Bright Swimwear Reviews 2,579

TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Considering 317 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of the products, noting the excellent fabric, design, and overall feel of the swimwear. The customer service is frequently highlighted as exceptional, with many people appreciating the staff's kindness, helpfulness, and quick responses, especially when dealing with exchanges. Reviewers often mention that the company goes above and beyond to ensure customer satisfaction. However, some customers experienced issues with sizing, finding that items often run small despite consulting size charts. This led to a need for exchanges, and while many found the exchange process smooth, a few reported slow responses from customer service or difficulties with returns, particularly for sale items. Additionally, a small number of people mentioned receiving incomplete orders or experiencing significant delays in delivery.

What people talk about most

Product

Customers had positive experiences with product, praising the quality, fit, and attractive designs of the... See more

Customer service

Customers consistently note positive experiences with customer service. Many reviewers praise the... See more

Quality

People report positive experiences with quality. Many customers praise the great-quality fabric, clean... See more

Staff

Consumers consistently express satisfaction with the staff, highlighting their helpfulness, kindness, and... See more

Order

Reviewers highlight ambiguous aspects of order experiences. Many customers express satisfaction, praising the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Customer service replied promptly when I reached out about an exchange. They sent me the new piece no questions asked and let me keep the current piece due to a change in their return policies! I... See more

Company replied

Rated 5 out of 5 stars

I was amazed at how quickly bright swimwear responded to me regarding my exchange. Not only did they respond so quickly but they replied during the weekend during peak hours. I was also given an excha... See more

Company replied

Rated 5 out of 5 stars

I bought 4 items and unfortunately 3/4 of the pieces didn’t fit as well as I would’ve liked, which could’ve been my fault if I measured myself wrong, but sizes for swimsuits has always been all over t... See more

Company replied

Rated 5 out of 5 stars

I had a great experience with Bright Swimwear. My original order didn’t work out for my body type, and their team was more than accommodating with an exchange. The customer service was incredibly kind... See more

Company replied


Company details

  1. Swimwear Store
  2. Clothing Store

Written by the company

Bright has been spreading summer around the world since 2017 with its swimwear and bright, colorful, and summer-infused designs. With over 250,000 bikinis sold every year in over 100 countries, Bright has become synonymous with swimwear, cementing itself as a must-have for beach-goers and trendsetters a-like.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 85% of negative reviews

Typically takes over 1 month to reply

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Rated 5 out of 5 stars

The best bikinis but also the best customer service!

This Company has some of the best customer service I've experienced - very responsive and always super helpful. I have had to arrange exchanges occasionally and they've been so kind as to gift me the item to pass on to a friend if I wanted, to assist with reducing the emission of global warming air pollutants affecting our environment. This is the kind of attitude that means I continue to be a returning customer.

February 27, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Danielle,

Thank you for taking the time to share your kind review. We truly appreciate your continued support and our team is always here and happy to help! Just reach out to us again if you ever need any assistance with your orders.

Elsa x

Rated 1 out of 5 stars

Terrible quality and zero customer…

Terrible quality and zero customer service

February 23, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Elizabeth,

We're sorry to hear that you feel this way as our team strives to provide both high-quality products and service for our customers. Upon checking, we have not received any email from you - but if you received faulty products, please let us know by sending us an email with photos of the items so we can assist you. We look forward to resolving this with you soon!

Elsa x

Rated 1 out of 5 stars

I’m really disappointed

I’m really disappointed with my experience ordering from Bright Swimwear. The sizing is not accurate at all. For reference, I’m 5’6”, about 130 lbs, with a 27-inch waist and some hips. I ordered a medium in the Zara and Freya tops in Matcha, along with the Sofi bottoms, and everything was extremely tight and uncomfortable. I was honestly shocked, I never would have expected to need a large based on their size guide.

What makes it more frustrating is the return policy. I specifically remember reading that returns were refunded to the original form of payment, which gave me confidence to place the order. I don’t like shopping with companies that only offer store credit, especially when sizing can be inconsistent. I purchased during the Valentine’s Day sale, and the items I wanted were marked “final sale.” Typically, “final sale” suggests something won’t be restocked and is limited inventory so I went ahead and ordered, thinking it was now or never.

When the swimsuit didn’t fit, I reached out hoping to at least exchange for a larger size so I wouldn’t lose my money. I was told no exchanges or returns because it was final sale. The frustrating part is that the exact same items in the same color are currently listed on their website at full price and fully stocked. That makes it feel less like a clearance situation and more like a tactic to prevent customers from exchanging during promotional sales.

