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Review summary

Based on reviews, created with AI

Most reviewers were let down by their experience overall. Many people were dissatisfied with the product, specifically noting an unpleasant and overpowering smell that lingered on clothes, often described as damp or chemical-like. Customers also reported issues with the product's quality, including a strange residue left on clothing and a reduced ability to remove stains, even with additional stain removers. Reviewers frequently mentioned problems with the staff and customer service, indicating a general dissatisfaction with the company's responsiveness and support. Additionally, some customers found the product's packaging inconvenient, particularly the design of liquid detergent bottles.

What people talk about most

Product

Reviewers mention negative feedback about product. Many customers express strong dissatisfaction with the... See more

Quality

Clients share negative opinions on quality, particularly regarding the unpleasant smell and residue left on... See more

Based on these reviews

Rated 1 out of 5 stars

Purchased much hyped Ariel The Big One. I used this to wash clothing used for garde I g, and I underfilled the drum to give it the best chance. Huge disappointment because whilst stains were remove... See more

Rated 1 out of 5 stars

Have you any idea how negative your Crouch advert and his “Big Deal” inane comments really are? As a “knee jerk” reaction we will automatically shy away from ANY Ariel product,…and we are not alo... See more

Rated 1 out of 5 stars

I used to swear by ths powder, not anymore. since the switch to fast dissolving pack branding, the machine is always full of foam. The Same Miele machine I have always washed in for 18years, now re... See more

Rated 5 out of 5 stars

Love Ariel pods with stain and Oder remover in and goes nice with lanor cotton fresh my cloths feel washed and clean and smell amazing

Rated 2 out of 5 stars

I recently bought Ariel for the first time in several years, huge mistake. The smell of this product is too overpowering. It has a scent of gone off spilt milk which makes me feel nauseous. It also l... See more

Rated 2 out of 5 stars

I have been using Ariel powder happily for well over 20 years. Half the reason was that it smelt better than most of its rivals. But recently I’ve noticed an unpleasant smell in everything, I can onl... See more

Rated 2 out of 5 stars

Ariel gel with measure. The product is good BUT it is wholly time wasting to dispense. Plus the measure fits on the bottom of the bottle, which, in effect is the top. I don't like that the lid openi... See more

Rated 2 out of 5 stars

We bought Ariel big pod tablets to remove mild stains but unfortunately these didn't work in our new machine. Sorry Peter Crouch, big stains, big problem!!

Rated 1 out of 5 stars

What happened to one of the best branded detergents ARIEL washing powder.Im literary disgusted with the imported product from GREECE.I use to wash all my washing with the least temp and my results wer... See more

Rated 1 out of 5 stars

Ariel should not be able to market their pods as “original” when the smell is nothing like the original anymore. Absolutely vile. Smells of chemicals so dread to think what extra rubbish is in them! S... See more

Rated 1 out of 5 stars

I have used Ariel pods for some years with good results, even on cool wash. This 'new improved' product is simply not up to the old. Firstly we run the 'con' of them saying we need a bigger pod for a... See more

Rated 1 out of 5 stars

Bought mega wash absolutely awlful smell thought it was my washing machine gave it through clean but smelt liquid before used it before next wash .Stinks like damp smell Clothes smell damp when washed... See more

Rated 1 out of 5 stars

Stop buying Ariel products,when they have a person namely Peter Crouch advertising for them,who promotes gambling that ruins people lives. Shame on Ariel that has this low life advertising for you.

