Billabong UK Reviews 258

TrustScore 2.5 out of 5

2.5

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Review summary

Created with AI, based on recent reviews

Looking at 75 reviews, most reviewers were unhappy with their experience overall. Many people expressed significant dissatisfaction with their orders, frequently reporting issues such as missing items, incorrect products being sent, or deliveries to the wrong address. A common complaint among consumers was the extremely slow response time from customer service, with many experiencing weeks or even months of waiting for a reply, often receiving only automated messages. This lack of communication led to considerable frustration when trying to resolve straightforward issues. Conversely, a small portion of people were satisfied with the quality of the products, describing items as well-made, attractive, and durable. Some reviewers also appreciated the designs and the use of recycled materials. However, some people mentioned that product quality has deteriorated over time, citing issues like irregular sizing and materials failing after minimal wear.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product quality. Many customers praise the quality, fit, and... See more

Order

Consumers express significant dissatisfaction with their orders. Many report that their orders never arrived,... See more

Response time

Clients share negative opinions on response time, with many reporting that they only receive automated... See more

Customer service

Customers consistently express strong dissatisfaction with customer service. Many reviewers report a lack of... See more

Quality

Reviewers mention positive feedback about quality. Many customers praise the good quality of products,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Would not say experience was great-see comments in previous questionnaire. Let down a little by longish delivery schedule, lack of reliable tracking information and what I consider the unprofessional... See more

Rated 1 out of 5 stars

I’ve been buying from Billabong for years however I wont be anymore. I returned a couple of items for a refund and it has been 25 days no refund or communication. I’ve tried contacting them but only g... See more


Company details

  1. Clothing Store
  2. Beach Clothing Store
  3. Outerwear Store
  4. Surf Shop
  5. Swimwear Store
  6. Women's Clothing Store

Written by the company

Founded in 1973 in Australia, Billabong is an iconic brand born from surf culture. Born on the beaches of the Gold Coast, it quickly established itself as a global reference thanks to its technical expertise and authentic link with the ocean. The brand offers a wide range of products, from boardshorts and wetsuits to lifestyle clothing and accessories, designed to accompany board sports enthusiasts as well as casual style lovers. Billabong stands out for its commitment to quality, durability, and innovation, while remaining faithful to its heritage. Inspired by nature and adventure, it embodies a free and creative spirit, carried by an international community of riders and explorers.


Contact info

2.5

Poor

TrustScore 2.5 out of 5

258 reviews

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1-star

Hasn’t replied to negative reviews

How this company uses Trustpilot

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Rated 1 out of 5 stars

Billabong not what it used to be.

Placed an order on 02/02/2025 - tracking information was never received, have now chased customer services multiple times. Given very vague response the first time about checking with the courier, however the last interaction was almost a week ago with no further update. Disappointing as like many others I have shopped with Billabong for a long time but sadly feel I’ve lost my money totally on this.

After posting this review I received an email stating that my parcel had been lost in transit and I’ve since had a full refund. Disappointed not to get the products but at least I got my money back.

February 2, 2025
Unprompted review
Rated 1 out of 5 stars

Item not delivered after 3 weeks

Item not delivered after 3 weeks. Company does not respond to requests. A really disappointing experience. I've spent £000s over the years. Company was good, now awful. Never again will I purchase a Billabong item again. They simply can't be trusted

February 14, 2025
Unprompted review
Rated 1 out of 5 stars

Terrible customer service do not use

I have to agree with the other reviews.
Something has changed with this company.
Sent an item back for return.
It’s been 3 weeks since the tracking shows it was received.
No refund, no live agents to chat to, no telephone number and just standard automated responses saying to wait 10 working days for the refund.
Having to claim from my credit card company for the money.

February 12, 2025
Unprompted review
Rated 1 out of 5 stars

Shocking company

I’ve ordered a lot from this company in the past and they’ve been great but I don’t know what’s changed has changed because they’re now awful. I didn’t receive my item and the customer service is nonexistent. I’ll never order from them again. Shocking company

January 2, 2025
Unprompted review
Rated 1 out of 5 stars

Sadly I will no longer be using this…

Sadly I will no longer be using this website I have always loved billabong wetsuits and clothing but the customer service and loyalty to customers is awful! I had a £15 loyalty voucher that I’d spent hundreds to earn I used it to buy a tracksuit that sadly didn’t fit so I returned it to find out the voucher would not be re-instated and it took over a month and several emails to get the rest of the money back absolutely shocking! As well as being given contradictory information several times! That’s it for me I will shop elsewhere going forward! They’ve lost a loyal customer for good!

November 29, 2024
Unprompted review
Rated 1 out of 5 stars

Item never arrived, avoid this company!

Ordered a top for a Christmas present. Despatched by DPD, when I checked tracking it was returned to sender. They never even attempted delivery (weird that tracking stages had returned to sender as the third point in the delivery journey, the last two being out for delivery and then delivered). I doubt item was ever despatched. I thought this company was legitimate (not bought from them before but had vaguely heard of them so thought they were okay). I am now not sure if they are legitimate. They are certainly unreliable and will never get an order from me again!

December 24, 2024
Unprompted review
Rated 1 out of 5 stars

Still not been refunded!!!

Still not been refunded. Wish I had read the reviews on here first. I am now panicking. I placed two orders and returned both. Unfortunately, the bikinis just didn’t suit me so I had to return. Checked all their policies before and followed the correct process. I have sent multiple customer service requests and reached out on Facebook and Instagram. NO RESPONSE! Please refund your customers. I will persist with contact until this matter is resolved. You have had my returns in your possession for well over 10 working days now.

