I've been eyeing this website for a long time because I really wanted a swimsuit that didn't cause tan lines. These are high-end swimsuits, but the deals make it worth it, and I'm so excited to wear m... See more
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See what reviewers are saying
Ordered in March, and now we are in June with still no bathing suit or refund to my account. They keep insisting it is a shipment failure, but I have had no issues with any other packages or companie... See more
I LOVE the way this bikini fits! For the first time in my life I feel like I look good in a bathing suit and I don’t look like sausage meat bursting out of the casing 😂 It’s comfy, stretchy, and the... See more
Images on fit/coverage are misleading in my opinion, but the stretch fabric really is very stretchy and doesn’t cut in anywhere. I’m a 36B 5’3” 145lb - the top doesn’t stay in place well under my bo... See more
Company details
Written by the company
Welcome to BetterTan, where innovation meets style, and the sun becomes your ally in achieving the perfect tan. Since our inception in 2022, we've been redefining the swimwear experience with our cutting-edge tan-through technology.
Contact info
120 Madeira Drive Northeast STE 220, 87108, Albuquerque, United States
- infobettertan@gmail.com
- bettertanswim.com
Breach of guidelines
Perfect mix of style and function
I’m not into overly “flashy” swimwear, but I still want something flattering. This hits that balance perfectly. Looks chic, feels premium, and it’s actually practical for swimming and sunbathing.
March 9, 2026
Unprompted review
Reply from BetterTan Swim
Hi Rylee,
Thank you for such a thoughtful review! We're so happy to hear that the balance of style, comfort, and practicality is exactly what you were looking for.
Our goal is to create swimwear that not only looks beautiful but also feels incredible to wear while enjoying the sun and water — so it’s wonderful to hear that it delivered for you.
Enjoy every moment in it!
🌊
The BetterTan Team
unique and adorable
These products are so unique and adorable! I love the fit of my tan through bikini and am impressed with its function. I also got a pair of the stretch bottoms and absolutely love how they fit, will be reaching for them frequently.
February 25, 2026
Unprompted review
Reply from BetterTan Swim
Thank you so much, Gwen! ☀️ We're thrilled to hear you’re loving both the tan-through bikini and the stretch bottoms. It means a lot to know the fit and function impressed you — that’s exactly what we design them for. Enjoy wearing them and thank you for being part of the BetterTan community!
A bikini that actually feels like it’s made for me
I’ve never had swimwear fit this well before. Usually I’m pulling straps, adjusting cups, or feeling like something’s digging in, but this… it just sits perfectly. The fabric feels buttery and doesn’t lose its shape even after a full day in the water. Bonus: my tan looks way more even now.
March 3, 2026
Unprompted review
Reply from BetterTan Swim
Thank you for such a thoughtful review, Peyton! ☀️ We're so happy to hear the fit feels effortless and comfortable — no constant adjusting is exactly what we aim for. And we love that you're noticing the smoother, more even tan too. Enjoy every sunny day in your BetterTan!
Reply from BetterTan Swim
Thank you so much, Paloma! ☀️ We're thrilled to hear you're loving the feel, the look, and the fit — that's exactly what we aim for with every BetterTan piece. Enjoy every sunny moment in it!
Love this company and their bathing…
Love this company and their bathing suits are so breathable!
March 7, 2026
Unprompted review
Reply from BetterTan Swim
Thank you so much, Skyla! ☀️ We're so glad you're loving the breathable feel of our swimsuits. That lightweight comfort is exactly what we designed them for. Enjoy the sunshine!
The fit on my BetterTan swimsuit is
The fit on my BetterTan swimsuit is honestly the best I’ve ever had. I didn’t have to keep tugging it into place, and I felt secure even swimming in the ocean. The material is gorgeous – soft and smooth, but you can tell it’s strong. I was hesitant about the tan-through idea but it’s actually genius. I don’t look like I’ve been wearing thick straps all summer now. I’ll be buying more colours because I’m hooked.
February 13, 2026
Unprompted review
Reply from BetterTan Swim
Thank you so much for the amazing review, Faith! ☀️ We're thrilled to hear the fit felt secure and comfortable even in the ocean — that’s exactly what we design our suits for. And we love that you gave the tan-through fabric a chance! Enjoy those even tan lines and we can’t wait for you to try more colours. 💛
The Flawless Stretch is see through
The Flawless Stretch is see through, low quality, and you can’t return it! This company is trash. I feel scammed!
