Very responsive and helpful. Charlotte was great at organising things quite quickly for us and answering my many questions. We are due to start our treatment tomorrow and looking forward to getting... See more
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I only have good things to say about Assured. Holly was kind and helpful from the first time I spoke to her. When the clinic I was with temporarily suspended all treatment she found me a great nearby... See more
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From my first telephone conversation I knew I was in good hands. Abbey was was thorough and explained everything in great detail. I didn’t feel rushed at all. Nice quick responses which made everyt... See more
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During our process, we had the pleasure of speaking with Charlotte. She was exceptionally helpful and responsive when contacted. Charlotte streamlined the process, ensuring it was swift and straightfo... See more
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Company details
About Assured Fertility
Written by the company
Why choose Assured Fertility for your IVF journey?
IVF with clear choices, sensitive support and peace of mind financially.
Clear and transparent packages, simply laid out so that you know everything that’s included, and with no hidden costs.
Significant savings with our Multi-Cycle IVF Package compared to the open-ended costs of many clinics. 100% Refund IVF package, where all your costs are covered if you don’t have a baby.
By your side throughout, your patient coordinator offers advice and support during your full IVF journey, addressing your concerns, liaising with the clinic, and supporting you throughout your treatment.
Partnered with trusted clinics; we work only with reputable and respected clinics. Our criteria are strictly applied and, by the same token, those clinics partner with us based on our reputation and expertise.
FREE initial telephone consultation, so don’t be afraid to contact us. We offer advice about our plans and help you to choose the best plan for you. You only pay for your plan once you are ready to start your IVF journey.
When you want a baby, it becomes the most important thing in the world. At Assured Fertility we understand this, and that’s why we stay by your side throughout your IVF journey and it’s why we offer simple, transparent IVF packages that put you first.
Assured Fertility is a leading provider of IVF treatment plans. We offer both multi-cycle and 100% refund IVF treatment plans, with a fast track route to the best private consultants & clinics in the UK and abroad.
Our plans have been designed with you in mind, removing the financial uncertainty associated with IVF through fixed and transparent pricing, with 100% guaranteed refund if you don't have a baby.
IVF with clear choices, sensitive support and peace of mind financially.
Clear and transparent packages, simply laid out so that you know everything that’s included, and with no hidden costs.
Significant savings with our Multi-Cycle IVF Package compared to the open-ended costs of many clinics. 100% Refund IVF package, where all your costs are covered if you don’t have a baby.
By your side throughout, your patient coordinator offers advice and support during your full IVF journey, addressing your concerns, liaising with the clinic, and supporting you throughout your treatment.
Partnered with trusted clinics; we work only with reputable and respected clinics. Our criteria are strictly applied and, by the same token, those clinics partner with us based on our reputation and expertise.
FREE initial telephone consultation, so don’t be afraid to contact us. We offer advice about our plans and help you to choose the best plan for you. You only pay for your plan once you are ready to start your IVF journey.
When you want a baby, it becomes the most important thing in the world. At Assured Fertility we understand this, and that’s why we stay by your side throughout your IVF journey and it’s why we offer simple, transparent IVF packages that put you first.
Assured Fertility is a leading provider of IVF treatment plans. We offer both multi-cycle and 100% refund IVF treatment plans, with a fast track route to the best private consultants & clinics in the UK and abroad.
Our plans have been designed with you in mind, removing the financial uncertainty associated with IVF through fixed and transparent pricing, with 100% guaranteed refund if you don't have a baby.
Written by the company
- IVF with clear choices, sensitive support and peace of mind financially
- When you want a baby, it becomes the most important thing in the world. At Assured Fertility we understand this, and that’s why we stay by your side throughout your IVF journey and it’s why we offer simple, transparent IVF packages that put you first.
Contact info
PO Box 404, Alderley Edge, SK90EA, Cheshire, United Kingdom
- 0333 2340 895
- info@assuredfertility.co.uk
- assuredfertility.co.uk
Get in touch!
