helpful staff who provide personalized attention and clear communication throughout. Reviewers are also highly satisfied with the quality of the cars, often noting that vehicles are exactly as described and a pleasure to drive. Customers frequently highlight the efficiency of the process, from personalized video walk-arounds to quick problem resolution. Many consumers express strong recommendations, indicating that they would choose this company again for future purchases due to the overall positive experience and support received.

What people talk about most

Service

Reviewers consistently express high satisfaction with the service, describing it as professional, excellent,... See more

Staff

Reviewers highlight positive aspects of staff, consistently praising their professionalism, helpfulness, and... See more

Product

Clients share positive opinions on the product, with many expressing happiness and satisfaction with their... See more

Reviews shaping this summary

Rated 5 out of 5 stars

After picking up our new used Range Rover, we arrived home with an unfortunate warning ⚠️ light on the dash. David was immediate with his response. Collection for the car was arranged and the problema... See more

Company replied

Rated 5 out of 5 stars

We recently purchased a Range Rover Westminster from Apex Car Direct and the experience was excellent. Our sales manager, David, was extremely friendly, helpful, and made the whole process smooth an... See more

Company replied

Rated 5 out of 5 stars

I recently purchased a Maserati MC20 from David, and I can’t recommend him highly enough. He was incredible to deal with throughout the entire process completely honest, transparent, and communicative... See more

Company replied

Rated 5 out of 5 stars

My experience with Apex cars was excellent. The way they make buying a car very personal, from personalised video walk arounds of the vehicle, full transparency so there were no surprises when I made... See more

Company replied


Company details

  1. Car Dealer
  2. Car Security System Installer
  3. Car Service
  4. Used Car Dealer

About Apex Cars Direct

Written by the company

🚗 Expertly Handpicked Used Cars in Swindon, Wiltshire
At Apex Cars Direct, we don’t just sell any car – we handpick every vehicle we offer, and we’re proud to be rated a ‘Top Buyer’ on Carwow. Based in Swindon, Wiltshire, we use our automotive expertise to source only the best used cars for sale, from sporting and performance models to 4x4s, SUVs, and family cars. Every vehicle is HPI clear and carefully checked for quality, reliability, and value.

💷 Part Exchange & Flexible Used Car Finance in Swindon
Upgrade your current car with our hassle-free part exchange service and enjoy competitive used car finance tailored to your budget. We work with trusted car finance providers to help you spread the cost of your next vehicle – whether you have excellent credit or are working to improve it, we’ll find a package that suits you.

🔍 163-Point Vehicle Health Inspection for Complete Peace of Mind
Before any car reaches our forecourt, it undergoes a meticulous 163-point inspection by our in-house technicians. This comprehensive check covers mechanical, electrical, safety, and cosmetic elements – including engine performance, suspension, brakes, tyres, air conditioning, and interior features. We ensure every vehicle meets our high standards before it’s offered for sale.

✅ Fresh 6-Month Warranty on Every Used Car Although we’re confident in our quality checks, every used car in Swindon we sell comes with a fresh 6-month warranty as standard. This gives you confidence and protection whether you’re buying your first family car or upgrading to a performance model. As a trusted used car dealership in Wiltshire, we stand by our stock with reliable aftercare.

🛠️ Full 12-Month MOT Included with All Sales
We supply every vehicle with a full 12-month MOT carried out by our qualified in-house technicians. No hidden costs, no surprises – just safe, road-ready motoring from the moment you collect your car.

🚚 Nationwide Car Delivery – Free Within 50 Miles of Swindon
We offer nationwide used car delivery so you can buy with confidence no matter where you are in the UK. Delivery is completely free within a 50-mile radius of Swindon, with competitive rates for longer distances.

✨ Autoglym LifeShine Vehicle Protection – Interior & Exterior Guard
Protect your investment with Autoglym LifeShine in Swindon, available on all our vehicles. This premium treatment seals and protects your car’s paintwork, upholstery, and glass, creating a barrier against UV rays, road salt, and environmental damage. Includes a full aftercare kit and lifetime guarantee backed by Autoglym. Perfect for keeping your car looking showroom fresh and retaining value.

