Astrid & Miyu Reviews 

3,675
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 1,363 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being friendly, professional, and knowledgeable, making them feel comfortable and at ease during their visits. Many highlight the exceptional customer service, noting the staff's helpfulness, attentiveness, and ability to provide excellent advice and guidance. The overall service experience, particularly for piercings, is frequently described as seamless, efficient, and very clean, with clear explanations provided throughout the process. However, some people mentioned issues with product quality, specifically regarding jewelry breaking easily, losing color quickly, or causing skin reactions. A few other people also felt that customer service was lacking in responsiveness or helpfulness, especially concerning returns or gift voucher issues.

What people talk about most

Staff

Customers consistently note positive experiences with staff, highlighting their kindness, efficiency, and... See more

Product

Reviewers mention positive feedback about product, praising the outstanding quality, beautiful packaging, and... See more

Customer service

Customers had positive experiences with customer service, often describing it as exceptional, professional,... See more

Service

Clients share positive opinions on service, frequently highlighting the seamless, efficient, and professional... See more

Quality

Users describe ambiguous interactions with quality, with many customers praising the outstanding quality of... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My daughter had a wonderful experience at the South Molton branch. We were met by a really friendly, engaging and helpful young lady on Saturday 27th June (apologies for forgetting her name. My daught... See more

Company replied

Rated 5 out of 5 stars

I went to Astrid and miyu King’s Cross for a helix piercing and Berie was my piercer, she was truly amazing I have had many piercings and literally she could not have pierced it any better, she made m... See more

Company replied

Rated 5 out of 5 stars

I got my helix pierced today by Lisa in the Kildare store on Sunday and she is by far the friendliest staff member I encountered in the entire village. She made me feel completely at ease, her hygiene... See more

Company replied

Rated 5 out of 5 stars

Got a hidden helix piercing today with Dobs at the Kings Road branch. He was honestly fantastic -made sure I was happy with the placement, super professional, friendly and the piercing itself w... See more

Company replied


Company details

  1. Jewelry Store

Information provided by various external sources

A British brand selling unique, personalised jewellery beautifully designed and hand-crafted in London. Featured in Marie Claire, Elle and others.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

4K reviews

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1-star

Asks customers to review

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Replied to 100% of negative reviews

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4.5

All reviews

(3,675)

1,324 reviews in the last 12 months

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Rated 5 out of 5 stars

Great service with a smile

Great service with a smile - really friendly and helpful staff ..
love my new ring have worn it non stop ! Now want to go and buy some more!
Thank you 🙏

April 28, 2026
Unprompted review
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Reply from Astrid & Miyu

Thank you for your lovely review, Claudia. We’re so pleased to hear you had such a great experience with the team and that you’re loving your new ring. We can’t wait to welcome you back for your next piece!

Love A&M x

Rated 5 out of 5 stars

Piercing with a smile!

Well, what can I say? It was an absolute joy to visit the store in Cardiff. I had booked a nose piercing, must be a mid life thing and at 60, I was a little nervous. However, from the second I entered the store I was made to feel welcome by the amazing staff that work there. Gee, who did the 'job' was friendly, knowledgeable and took the time to explain everything to me, including the after care. The procedure was carried out professionally in a spotlessly clean environment. In less than 30 seconds the whole piercing was done and stud in place. Did my eyes water? Yes, a little, but no more than expecting a sneeze. Would I recommend A&M?... 100%. Thank you Gee for being so wonderful, and accommodating over the appointment xx Keep up the great work, I will be recommending you.

May 16, 2026
Unprompted review
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Reply from Astrid & Miyu

Thank you for your lovely review, Andrea! We’re so pleased to hear you felt welcomed and well looked after by Gee and the Cardiff team, and that your appointment felt calm and comfortable from start to finish. We really appreciate your recommendation and will be sure to share your kind words with the team, it means a lot!

Love A&M x

Rated 5 out of 5 stars

Salwa (piercer at Hampstead branch)

I got two piercings done with Salwa at the Hampstead branch, and honestly, I had such a positive experience! She was so polite, calm, and really knowledgeable. She completely understood when I felt anxious and kept chatting to help me stay calm, which I really appreciated. She genuinely looked after me throughout the whole experience. I honestly think I’ve found my forever piercer and the branch I’ll be coming back to again and again!