Heartfelt Thanks to Assured Fertility for Their Incredible Support
I cannot thank Assured Fertility enough. Holly and Abbey have been truly fantastic throughout my journey. It has been a long and emotional process, but Abbey has supported me every step of the way. No matter how many questions I had, she was always patient, understanding, and ready to help. Her guidance made the entire experience so much smoother and took away so much of the stress.
From recommending clinics to helping organise financial assistance, Abbey went above and beyond to ensure everything was in place. She is a real asset to Assured Fertility, and I can’t recommend her support highly enough and would like to thank her for all her support.
January 6, 2025
Unprompted review
Reply from Assured Fertility
Thank you for taking time out to write your lovely review. We're so pleased to hear you had such a wonderful experience speaking to the team at Assured and I'll make sure to pass on the lovely message to Abbey and Holly, I'm sure they'll both be so happy to read it. We wish you all the best going forward, please don't hesitate to reach out if we can help you any further.
Best Wishes,
The Assured Fertility Team
Great Experience
Everyone I have spoken to at Assured Fertility have been so lovely. The whole process has been simple and easy which is what you need when going through IVF. Every email I have sent has been responded to straight away. Even at beginning I wanted to hold off signing the documents until I had my call with clinic and I wasnt rushed. I wish I researched and found you before! Thank you
October 27, 2025
Reply from Assured Fertility
Thank you so much for taking the time to write your lovely review. We’re truly touched by your kind words and so pleased to hear that your experience with the team has been smooth and supportive. Our goal is always to make the IVF journey as stress-free as possible, so it’s lovely to know you felt cared for and never rushed. We wish you the best and please don't hesitate to reach out if you need any further support.
Best Wishes,
The Assured Fertility Team
Quick and easy
The process was easy and quick. All you need when the actual process is already a stressful one. The customer service, Abby and Charlotte were so helpful and patience with me. I wish I have use them for my first treatment.
Thank you.
October 14, 2025
Reply from Assured Fertility
Thank you so much for your kind words! We’re so happy to hear the process felt easy and straightforward — that’s exactly what we aim for, especially during what can be a stressful time. Abby and Charlotte will be thrilled to know they helped make things a little easier for you. We really appreciate your trust in us and wish you all the very best moving forward.
Best Wishes,
The Assured Fertility Team
Great and seamless experience
Great and seamless experience. cheaper and more options including cashback compared to the other company we had been looking at. Charlotte was really helpful in clarifying our options and swiftly sending over relevant paperwork. Would definitely recommend. Thank you :)
October 16, 2025
Reply from Assured Fertility
Thank you so much for your lovely words. We’re so glad to hear that you found the process smooth and that our options worked well for you. It’s great to know Charlotte was able to make everything clear and easy — we’ll be sure to pass your kind words on to her. We really appreciate the recommendation and are so pleased you had such a positive experience with us! Best of luck with everything and if you need anything in the future, please don't hesitate to get in touch.
Best Wishes,
The Assured Team
Supportive and patient :)
Everyone who I have had contact with over the past few months have been so lovely. The team have been really supportive and have been so patient with me. Thank you for all your help.
October 14, 2025
Reply from Assured Fertility
Thank you so much for taking the time to write your lovely review. It really means a lot to us to hear that you’ve felt supported and cared for over the past few months. The team will be so happy to know their patience and kindness made a difference to your experience. Please don't hesitate to reach out if you need any further support.
Best Wishes,
The Assured Team
Great communication and easy!
From my first telephone conversation I knew I was in good hands. Abbey was was thorough and explained everything in great detail.
I didn’t feel rushed at all.
Nice quick responses which made everything smooth sailing.
Communication and customer service was second to non.
September 23, 2025
Reply from Assured Fertility
Thank you so much for your kind words Alex. We're so pleased to hear that your experience has been so positive and we will be sure to pass on your lovely feedback to Abbey. We’re so grateful for your recommendation and if there is ever anything more we can do to support you, please don’t hesitate to reach out.