🛡️ Ghost II Immobiliser Installation in Swindon – Advanced Anti-Theft Security
Enhance your car’s protection with the Ghost II Immobiliser, available as an optional extra at Apex Cars Direct. This next-generation anti-theft device uses an undetectable PIN code sequence to prevent engine start unless authorised. With no signals to intercept, it’s virtually impossible for thieves to bypass – ideal for performance, prestige, and everyday vehicles. Ghost 2 Immobiliser installation in Swindon is available for a one-off payment of £599 with no subscription fees.

🧰 Apex Automotive Centre – Servicing, MOTs & Repairs in Swindon
Our on-site automotive centre in Swindon offers professional vehicle servicing and repairs for all makes and models, with specialist expertise in prestige cars such as Jaguar, Land Rover, and BMW. Using advanced diagnostic equipment, we deliver main-dealer standards without the main-dealer prices.

Our Services Include:
- Servicing: From oil changes to full maintenance checks (from £299)
- MOT Testing: Class 4 from £49.95, Class 7 from £58
- Electrical Repairs: Expert diagnosis and repair of complex electrical faults
- Air Conditioning Services: FREE checks, leak & pressure testing, regassing (R1S4A from £60, R134YF from £140), compressor & condenser repairs

📍 Find us: Apex Automotive Centre, Unit 5, Caen View, Rushy Platt, Swindon, SN5 8WQ

📞 Call: 01793 877477 (Option 2 for the workshop)

Contact info

4.9

Excellent

TrustScore 5 out of 5

412 reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 2 weeks

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4.9

All reviews

(412)

26 reviews in the last 12 months

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Rated 5 out of 5 stars

Absolutely amazing service from apex .

Absolutely amazing service from apex .. I can’t recommend this company enough.. from the first message to receiving my car .The communication was great and I’m so happy with my car.. nothing was too much trouble. They really looked after me and I can’t thank them enough for everything they’ve done.. truly went above and beyond for me ;)

April 18, 2025
Unprompted review
Apex Cars Direct logo

Reply from Apex Cars Direct

Thank you for the amazing review! 🙌 We're so glad you’re loving your new car and that we could make the whole experience smooth and stress-free. It was a pleasure looking after you - going above and beyond is just how we roll! 😄

Best regards,
The Apex Cars Direct Team
📍 Unit 23, Caen View, Swindon SN5 8WQ
📞 01793 877477

Rated 5 out of 5 stars

Sam is absolutely brilliant

Sam is absolutely brilliant! Knows his stuff. Very helpful and highly recommended.
Thanks Sam!

April 17, 2025
Unprompted review
Apex Cars Direct logo

Reply from Apex Cars Direct

We’re so pleased to hear Sam looked after you so well – he really does know his stuff and always goes the extra mile to help. Your recommendation means a lot to us, and we’ll be sure to pass on your thanks to Sam!🤩

Best regards,
The Apex Cars Direct Team
📍 Unit 23, Caen View, Swindon SN5 8WQ
📞 01793 877477

Rated 5 out of 5 stars

Five Star Vehicles & Five Star Service

First the vehicle! The quality of the vehicle was outstanding, and also priced attractively! But the real star of this for me was the dealership itself, Samuel couldn’t have been more helpful, he made the whole process extremely easy, from organising the finance to handing over the vehicle. I would hesitate to recommend them and I will be returning to trade in at the end of my agreement. ⭐️⭐️⭐️⭐️⭐️ vehicles and ⭐️⭐️⭐️⭐️⭐️ service!

April 1, 2025
Apex Cars Direct logo

Reply from Apex Cars Direct

Hi Justin,

Thank you so much for your fantastic review!

We’re absolutely delighted to hear that you were pleased with the quality and value of your vehicle – and even more so that Samuel made your experience with us so smooth and enjoyable. We always aim to take the stress out of the buying process, so it's great to know we hit the mark.

We truly appreciate your kind words and your recommendation – it means the world to us. We’ll be looking forward to welcoming you back when it’s time for your next vehicle!

All the best,
The Apex Cars Direct Team
📍 Unit 23, Caen View, Swindon SN5 8WQ
📞 01793 877477

Rated 5 out of 5 stars

Great service

Great service. Impressive cars carefully selected

March 14, 2025
Unprompted review
Apex Cars Direct logo

Reply from Apex Cars Direct

Thank you for your kind words! We're delighted to hear that you were impressed with our service and carefully selected cars. Customer satisfaction is our top priority, and it’s great to know we met your expectations.