On top of that, the tops don’t have padding, which isn’t mentioned clearly and is something many people prefer for coverage.

Overall, between the inaccurate sizing, strict final sale policy, and lack of flexibility with exchanges, I wouldn’t recommend purchasing from Bright Swimwear.

February 18, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Olivia,

Thank you for taking the time to share your feedback and we're sorry to hear that you're disappointed in your shopping experience with us.

Regarding sizing, we understand your frustration when the pieces you ordered didn't quite work for you. Kindly note that some of our styles can run smaller than others - Freya being one of them - which is why we normaly recommend sizing up for these. We do appreciate the specific details you shared as this helps our Production Team to review our products and improve our sizing and size chart.

As for padding, we do have tops with padding and you can find these details on our product pages. That said, rest assured that all of our products are also fully lined and provide ample coverage, even when wet.

Regarding our FINAL SALE policy, kindly note that this is clearly stated on our website, our FAQ page, and each product page throughout the sale period. To clarify, FINAL SALE does not mean limited edition or that it's a clearance sale - it means that the product or order was purchased with a certain discount and/or during a sitewide sale. These orders are no longer eligible for returns or exchanges.

We did explain this to you when you first reached out to us, however, we did not receive any follow up or response. If you still want to resolve this, we'd be happy to help! Just reach out via our email thread so we can assist.

Elsa x

Rated 1 out of 5 stars

The sizes run very small

The sizes run very small, so you have to guess right the first time, because the exchange and return policy is outrageous. You only get store credit, and if you exchange a size on an order, you can't return anything else.

February 22, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Aishlinn,

Thank you for sharing your feedback and we're sorry to hear you feel that way about your experience with us. Kindly note that we make our Returns & Exchanges Policy clear on our website, and reference it upon checkout before you proceed with your payment. It states that all free returns are refunded via store credit only and that we can only process one exchange per order.

As we already processed an exchange for your order, it is no longer eligible for any further exchanges or returns.

That said, we do make exceptions for certain cases and upon checking, our team has already resolved this with you. If you have any further concerns about your order, please just let us know so we can assist.

Elsa x

Rated 2 out of 5 stars

Horrible return policy and small sizes.

Very cute bikinis (I have bought several) but most of them are not TTS, very small in sizes and very little coverage especially for bigger busts. Watch out also for the return policy as they only offer exchanges and you have to email with them which is just not worth the trouble in my opinion. They also hide comments on Instagram which I find suspicious and not transparent. Will most likely not buy again from this company.

February 13, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Amanda,

Thank you for sharing your feedback with us, and we're sorry to hear that the fit didn't meet your expectations. To help customers choose the best fit, we do provide a size chart on our website, as well as a Size & Fit section on each product page that indicates if a product runs small, true to size, or otherwise. The fit can still vary per person, and we're sorry that the size you ordered didn't work for you.

We've requested more information from you so we can properly review your case and further assist you, but we haven't yet received a response.

That said, we'd still love the opportunity to assist, so please respond to the request here on TrustPilot or send us a follow-up in our email thread, and our team would be happy to help!

Elsa x

Rated 5 out of 5 stars

Outstanding Customer Service

The customer service was outstanding! They addressed all of my concerns with care and stayed in communication with me until we reached a solution.

February 19, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hello,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 1 out of 5 stars

Terrible which is such a shame because they have such cute designs

The sizing is all off. I ordered what I would usually order from a different retailer and it would fit perfectly in this case they were way too small. Due to it being a Valentines sale I was informed this counts as a Final sale (even though there is no disclosure that all sales are final sales) which also means I apparently can’t have a refund or an exchange for the items. Which makes even less sense since when I requested the exchange the sale was still on and the items were the same price so it wouldn’t have affected the business.
I’ve completed some further reading and have confirmed that with UK government trading standards I am still entitled for a refund if I request one and that their policy is quite literally illegal. I’ve emailed them this about 3 days ago expecting a prompt response as previously with my return enquiry however I’ve been simply ignored and non of my concerns have been addressed. I’m very concerned that other people may experience the same unfair treatment and not be able to return/exchange their products when they can’t use them. Terrible customer service and policy. Never buying from here again!

