My husband was so excited for his new smoking jacket I got him for Christmas. Great quality and it’s lovely. The only thing is, one of the sleeves is sewn poorly and the fabric is billowy on one side.... See more
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We received our beautiful, rich smoking jacket with a deep quilted navy blue collar & cuffs. Expert workmanship! The sash and thick piping detail is spectacular. It's delicious dark green brocade and... See more
I just got my Bown of London Summer Blazer. Wow!, it is every bit as fantastic as it appears on their website. A finely crafted quality classic Boating Blazer. You'd be hard pressed to find a com... See more
Five stars for quality and customer service. Zero stars for DPD who 'fibbed' about a delivery attempt and took my purchase to a retail collection point instead. Huge thanks to Louise at Bown for t... See more
Company details
About Bown of London
Written by the company
At Bown of London, we believe that luxury is about more than just the products we offer—it's about the experience. For nearly 40 years, we have been dedicated to providing the finest luxury bathrobes, dressing gowns, and loungewear. While our products may not be for everyone, we take pride in our reputation for excellence, as evidenced by our outstanding ratings on Trustpilot. Our customers trust us for our commitment to high-quality craftsmanship and fair business practices. If you're seeking quality over mere affordability, you've come to the right place.
What Makes Us Special
Luxury, to us, is not only about the materials we use but also the experience we provide. That's why we go above and beyond to offer personalised options—whether it’s adding your initials, a special message, or creating bespoke custom-made shoes. These unique touches make each item special, whether you're treating yourself or gifting to someone else. Each of our products is handcrafted with the utmost care, using only the finest materials. We focus on comfort, style, and durability, ensuring that your purchase will last for years to come. When you choose Bown of London, you join a global community of individuals who value personal style, impeccable design, and the highest quality craftsmanship.
Our Legacy
For many years, Bown of London operated exclusively in Great Britain. However, in recent years, we have expanded our reach to Europe, the USA, and beyond, allowing customers worldwide to experience the luxury of our dressing gowns, smoking jackets, custom shoes, and pajamas—often with next-day delivery. We are proud of our reputation as the Rolls Royce of Robes and the choice of celebrities & aristocrats. You may be wondering about the origin of our name, "Bown of London." It traces back to our founder, Mr. Alan Bown, a successful businessman with a passion for British luxury. Having been unable to find a bathrobe that met his exacting standards, Mr. Bown decided to create his own brand. And so, Bown of London was born. Many of the designs we offer today were created by Mr. Bown himself, and we continue to honor his legacy with every item we produce.
Bown of London quality will be remembered long after the price is forgotten.
What Makes Us Special
Luxury, to us, is not only about the materials we use but also the experience we provide. That's why we go above and beyond to offer personalised options—whether it’s adding your initials, a special message, or creating bespoke custom-made shoes. These unique touches make each item special, whether you're treating yourself or gifting to someone else. Each of our products is handcrafted with the utmost care, using only the finest materials. We focus on comfort, style, and durability, ensuring that your purchase will last for years to come. When you choose Bown of London, you join a global community of individuals who value personal style, impeccable design, and the highest quality craftsmanship.
Our Legacy
For many years, Bown of London operated exclusively in Great Britain. However, in recent years, we have expanded our reach to Europe, the USA, and beyond, allowing customers worldwide to experience the luxury of our dressing gowns, smoking jackets, custom shoes, and pajamas—often with next-day delivery. We are proud of our reputation as the Rolls Royce of Robes and the choice of celebrities & aristocrats. You may be wondering about the origin of our name, "Bown of London." It traces back to our founder, Mr. Alan Bown, a successful businessman with a passion for British luxury. Having been unable to find a bathrobe that met his exacting standards, Mr. Bown decided to create his own brand. And so, Bown of London was born. Many of the designs we offer today were created by Mr. Bown himself, and we continue to honor his legacy with every item we produce.
Bown of London quality will be remembered long after the price is forgotten.
Contact info
Trackside Business Centre, Unit 10 Abbot Cl,, KT14 7JN, West Byfleet, United Kingdom
- 01784 225904
- hello@bownoflondon.com
- bownoflondon.com
4.4
Excellent
2K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 93% of negative reviews
Typically replies within 1 week
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I received the order promptly
I received the order promptly, and the item is excellent quality.
April 23, 2026
I am from a textile manufacturing…
I am from a textile manufacturing family and appreciate design and manufacturing excellence.
April 20, 2026
True Luxury & Royal Treatment
They know how to make the buying experience, including when the need is to return, an excellent one, start to finish. And the product quality is absolutely superb. If you want the true top-of-the-line quality, it is here with Bown.