Also this auto response they give to everyone isn’t true at all! I’ve been emailing about the problems with this defective garment and they are trying to defend it. That’s cool, this is why we have the Better Business Bureau babes!
February 23, 2026
Unprompted review
Reply from BetterTan Swim
Hi Renee,
We’re really sorry to hear this was your experience — that’s absolutely not the standard we hold ourselves to.
Our Flawless Stretch™ fabric is designed to provide supportive, natural compression and adapt beautifully to different body shapes without becoming see-through when worn in the correct size. If it appeared sheer, it may be a sizing or fit issue — and we would genuinely love the chance to make this right for you.
Please reach out to our support team at hello@bettertanswim.com
with your order number so we can look into this immediately and find a solution. Your confidence in our swimwear means everything to us, and we never want anyone to feel disappointed.
We’re here to help.
— Team BetterTan
Fast delivery, great quality
It arrived earlier than expected and I was impressed right out of the package. Soft, well made, and the fit was perfect without me having to exchange sizes.
February 23, 2026
Unprompted review
Reply from BetterTan Swim
Hi Naomi,
Thank you so much for your lovely feedback!
We’re so happy to hear it arrived quickly and that the fit was perfect right out of the package — that’s exactly what Flawless Stretch™ is designed for: no size guessing, just a confident, comfortable fit.
Knowing you loved the softness and quality truly means the world to us. Thank you for being part of the BetterTan community! ☀️
— Team BetterTan
Swim suit falling apart before use
I ordered an expensive swim set. Yes it came %100 see through, which ends up being not as bad when you put it on, but this might be a deal breaker for some people. My issue was that when I tried on the bathing suit bottoms straight out of the bag they fell apart into my hand, the seams were never closed properly I guess so as soon as I went to put it on the straps fell right off of the bikini bottom and there was no way to tie them up. I emailed customer service right away and they said because the item was on sale that I could not refund or replace them and that they could offer me a partial credit which was maybe half the cost of the bottoms which would not come close to buying me a new pair of bottoms. This is the worst customer service response I think I have ever encountered
June 18, 2025
Unprompted review
Reply from BetterTan Swim
Hi Mikayla, we’re genuinely so sorry to read this. That’s absolutely not the experience we want anyone to have — especially with the quality of our pieces.
A bikini arriving with seams coming apart is not acceptable, and we completely understand how frustrating that must have been. We also want to look into the customer service response you received, because this doesn’t reflect how we aim to handle quality concerns.
Please email us at hello@bettertanswim.com with your order number (or send us a direct message), and we’ll personally review this and make it right.
Thank you for bringing this to our attention — we truly appreciate the chance to fix it.
— BetterTan Team
A rare online win
So many bikinis I’ve ordered online end up being disappointing. This is the opposite. It’s gorgeous, comfortable, and exactly as described.
February 7, 2026
Unprompted review
Reply from BetterTan Swim
This is exactly what we hope for every time someone orders from us 💛 Online swimwear can be risky, so we’re so glad it exceeded your expectations. Thank you for trusting us!
The quality speaks for itself
I buy swimwear regularly because I live near the coast, and I’ve tried everything from high-street brands to luxury labels. BetterTan is one of the few that actually feels as good as it looks. The stitching is neat, no loose threads, and the cut is flattering from every angle. The fabric has this buttery feel that doesn’t rub or chafe, even after hours at the beach. The tan-through feature is such a clever bonus – I don’t have those thick bikini strap tan lines anymore. I’ve already told three of my friends about it and two of them have ordered.
February 9, 2026
Unprompted review
Reply from BetterTan Swim
Reading this made our day. The buttery feel, the flattering cut, the tan-through magic — you described it perfectly. And the friend referrals? We’re so grateful for you. Enjoy every beach day in it 🌊
HORRIBLE HORIIBLE HORRID !!
HORRIBLE HORIIBLE HORRID !!! SEE-THROUGH and they won't give you your money back or exchange your products.