Best wishes,
The Assured Fertility team
Reply from Assured Fertility
Thank you so much for your positive review Dulcie, we’re so pleased to hear that you’ve had such a great experience speaking to our team. We’re always available if you have any questions or concerns and we wish you all the best with your Assured plan.
Best wishes,
The Assured Fertility team
absolutely lovely girls who ive spoken…
absolutely lovely girls who ive spoken to and dealt with over the phone.
very helpful.
September 12, 2025
Reply from Assured Fertility
Thank you for your kind words Sophia! We're delighted to hear that the team have made such a positive impression and that you've found them helpful. We really appreciate you taking the time to share your experience and please don’t hesitate to reach out if there’s anything more we can do to help you.
Best wishes,
The Assured Fertility team
Great experience
Every time I phoned the person who answered was very friendly and helpful. All email communication was prompt and all questions answered quickly. Very efficient and friendly. Particular thanks go to Charlotte!
August 22, 2025
Reply from Assured Fertility
Thank you so much for your kind words Kerry. We’re so pleased to hear that you’ve had such a great experience speaking to our team. Charlotte will be thrilled to receive this lovely feedback and we appreciate you taking the time to write your review. We wish you the very best with your plan and please don’t hesitate to contact us if you need any further support going forward.
Best Wishes,
The Assured Fertility team
Holly is so happy and kind
I dealt with Holly. And she was so informative and lovely on the phone. It doesn’t take much to be kind and Holly went above and beyond. It has been the least stressful part of our fertility journey and would highly recommend
August 14, 2025
Reply from Assured Fertility
Thanks so much for your lovely feedback Natalie. Holly will be so pleased to know how much her support has helped you with your fertility journey so we will be sure to pass this message on to her. We’re so grateful for your recommendation and if there is ever anything more we can do to support you, please don’t hesitate to reach out.
Best wishes,
The Assured Fertility team
Always incredibly lovely
Always incredibly lovely, efficient and helpful staff. Very clear communication and always happy to help when needed.
July 28, 2025
Reply from Assured Fertility
Thank you so much for your kind words Claire. Great customer service is at the heart of what we do and we’re so pleased that you have had such positive experiences when speaking to our team. Please don’t hesitate to reach out if there’s anything more we can do to help you. We wish you the very best with your plan.
Best wishes,
The Assured Fertility team
Amazing service from Holly
Amazing service from Holly, literally made my year knowing they offer a package for treatment :)
Thank-you so much for all of your help and assistance :)
July 24, 2025
Reply from Assured Fertility
Thank you so much for your message Natalie. We’re delighted to hear that Holly was able help and we’ll be sure to pass on your lovely feedback to her. Knowing that our treatment plan made your year means a lot to us and please know we’re always here to help if you need anything.
Best wishes,
The Assured Fertility team
Very fast responses to my emails and…
Very fast responses to my emails and efficient service and correspondance.
Very pleased and would recommend.
July 11, 2025
Reply from Assured Fertility
Thank you so much for your positive feedback Gill, we’re so pleased hear that you had a great experience and that you would recommend our packages. We’re always available if you have any questions or concerns and we wish you all the best with your Assured plan.
Best wishes,
The Assured Fertility team
Great experience
I am very satisfied with the excellent experience so far with assured fertility. Abbey has been so helpful from start to now. Answering all my many questions. Making all the finer details more understandable, with an immediate response time. Thank you very much for making this process easier, highly recommend.
June 27, 2025
Reply from Assured Fertility
Thank you so much for your kind words and lovely feedback! We’re thrilled to hear that you’ve had such a positive experience with Assured Fertility so far. Abbey will be especially pleased to know how much her support has meant to you, so we will make sure to pass this on to her. We’re so grateful for your recommendation and if there is ever anything more we can do to support you, please don’t hesitate to reach out.
