Customer service replied promptly when I reached out about an exchange. They sent me the new piece no questions asked and let me keep the current piece due to a change in their return policies! I... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Customer service was more than helpful. I bought a bikini that was a bit too small, even though they don't take returns, they immediately sent me a GC for the amount of the bikini AND let me keep the... See more
I was amazed at how quickly bright swimwear responded to me regarding my exchange. Not only did they respond so quickly but they replied during the weekend during peak hours. I was also given an excha... See more
Company replied
Their customer service is so good. They responded so fast when I reached out regarding a size exchange, and were so kind and generous throughout the process. The bikini itself is so cute and feels dur... See more
Company replied
Company details
Written by the company
Bright has been spreading summer around the world since 2017 with its swimwear and bright, colorful, and summer-infused designs. With over 250,000 bikinis sold every year in over 100 countries, Bright has become synonymous with swimwear, cementing itself as a must-have for beach-goers and trendsetters a-like.
Contact info
4.4
Excellent
3K reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 91% of negative reviews
Typically takes over 1 month to reply
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
What a wonderful experience and…
What a wonderful experience and selection of bathing suits! We worried as the bottoms purchased were a size too big. Adele with Customer Service was swift to process an exchange for the correct size. We would definitely be buying from this business again!
January 12, 2026
Unprompted review
Reply from Bright Swimwear
Hi Rachelle,
We're so glad that Adele was able to help you with your order! If you need any further assistance, please just let us know. Have a Bright day!
Elsa x
Great customer service and quick…
Great customer service and quick response!
January 11, 2026
Unprompted review
Reply from Bright Swimwear
Hi Grace,
Thank you for your kind words! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!
Elsa x
Ada :)
Ada was very kind and helpful via email. She answered all my questions and was supportive throughout the course of my content creation
January 1, 2026
Unprompted review
Reply from Bright Swimwear
Hi Izzy,
We're so glad that Ada was able to help you with your order! If you need any further assistance, please just let us know. Have a Bright day!
Elsa x
Their customer service sucks
Their customer service sucks, their bikinis are SHEIN quality for over twice the amount of money. They don’t send you a free shipping label for exchanges but don’t refund your original form of payment either. This company is shady.
January 6, 2026
Unprompted review
Reply from Bright Swimwear
Hi Marissa,
Thank you for taking the time to share your feedback, and we're sorry to hear that you feel this way about your experience with us. We've requested more information from you so we can properly review your case and further assist you, but we haven't yet received a response.
That said, we'd still love the opportunity to assist, so please respond to the request here on TrustPilot or send us a follow-up in our email thread, and our team would be happy to help!
Elsa x
Absolutely loved working with Ada at…
Absolutely loved working with Ada at Brightswimwear! She was super quick to respond to all of our questions and gave us such great inspiration for content ideas!
January 1, 2026
Unprompted review
Reply from Bright Swimwear
Hi Emma,
We're so glad that Ada was able to help you with your order! If you need any further assistance, please just let us know. Have a Bright day!
Elsa x
Such a beautiful company
Such a beautiful company! Not only are the styles and colours of the bikinis gorgeous, the customer help team are amazing! Couldn’t recommend more
January 6, 2026
Unprompted review
Reply from Bright Swimwear
Hi InPost,
Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!
Elsa x
Terrible customer service- They wont…
Terrible customer service- They wont even exchange tops for a bigger size. Awful to work with, don't purchase.
January 2, 2026
Unprompted review
Reply from Bright Swimwear
Hi Maria,
We're sorry to hear that you feel this way. As mentioned in our email thread with you, we do make our FINAL SALE policy clear on our website, and it states that orders placed during sitewide sales are considered FINAL SALE and no longer eligible for returns or exchanges. If you still have questions or concerns about our policy or your order, please just let us know via our email thread, and our team will be happy to assist you!
Elsa x
No order since 20th November
Have not received an order from the 20th of November, now being 1 and a half months ago. Really disappointed in this service as I purchased well before going away and hopefully using the bikini, however, Bright was unreliable. Their promo sales continued even though shipments were not being sent out, only adding to the issue. Now it has left but have heard nothing about the order in a week.
Used to love the brand as I have purchased from here multiple times, but now this has really changed my opinion.
January 1, 2026
Unprompted review
Reply from Bright Swimwear
Hi Liv,
Thank you for taking the time to share your feedback. We're truly sorry for the delay and for the frustration this caused, especially given your previous positive experiences with us.
As mentioned in our earlier emails to you, our team was facing delays due to a high volume of orders. Unfortunately, it also looks like there was an issue with the courier once your order was in transit, and it was delivered to a service point for pickup instead. We understand how this would be an inconvenience and have raised it with our team to review our fulfillment processes.
Upon checking, it looks like our team has since processed a reshipment for your order, and it's currently on its way to you. If you face any further issues with your order, please just let us know, and our team would be happy to help!
