My first visit to the Aubin store in Soho, I have only ordered on-line previously. That will now change, the service from Brad was outstanding. Great advice on putting together a wedding outfit and g... See more
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Aubin is a celebration of Britishness, authenticity and longevity. By creating better, we encourage intelligent choices around sustainability, promoting a message of quality above quantity. We’re challenging the addiction to discount and throwaway fashion. The latest season, fads and fashions don’t interest us. We’re driven by quality, personal style and independent thinking. “ABOVE ALL ELSE, WE BELIEVE THAT BETTER IS GREATER THAN MORE”
15 Newburgh Street, W1F 7RX, London, United Kingdom
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Replied to 60% of negative reviews
Typically replies within 1 week
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From the moment I placed my order, I had a great experience. Purchase was quick and smooth, and delivery was impressively fast. I also really appreciated the constant delivery updates clear notifications that kept me in the loop so I always knew exactly when to expect it.
When it finally arrived, it was in great condition and looked fantastic. The beanie came in really thoughtful, secure packaging, which made the whole experience feel premium from start to finish. Most importantly, the product quality matched the hype: it’s a high-quality item that feels well-made and thoughtfully finished. Overall, everything from ordering to arrival was handled brilliantly.

Reply from Aubin & Wills
It was the service that warranted the 5 stars, the clothes are excellent but the service stands out as you normally need to go to the US for amazing service. Staff was exceptional clothing great quality.

Reply from Aubin & Wills
Delighted Aubin and Wills holds its heritage, design and quality product. Great service in Salcombe and fabulous products.
Good quality t shirts at a good price quick delivery thanks
My polo arrived promptly and I was really pleased with the quality. It fits perfectly many thanks.👍
Poor customer service experience.
I ordered a £180 jacket with the website stating if order placed Sunday will be processed Monday and delivered within 5 days , just before my holiday.
However, when i chased them, they advised order will be processed 3 days later due to “high number of orders” - no apology.
i was concerned about an expensive jacket arriving whilst im away and asked if they could do next day delivery as its their fault why its delayed. The response had no apology for delay and asking me for an additional £5.99 for priority delivery. I thought it was a customer focussed company but obviously not.
I won’t order again from Aubin

Reply from Aubin & Wills
Great quality and selection.
The staff in the Burnham Market store could not have been more helpful. Thank you.
I find ever seasons clothing has plenty of choice and colours available.
The fit and quality is always consistent and wash well without shrinking or losing shape.
This my No1 go to brand for the last few years.
Shorts weren’t true to size have 3 other pairs exactly the same and fit fine. Tried to exchange for a larger size out of stock so I was charged £3.95 for re stocking . One of the previous pairs I have and still wear have faulty hem which I contacted the manufacturer about to no avail . Love these shorts but won’t be using Aubin again as I believe I’ve had very poor service.
Great shop, the staff are lovely, reasonable prices for nice quality gear.
Ordered at aubin website
There was a hiccup with delivery but the shirt arrived in time for the wedding
Looks fantastic, really nice quality and fits a dream.
I had such a fantastic experience with Lesley-Ann at the Glasgow John Lewis Aubin concession.
From the moment we started chatting, it was obvious we shared the same appreciation for Aubin's style, exceptional quality and the values behind the brand. It was just great to connect with someone who genuinely loves what they do and can speak so knowledgeably and passionately about the brand and collection.
Lesley-Ann made the whole experience feel relaxed and personal. There was never any pressure to buy, just honest conversations and enthusiasm for helping me find the right pieces. That kind of service is becoming increasingly rare, and it made in-store shopping a real pleasure.
Aubin is a fantastic brand, but having someone like Lesley-Ann representing it makes the experience even better. She's a real credit to both Aubin and John Lewis Glasgow. I'd say I'll be back but I've already been in 3 times in one week!
Terrific shirt - looks great and good quality. Lovely staff in store. Even for someone who doesn’t love shopping this was an enjoyable experience.
I usually buy online as I can’t be bothered with the faff of in-store but after I found out the most of my suit trousers no longer fit me (perks of getting older), I went to the Soho store to get a new suit from Aubin the the experience was fantastic. Super helpful advice around style and fit and the offer alterations so could get the arms and trouser length tweaked so make it even better. Really enjoyed the candour of the guys there with special mentions to Costa and Brad. I’ll be back for more suits to replace my old ones later this year.
My first visit to the Aubin store in Soho, I have only ordered on-line previously. That will now change, the service from Brad was outstanding. Great advice on putting together a wedding outfit and going the extra mile to ensure alterations were carried out same day. Amazing. I left with a large bag of quality Aubin items!
Clothing and service to match. First class.I'll be back.

Reply from Aubin & Wills
An overall great in shop experience, with helpfull stuff leading to a purchase and a good feeling inside.

Reply from Aubin & Wills
Great shirt well fitting and colour just amazingly cool

Reply from Aubin & Wills
Excellent clothing at a very appropriate price point. I’m glad I’ve discovered Aubin at last.

Reply from Aubin & Wills
Your Staff in Salcombe are First Class offering Quality Clothing.

Reply from Aubin & Wills
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