If you ever need anything in the future, whether it's another vehicle or any assistance, we’re always here to help. Enjoy your car!

Best regards,
Samuel Akerman
Apex Cars Direct
📍 Unit 23, Caen View, Swindon SN5 8WQ
📞 01793 877477

Rated 5 out of 5 stars
Apex Cars Direct logo

Reply from Apex Cars Direct

Thank you for your kind review! I am thrilled to hear you had a great experience with us. And it’s fantastic to know we met your expectations.

If you ever need anything in the future, we’re always happy to help. Enjoy your car!

Best regards,
Samuel Akerman
Apex Cars Direct
📍 Unit 23, Caen View, Swindon SN5 8WQ
📞 01793 877477

Rated 5 out of 5 stars

Great experience

Great experience , Sam was very helpful with every part of the sale and made me feel comfortable coming from a long distance to purchase the car. Very happy with my new car
Would definitely deal with again !

March 3, 2025
Apex Cars Direct logo

Reply from Apex Cars Direct

Thank you for your review! We’re so pleased to hear that you had a great experience and that Sam made the process smooth and comfortable—especially given the long journey.

It’s wonderful to know you’re happy with your new car, and we truly appreciate your kind words. We’d be delighted to assist you again in the future!

Enjoy your new car, and safe travels! 🚗💨

Best regards,
Apex Cars Direct
📍 Unit 23, Caen View, Swindon SN5 8WQ
📞 01793 877477

Rated 5 out of 5 stars

exellent

Exceptional service, one very satisfied customer.

March 3, 2025
Apex Cars Direct logo

Reply from Apex Cars Direct

I am delighted to hear that you had an exceptional experience with us. Customer satisfaction is our top priority, so it’s fantastic to know we delivered.

If you ever need anything in the future, I’d be more than happy to help. Enjoy your car!

Best regards,
Samuel Akerman
Apex Cars Direct
📍 Unit 23, Caen View, Swindon SN5 8WQ
📞 01793 877477

Rated 5 out of 5 stars

My 5th car (Audi A6 S-Line Avant) from Apex...

My 5th car (42k mile Audi A6 S-Line Avant) from Apex which I think says all you need to say, in a sense! Love the car; comfortable, quiet, frugal but fast - and loads of useful tech.

As I have come to expect, a first class service and a superb car. The guys are so friendly, happy to help with anything, from finance to just general advice on the car and its systems. I had a few issues with the V5 (previous owner not being too helpful) and they sorted it all for me, even taxed the car on my behalf - which I paid back of course.

They have the attitude and outlook for service as a main dealer, but without the cost or the ego... David and Sam are great to deal with. Never pushy, condescending or all-the-gear-and-no-idea types.

I'll be back, as Arnold said, but I ought to wait a bit for car number 6... perhaps a full-fat Rangey this time... no, a Porsche 911 perhaps...?

Thanks again for all you help. Such a delight.

October 24, 2024
Unprompted review
Apex Cars Direct logo

Reply from Apex Cars Direct

We’re truly grateful for your continued trust in us, and it means the world to hear that your fifth car from us has lived up to expectations. The Audi A6 S-Line Avant is a brilliant choice, comfortable, refined, and packed with tech, so we’re thrilled that you’re enjoying it.

It’s always a pleasure to assist you, whether it’s with finance, advice, or sorting those little admin hiccups like the V5. We genuinely appreciate your kind words about our service and approach. We aim to make the experience as smooth and enjoyable as possible, without the pressure or dealership ego!

When the time comes for car number six! whether it’s a full-fat Range Rover or a Porsche 911, we’ll be more than happy to help! Thanks again for your loyalty and for taking the time to share your experience. It really means a lot to us.

Enjoy your A6, and we look forward to seeing you again!

Best regards,
Apex Cars Direct
📍 Unit 23, Caen View, Swindon SN5 8WQ
📞 01793 877477

Rated 5 out of 5 stars

Brilliant car buying experience

Amazing car buying experience, nothing was to much trouble.Up front with all questions asked and more than helpful could not fault them. Exceptional service, one very satisfied customer.

