Babysam AB Reviews 347

TrustScore 3.5 out of 5

3.4

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Rated 5 out of 5 stars

Great service! Im very happy with my experience, they were very helpful! Love my stroller from them but it accidentally broke and I needed a spare part that wasn’t in their store but they helped me or... See more

Company replied

Rated 1 out of 5 stars

Worst customer service!! I bought several times from them and it was ok experience until I need customer service. They basically don’t provide any help, and it’s so hard to get a return ticket for br... See more

Company replied

Rated 1 out of 5 stars

I've ordered items that were marked as "Will be shipped immediately (1-2 work days)" but after a week and nothing from BabyWorld I contact them through their chat. About 24 hours later I get a res... See more

Company replied

Rated 5 out of 5 stars

Our experience as a customer has been great. Especially, big thanks to Tilda for showing us around and helping us all the way through.

Company replied

Company details

  1. Baby Store
  2. Children's Clothing Store

Written by the company

BabySam är en av Nordens ledande babykedjor och erbjuder ett av marknadens bredaste och mest noggrant utvalda sortiment – både online och i våra fysiska butiker. Hos oss hittar du allt du behöver för livet med små barn: barnvagnar, bilbarnstolar, kläder, leksaker, inredning och mycket mer. Med fokus på kvalitet, expertis, personlig service och snabba leveranser strävar vi efter att göra föräldraskapet både enklare och tryggare – varje dag. Varor som köpts i en BabySam-butik eller i BabySams webbshop kan bytas i alla BabySam-butiker – och självklart byter vi med ett leende.


Contact info

3.4

Average

TrustScore 3.5 out of 5

347 reviews

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Rated 1 out of 5 stars

By far the worst support and service

By far the worst support and service. I have ordered a baby bed for over 3 weeks and it is not received. Support is unable to help me and for 3 weeks neither I have received a refund nor the product and support does not reply. The baby hasn't a bed for 3 weeks. I have to buy from another company. It is so unprofessional and bad experience. Will never use them again.

November 11, 2025
Unprompted review
Rated 1 out of 5 stars

Accused, Shamed, and Disrespected – All in Front of My Child

I never expected to be publicly shamed in a baby store—especially not while shopping with my 7-year-old daughter.

On May 25th around 16:15, we visited the Babyworld store in Backaplan. Shortly after entering, my daughter picked up a coloring book. Some pages were already colored when she found it, and she colored just one page. When a staff member noticed, we were warned—and we respectfully put the book back.

However, as we were leaving the store, another staff member stopped us and said I had to pay for the book because my daughter had supposedly colored all the pages. I explained that only one page was hers, and the rest were already colored when we arrived. Still, they insisted—without any proof.

I told them I would ask my daughter directly. I asked her page by page, and she confidently said she had only colored one. I trust her, because I’ve raised her to be honest—and she is. Based on her words, I said I would not be paying for the book.

Then, things escalated. Three employees surrounded us. One of them looked at me and said:
“You should be ashamed of yourself for teaching your daughter to behave this way.”

That sentence hit hard.
How can a baby store employee speak like that to a parent—in front of their child?
What right do they have to question my parenting?
Would they have spoken this way if we were Swedish?

I took photos of the staff involved and am ready to share them with the company if needed.

This experience was hurtful, unprofessional, and deeply disappointing.
Until this matter is acknowledged and addressed, I will not return to this store—and I cannot recommend it to other parents.

May 25, 2025
Unprompted review
Babysam AB logo

Reply from Babysam AB

Thank you for taking the time to share your experience. We are truly sorry to hear that your visit to our Backaplan store left you feeling hurt and disappointed. We take all feedback seriously and appreciate the opportunity to respond.

We have carefully reviewed the incident, including our security camera footage and statements from our staff on site. Based on this review, we want to clarify that the events as described in your review do not reflect the full context of what occurred.

At no point did any staff member raise their voice, surround you, or make inappropriate comments questioning your parenting. Our team acted calmly and respectfully throughout, despite feeling very uncomfortable and even threatened by the situation—particularly as they were being photographed without consent while trying to manage the discussion professionally.

The only point made by our staff was that it’s important not to color in a product that hasn’t yet been purchased. This is a standard policy and was addressed in a friendly and respectful manner. No one demanded that you pay for the book; rather, the staff aimed to clarify the situation and uphold our store guidelines.