Thanks Salwa and everyone at the branch!

May 17, 2026
Unprompted review
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Reply from Astrid & Miyu

Thank you for your lovely review, S. We’re so pleased to hear Salwa made you feel comfortable and supported throughout your appointment and helped make the experience such a positive one. We’ll be sure to share your kind words with the team, they’ll be so happy to hear this!

Love A&M x

Rated 5 out of 5 stars

Monet in Manchester : lovely

Monet in the Manchester Selfridges store was amazing.

So friendly and really took her time to get to know me and my mum while in for my appointment. She went over and above.

May 10, 2026
Unprompted review
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Reply from Astrid & Miyu

Thank you for your lovely review, Christy. We’re so happy to hear Monet made your visit to our Manchester Selfridges store such a special experience for both you and your mum. We’ll be sure to pass your kind words on to her!

Love A&M x

Rated 5 out of 5 stars

amazing service!

The customer care team were so helpful and resolved my query. I would definitely recommend and I will continue purchasing at Astrid & Miyu in the future!

May 18, 2026
Unprompted review
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Reply from Astrid & Miyu

Thank you for your lovely review, Miss Z. We’re so pleased to hear our Customer Connection team could help resolve your query and make the experience a positive one. We really appreciate your support and look forward to welcoming you back again soon!

Love A&M x

Rated 5 out of 5 stars

Great communication without having to…

Great communication without having to wait for ages. Really helpful and knowledgeable

May 18, 2026
Unprompted review
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Reply from Astrid & Miyu

Thank you for your lovely review, Emma. We’re so pleased to hear you had a helpful experience and that the team could support you quickly and efficiently. We really appreciate you taking the time to share this!

Love A&M x

Rated 5 out of 5 stars

Lovely experience in Belfast store

Had a lovely experience on Saturday in the Belfast store with Erin, Toni & Lauren. I had made a booking for my daughter to have her nose pierced & then had made a booking for me to get my ear pierced 2 hours later. When I went for my daughter's appointment I asked if there was any way I could be done around the same time rather than coming back later. Lauren checked & they were able to fit me in just after my daughter's appointment which I really appreciated & didn't expect. Toni was excellent with my daughter & a great pierced, explained everything she was doing & kept my daughter calm. Erin was lovely, again explained everything & was an excellent piercer. Lauren was very helpful & patient as we chose are jewellery. The store is lovely & accessible as I use an electric wheelchair. Overall a lovely experience & the only place I'll go to for piercings now.

May 16, 2026
Unprompted review
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Reply from Astrid & Miyu

Thank you for your lovely review, Rebecca. We’re so happy to hear Erin, Toni and Lauren looked after you and your daughter so well and could fit you in together on the day. We’ll make sure your kind words are passed on to the Belfast team, they’ll be so pleased to hear this!

Love A&M x

Rated 5 out of 5 stars

Amazing

Amazing! Lisa really put me at ease when I got my piercing. She talked to me the whole way through and made sure I knew every step so it wasn’t a surprise. Not to mention the selection of jewlery is amazing. I will be back to create my earring stack!

May 17, 2026
Unprompted review
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Reply from Astrid & Miyu

Thank you for your lovely review, Zoë. We’re so happy to hear Lisa made you feel comfortable throughout your piercing appointment and helped make the experience feel relaxed and easy. We can’t wait to welcome you back to continue building your ear stack!

Love A&M x

Rated 5 out of 5 stars

Chloe and Darryl

Chloe and Darryl were absolutely brilliant! I was super nervous coming in — it’s taken me 8 years to build up the courage to get my ear repierced. Both of them were so kind and reassuring. I honestly felt a bit stupid and embarrassed for feeling the way I did about a lobe piercing at 27, but the staff were so lovely that it didn’t matter. I ended up spending three times what I planned, but I was more than happy to part with my money for such fantastic service! Thank you so much! The customer service was flawless!

May 16, 2026
Unprompted review
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Reply from Astrid & Miyu

Thank you for taking the time to leave such a lovely review, Cassie. We’re so pleased Chloe and Darryl helped you feel comfortable and supported throughout your appointment!

Getting re-pierced after so long is a big step, and we’re glad they made the experience such a positive one for you. We’ll be sure to pass your kind words on to the team.