February 27, 2025
Apex Cars Direct logo

Reply from Apex Cars Direct

Im glad that you had an amazing car buying experience and that our team could make the process smooth and hassle-free for you.

We always aim to be as helpful and transparent as possible, so it’s fantastic to know that we met your expectations. Your satisfaction means everything to us, and we truly appreciate you taking the time to share your experience.

Enjoy your new car, and if you ever need anything in the future, we’d be more than happy to help!

Best regards,
Apex Cars Direct
📍 Unit 23, Caen View, Swindon SN5 8WQ
📞 01793 877477

Rated 5 out of 5 stars

Hi Sammuel was very efficient and quick…

Hi Sammuel was very efficient and quick to get everything sorted for me to take the car away ! very friendly and polite made buying smooth and easy thanks again

March 3, 2025
Apex Cars Direct logo

Reply from Apex Cars Direct

We’re delighted to hear that Samuel made the process quick, efficient, and hassle-free for you, we will let him know of your kind words. Providing a friendly and smooth car-buying experience is what we strive for, so it’s great to know we delivered!

Enjoy your new car!

Best regards,
Apex Cars Direct
📍 Unit 23, Caen View, Swindon SN5 8WQ
📞 01793 877477

Rated 5 out of 5 stars

Great service.

February 26, 2025
Unprompted review
Apex Cars Direct logo

Reply from Apex Cars Direct

Thank you for your kind review! We’re delighted to hear you were happy with our service.
Enjoy your car!

Best regards,
Apex Cars Direct
📍 Unit 23, Caen View, Swindon SN5 8WQ
📞 01793 877477

Rated 5 out of 5 stars

Great experience

The whole experience was smooth, professional and without any sales pressure. The car was as described and it was plain to see that only the best had been bought in to sell.
Sam was helpful, friendly and knowledgeable. Will buy again through them, clean luxury toilets too, always a good sign 👍

February 4, 2025
Rated 5 out of 5 stars

Amazing customer care

I had the pleasure of dealing with Sam for the purchase of my new car, such a lovely guy who made the process of part exing my existing car and buying the new one simple and stress free. I will 100% look to deal with Sam on my next purchase 👍🏻

January 24, 2025
Unprompted review
Rated 5 out of 5 stars

After spending many hours looking…

After spending many hours looking around big dealerships for a new car we came across apex cars online and so glad we did, they are a independent business and have given us a 1st class service from 1st walking through their doors until pick up our new car , both david and sam who we dealt with were both very friendly and professional will most def go back

January 31, 2025
Unprompted review
Rated 5 out of 5 stars

First class service first time goin to…

First class service first time goin to look at cars at apex found a car I like made a deal very happy
Then 2 days later looking on their website I seen another car I like they were excellent didn't mind transfered everything over highly recommend David & Sam

January 6, 2025
Unprompted review
Rated 5 out of 5 stars

Professional and helpful

Buying a car was made easy using Apex Cars Direct. I dealt with Sam, a professional and helpful young man. There was no hard sell and he took time to answer any question and explain things at length. Apex Cars take the stress out of purchasing a car and I would not hesitate to recommend them.

January 6, 2025
Unprompted review
Rated 5 out of 5 stars

Apex Cars provided a very…

Apex Cars provided a very straightforward service, with viewing of a car in their smart showroom being very easy and welcoming. I was left alone to inspect the car without any pressure, but Sam was available to answer any questions. The cars are beautifully prepared, absolutely clean. Apex were very willing to listen to any doubt or question and to correct anything of concern. Apex deserve my 5 star rating.

December 17, 2024
Rated 5 out of 5 stars

David was a pleasure to deal with in…

David was a pleasure to deal with in the purchase of my new vehicle even though I was all the way in Scotland he worked with me to get the best deal and delivery all went smoothly . Highly recommend

December 19, 2024
Rated 5 out of 5 stars

Just bought a very nice car from Apex

Just bought a very nice car from Apex. Although 3 years old it was like new. The staff are very helpful and efficient, we were late arriving to pick up but they waited for us. I would recommend this company.

December 16, 2024
Unprompted review

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