Service and products are amazing my daughter has absolutely loved playing with everything I ordered. The quality is really good!
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Very easy to order and arrived quickly. Lovey packaging. Great toys, my little boy loves them and I’m not worried about him mouthing them. He absolutely loves the bath toys and I am so grateful t... See more
Company replied
Such gorgeous toys to select from. My sons are now absolutely obsessed with their silicone doctors set. We are constantly covered in plasters and having our heartbeat checked. The toys are unbreakabl... See more
Absolutely love baby ellor products! Love the fact they can be used anywhere because of their silicone materials! The lady who runs this business is one of the friendliest people and very personable!... See more
Company details
Written by the company
Ellor & Co (formerly Baby Ellor) is a family-run UK business based in Settle, North Yorkshire, creating stylish, safe, and sustainable silicone toys for babies and children. Founded by mum-of-two Megan Ford during her maternity leave, Ellor & Co was built to offer toys that support open-ended, imaginative play while fitting beautifully into modern family life. Every product is made from food-grade silicone, is easy to clean, and designed to grow with your little ones from teethers and stacking toys to role play sets like our best-selling tea, kitchen, and doctor sets. What started as a small idea at the kitchen table has grown into a trusted, family-focused brand loved by parents, stocked in independent shops across the UK, and featured in Brood Magazine and The Mum Club. At Ellor & Co, we believe play should be purposeful, safe, and full of joy,because childhood is made for exploring. 🌿 Shop the full range: babyellor.co.uk
Contact info
United Kingdom
- megan@babyellor.co.uk
- babyellor.co.uk
4.8
Excellent
46 reviews
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Safe, Stylish & Full of Heart
I recently came across Baby Ellor, a beautiful family-run business that’s truly won me over. Their silicone toys are not only incredibly stylish but also thoughtfully designed with little ones in mind — safe, sensory, and perfect for imaginative play.
What I love most is the care that clearly goes into everything they do. Each toy feels durable yet soft, modern yet timeless — and knowing they prioritise safety and quality gives me real peace of mind as a mum.
You can tell Baby Ellor was created with love, and it shows in every detail. It’s a brand I’ll be coming back to again and again — and one I’m proud to support.
June 26, 2025
Unprompted review
Great products very happy customer
Great products very happy customer. I will definitely buy more.
April 7, 2025
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