Rated 1 out of 5 stars

Bought 750g Ariel Non stop freshness. Absolutely useless, used other brands which are good, smells great. This Ariel one did not give any fresh non stop fragrance like it says. Will not waste money on... See more

Rated 1 out of 5 stars

Like many others I’m wondering what has happened to the Ariel pods? They make washing smell dreadful now. I thought it was the type I had bought, so changed to a different type of Ariel pods and jus... See more

Rated 1 out of 5 stars

Despite correct dosage to wash clothes in a washing machine, the fragrance in the liquid is totally overpowering. I can no longer wear perfume if my clothes have been washed with this liquid. The fr... See more

Rated 1 out of 5 stars

Tried Ariel pods for first time and got a disgusting chemical smell that gets stronger and gets in your skin. Makes me feel nauseous. It took me a while to realise where it was coming from so I'll hav... See more

Rated 1 out of 5 stars

The new colour Ariel pods are horrible the scent changed .The smell is so strong, overpowering and disgusting. It causes headaches and irritation to my eyes.The strong perfume lingers on the clothes... See more

Rated 1 out of 5 stars

The Bottle shape is awful, why not a flat botton to stand upright instead of on the lid, which if not closed properly will leak out ???? The Green lid you put the Gel in is so difficult to see the mar... See more

Rated 1 out of 5 stars

The smell is horrible in all types of Ariel detergent, I thought it was my washing machine, but I professional cleaned it and my clothes still smell horrible after using Ariel, not sure what changes... See more

Rated 1 out of 5 stars

I have twice used a Big pod with a mixed setting in my machine and on each occasion found a sticky mess left by a partially dissolved pod. Time for a change.

Rated 1 out of 5 stars

Ruined my lovely throw....horrible damp sweaty smell too. Please see photo of gloopy Ariel "pod" stuck all over my white throw. Not fit for purpose. Never seen so many 1 star reviews.

Rated 1 out of 5 stars

I bought my Ariel pods and thought there was something wrong with my machine the smell is just awful .it took some time to realize it was the pods two boxes in the bin. Whites and colours

Rated 1 out of 5 stars

I bought Ariel washing pods. It washes the clothes clean but clothes smell horrible after! Never recommend it.

Rated 1 out of 5 stars

Just got a new box of aerial pods and the smell is awful. What have you done!!?!?! People are even commenting on the smell and not in a good way.


Company details

  1. Cosmetics Store
  2. Beauty Product Supplier
  3. Cosmetics Industry

Information provided by various external sources

Welcome to Ariel, offering an outstanding range of washing powders and detergents. Browse through our latest innovations, consumer and expert advice.


Contact info

1.4

Bad

TrustScore 1.5 out of 5

307 reviews

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Rated 5 out of 5 stars

All i can say is WOW

All i can say is WOW! I've never really had faith in laundry pods as I like to normally overdose my detergent plus the fact I have a 11kg washing machine I feel I need to over do it. But these pods are phenomenal 👏
Washing comes out smelling fresh, stains have vanished. Would highly recommend to everyone. And thanks for the opportunity savvy circle #ad, #TheBigOneChallenge, #LaundryMadeEasy, #ArielBigOne, #savvycircle, @supersavvymeofficial and @joyofclean

February 1, 2025
Unprompted review
Rated 2 out of 5 stars

Rubbish

Just seen your advert, what complete codswallop boomerang smell! I have been washing clothes for 55yrs and never had 'boomerang smell' even long before I had a washing machine, do people really believe this rubbish?

February 8, 2025
Unprompted review
Rated 1 out of 5 stars

Changed Smell is Awful

Smell has changed - is stronger, appalling and now on colour Gel as well as white. You have taken a product we have used for many years and broken it. The industry talks about "x times fresher" it's not fresh just odorous. I have seen negative reviews over a long period - you should read what your customers are telling you and act - or lose them. We were patient but are now switching away from Ariel.

January 24, 2025
Unprompted review
Rated 1 out of 5 stars

Dreadful sickly smell of ariel colour gel

I have used Ariel colour gel for years. Never again. They seem to have added a horrible smell (maybe it’s supposed to be a fragrance) to it. I didn’t notice any warning of a change when I bought it online. The smell is awful and cloying. Made me feel nauseated and itchy. Had to wash all my clothes, bedding and towels etc at least once to get it out. When you first put on an item of clothing you notice the horrible smell and then it gets stronger as the day progresses with body heat I presume. Only wore a jumper once to realise it was the Ariel. Yuk.