March 23, 2026
The quality of material is great
The quality of material is great. However, the attention to detail in the couture is lacking for the price point. Vertical lines in the material don’t line up across seams. The cuffs, when rolled op are backwards/opposite to each other.
April 13, 2026
Good quality and great customer service
I ordered a robe for my partner but it was too small. HOWEVER....the robe was just right for me - big and cozy! I reached out to Bown and asked if I could get the two for one deal on their website, keep the first robe and just order a second robe for him and pay the difference. I received an email response right away (Freddie) and was able to order the second robe which arrived quickly. The quality of the robe is superb and best of all, it fit my tall guy perfectly! I appreciated the excellent customer service.
April 10, 2026
I ordered a large size rob
I ordered a large size rob. Bown of London sent me a XXL, which I returned. The next time instead of sending my Large, they sent me a XXXXL. I don't know if they think this is funny, but I returned that XXXXL as well. Don't know about this company.
April 8, 2026
Reply from Bown of London
Hi
I am so sorry for the issue you have had with sizing. We will be sure to investigate this with our warehouse to see what happened. This is very unusual. We will be in touch directly to make sure you received the correct item
Best wishes
Bown of London Team
Excellent quality robe and great…
Excellent quality robe and great shipping speed. This was the second item I ordered from them. I found their customer service to be friendly and outstanding.
March 25, 2026
Superb customer service …
When I raised a concern about an issue with my order, the costumer service was second to none - I was very impressed.
However, I would be uninclined to order from Bown again as I was not overly impressed with the overall quality of the item I ordered, especially with regards to the price point.
April 7, 2026
I received my order promptly
I received my order promptly. The robes, of course, are beautiful and will the recipient very happy! I so enjoy shopping at this store@
March 23, 2026
Very accurate description of product…
Very accurate description of product that I received. Extremely well made. True to size. Thank you.
April 6, 2026
Beautiful dressing gown
Beautiful dressing gown. Excellent service. Would definitely recommend.
April 2, 2026
This is a very expensive robe
This is a very expensive robe. This is not the plush robe you think it is. It’s relatively short 51inches, and there are better robes for the money. A Ralph Lauren polo robe is half the price and more soft and longer. My main beef is how short and small pockets, a bit of a ripped off feeling.
April 1, 2026
Unprompted review
The quality was superb!!
March 30, 2026
My anniversary gift for my husband never arrived
I ordered a monogrammed robe for my husband for our anniversary. I placed the order on March 8th. This is their shipping policy:
3-4 business days for standard orders / 7-10 days for monogrammed robes
After 10 business days I emailed to ask when the robe would arrive. I was given a FedEx tracking number that said the label has been created but they were waiting for the package.
The day after my anniversary (March 25th) I emailed again asking why it has still not shipped. I was told they will speak with the embroiderer and ship it out ASAP.
On March 30th I emailed again asking why it had still not shipped. This was the response:
“Your order was shipped early last week and as the tracking still hasn’t updated, we believe the package must be lost in transit.
I’m extremely sorry about this as I know the order was already taking longer than expected to arrive.
I am already in contact with our embroiderer to get a replacement sent out to you”
I asked when the replacement would be shipped out, theirs was their response:
“The replacement will be shipped by the end of the week at the latest.
I know it won’t make up for the delay, but we can offer you a 20% delay on your order as an apology.
Again, I’m so sorry for this delay.”
I received the 20% off and waited for the robe to arrive. On April 4th I had still not received any new tracking information so I emailed again asking when the robe would ship.
Today, April 7th, nearly a month after I ordered this, I get this response:
“Our embroiderer was meant to ship the replacement on Friday. They have now informed me that there was a rip on the robe so they haven’t shipped it. The Oxford design is now out of stock in large so we would be unable to ship it this week.
I’m extremely sorry that we’ve let you down here and can completely understand your frustration. Please accept our sincerest apologies.
I will issue you a full refund today.”
I was strung along for a month for a robe I spent $222.93 on for my husband and now 2 weeks after our anniversary I learn it will never arrive. I hope “Freddie” who lied to me all month telling me the robe was on its way gets the karma he deserves for ruining my anniversary.
March 8, 2026
Unprompted review
Reply from Bown of London
Hi Kenzie
I am so sorry for the issues you experienced, we will be in touch directly with you to resolve this for you.
Best wishes
Bown of London Team
Reply from Bown of London
Hi
I am so sorry you have not received your order. We are looking into this for you and will be in touch directly.
Best wishes
Bown of London Team
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