Elsa x
My order is vey delayed and they don’t…
My order is vey delayed and they don’t refund people. They could at least give that possibility…
December 21, 2025
Unprompted review
Reply from Bright Swimwear
Hi Francisca,
Thank you for sharing your feedback, and we're sorry to hear about the delay with your order. Upon checking, it looks like our team has already processed a reshipment for your order, and it's currently on the way to you. As mentioned in our earlier emails to you, our team experienced delays due to a high volume of orders, and we sincerely apologize for the inconvenience this may have caused. That said, we appreciate your understanding and patience while our team worked to resolve this issue with you, and if you have any further questions, please just let us know - we'd be happy to help!
Elsa x
Online retailer does not know how to ship online
I purchased bikinis on thier black friday special till this date of december 19. They are declaring i inserted my address incorrect and they must cancel my order, when in reality I did use the correct address and had been following up with their agent Adele who had 3 day delayed in email response. They have no number to call, and honestly, it has been the most frustrating shopping experience. Online shopping and fulfillment is not that complicated much less for a medium sized brand. I implore to not shop this brand at the risk of having no answer or reasonable solution to basic business operation.
December 19, 2025
Unprompted review
Reply from Bright Swimwear
Hi Laura,
Thank you for taking the time to share your experience with us, and we're sorry to hear that you feel this way.
Upon reviewing your case, it looks like you initially placed your order with a shipping address in the Dominican Republic. When our team reached out to confirm some details, you provided a new address in the USA instead. Unfortunately, as explained in our emails, that is not a change our team can currently make on our end once an order is placed. For this reason, we offered to cancel your order so you could repurchase your order with the correct and complete shipping address you wanted.
We sincerely apologize for the inconvenience this may have caused, as well as the delays in communication during a particularly busy time for our team, and appreciate your understanding while our team worked to resolve this with you. If you have any further questions regarding our process and your order, please just let us know, and our team would be happy to clarify more via email.
Elsa x
Unacceptable Delay: Bright Swimwear Order Still Not Shipped
I placed an order with Bright Swimwear on December 1, and according to their shipping policy, orders should be processed in 1–3 days and shipped within 3–7 days. It is now December 18, and I have received no shipping confirmation or tracking information. I also emailed customer service and have not received a response.
This delay and lack of communication is extremely frustrating. Customers should not have to wait over two weeks with no updates or acknowledgment of their inquiries. I am reaching out publicly in hopes of getting an immediate update on my order. I expect clarity on the status, an estimated shipping timeline, and a response without further delay.
Bright Swimwear, please address this immediately to avoid further escalation.
#CustomerService #OrderStatus #BrightSwimwear #Unacceptable
December 18, 2025
Unprompted review
Reply from Bright Swimwear
Hi Dawn,
Thank you for taking the time to share your feedback, and we're sorry to hear that you feel this way about your experience with us.
We’ve reviewed your order and can confirm that processing took a bit longer than usual during that time, due to standard operational constraints that can occur during peak periods. Once your order was fulfilled, tracking details were provided as soon as they became available, and our team also shared a discount code as a gesture of goodwill for the inconvenience. Please take the time to check our latest response, and we'd be happy to assist you further via that thread!
Elsa x
I made a purchase 20 days ago and they…
I made a purchase 20 days ago and they haven’t even process the order. No shipping info, nothing. I reached out the help center but the girl name as Adele Sundin just says: we have been having delays because of the sales.
Bullshit.
November 27, 2025
Unprompted review
Reply from Bright Swimwear
Hi Laura,
Thank you for taking the time to share your feedback, and we're sorry to hear that you feel this way about your experience with us.
Upon checking, we’re glad to see that the issue has already been resolved directly with you. If there’s anything else we can assist you with, please don’t hesitate to reach out - we’re always here to help!
Elsa x
Terrible exchange policy
Purchased two tops and two matching bottoms during the Black Friday sale. This was my first time buying from this company. Used the size chart to choose sizes. Unfortunately the size chart was very inaccurate. The tops are too small and I wanted to exchange for the next size up. Bright swimwear refused to exchange the tops stating that all items sold during the Black Friday sale are final sale. I do not recall seeing that stated anywhere during checkout. Also, nowhere on my invoice does it state final sale. It is a total scam. Clearly this company does not stand behind their products or care about their customers. Edit: upon reviewing their return policy, anything bought during a site wide sale is considered a final sale. Fine print fraud imo
December 14, 2025
Unprompted review
Reply from Bright Swimwear
Hi Dawn,
Thank you for taking the time to share your feedback, and we're sorry to hear that you feel this way about your experience with us.
As our team mentioned when you first reached out, our website states that orders purchased during sitewide sales are considered FINAL SALE and are not eligible for returns or exchanges. We’d also like to note that we sent a follow-up email on 12/22 to further assist and clarify next steps, but we did not receive a response. We look forward to hearing back from you!
