Bright Swimwear Reviews 

2,643
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 284 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the exceptional customer service, highlighting the staff's helpfulness, quick communication, and personalized approach. Many people appreciate the high quality of the products, noting the durability, soft material, and attractive designs of the swimwear. The company's willingness to resolve sizing issues and offer exchanges, often allowing customers to keep the original item, left a very positive impression on consumers. However, some customers experienced issues with orders, including missing items or significant delays in shipping and processing, with some orders never arriving. Additionally, a few people found the sizing to be inaccurate, with products running smaller than expected, and some reported slow or unhelpful customer service responses.

What people talk about most

Product

Consumers find product quality to be generally positive, with many praising the soft, durable material,... See more

Customer service

People report positive experiences with customer service, highlighting the helpfulness, efficiency, and... See more

Quality

Reviewers mention positive feedback about quality, with many praising the excellent and high-quality... See more

Order

Reviewers highlight ambiguous aspects of order experiences, with many expressing satisfaction and a... See more

Staff

Customers had positive experiences with staff, frequently praising their helpfulness, kindness, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Customer service replied promptly when I reached out about an exchange. They sent me the new piece no questions asked and let me keep the current piece due to a change in their return policies! I... See more

Company replied

Rated 5 out of 5 stars

Customer service was more than helpful. I bought a bikini that was a bit too small, even though they don't take returns, they immediately sent me a GC for the amount of the bikini AND let me keep the... See more

Rated 5 out of 5 stars

I was amazed at how quickly bright swimwear responded to me regarding my exchange. Not only did they respond so quickly but they replied during the weekend during peak hours. I was also given an excha... See more

Company replied

Rated 5 out of 5 stars

Their customer service is so good. They responded so fast when I reached out regarding a size exchange, and were so kind and generous throughout the process. The bikini itself is so cute and feels dur... See more

Company replied


Company details

  1. Swimwear Store
  2. Clothing Store

Written by the company

Bright has been spreading summer around the world since 2017 with its swimwear and bright, colorful, and summer-infused designs. With over 250,000 bikinis sold every year in over 100 countries, Bright has become synonymous with swimwear, cementing itself as a must-have for beach-goers and trendsetters a-like.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
4-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 91% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.4

All reviews

(2,643)

277 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Absolutely stunning bikinis

Absolutely stunning bikinis! A bit on the pricier side but amazing quality and colors. I ordered a size large but needed to size up, they helped me with the exchange and what model to pick and size specifically for my measurements. Super nice and fast help!

February 4, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Thea,

Thank you for your kind review! We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 5 out of 5 stars

They sent me my exchange free of charge…

They sent me my exchange free of charge and let me keep the other item! Great company with amazing patterns!

February 3, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Lauren,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

10/10 kini, 10/10 customer service!!

Their customer service is so good. They responded so fast when I reached out regarding a size exchange, and were so kind and generous throughout the process. The bikini itself is so cute and feels durable. I'll be getting more for sure, and the way they were so prompt with responses made it all the better

February 2, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Maya,

Thank you for your kind review! We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 5 out of 5 stars

Amazing Customer Service!

I had a great experience with Bright Swimwear. My original order didn’t work out for my body type, and their team was more than accommodating with an exchange. The customer service was incredibly kind and generous, and they made sure I was completely happy with my purchase. This was my first time ordering from Bright Swimwear, and not only is the product great, but the customer service is even better and they’ve made me a customer for life. Thanks Bright Swimwear!

February 2, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Bailey,

Thank you for taking the time to share your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Super fast delivery and a really beautiful bikini

I ordered a bikini from them, and it’s really beautiful. It was shipped immediately and arrived within just a few days. I ordered the bikini bottoms in the wrong size, and they sent a new one right away. I was allowed to keep the original bikini bottoms as well. Really great customer service.

February 3, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Emilie,

Thank you for your kind review! We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 5 out of 5 stars

OUTSTANDING helper (Adele)

Very kind, and understanding

February 2, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Carol,

We're so glad that Adele was able to help you with your order! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Their customer service was amazing

Their customer service was amazing, answered every question I had in a very timely manner and made the exchange process very easy!

February 1, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Eva,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Love this brand

Love this brand, amazing quality suits and amazing customer service!

February 1, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Scarlett,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Amazing Bikini & Incredible Customer Service!

I absolutely loved the bikini!! The fit and quality are amazing! The medium I ordered was just a little too snug, but the team at Bright Swimwear made the exchange super quick easy and were incredibly helpful and nice! I can’t wait to wear my bikini this summer :) I will definitely be buying more!!

January 29, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Caitlin,

Thank you for your kind review! We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 5 out of 5 stars

Great costumer service and response…

Great costumer service and response time!

January 29, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Phoebe,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Customer service review

Adele Sundin was very helpful with my ordering & returns process. She was very responsive and eager to help. I would definitely shop from Bright Swimwear again!

January 29, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Jaclynn,

We're so glad that Adele was able to help you with your order! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Genuinely the most amazing company I…

Genuinely the most amazing company I have ordered from. I ordered one size too small on the bikinis and I was able to exchange it super easily! The swimsuits are so so cute too which is always a plus ;) I will definitely be ordering from them again!!