We understand that misunderstandings can happen and that being approached about a situation like this—especially in front of your child—can feel sensitive. Please know it was never our intention to cause you or your daughter discomfort. Our priority is always to ensure a respectful and safe environment for all customers and staff.

If you would like to discuss this further, we would be happy to have a direct dialogue and ensure your concerns are heard in the right way.

Warm regards,
The BabyWorld Team

Rated 1 out of 5 stars

Overpriced

Overpriced. Average quality.

Smutsig toalett precis vid entren. (Uppsala)

May 8, 2025
Unprompted review
Babysam AB logo

Reply from Babysam AB

Hej Caryl,

Tack för din återkoppling!

Vi är ledsna att höra att din upplevelse inte levde upp till förväntningarna. Det är självklart inte acceptabelt att toaletten varit smutsig – vi tar det vidare med ansvarig butik i Uppsala direkt.

Gällande pris och kvalitet uppskattar vi din ärlighet och tar med oss din synpunkt i vårt arbete med att hela tiden bli bättre.

Tack för att du tog dig tid att dela med dig – du är alltid välkommen att höra av dig med fler synpunkter.

Rated 5 out of 5 stars

Baby stroller

Our experience as a customer has been great. Especially, big thanks to Tilda for showing us around and helping us all the way through.

March 10, 2025
Unprompted review
Babysam AB logo

Reply from Babysam AB

Hej Prithwish,
Tack för fina ord, vi uppskattar att du tog dig tiden att dela med dig av din upplevelse hos oss.
Varmt välkommen åter!
Allt gott, BabyWorld

Rated 5 out of 5 stars

Great service

Great service! Im very happy with my experience, they were very helpful! Love my stroller from them but it accidentally broke and I needed a spare part that wasn’t in their store but they helped me order a new one that arrived very quickly! Would recommend!

November 18, 2024
Unprompted review
Babysam AB logo

Reply from Babysam AB

Hi,

Thank you very much for your kind words, it means a lot to us!

You're always welcome to contact us again if anything else would occur.

With kind regards,
BabyWorld

Rated 1 out of 5 stars

Never received my item!


Ordered my item on 21st of March. On the order page it was showing it will be delivered within 7 working days.
After that I contacted again and i asked where is my item!
They said it will come on 8th april and they need few more days to ship it.
Its been 2 more weeks and overall over 4 weeks i have not received my order.
When i send email they respond in 2-3 days!
I wasnt going to write this review but you have disappointed me so much that i am writing this review!

April 8, 2024
Unprompted review
Babysam AB logo

Reply from Babysam AB

Hi Vugar,

Thank you for taking the time to write this review, sorry to hear that you are disappointed with our handling of your order and our long response time!

We constantly work to get our orders out as quickly as possible, when they are made-to-order goods, the supplier may take a little longer, but in these cases we usually contact the affected customers via email. Sorry if you did not receive this information.

We would of course like to compensate you for this experience and ask you to contact us in the previous email thread.


Wish you a nice day!
Sincerely,
BabyWorld

Rated 1 out of 5 stars

Worst customer service!

Worst customer service!! I bought several times from them and it was ok experience until I need customer service. They basically don’t provide any help, and it’s so hard to get a return ticket for brand new item from them. I have experienced customer service with their competitors and it was much better.
As a baby products retailer, they should hire more caring people to do customer service.

November 23, 2023
Unprompted review
Babysam AB logo

Reply from Babysam AB

Hi,

Sorry to hear that you didn't have the experience that we wish for our customers, we truly apologise.

With kind regards,
BabyWorld

Rated 1 out of 5 stars

Very bad customer service

Very bad customer service. They don’t understand customer’s needs and don’t help. Very rude when they reply. Very bad shopping experience compared with other websites like Jollyroom, bugaboo official website, etc, they have better customer service.

November 21, 2023
Unprompted review
Babysam AB logo

Reply from Babysam AB

Hi,

Sorry to hear that you didn't have the experience that we wish for our customers, we truly apologise.

With kind regards,
BabyWorld

Rated 1 out of 5 stars

Disappointing Experience with BabyWorld"

I recently ordered the Playtime Mobilklocka watch from BabyWorld, and unfortunately, my experience has left much to be desired. The issue arose when I encountered difficulties trying to open the compartment designed for inserting the SIM card. Despite trying various methods, including using a tool provided in the box, the compartment seemed to be stuck.