November 12, 2025
Unprompted review
Reply from BetterTan Swim
Hi Betsy, we’re really sorry to read this and that you’re feeling so disappointed.
Some of our swimwear — especially our tan-through styles — is designed with specialty fabric that can appear more sheer off the body, but it’s created to be worn as intended. That said, you should always feel confident and supported in your purchase.
We’d truly like the opportunity to review what happened with your order and the refund or exchange request. Please email us at hello@bettertanswim.com
with your order number (or send us a direct message), and we’ll personally look into this for you.
We appreciate you bringing this to our attention and hope we can make this right.
— BetterTan Team
THESE ARE COMPLETELY SEE THROUGH
THESE ARE COMPLETELY SEE THROUGH, and Better Tan did nothing to refund my $350. Don't be fooled by the great discounts, as they will use that to not refund you for a faulty product. I sent photos of the togs ( 2 sets) from behind where my "behind" was out on full display so you an imagine what the front looked like. Also taken in both indirect and direct sunlight as they tried to use that as an excuse. It clearly says "not see through" under the tog I purchased, 100% false, very upsetting and costly experience.
January 30, 2026
Unprompted review
Reply from BetterTan Swim
Hi Alexia, we’re truly sorry to hear how upset you are — that’s never the experience we want anyone to have.
We’d like to clarify that our tan-through styles are designed with specialty fabric that allows sunlight to pass through to help reduce tan lines. Because of this technology, the fabric can appear more sheer in certain lighting conditions, especially when held up or photographed in direct sunlight. When worn as intended, the coverage is designed to provide support while still offering that benefit.
That said, if you felt the product was faulty or not as described, we absolutely want to review this properly. We do not refuse refunds for defective items, including sale items, when there is a genuine quality issue.
Please email us directly at hello@bettertanswim.com
with your order number so we can personally reassess your case and work toward a fair resolution.
We appreciate you raising this and the opportunity to look into it further.
— BetterTan Team
I can’t even review the product because…
I can’t even review the product because they can’t tell me where my Bikini is. I’m fairly certain it’s been sitting in the warehouse for two weeks while they keep telling me it’s shipped. Needless to say it won’t be here for my vacation now.
January 14, 2026
Unprompted review
Reply from BetterTan Swim
Hi Melanie, we’re really sorry to hear this — especially knowing it was for your vacation. We completely understand how frustrating that must feel.
Once an order leaves our warehouse, tracking updates are handled by the shipping carrier, and delays can sometimes happen outside of our control. That said, you should never feel left in the dark about where your package is.
Please email us at hello@bettertanswim.com
with your order number so we can personally look into the tracking details and see what solutions may be available to you.
We truly appreciate you bringing this to our attention and hope we can assist you further.
— BetterTan Team
Don’t Buy - The sizing is all off…the waistband on…
The sizing is all off…the waistband on the bikini has zero stretch and I could barely get it over my hips. I’m a size medium and weigh 128lbs. The tie string on the top is flimsy. I tied to email the company using the address provided on the confirmation emails I received and got a “delivery status failure” message so there’s no way to contact them. I bought these on sale and still paid too much.
December 4, 2025
Unprompted review
Reply from BetterTan Swim
Hi Rose, we’re really sorry to hear this and appreciate you taking the time to share your experience.
Fit can vary depending on the specific style and fabric, and it’s never our intention for a piece to feel restrictive or poorly constructed. We also want to address the email issue you mentioned — a “delivery status failure” is absolutely not something you should be receiving when trying to contact us.
Please email us directly at hello@bettertanswim.com
with your order number so we can properly review your case and assist you. If you continue to have trouble emailing, you’re welcome to send us a direct message through our website or social channels as well.
We’d genuinely like the opportunity to make this right.
— BetterTan Team
Wore this all summer so far
Wore this all summer so far and it’s still in perfect shape. Doesn’t fade, doesn’t stretch weird, and the fit is still as good as day one.
August 13, 2025
Unprompted review
Reply from BetterTan Swim
This is exactly how swimwear should perform. Thank you for trusting us all summer — we’re so glad it’s held up beautifully.
I am still dealing with repercussions
I am still dealing with the tan I got from 2 years ago. This did not let sun through. At all This company is a scam. Good for nothing. Can’t believe they’re still in business.
