I chose Aura for my funeral plan because of the ratings and its no-pester promise. Delighted to have done so. I never felt under pressure to make a decision, and wasn't subject to constant calls or e... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Created with AI, based on recent reviews
Aura is a family-run, five-star-rated provider of direct cremation plans, helping families across mainland Britain secure peace of mind for their future. We offer affordable, prepaid funeral plans with no hidden fees, ensuring everything is taken care of when the time comes. Our mission is to make end-of-life planning simple, clear, and approachable. With a focus on trust, transparency, and compassion, we guide our customers through the process, providing all the details they need to make an informed decision that they're comfortable with. At Aura, we believe that planning ahead shouldn’t be overwhelming or expensive. That’s why we include all essential services in one low price, offering financial security and reassurance for you and your loved ones. We also provide time-of-need services for families who require immediate assistance, offering dignified and affordable direct cremations without compromise. Our caring team is here to guide you every step of the way, ensuring everything is handled with care and sensitivity during a difficult time. Rated highly for our caring approach and exceptional service, we are proud to be trusted by thousands of families to deliver affordable, dignified, and stress-free funeral arrangements.
Studio One, Bunkers Hill Farm, GU7 1UP, Surrey, United Kingdom
Replied to 100% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Everyone I spoke to was very professional and considerate. Explained how everything works, and open to questions. Very happy with a positive outcome. Thanks all.

Reply from Aura
After a not so good experience with another company, we called Aura. Fantastic from the start ! Very kind and considerate and would definitely recommend.

Reply from Aura
I felt I was being treated as an individual not just another client. I did not feel rushed in making any decisions I explained my next of kin would need help and was assured it woul be given so felt my responsibilities would be taken up by "the Angels" so reassuring
When raising a question I was told it would be looked into. Promptly an email and phone call came back within 24 hrs so again a company that stands by its word "that it is there to help"
Thank you.

Reply from Aura
Easy to understand information, simple form to complete, and very helpful customer service staff.

Reply from Aura
Very friendly and professional made me feel very comfortable Nat was such a lovely man .

Reply from Aura
We have just bought two cremation plans with Aura we spoke with a young man called Jimmy he was patient and explained everything that we asked he was informative and in no way pushy he made our experience easy so glad to have made our decision to make our plans with Aura we can now get on with our lives knowing we're in safe hands when we need them .

Reply from Aura
Applying for the Aura Funeral Plan was very easy. We were even informed about an offer for two policies, which was helpful. Email responses were quick and everything was explained clearly in a way that was easy to understand. The follow up emails to check how we were doing were a really nice touch. I would certainly recommend them to others.

Reply from Aura
I thoroughly recommend Aura.
They are really easy to deal with and couldn’t have been more helpful. A pleasure to do business with and cheaper than the market leader. Interest free credit and you can cancel anytime with full refund.

Reply from Aura
The entire process was so easy to carry out. There were clear and concise details in easy to understand format. The documentation was superb and sent out to me swiftly. Very efficient. Thank you.
GWB.

Reply from Aura
Such a lovely lady answered my phone call and all my questions. I explained that I was planning for my future and I wanted a direct cremation as I have no family or religion. She was wonderful, explained everything, sent me an email with the details and they were completely transparent about costs. I knew that they were the company for me after speaking to other companies. Even buying the funeral was easy and straightforward.

Reply from Aura
Vary helpful and good price all sorted out in a few days 10 out of 10

Reply from Aura
All the information is very easy to follow and is very thorough
People I spoke to were all very helpful and knowledgeable
I did not feel pressurised at any point
Good price
I feel my family will be in good hands when the time comes

Reply from Aura
After reading other company services and actual reviews, I decided to go with Aura. They get what is important to families after you lose a loved one. While you are grieving you don't need to be worried about sorting out arrangements, which can be very stressful and overwhelming at a very sad time. With this funeral plan it takes all that away and let's family grieve without any worries, and more important no extra cost to them, it is all paid for. The experience was very straight forward, a few relevant questions over the phone with a very nice employee. Then a brochure and form to fill in including your personal plan and wishes. Pay in one lump or over 12months /24 months, which can help make things easier.

Reply from Aura
I Put it off for two and a half years to get a funeral plan in the end I chose Aura gentleman I spoke to was very pleasant and calm explained all the details and basically our assigned up pay for it that's the best thing I've ever did I wrote 10 out of 10

Reply from Aura
Great?, I appreciated. your genuine quote, no hidden extras,that,s a winner with me

Reply from Aura
Professionalism, understanding and caring approach to my individual request with no pressure or sales pitch.

Reply from Aura
The process was made extremely easy by your staff and what I like more than anything I was not pressured every other day with emails or messages

Reply from Aura

Reply from Aura
So far so good.
You have to produce the goods when it matters though, and Im not here then to say am I? My family will be though.
You must keep the personal aproach though or it wont be good.
Green sleaves company?? contacted me re me not following through with them. The person at the other end of the phone was not real, I asked if it was an AI response and it was confirmed so I am so pleased that I am with you. Please keep that up.

Reply from Aura
Clear information about service levels and tariffs. Concise documentation, no frills. All completed without delay yet no rush, just right.

Reply from Aura
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.