November 11, 2024
Unprompted review
Rated 1 out of 5 stars

I have been using aAriel original powder…

I have been using Ariel original powder and liquid
The powder was Brilliant
Smell was amazing and cleaned Brilliantly and THEN out they come with Fast Disolving
All powder dissolves it doesn’t smell good and it certainly doesn’t clean well
I called to complain and they tried to tell me that this was a better product
Rubbish

August 31, 2024
Unprompted review
Rated 1 out of 5 stars

Awful Odor

Have just contacted my supplier for a refund on the latest purchase of Ariel. Have tried original and the colour and the new odour [note not fragrence] is awful induces headaches and both my partner and myself have come out in a rash. Have put all my freshly washed clothes and bed linen through the machine on rinse and spin twice just to get rid of the odour. Have used Ariel for at least 20+ odd years will now have to find an alternative. Very sad it was a good product.

September 19, 2024
Unprompted review
Rated 1 out of 5 stars

Waisted washing pods …

I contacted ariel regarding the washing pods all sticking together and popping, I feel I have waisted a few and these are not cheap, this was months ago now and I have still not had a reply.

July 12, 2024
Unprompted review
Rated 1 out of 5 stars

I bought Ariel titanium pods and smell…

I bought Ariel titanium pods and it’s smelling awful after washing clothes.

The clothes smelled like damp fungus smell even I dried in the sun outside.
At times I had put two pods in the machine and then I had to re washed clothes with other detergent.
Any solution please.

August 28, 2024
Unprompted review
Rated 1 out of 5 stars

Ariel colour now stinks

You said your colour smell was not touched like the original Ariel the last bottle I got stinks just as much now so some idiot decided to alter it I won’t buy your product again can’t stand the smell can’t wear perfume with clothes as the stink overpowers it why you’ve done it beats me

September 9, 2024
Unprompted review
Rated 1 out of 5 stars

Rubbish

I have used a whole tub of these and very soon will at last use them all up. They are just terrible. The coating or plastic sticks to the edge of the drum at the end of the wash and the number of pods that have left horid stains on bedding and have not absorbed properly in a wash. Doesn’t matter whether you use them on a cool or hotter wash, they leave a terrible blue stain on my bedding. They are so expensive and not a patch on the liquid I can buy at a 1/3 of the price.

August 19, 2024
Unprompted review
Rated 1 out of 5 stars

The new Ariel smell is awful

I’ve used Ariel for years and the new smell is awful, it makes the clean washing smell dirty. I actually thought something was wrong with the drains, then I realised it was the Ariel. The reason I switched from Persil to Ariel years ago was the lovely smell. That has now gone. So, sorry Ariel I won’t be buying it again, truly awful

August 1, 2024
Unprompted review
Rated 1 out of 5 stars

Aerial Colour All-in-one pods

Aerial Colour All-in-one pods. What an awful strong odour. I think my nostrils are going to burn out! And that's after the clothes are dry. I have had a tshirt on for half an hour and it has totally triggered my asthma and my nostrils have a 'burning sensation'. What a dreadful product. I bought loads too. I might just leave them on the wall outside and hope someone takes them to use.

August 4, 2024
Unprompted review
Rated 1 out of 5 stars

New smell is dreadful

Used Ariel for years and loved it. Just bought a new Ariel colour and the new smell is awful. Its like over powering toilet air freshener. No idea what they were thinking. Had to go and buy Persil instead as it still smells normal. Change it back!!!

July 26, 2024
Unprompted review
Rated 1 out of 5 stars

Ariel pods

When I noticed awful smell from my clothes I blamed my washing machine but soon found out it was the ariel pods I threw nearly a full box in the bin I will never buy them again no matter how many adverts on tv,cutting corners and getting too greedy doesn't always work you have lost my trust and custom Ariel producers.

July 26, 2024
Unprompted review

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