I've been eyeing this website for a long time because I really wanted a swimsuit that didn't cause tan lines. These are high-end swimsuits, but the deals make it worth it, and I'm so excited to wear m... See more
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See what reviewers are saying
Ordered in March, and now we are in June with still no bathing suit or refund to my account. They keep insisting it is a shipment failure, but I have had no issues with any other packages or companie... See more
I LOVE the way this bikini fits! For the first time in my life I feel like I look good in a bathing suit and I don’t look like sausage meat bursting out of the casing 😂 It’s comfy, stretchy, and the... See more
Images on fit/coverage are misleading in my opinion, but the stretch fabric really is very stretchy and doesn’t cut in anywhere. I’m a 36B 5’3” 145lb - the top doesn’t stay in place well under my bo... See more
Company details
Written by the company
Welcome to BetterTan, where innovation meets style, and the sun becomes your ally in achieving the perfect tan. Since our inception in 2022, we've been redefining the swimwear experience with our cutting-edge tan-through technology.
Contact info
120 Madeira Drive Northeast STE 220, 87108, Albuquerque, United States
- infobettertan@gmail.com
- bettertanswim.com
Breach of guidelines
I received my order but it was the…
I received my order but it was the wrong color. I tried it on anyway since it was a pretty color but it does not fit.
April 20, 2026
Unprompted review
Reply from BetterTan Swim
Hi Karen, we’re so sorry to hear you received the wrong color and that the fit wasn’t right. That’s definitely not the experience we want for you. Please contact our support team at infobettertan@gmail.com with your order number and we’ll be happy to look into this and help with the next steps. 💛
I LOVE this bathing suit
I LOVE this bathing suit. So flatting, no tan lines. Perfect for the year of my wedding!
April 19, 2026
Unprompted review
Reply from BetterTan Swim
Thank you so much, Lydia! We’re thrilled to hear you love your swimsuit and found it so flattering. “No tan lines” is exactly what we love to hear 🙌 Wishing you the most amazing wedding year and so many beautiful sunny moments in your BetterTan piece. 💛
Love the colors and the fit is great…
Love the colors and the fit is great too! I can see what people mean about the scrunch version being a bit snug, but I don’t think it’s out of the ordinary. It is tight enough to stay on, but not so much that it is uncomfortable, and the fabric is forgiving. The spaghetti strap top I got doesn’t have any support and the straps don’t seem very strong, but I do really like it!
I got the S/M I think, I’m usually a size 6/8, 5’5” 140lbs
April 11, 2026
Unprompted review
Reply from BetterTan Swim
Thank you so much for your lovely review, Piper! We’re so happy to hear you loved the colors and overall fit. We also really appreciate your honest feedback on the top support and straps — it’s incredibly helpful and something we always take into account as we continue improving our styles. Thank you again for sharing your sizing details too, it’s so helpful for other customers. 💛
Satisfy
The company has a great thing going and I received what I ordered.
The only thing that I was bothered with was the bikini set I got the top the seam ripped and the bottom also the seam ripped.
Now I am going to buy another one and pray to god is not ripped.
April 18, 2026
Unprompted review
Reply from BetterTan Swim
Thank you for your feedback, Silvia, and we’re so sorry to hear about the seam issue with your bikini set. That’s absolutely not the experience we want for our customers. Please reach out to our support team with your order number and photos at infobettertan@gmail.com so we can look into this for you and make it right. We truly appreciate you bringing this to our attention. 💛
Need to do return of both swim suits
April 20, 2026
Unprompted review
Reply from BetterTan Swim
Hi Georgia, we’re sorry to hear the swimsuits didn’t work out for you. Please contact our support team at infobettertan@gmail.com with your order number and we’ll be happy to guide you through the return options. 💛
I am impressed by the quality of this…
I am impressed by the quality of this swimsuit. Size S-L fits my size (6-8) perfectly.
April 19, 2026
Unprompted review
Reply from BetterTan Swim
Thank you so much, Therese! We’re so happy to hear you’re impressed with the quality and that the S-L fit worked perfectly for you. Your feedback means a lot to us, and we truly appreciate your support!