I reached out to BabyWorld's support via chat. I explained my urgent need for the watch as my child was about to start school, and I inquired about the possibility of returning the defective product for a refund or replacement. To my surprise and disappointment, the customer support representative didn't seem to empathize with my situation and informed me that I couldn't return the product simply because the box had been opened. This policy struck me as quite unreasonable, as how could one assess the product's functionality without opening the box?

Furthermore, they assured me that they had submitted a complaint on my behalf to the supplier and that I should expect a response within 7 working days. Regrettably, it has now been 12 working days, and I have not received any response from either BabyWorld or the supplier.

In light of my experience, I must advise against shopping at BabyWorld, especially if you anticipate any issues with the products you purchase. Their refusal to accept a return for a faulty item, coupled with the extended waiting period for a response, has left me with a negative impression of their customer service and overall commitment to customer satisfaction. It's essential for any reputable company to stand behind the quality of their products and offer reasonable solutions when customers encounter problems. Unfortunately, I cannot recommend BabyWorld based on my disappointing experience.

August 25, 2023
Unprompted review
Babysam AB logo

Reply from Babysam AB

Hi Irina,

Sorry to hear that you didn't have the experience that we wish for our customers, we truly apologise!

With kind regards,
BabyWorld

Rated 1 out of 5 stars

Zero communication and bad support

I've ordered items that were marked as "Will be shipped immediately (1-2 work days)" but after a week and nothing from BabyWorld I contact them through their chat. About 24 hours later I get a response that one of the items on my order is out of stock, and they will receive it in 3-14 business days, thus the order wont be shipped until then.

I mean, PLEASE inform your customers when changes occur. People make active choices about where to order from based on if it's in stock or not.

Judging from previous reviews, I should not have ordered from BabyWorld since many appear to have had issues with getting their orders in time.

June 6, 2023
Unprompted review
Babysam AB logo

Reply from Babysam AB

Hi Anders,

Sorry to hear that you didn't have the experience that we wish for our customers, we truly apologise!

Unfortunately sometimes products might sell out when two customers places an order at the same time, and thus one of the customers might become affected by this and have longer time until the product arrives.

We're sorry you didn't get the information within a reasonable time.

With kind regards,
BabyWorld

Rated 1 out of 5 stars

Expected better from Babyworld

Really disappointed with a company with which we'd previously had good experience.

My partner (her Swedish, me British) and I recently had our first child together. My mother, who is based in the UK has been unable to visit us in Sweden through a combination of moving house and poor health, but she wanted to send our daughter a small gift - I recommended buying through Babyworld.se and she picked a Jellycat Cordy Roy Aktivitetsleksak Dino, which she bought through the website and booked to be delivered to our home in Stockholm by 'Best'.
We weren't given a delivery time and unfortunately weren't at home when the delivery was attempted. Babyworld emailed my mother to reschedule the delivery, but as mentioned before, she was in the process of moving house and didn't see the email until a few days later. As soon as she did, she forwarded it to us (as she doesn't speak Swedish, so didn't know the contents of the email) so that my partner could arrange a different delivery time. My partner replied, asking if it could be delivered to another address, as we were staying with her parents for the week (also in Stockholm), but we were told that this was not possible, so we asked if it could be delivered the following weekend instead. However, we didn't get a reply to this email, so when we were back home we contacted Babyworld via their online chat. We were then told that the product had been returned to Babyworld and that my mother would be refunded, minus fees - The original cost of the product was 349kr + 39kr shipping, but my mother was only refunded 99kr total! So not only do we not have the gift, it has cost my mother 289kr!

Admittedly, there were slight delays in our communication with Babyworld, but as anyone with a 6 week old baby knows, it's not always easy to find the time for emails etc.

This is terrible and I expected better from a company with whom we've spent a large amount of money in the last 9 months (including our stroller, baby bath, crib, baby nest and various other clothes and toys).

January 14, 2023
Unprompted review
Babysam AB logo

Reply from Babysam AB

Hi Thomas,

We are truly sorry that you had that experience with us.

We constantly strive to become better and work all the time to develop our business so that our customers are satisfied with us and our service.