Update: still dealing with this tan in 2026.
Company asked for verification that this was a legitimate purchase. My order # was 9779. Still mind blowing they’re still selling merchandise under false advertising.
NEXT UPDATE!!! Update following their response. I just decided to check the better business bureau and this company has had 5 complaints so far, with mine being processed now to be the 6th. Search for Better Business Bureau, BetterTanswimwear, and click on complaints.
August 9, 2025
Unprompted review
Reply from BetterTan Swim
Hi Erin, we’re sorry to hear you’re still feeling frustrated about your experience.
Our tan-through fabric is designed to allow sunlight to pass through the material to help reduce tan lines, but results can vary depending on factors like time in the sun, skin type, positioning, and sunscreen use. It is not designed to create a completely even tan in every situation, and we always aim to be transparent about how the fabric works.
We requested order verification previously so we could properly review your case and ensure we were looking at the correct purchase. We’re more than happy to take another look and revisit this with you.
Please email us at hello@bettertanswim.com
referencing your order number so we can review everything thoroughly.
We appreciate the opportunity to address your concerns.
— BetterTan Team
Purchased the "tan through" bikini and…
Purchased the "tan through" bikini and wore twice with harsh tan lines both times. First time no sun screen second time 3x applications of sunscreen in 3 hours (was kayaking).
Requested a refund for fraudulent products and was refused.
Expensive and fraudulent.
September 13, 2025
Unprompted review
Reply from BetterTan Swim
Hi Stephanie, thank you for sharing your experience with us. We are genuinely sorry to hear that our 'tan through' bikini didn’t meet your expectations during your kayaking trips.
Our fabric is designed to allow a portion of UV rays to pass through to help minimize tan lines, but results can vary based on skin type, UV intensity, and activities. Because kayaking involves constant movement and varying angles of sun exposure, achieving a seamless tan can be more challenging than during stationary sunbathing.
We take claims regarding our product performance very seriously and would like to look into your previous refund request and the specific details of your experience. Please reach out to us again at hello@bettertanswim.com so we can prioritize a resolution for you.
Best,
Team BetterTan
Cute swimsuits
Cute swimsuits, but frustrating customer service and slow refunds
BetterTan definitely makes adorable swimsuits—I loved the designs, and their staff was polite and friendly. No issues there.
The problems started when I needed a different color. I emailed to ask if they could simply charge my card and re-send the correct color (and refund me later), but I never received a response. I followed up multiple times with no success. In the end, I had to place a new order myself. Thankfully, there was a buy-one-get-one sale, and when I paid extra for shipping, the swimsuits did arrive on time.
The return process, however, was the real issue. I had to follow up three separate times, and it still took them more than four weeks from the day they received the return to issue my refund. Their explanation was that they were “very busy,” but to me, that is not a reasonable excuse—processing a simple return should not take over a month.
Bottom line: the swimsuits are cute, but the customer service and refund process were unacceptable for the price point they charge. If you order, I recommend planning for delays and being ready to chase down your refund if you need one.
September 10, 2025
Unprompted review
Reply from BetterTan Swim
Hi Stephanie, thank you for sharing your experience. We are genuinely sorry to hear that you were disappointed with your results while kayaking.
Our tan-through fabric is designed to minimize tan lines by allowing a portion of UV rays through the material, but it does not eliminate them entirely, especially during high-activity sports like kayaking where the angle of the sun and movement of the fabric can vary. Regarding your refund request, we would like to take another look at your case to ensure it was handled correctly. Please reach out to us again at hello@bettertanswim.com so we can discuss this further.
Best,
Team BetterTan
Not worth the money
Aside from the fact that they do not work to give a more even tan the sizing is terribly small.
I used the size guide and they were about 2 sizes smaller than advertised on the chart.
They’re also really itchy and uncomfortable
September 3, 2025
Unprompted review
Reply from BetterTan Swim
Hi Ella, thank you for your feedback. We are truly sorry to hear that the sizing didn't align with our guide and that you found the fabric uncomfortable. Our tan-through material is unique, but it should never be itchy. We’d love to help you find a size and style that feels great. Please reach out to us at hello@bettertanswim.com so we can make this right for you.
Best,
Team BetterTan
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