Terrible
Both the bikinis I bought are super tiny and see through. I have been trying to return them but I keep getting the run around. What a waste of money! Terrible experience!
April 17, 2026
Unprompted review
Reply from BetterTan Swim
Hi Laura, we’re very sorry to hear this and that your experience has been frustrating. This is certainly not the experience we want for our customers. We would like to look into this properly and help resolve it for you. Please reply to our support team directly with your order number so we can review both the product concern and the return communication as quickly as possible.
Very comfortable
Super fast customer service when I reached out about shipping! The swimsuit is as described- very comfortable and lightweight, feels like you’re not wearing anything! Also love the one size fits all concept.
April 17, 2026
Unprompted review
Reply from BetterTan Swim
Thank you so much, Bekah! We’re so happy to hear you had a great experience with both the swimsuit and our customer service. It means a lot to know you found it so comfortable and lightweight — and that you’re loving the one-size concept too. We really appreciate your support! 💛
Love it
Love it! The material is great and I love how stretchy it is. Makes me feel a lot more confident and free.
April 18, 2026
Unprompted review
Reply from BetterTan Swim
Thank you so much, Maranda! We love hearing that the stretch and feel of the material made you feel more confident and free — that’s exactly what we want BetterTan to deliver. We truly appreciate your support!
Amazing customer service
Better Tan Swimwear has excellent and prompt customer service with top tier communication. I had made a mistake when ordering and they addressed it immediately when I reached out. The products are amazing as well. I'll definitely be back to purchase more!
April 13, 2026
Unprompted review
Reply from BetterTan Swim
Thank you so much, Marisa! We truly appreciate your kind words. We’re so glad we could quickly help resolve the issue with your order and that you’re happy with both the service and the swimwear. It means a lot to have your support, and we can’t wait to have you shop with us again!
Flattering
So flattering! Mom bod here and I feel extremely confident in this! I got the black one piece. 5’6, 145 lbs and the XS-L fits amazing. It’s super comfortable, and high quality. Worth every penny! Can’t wait to spend some time in the sun and test its tanning abilities!
April 15, 2026
Unprompted review
Reply from BetterTan Swim
Thank you so much, Jess! We absolutely loved reading this. We’re so happy to hear the one-piece made you feel confident, comfortable, and supported — that’s exactly what we want for every woman wearing BetterTan. We hope you enjoy every sunny moment in it!
Great customer service and products
Great customer service and products. I wound up choosing the crinkle one piece and it’s sooo flattering and comfy. Can’t wait to hit the beach
April 6, 2026
Unprompted review
Reply from BetterTan Swim
Hi Emily,
Thank you so much for your kind words! We’re so happy you love the crinkle one-piece — it’s one of our favorites for that flattering, comfortable fit. Can’t wait for you to hit the beach in it ☀️
Reply from BetterTan Swim
Hi Sarah,
We really appreciate your feedback! So glad you’re loving the fit — that’s exactly what we designed our pieces for. Thanks for being part of Better Tan 💛
Not even close to what I expected— in a bad way
I ordered a size XL-3XL. Normally wear an XL or 2X in swimwear and I wear a size B cup and I do not feel like the coverage is very good especially if I wore a size bigger than a B. I ordered the light blue one and it is see thru. I could immediately see my areolas when I tried on the top. Maybe with a darker top like the brown or black I wouldn’t have this problem. All returns are only for a ONE TIME exchange or store credit. No refunds and all returns are at the expense of the buyer. The material is not as stretchy as I would have thought. However, I do like the bottoms. They offer decent coverage.
April 3, 2026
Unprompted review
Reply from BetterTan Swim
Hi Mackynna,
Thank you for your honest feedback — we really appreciate it.
Our lighter colors can appear more sheer when wet, especially depending on sizing and personal preference for coverage, so your note is very helpful. We always recommend darker shades for more coverage, as you mentioned.
We’re also sorry to hear about your experience with returns — we’re continuously working to improve this. If you’d like, our team would be happy to help you find a better-fitting option or solution. Please reach out to us at support so we can make this right for you.