Love A&M x

Rated 1 out of 5 stars

Poor gold earring quality and customer service

I decided to buy a solid gold earring from Astrid and Miyu a bit over a year ago for one of my piercings. I wore this earring for a while, along with other solid gold and titanium pieces from Astrid and Miyu that I had also bought soon after I bought this one. The problems started small with just a slight discolouration and a few small stones falling out which wasn't a big deal for me as it wasn't very noticeable because of the piercing I was wearing the earring in, and wouldn't bother customer service over a minor issue like this. However, soon after I noticed the small issues, the entire front of the earring detached from the welding point that it connected to on the part that screws into the earring showing a structural issue with the earring alongside the cosmetic issues. All I was doing when this happened was unscrewing the earring which is arguably its only function and couldn't hold up doing even that. I have since contacted customer service who were 'unable' to help as the earring was purchased over a year ago, despite me being a loyal customer and the issue being structural, and have completely evaded the cause of the earring breaking. Essentially, they have refused to help me at all with repairs or replacements and have only offered me Astrid and Miyu points which don't even amount to a fraction of what I originally spent on the earring. They have definitely lost themselves a loyal customer of several years, and it's a shame as before this happened I had been planning to get pierced there.

EDIT: Following their public response, I’m even more disappointed that the structural failure itself continues to be avoided and unaddressed. The replies I’ve received have largely repeated warranty policy wording rather than acknowledging that the earring physically detached during completely normal use. I understand warranties have limits, however I would not expect a solid gold piece marketed as fine jewellery to fail in this way after just over a year, especially from a brand that positions itself around quality and long-term wear.

May 17, 2026
Unprompted review
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Reply from Astrid & Miyu

Thank you for taking the time to leave your feedback. We’re really sorry to hear about your disappointment, especially after being a long-standing customer.

We are pleased to offer all customers a 12-month warranty, as any faults relating to manufacturing or fitting are typically identified within that period. Without being able to identify the cause in this instance, it’s possible the issue developed due to factors outside of our control, which is why we weren’t able to offer a replacement piece.

We understand how frustrating this must have been, and a goodwill gesture has been offered by our Customer Connection team. We appreciate your support and are sorry for the upset caused.

Kind Regards A&M x

Rated 5 out of 5 stars

Sergio in Brighton pierced my Helix…

Sergio in Brighton pierced my Helix today and was brilliant. Gave great advice and made the whole process seamless. Recommend going to see him for any piercing!

May 17, 2026
Unprompted review
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Reply from Astrid & Miyu

Hi Jo,

Thank you so much for your lovely review.

We’re thrilled to hear Sergio made your helix piercing experience smooth, easy, and well-informed from start to finish.

We really appreciate your recommendation and hope you’re loving your new piercing!

Love,
A&M

Rated 5 out of 5 stars

Sergio in Brighton was amazing

Sergio in Brighton did an amazing job of my piercings and placed them perfectly. Highly recommend it was a great experience.

May 17, 2026
Unprompted review
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Reply from Astrid & Miyu

Hi Paige,

Thank you so much for your lovely review. We’re thrilled to hear Sergio gave you such a great experience and helped create the perfect piercing placement for you.

We really appreciate the recommendation and hope you’re loving your new piercings!

Love,
A&M

Rated 5 out of 5 stars

Gorgeous jewellery and great piercing after care

Federica was fantastic, very patient with my teenage daughter, showing her how to put her earrings on and how to care for her piercing. Jewellery is so pretty. Great service. Thank you

May 17, 2026
Unprompted review
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Reply from Astrid & Miyu

Hi Caroline,

Thank you for such a lovely review!

We’re so happy to hear Federica took such great care of your daughter and made the experience feel comfortable, supportive, and special.

We’re delighted you loved the jewellery and service, and we really appreciate your kind words!

Love,
A&M

Rated 5 out of 5 stars

First ever nose piercing at 63

At the ripe age of 63, I decided to get my nose pierced. So, on recommendation, my friend and I booked our appointments. We booked on line, using their app, which was so easy. We were booked in with Gee and she was amazing. Explaining the procedure step by step and putting me at my ease, as, I admit, I was a tad nervous. I was very impressed with the professionalism and standard of cleanliness and the after care advice. All in all, for a first timer, I can absolutely recommend Astrid & Miyu

May 16, 2026
Unprompted review
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Reply from Astrid & Miyu

Hi Lynette,

Thank you so much for your lovely review! we’re so excited you chose us for your very first nose piercing, and we’re thrilled Gee helped make the whole experience feel easy, reassuring, and fun.