Elsa x
They care about their customers and…
They care about their customers and listen to and help solve problems that arise.
December 12, 2025
Unprompted review
Reply from Bright Swimwear
Hi ELM,
Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!
Elsa x
Definite fraud company
I definitely think this company is fraudulent. I ordered swimsuits 6 weeks ago and they never came close to shipping. I followed up via email multiple times and the response has been "we're really busy because of the Black Friday sale". I finally had to email and cancel the entire order.
Currently, their website says: "All orders are typically processed within 1-3 business days, not including weekends and holidays, before being shipped. The delivery times above do not include this 1-3 business day processing time, weekends, or holidays. Once your order is shipped, you’ll receive an email with tracking details. However, it may take 24 hours for the status to update after it’s shipped."
They claim all US orders are shipped from their US warehouse in New Jersey. What could possibly have been going on for the swimsuits to be stuck in a warehouse in New Jersey for 6 weeks.
They're still continuing to take orders despite the fact that they very clearly cannot keep up with demand. They're also deleting any negative comments on Instagram. Buyer definitely beware.
Editing to add they're definitely flooding Trust Pilot with tons of fake reviews.
November 7, 2025
Unprompted review
Reply from Bright Swimwear
Hi Elizabeth,
Thank you for taking the time to share your feedback, and we're sorry to hear that you feel this way about your experience with us. We've requested more information from you so we can properly review your case and further assist you, but we haven't yet received a response.
While the occurrence during our site wide sale isn’t reflective of our typical turnaround times, we truly appreciate your patience and would still love the opportunity to assist. Please feel free to reply here on Trustpilot or follow up in your existing email thread so our team can help further!
Elsa x
No product 22 days after ordering
No product 22 days after ordering. No reply to any mail…
Very disappointed!
After I wrote this review, I promptly received a message saying that there would be delays in delivery and that I had the choice between getting my money back or waiting. The delivery has now arrived and everything fits.
December 13, 2025
Unprompted review
Reply from Bright Swimwear
Hi Sophie,
Thank you for taking the time to share your feedback! We appreciate your patience while we worked through the restock and delays. We’re glad to hear that your order has now arrived and that everything fits. If you need anything else, please just let our team know!
Elsa x
AVOID
Ordered a bikini, unfortunately didn’t fit as it wasn’t true to size. Then I wasn’t allowed to return or exchange???
Avoid avoid avoid. Customer service is very poor.
Not impressed at all, complete waste of €73!!!!!!!
November 20, 2025
Unprompted review
Reply from Bright Swimwear
Hi Michaela,
Thank you for taking the time to share your feedback, and we're sorry to hear that you feel this way about your experience with us. We've requested more information from you so we can properly review your case and further assist you, but we haven't yet received a response.
As our team likely mentioned when you first reached out to us, we do make our policy clear on our website that orders purchased during sitewide sales are considered FINAL SALE and no longer eligible for returns or exchanges.
That said, we'd still love the opportunity to assist, so please respond to the request here on TrustPilot or send us a follow-up in our email thread, and our team would be happy to help!
Elsa x
This is my new favorite company to buy…
This is my new favorite company to buy suits from! The fit of these suits is so good and the quality is amazing. I love their pricing and received my suit so fast!
December 9, 2025
Unprompted review
Reply from Bright Swimwear
Hi Taylor,
Thank you for your kind review! We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!
Elsa x
You can’t return what you buy
You can’t return what you buy , very very bad customer service - I really do no recommend to try
Their sizes are random , I bought 3 swimsuit and all 3 fit completely different. But you can’t return them so it’s even useless to try
December 6, 2025
Unprompted review
Reply from Bright Swimwear
Hi Luba,
We're sorry to hear about your experience, as we do make our Returns Policy clear on our website and during checkout. As mentioned in our email to you, orders that were placed during sitewide sales - such as Black Friday - are considered FINAL SALE and aren't eligible for returns or exchanges.
We haven't heard back from you yet, but our team would still be happy to clarify anything. Please just reply via our email thread and our team can assist you further!
Elsa x
Poor quality and costume service
I placed an order with this company, and the delivery time stated on their website was far shorter than the actual time it took for my order to be shipped. The order was sent out much later than promised, and the quality of the product was unfortunately far below expectations.
I contacted customer service to ask when I could expect my order, but I never received a reply. When I later tried to return the item due to the delay and poor quality, I was told that they do not accept returns, which felt both frustrating and unprofessional given the circumstances.
Overall, a very disappointing experience, and I cannot recommend this company.
November 19, 2025
Unprompted review
Reply from Bright Swimwear
Hi Clara,
Thank you for taking the time to share your feedback, and we're sorry to hear you feel this way.
Upon checking our email thread with you, our team has already offered an exception and potential resolution to your case. Please take the time to check our latest response, and we'd be happy to assist you further via that thread!
Elsa x
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