I don’t recommend to deal with this…
I don’t recommend to deal with this company at all.So, ordered a one piece swimsuit in blue color and it was looking like I wasn’t wearing anything, you can see everything through it. I reached out to company and they said I can return it but they don’t refund your money-they gave me a store credit. I decided to use it since it’s 150$.I ordered a black one and haven’t received it yet,3 weeks already.Keep reaching out to company asking where is my order but I think it’s an automated response so still haven’t received a clear answer.
March 11, 2026
Unprompted review
Reply from BetterTan Swim
Hi Jana,
We’re really sorry to hear about your experience — this isn’t the standard we aim for.
The issue you described with the order delay and lack of clear communication is concerning, and we’d like to resolve this for you as quickly as possible. Please reach out to our support team with your order details so we can investigate and provide a proper update or solution.
We truly appreciate your patience and the chance to make this right.
Have yet to wear in the sun but fit and…
Have yet to wear in the sun but fit and quality are excellent. So light and no pinching. Quick shipping and light fabric, seems like a great fit.
March 11, 2026
Unprompted review
Reply from BetterTan Swim
Thank you so much for your kind words.
We’re delighted to hear that the fit and feel made such a strong first impression — that’s exactly what Flawless Stretch™ is designed for. Lightweight, comfortable, and effortlessly flattering from the very first wear.
We can’t wait for you to experience it in the sun — we have a feeling it will become a favorite.
Warm regards,
BetterTan Team
My best online buy this year
I order a lot online and send most of it back — this was an instant keeper. I knew from the first try-on it was going to be my go-to this summer.
March 16, 2026
Unprompted review
Reply from BetterTan Swim
Thank you for such an incredible review.
It means a lot to hear that your BetterTan piece was an instant keeper — especially from someone who shops online often. That immediate confidence when trying it on is exactly what we strive to create with every design.
We hope it becomes your go-to all summer long.
Warm regards,
BetterTan Team
My go-to brand now
I’ve tried on so many swimsuits over the years and always found something wrong – straps too tight, bottoms ride up, material feels cheap… BetterTan fixed all that. The bikini feels like it’s made for my body. I went for the cherry red and it’s stunning in person. Even after hours in the water, it dries super quickly and doesn’t lose its shape. The tan-through is a great perk, but honestly, I’d buy it just for the fit and quality.
March 4, 2026
Unprompted review
Reply from BetterTan Swim
Thank you for taking the time to share such a thoughtful review.
We’re truly pleased to hear that BetterTan has solved the common frustrations you’ve experienced with swimwear — from fit to feel to performance. That balance of comfort, shape, and quality is at the heart of everything we create.
It’s especially wonderful to hear how well it performs both in and out of the water — and that it feels as good as it looks.
We’re honored to be your go-to.
Warm regards,
BetterTan Team
Ordered 14 days ago and still not…
Ordered 14 days ago and still not shipped. Emailed company and no response on estimated delivery date.
March 14, 2026
Unprompted review
Reply from BetterTan Swim
Thank you for sharing your experience, April.
We’re truly sorry to hear that the delivery timeline did not meet your expectations — we understand how important timely updates and communication are, and we regret any frustration this may have caused.
After carefully reviewing your order, we can confirm that it was successfully delivered on March 18th via tracked shipping . While the order was fulfilled within our standard timeframe, we recognize that the overall experience may not have felt seamless from your perspective.
Our team did reach out to provide support, and we remain fully available should you need any further assistance.
At BetterTan, we are committed to delivering not only premium products, but also a level of service that reflects the same standard. Your feedback is taken seriously and helps us continue refining that experience.
If your order has now arrived safely and met your expectations, we would genuinely appreciate you considering an update to your review to reflect the full experience.
Warm regards,
BetterTan Support Team
Shocked in the best way!!!
Not even joking, I’ve never looked this good in swimwear before. My partner said it’s his fave thing I own now. Soft, fits like a dream, and I feel amazing wearing it.
March 2, 2026
Unprompted review
Reply from BetterTan Swim
Hi Catalina,
Thank you so much for the amazing review! We're thrilled to hear that you're loving your swimwear and that it makes you feel so confident — that's exactly what we aim for with every piece we create.
Knowing it feels soft, comfortable, and makes you feel amazing means the world to us. We hope it becomes your go-to for many sunny days ahead!
☀️
The BetterTan Team
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