Your opinion and feedback is therefore very valuable to us and we appreciate you taking the time to write to us.

Best regards,
BabyWorld

Rated 5 out of 5 stars

Really good after sale support

Really good after sale support,we had a broken frame on a Britax Smile 3, made a complaint on Monday and got a replacement on Thursday. Impressive!

September 5, 2022
Unprompted review
Babysam AB logo

Reply from Babysam AB

Hi Maximillian,

Thank you for your review - glad to hear that you are satisfied with your experience with us :)

Sincerely,
BabyWorld

Rated 5 out of 5 stars

The issue was understood well and…

The issue was understood well and resolved professionally.

September 6, 2022
Unprompted review
Babysam AB logo

Reply from Babysam AB

Hi Chris,

Thank you for your review - glad to hear that you are satisfied with your experience with us :)

Sincerely,
BabyWorld

Rated 5 out of 5 stars

Best Service

Quick response, Great customer service. Highly recommend

August 29, 2022
Unprompted review
Babysam AB logo

Reply from Babysam AB

Hi Mohammad,

Thank you for your nice review - How nice to hear that you are satisfied with our customer service. We really appreciate you taking the time to write this review. :)

Sincerely,
BabyWorld

Rated 5 out of 5 stars

Recommended

Quick delivery and speedy response from their service department too!

August 24, 2022
Unprompted review
Babysam AB logo

Reply from Babysam AB

Hi Chris,

Thank you for your review - glad to hear that you are satisfied with your shopping experience with us :)

Sincerely,
BabyWorld

Rated 4 out of 5 stars

got immediate help

I asked for help for voucher which was not working. I got immediate help

August 4, 2022
Unprompted review
Babysam AB logo

Reply from Babysam AB

Hi Navin,

We are glad to hear that you are pleased with our services and the help that you have got from our talated employees. We appreciate that you have taken you time to write this review.

Sincerely,
BabyWorld

Rated 1 out of 5 stars

Terrible customer service and customer…

Terrible customer service and customer offering. Products were terribly late and required constant chasing, no customer contact number except for a generic email address therefore you always hoping someone responds.
Customer experience was the worst I have experienced, product received was not what was presented at store and when we queried we were basically accused of lying and of been confused, total disrespect and no solution focused. The case was escalated and even then we were told it’s words against words and could not return the specific item in question because it was opened- well how could we have known it was the wrong base if we didn’t open it?
I would not recommend this store not online and not physical store either.

October 8, 2021
Unprompted review
Babysam AB logo

Reply from Babysam AB

Hi Tasha,

Thank you for your feedback regarding your experience at BabyWorld!

I've forwarded this feedback to our Customer service and asked them regarding your case. Since most of our Customer service cases requires that our customers provides us with pictures - and to be able to work as effective as possible with different claims - we made a conscious decision to offer customer service mainly by email and our chat function. Our goal is to reply to our customers within 24 hours (monday to friday between 07 and 16) which also has been done in this claim.

We're sorry that the delivery time was longer than expected, this due to delays from the supplier. We're also sorry that you ordered other items than what you expected, but since you used the items and they are classed as safety products we can't accept a return of these, all according to our terms and conditions.

Kind regards,
BabyWorld

Rated 5 out of 5 stars

Replacing the broken stroller frame

The frame of my baby's stroller was broken and they were super fast in contacting the supplier and get it sorted. Customer service was really responsive and I highly appreciate the smoothness of it.

September 19, 2021
Unprompted review
Babysam AB logo

Reply from Babysam AB

Hi Shelan,

Thank you for your feedback regarding how your claim was handled by our customer service.

We're sorry to hear you experienced problems with the stroller you bought, but happy to hear that you got help to solve the issue in a smooth way :)

Have a nice day!

Kind regards,
BabyWorld

Rated 1 out of 5 stars

Would not recommend the online store

Would not recommend the online store. There is nobody to contact.

September 6, 2021
Unprompted review
Babysam AB logo

Reply from Babysam AB

Hi,
Our customer service is available through live chat monday to friday between 07 - and 16, but we're closed during lunch (between 12.30 and 13.30) If you tried to contact us during our opening hours and the chat has not been available on our website its probably due to our agents being busy helping other customers.

You can also reach us through our webform and by email at info@babyworld.se and we will respond as soon as possible. :)

Kind regards,
BabyWorld

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