It means the world to hear you’d recommend Astrid & Miyu, and we hope you’re absolutely loving your new piercing!

Love,
A&M

Rated 5 out of 5 stars

Quick and reassuring

Quick and efficient
Bethan (piercer) was friendly and communicated the process really well

May 15, 2026
Unprompted review
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Reply from Astrid & Miyu

Hi Shrina,

Thank you for sharing your experience with us. We’re so glad Bethan made you feel reassured throughout the process and provided such friendly and clear communication.

It’s great to hear you had a quick and efficient visit with us!

Love,
A&M

Rated 5 out of 5 stars

Gee was amazing! - Cardiff

Gee was amazing at the Cardiff Store! Had my flat done and was very nervous but it wasn’t as bad as i thought. Gee was very gentle and distracted me by talking to me :) The lady who helped me find the right piercings and sign my forms was very helpful too!

May 16, 2026
Unprompted review
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Reply from Astrid & Miyu

Hi Ruqayyah,

Thanks a million for leaving such a lovely review! we’re so pleased Gee helped make your experience at our Cardiff store feel calm and comfortable, especially while getting your flat piercing done.

We’ll be sure to pass your kind words on to the team, and we’re so happy you felt well looked after throughout your visit!

Love,
A&M

Rated 1 out of 5 stars

Terrible Quality

The jewellery selection is visually beautiful but horrendous quality! The welded jewellery breaks incredibly easily and is NOT solid gold, you will see what is inside once it breaks! Customer service is severely lacking. I have tried many other welded jewellery options elsewhere and the quality from other brands is miles above!

May 16, 2026
Unprompted review
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Reply from Astrid & Miyu

Thank you for taking the time to share your feedback, Hannah. We’re sorry to hear you’ve been disappointed with our permanent jewellery service.

Our welded bracelets are made from solid 9k gold and are covered by a 12-month warranty. While we never expect customers to have an issue with their jewellery, we are committed to providing support should any trouble arise.

To understand your query further, we have reached out for more details, but we haven’t yet received a response. Please feel to get back in touch when you can.

Kind Regards A&M

Rated 5 out of 5 stars

Lisa was truly amazing

Lisa was truly amazing. She’s has such a lovely personality and it’s very obvious she loves what she does. The other girls were so lovely also making sure I was all good. The piercing itself was so quick and easy. The place is spotlessly clean
10/10 recommendation

May 16, 2026
Unprompted review
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Reply from Astrid & Miyu

Hi Lorraine,

Thank you so much for the amazing review.

We’re delighted to hear Lisa and the team made your experience so comfortable, welcoming, and enjoyable from start to finish.

We really appreciate the recommendation and are so glad you loved your piercing experience with us!

Love,
A&M

Rated 5 out of 5 stars

Stacked lobe piercings

Lovely experience getting stacked lobe piercings at the Dublin store - all the staff were wonderful and my piercer, Daniela was excellent. Very professional and helpful. She did a wonderful job - I’m very pleased with my new piercings and earrings.

May 15, 2026
Unprompted review
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Reply from Astrid & Miyu

Hi Rebecca,

Thank you for your kind review - we’re so happy to hear you had such a lovely experience at our Dublin store and that Daniela and the team made you feel so well looked after.

We’re thrilled you’re loving your new stacked lobe piercings and earrings!

Love,
A&M

Rated 5 out of 5 stars

I really appreciated how quickly the…

I really appreciated how quickly the team got back to me to address my query, and the clear information they provided which helped me in making a decision on my purchase :-) I had a great experience with Cerys and the team. Thank you!

May 15, 2026
Unprompted review
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Reply from Astrid & Miyu

Hi Harriet,

Thanks so much for taking the time to leave such a lovely review!

We're so pleased Cerys and the team were able to provide quick support and clear guidance to help with your purchase decision.

We’re delighted to hear you had a great experience with us!

Love,
A&M

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