January 28, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Izzy,

Thank you for your kind review! We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 3 out of 5 stars

Very slow customer service

Unfortunately the bikini didn’t fit me but I was happy to send back to get credit. However the customer service is extremely slow and my window to process my return was small as I was going abroad. As mentioned on their website you need to contact them in order for their team to give you return instructions so you’re relying on a very unreactive company.

In the meantime I’ve received multiple sales emails from them. It all feels a little inconsiderate.

January 25, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Sophie,

We're sorry to hear that you had this experience with us. Upon checking, we can see that we were able to provide you with store credit for your return, and as part of that process, we let you keep the piece/s as a complimentary gift from our company as well. If you have any further questions about your order, please just let us know via our email thread so we can assist you.

Elsa x

Rated 5 out of 5 stars

I was making a return because a bathing…

I was making a return because a bathing suit didn’t fit and they were very helpful and nice throughout the whole process

January 19, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Mallory,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 1 out of 5 stars

Very Dissatisfied

I ordered from BrightSwimwear after seeing ads on Pinterest and TikTok, which made me believe these were truly great bikinis. After my first order, I noticed they run way too small, a large should actually be a small. The material seems to be very cheap and worse than Shein, which was very disappointing after paying 70$ for a set. Customer service offered only in store credit, so after ordering yet another bikini (different style and size) the bottom was not true to size, so I wanted to return and exchange again. After emailing their company for the second time, I learned you can only free exchange one time which is very frustrating with the high pricing and long waiting for arrival. Overall, I will not be ordering from here again, looks can definitely be deceiving, you are better off with Shein bikinis since their material seems more durable.

January 20, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Leighton,

We're sorry to hear that you feel this way about your shopping experience with us. Kindly note that we do make our policies clear on our Returns Policy page and FAQ page. Our Returns Policy states that we are only able to offer one exchange per order. Once this exchange has been processed, no further exchanges, returns for store credit, or refunds will be allowed.

That said, upon checking, our team was able to resolve this with you on January 27. If you have any further questions about your order, please just let us know via our email thread so we can assist you.

Elsa x

Rated 5 out of 5 stars

Super friendly customer service

There was some trouble with the shipment as the order didn’t arrive. When I contacted the customer service, they answered super fast and always friendly. When they shipped again, the parcel arrived within a few days and the pieces fit perfectly. Also the colors are absolutely stunning so I love the products. Thanks :)

January 20, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Sarah,

Thank you for your kind review! We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 5 out of 5 stars

Exchange

I wanted to exchange my swimsuit for a bigger size, and they told me to keep it and pay it forward to a friend and sent me a bigger size for me. Such a nice act of kindness and really brightened my day❤️

January 19, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Quinn,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 1 out of 5 stars

Incorrect website description/poor customer service

I looked at size charts before placing order. The couple suits I received run so small that I can't wear even though the description under each style said "runs true to size". No one is helping me at Bright. I feel like I'm emailing with a bot, I'm trying to figure out how to deal with a live customer service agent.

January 15, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Natalie,

Thank you for taking the time to share your feedback, and we're sorry to hear that you feel this way about your experience with us.

Upon checking, we’re glad to see that the issue has already been resolved directly with you. If there’s anything else we can assist you with, please don’t hesitate to reach out - we’re always here to help!

Elsa x

Rated 1 out of 5 stars

I hate this company

I hate this company, they only offer store credits even though a quick read of their policy said they offer returns. I have had to email them 3 times to explain what I want to exchange. They followed up with wanting to know why I didn’t like it so that they could make suggestions rather than just completing the request since I knew what I wanted instead. This made the process take several days because their team is in a different time zone and responds overnight. When I stated that I knew I wanted a different style their response didn’t make sense (they stated they were concerned with the new style I wanted because it offered more support and coverage which is what I wanted and did not contradict what I was requesting). I think they are translating the requests and things are being missed. They also state in their exchange request emails that they will only offer one exchange per order. I ordered 4 items so that would have been a big problem if I wanted to exchange more than one item.

January 12, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Nichole,

Thank you for taking the time to share your feedback, and we're sorry to hear that you feel this way about your experience with us. We've requested more information from you so we can properly review your case and further assist you, but we haven't yet received a response.

That said, we'd still love the opportunity to assist, so please respond to the request here on TrustPilot or send us a follow-up in our email thread, and our team would be happy to help!

Elsa x

Rated 2 out of 5 stars

Incorrect Sizing

I fell into the sizing on the Bright Swimwear website, yet found the swimsuit was ill-fitting, and I was spilling out of the cup size I ordered. Either accept returns or fix your size chart. It wasn't until after I started sorting through reviews on the website that I saw multiple people saying these suits run small. It's insane to have improper sizing without accepting returns

January 11, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Samantha,

Thank you for sharing your feedback with us, and we're sorry to hear that the fit didn't meet your expectations. To help customers choose the best fit, we do provide a size chart on our website, as well as a Size & Fit section on each product page that indicates if a product runs small, true to size, or otherwise. The fit can still vary per person, and we're sorry that the size you ordered didn't work for you.

That said, it looks like our team was already able to assist, and an exchange has been processed for you. We hope your new items work better for you, and if you need any further assistance, please just let us know! Our team would be happy to help.

Elsa x

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