UPDATE: After pestering for a full day I have received both refunds. Basically don’t give up and you will get your money back. I had no issue with delivery only returns and lack of communication. Really not what you expect from a global company. Lesson learnt. I will not be ordering direct again unfortunately.

September 15, 2024
Unprompted review
Rated 1 out of 5 stars

I got a refund !

Just to let everyone out there know , contact a free service called RESOLVER + they contacted billabong direct for me + I got a refund 2 days after and I had totally given up hope 👍

September 9, 2024
Unprompted review
Rated 1 out of 5 stars

Avoid at all costs!

I returned an item which was received by Billabong on Friday 23rd August. I have received no acknowledgement of this return and no refund. I have contacted customer services via the website and had no response. No number supplied that I can call.

I can’t believe such terrible service from such a well-known brand. I wish I had read these reviews before ordering and will never order from Billabong again.

Please can Billabong update me on my refund or I will be looking into taking legal action.

September 10, 2024
Unprompted review
Rated 1 out of 5 stars

Terrible service

Terrible service. After ordering a product in stock it didnt arrive by the expected delivery date.
When I queried this with an email, I was given an updated delivery date by which time it was not received.
after another email, I was given another delivery date and again it was not received.
After another email, I asked for an updated delivery date or a cancellation.
This email was replied to 10 days later and the product was finally delivered (more than one month after it was due).
Billabong, web orders are not new. Your customer service is not responsive and tardy.
Don't bother giving delivery date estimates if you they are going to be completely fictional.
Finally, if you are going to suggest I do a return, make it easy for me to do it rather than trying to busy the process deep in your website.
Bye bye Billabong

August 24, 2024
Unprompted review
Rated 1 out of 5 stars

The customer service is terrible

The customer service is terrible. I bought 5 t-shirts from them after washing them once 2 shrunk and the other 2 must have been rotten material as there was small holes all over the other 2 t-shirts. I was offered a 20% refund for clothes that are not fit for purpose. Never buying from billabong again!

August 14, 2024
Unprompted review
Rated 1 out of 5 stars

To many good brands to bother with Billabong now

These guys are hopeless!! I have been chasing for 7 days and have written to them regarding an urgent order required before I leave the UK tomorrow. No one has gotten back to me, and although it says dispatched, DPD knows nothing about the package. I will be returning the items when I get bac to the UK out of principle!! This is why Amazon is crushing sales...

Total waste of time & money!
Billabong has lost my business after 30 years of support.

AWFUL SERVICE!

August 7, 2024
Unprompted review
Rated 1 out of 5 stars

Absolutely awful customer service

Absolutely awful customer service. For some reason an order I made 5 working days ago is stuck on 'preparing for delivery' and no employee is getting back to me to tell me what is going on. I needed the item for a wedding and now I am left without anything to wear at such short notice. Respond to your customers!!

July 4, 2024
Unprompted review
Rated 1 out of 5 stars

I wish I read those reviews before…

I wish I read those reviews before placing my order. I’ve returned few items over 2 weeks ago and still haven’t got my refund. Products are overpriced and poor quality that’s why I’ve returned it. It’s impossible to contact the customer service, all replies are automated replies. This company is a fraud company and they steal peoples money! Please avoid if possible!

May 17, 2024
Unprompted review
Rated 1 out of 5 stars

Dreadful

I've been a Billabong/Roxy customer for two decades and I can't believe how downhill it's gone. Not only the prices have gone very much up while the quality's gone down, it's BAFFLING that in 2024, making a return is not a straightforward.
They claim that, as a member, you're entitled to free returns (which, quite frankly, should be for everyone regardless). HOWEVER, when you do request a return AS A MEMBER, they only send you a non-pre-paid label and you have to constantly pester them to get a pre-paid QR code. Not only that, but when you do ask, they send you a copy+paste text from their website in regards to the return policy and DON'T send you the QR code.
After much requesting it, I was finally sent one AFTER mailing the parcel back for which I paid. When I asked for a refund for that, they said I can't get one because they provided the QR code.
I know a scam when I see one, the UK is built on those
I am ZERO surprised their TP score is this low

March 7, 2024
Unprompted review
Rated 1 out of 5 stars

It is impossible to make an order on…

It is impossible to make an order on the website. Numerous times I have tried to make an order but it won't let me - says there are issues and to try again or contact customer services. There is nothing wrong with my address or payments.
Customer service slow to reply. Mad how they won't fix an issue like this.
How do I place an order?!

February 23, 2024
Unprompted review
Rated 1 out of 5 stars

Honestly dreadful - DO NOT ORDER

Honestly dreadful! I would never order from Billabong UK again - due to their automated 'customer care' service it is impossible to contact them and therefore get a refund.

I ordered a fleece which didn't fit so submitted a return which got completely lost - it seems Billabong didn't update the carrier when they received it and so was 'lost in transit'. I contacted them no less than 8 times, each time getting an automated response, until a person actually replied, but they then couldn't find my order! By the way, all of their contact phone numbers on the websites do not work, so no possibility to discuss in any detail. This debacle was over a 3 month period - honestly the worst customer service I've ever experienced.

January 29, 2024
Unprompted review
Rated 1 out of 5 stars

Absolutely awful

Absolutely awful! I ordered over a week ago and when I’m trying to track my order and find out where half of it has gone just an automatic email? No detail or anything about where my coat is. I will not be ordering from here ever again!

January 23, 2024
Unprompted review
Rated 1 out of 5 stars

Billabong use to be high quality

Billabong use to be associated with well made high quality clothing. T-shirts were thick and lasted ages, these days its cheap over priced rubbish that barely survives one wash !

January 12, 2024
Unprompted review

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