Best wishes,
The Assured Fertility team
I am happy to give a 5 star for the…
I am happy to give a 5 star for the overall interaction with the team. They helped me with the finance get sort out.
June 6, 2025
Reply from Assured Fertility
Thank you for the 5-star review, we’re so pleased that you had a great experience with our team and that we could help you finance your package. Your kind words mean a lot to us and we’re always here if you need us throughout your journey.
Best wishes,
The Assured Fertility team
Excellent Service
Service was excellent — quick to respond and very patient throughout.
Highly professional and attentive, making the whole process smooth and stress-free
May 1, 2025
Reply from Assured Fertility
Thanks so much for your kind words. We’re thrilled to hear that you found our service excellent, as customer service is always at the heart of what we do here at Assured. We do aim to make this process as smooth and stress-free as possible so it’s great to know that we delivered on that for you. We truly appreciate your feedback and if there’s anything else we can do for you please don’t hesitate to reach out.
Best wishes,
The Assured Fertility team
Holly was incredibly helpful
Holly was incredibly helpful, attentive and friendly. We're so grateful and thankful to her for helping us secure our plan.
April 14, 2025
Unprompted review
Reply from Assured Fertility
Thank you so much for taking the time to write us a review. We're thrilled to hear that Holly was able to assist you so well and we'll be sure to pass along your appreciation. We're glad everything went smoothly with securing your plan and if there's anything else you need, we're always here to help.
Best wishes,
The Assured Fertility Team
I would definitely recommend exploring the options they provide
I purchased a package with Assured Fertility last year. Holly, who I spoke to throughout was extremely knowledgeable, helpful and emphatic. She answered my many different questions. The process was straightforward and they linked with the hospital really easily. The product took the stress out of the pay as you go alternative. I was really grateful there was a company like assured fertility for this journey.
April 17, 2025
Reply from Assured Fertility
Thank you so much for taking the time to share your experience. We're delighted to hear that Holly was able to support you with throughout your journey and it’s wonderful to know that our package helped ease some of the stress during such an important time. We're truly grateful for your kind words and please feel free to reach out if you ever need anything in the future.
Best wishes,
The Assured Fertility Team
Highly recommend! Extremely helpful and friendly customer service and stress free process
Abbey and Holly were both great and so helpful! I had so many questions to help us decide which IVF/ICSI programme was best for us and Holly answered them all! It can be very confusing and daunting to know which programme is best for you, but Holly explained everything in detail to me.
We nearly went with another provider and so glad we chose to go with Assured Fertility as they was more helpful and offered better programmes.
You always get a quick response to all emails and Holly was very helpful on the phone too. Everything progressed smoothly and quickly, but at your pace making this a stress free process and the plan is now all in place ready for when we are!
Highly recommend Assured Fertility for anyone needing private IVF treatment.
April 24, 2025
Reply from Assured Fertility
Thank you so much for your thoughtful review and recommendation of Assured. We're so pleased to hear that both Holly and Abbey were able to support you through what can understandably feel like a confusing and overwhelming process. It's great to know Holly’s guidance helped you feel confident in choosing the right plan for your needs. We wish you all the very best as you move forward with your plan and please don’t hesitate to reach out if you need any more support throughout your journey.
Best wishes,
The Assured Fertility Team
Super helpful and very quick to reply
Holly was fantastic from day 1. We had so many questions and were unsure whether to go via assured or directly with our chosen clinic. Holly answered all our questions and helped work out the pricing differences for both routes. The process to get signed up was very easy and quick, all done in one day and we’re excited to be starting our treatment in a couple of weeks. Thank you!!
April 28, 2025
Reply from Assured Fertility
Thank you for your lovely feedback and we're delighted to hear that Holly was able to support you from the very beginning and help you explore your options with clarity and confidence. It’s great to know that you found the sign-up process smooth and straightforward, as we always strive to make things as simple as possible. Wishing you all the very best with your journey.
Best wishes,
The Assured Fertility Team
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