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Review summary

Created with AI, based on recent reviews

Considering 49 reviews, most reviewers were let down by their experience overall. Many customers expressed significant dissatisfaction with the products, frequently citing issues with quality, such as altered recipes, rubbery textures, and a lack of authentic flavor in items like chicken and fish. Some customers also reported finding foreign objects in their food. Consumers also felt that the pricing was disproportionate to the declining quality, noting that products had shrunk in size while prices remained high or increased. Some people mentioned that the products no longer contained the ingredients advertised, such as fish fingers made with pollock instead of cod, or chicken products with low meat content despite "100% chicken" claims.

What people talk about most

Product

People report negative experiences with product quality. Many consumers express disappointment, citing issues... See more

Quality

Reviewers consistently express strong dissatisfaction with product quality. Many consumers report that items... See more

Price

Users consistently express dissatisfaction with pricing, citing concerns about "shrinkflation" and high costs... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Cooking instructions are wrong on Birdseye Mexican fish bake 380g. It’s raw when you follow the instructions needs to be cooked for a further 15 minutes. Not really convenient as this take the cooking... See more

Rated 1 out of 5 stars

We have stopped buying birds eye things completely now from potato waffles that taste funny, beef burgers stuffed with onion, pea flakes & so much fat, chicken breast things that I'm sure contain no... See more

Rated 1 out of 5 stars

I found fish bone shaped sharp glass like plastic inside my fish under the batter. I’ve reported as I am sure I swallowed one and I have a young toddler. They just keep making demands for photo after... See more

Rated 1 out of 5 stars

Can't contact customer service. I only wanted to enquire about product availability for something that seems to have vanished but there's no email address. You either have to phone, or give a chatbot... See more


Company details

  1. Food Manufacturer
  2. Food Producer
  3. Food Products Supplier
  4. Frozen Food Store

Information provided by various external sources

Family favourites for over 60 years, Birds Eye have provided healthy fresh frozen food for generations. Find products, recipe ideas and more here.


Contact info

1.2

Bad

TrustScore 1 out of 5

260 reviews

5-star
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1-star

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Rated 1 out of 5 stars

When i was a kid Birds eye burgers and…

When i was a kid Birds eye burgers and fish fingers were both as good as any frozen food you could buy.
Having tried both in recent times i can only say that i will not be buying either again.
These products are only fit for the bin.

April 15, 2023
Unprompted review
Rated 1 out of 5 stars

Birds eye crspy batter fish fingers

Absolutely shocking!! Thinner thsn ever and thin zlither of fish which is grey!! Price more than doubled in most shops for this now inferipr product. Was my favourite but will not be giving Birds Eye my money again!! DO NOT BUY!!!@

March 10, 2023
Unprompted review
Rated 1 out of 5 stars

If I could give no stars or a negative…

If I could give no stars or a negative 10 stars I would. What a disgusting product. My husband and I just got the beef steak burger patty for burger night and the chances of this meat being donkey is so high. Disgusting excuse for a product people pay good money for. I swear to all that is good and tasty I WILL NEVER PURCHASE YOUR UTTERLY DISGUSTING FOOD EVER AGAIN! THIS COMPANY IS A DISGRACE AND SHOULD BE SHUT DOWN FOR SUPPLYING THE MOST DISGUSTING EXCUSE FOR FOOD I HAVE EVER EXPERIENCED!!!!!!!

February 24, 2023
Unprompted review
Rated 1 out of 5 stars

Plastic in fishfinger

Thumbnail sized piece of plastic in my fish finger. It could’ve choked me or my child! It said to contact in various ways so I sent pictures and description via a message on Instagram. 4 days later, I have heard nothing. I have just tried their online chat and it is so slow and useless I feel more irritated than I did before! Not good customer service, Birdseye, I am disappointed.

February 10, 2023
Unprompted review
Rated 1 out of 5 stars

Horrible

The meal claimed broccoli and it was all hard stems. Everything I've tried for the meals ..it's always the same. A truly horrible product.

February 13, 2023
Unprompted review
Rated 1 out of 5 stars

If I had my way I would not even have…

If I had my way I would not even have given it one star, I brought the bird's-eye vegan non fish fingers they was awful to eat, they had no taste and no seasoning in them, they was dry I would never get them again. They was a waste of vegetables and a waste of money to be honest.

February 3, 2023
Unprompted review
Rated 2 out of 5 stars

Way too expensive

I used to quite like their battered cod fillets, but now they've hiked the price to £6 they're not worth it. I can buy 4 frozen cod fillets for less than £4 and batter them myself.

February 1, 2023
Unprompted review
Rated 1 out of 5 stars

Bought Birds Eye Battered Fish…

Bought Birds Eye Battered Fish (Pollock) 400g...was nothing like the photo on front of packet. Very little fish, looked grey not white as in photo. Batter thick, fish thin. Reverse of the photo image. Think there must laws against misleading photos! If not there should be. Characterless taste. Yuk. Very disappointed with Birds Eye as a company. Was attracted to buy it because it was Birdseye & their image. But obviously they don't care about their product or their customers. Why can't they produce a decent product & have photos that are true to life? Have put me off now. Don't trust them so will never buy their products again!

January 28, 2023
Unprompted review
Rated 1 out of 5 stars

Not fit to feed my child

Not fit to feed my child! It's Cheap "food" designed for poor uneducated people. Now selling "vegan/ vegetarian food" which will no doubt make poor unhealthy children even more unhealthy as Vegan food isn't as nutrient dense as "Real Food"!!!

January 2, 2023
Unprompted review
Rated 1 out of 5 stars

Chicken breast 6 in box in tempura…

Chicken breast 6 in box in tempura batter . Reformed dry chicken and not much of it, too much batter which when cooked is dry and tasted disgusting . Ate one rest in the bin . Won’t be buying anymore Birdseye products .

December 13, 2022
Unprompted review
Rated 1 out of 5 stars

Crispy battered fish fingers

Crispy battered fish fingers. Box shows lovely looking fish, this did not look or taste of fish-DISGUSTING PRODUCT the “fish”was smaller than my little finger.
Don’t know how they get away with it!
Sad that a company you could once rely on can sell this rubbish.

November 11, 2022
Unprompted review
Rated 1 out of 5 stars

Where's the fish?

Birds eye fish fingers
30 pack,100% fillet? Absolute CRAP fell to bits, next to no fish in them, real real poor. Company like this taking peoples money and giving rubbish in return. When families are struggling it's not on. Just DON'T buy their JUNK.

November 10, 2022
Unprompted review
Rated 1 out of 5 stars

Sorry Birds Eye, you've lost our custom

What on earth has happened to this company. I go back to them starting up with the best frozen products you could buy. They were market leaders, but now, they are the market losers. I was tempted by the packaging to buy the tempura chicken pieces. The chicken was just dry re-formed chicken. When they say chicken breast, they mean poor grade bits squeezed together....Sorry Birds Eye, you've just. blown your last chance in my household. Your competitors are far better.......

October 25, 2022
Unprompted review
Rated 1 out of 5 stars

Do not buy!!!

Bought battered fish fingers by mistake…….what a mistake it was, definitely should’ve read the writing on the box.
Absolutely terrible in every way.
Tiny with grey fish that was soggy and tasted nothing like a fish finger that I’ve ever had.
Threw a jumbo box in the bin, I don’t think even the seagulls or rats would have a go at them.
Won’t put me off regular (proper) fish fingers…..hopefully not, been having them for 40+ years.

October 14, 2022
Unprompted review

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