February 7, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Kinga,

Thank you for taking the time to share your feedback. As explained in our emails, we make our FINAL SALE policy clear on our website, our FAQ page, and each product page during any sale period. This states that orders purchased during sitewide sales are considered FINAL SALE and no longer eligible for returns or exchanges. That said, we do make exceptions for certain cases.

We apologize for the slight delay between our responses as we had been facing a higher volume of inquiries recently. However, upon checking, our team has already resolved this and processed an exchange for your order.

If you have any other questions regarding your order, please just let us know. We're happy to help.

Elsa x

Rated 1 out of 5 stars

Illegal store policy according to EU law

Just a heads-up for anyone buying in the EU—this company doesn't seem to think the law applies to them.

​I tried to return a swimsuit that didn't fit, and they tried to block it by claiming "Final Sale." When I pointed out that EU law (and Danish law) gives me a 14-day right to a refund, they offered me a measly 50% store credit as a "favour."
​Let’s be clear: offering partial credit instead of a full refund is illegal. My hygiene seal is still perfectly intact, so they have zero excuses under Article 16(e).

​They’re essentially trying to trick customers into giving up their basic legal rights.

If they pull this with you, don't settle for their credit- just contact your bank and start a chargeback for a "breach of consumer rights."

February 10, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi R,

We're sorry to hear that you feel this way about your experience with us.

As mentioned in our emails to you, we make our FINAL SALE policy very clear on our website, and also state that the Right of Withdrawal does not normally apply to undergarments and swimwear and our policy is standard hygiene practice to protect customers.

That said, we do make exceptions for certain cases and upon checking, our team has already resolved this with you.

If you have any further questions or concerns about your order, just let us know and we'd be happy to help.

Elsa x

Rated 5 out of 5 stars

I’ve had an amazing experience as for the kindness is helping me with my issue

I’ve had an amazing experience as for when my products didn’t fit right and i didn’t have the qualifications for a return or exchange they sent me new ones for a very low price. I have never been so pleased with a company as much as i am for this one!

February 19, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Valeria,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Customer Service & Bikinis 10/10

Being that I work in the customer service industry, I really appreciate & recognize a company with good customer service. In this case, I needed to return & exchange some pieces as it was my first time ordering. Alexia was so quick with communication & extremely helpful. In addition to their customer service, their bikinis are so cute & I can’t wait to rock them all summer!

February 6, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Jayden,

We're so glad that Alexia was able to help you with your order! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Had issues with sizing and they…

Had issues with sizing and they immediately helped and fixed the issue with no cost to me!

February 18, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Kirsten,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Great quality swimwear

Great quality swimwear, easy to navigate site, good shipping time and even better customer service. Will deff be purchasing from them again soon!

February 11, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Erica,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Bikini Top Exchange

I had to size down a bikini top and Adele was so helpful with replying quickly to my request for an exchange and she shipped out the correct size top within a few days!

February 7, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Sarita,

We're so glad that Adele was able to help you with your order! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Good service

They replied to your emails, very fast and are very understanding of what you need to do and very nice

February 9, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Maci,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Great customer service

Great customer service. Returns were very easy. Would use this company again!

February 2, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Kelly,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Alexia was very helpful

February 9, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Xxx,

We're so glad that Alexia was able to help you with your order! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Absolutely incredible customer service

Absolutely incredible customer service. I was missing an item in my order but customer support responded within a few hours (super quick).

After trying on all my pieces, I wanted to exchange some items because some were to small or didn't compliment my body type. Customer support informed me that they were in the middle of restructuring their return policy so they let me keep ALL of my items because they wanted to reduce carbon emission.

I spent nearly $300 and they sent me a gift card for my entire order back so I could repurchase other styles that better suited me! Literally have never had customer support as wonderful as this and my impression of the brand has really elevated due to this experience. Thank you so much Bright Swimwear!!!

And also yes the swimsuits are cute, well made, and affordably priced which is what drew me in initially but this experience has made me a long term customer.

February 5, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Viktoriya,

Thank you for your kind review! We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 5 out of 5 stars

♡ the best..

Great customer service and beautiful high quality swims.. love them ♡

February 3, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Hera,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 1 out of 5 stars

Terrible - store credit only- don't purchase here

This company is the absolute worst. I purchased a bikini and 2 sizes for the bottoms in case I needed to size up because i had never used this company before. The bikini was incredibly skimpy (tops and bottoms) even though I sized up and purchased the 'modest' fit. I'm a size 4 and it barely covers anything. I asked for a refund and they only issue store credit despite 1) There is no notification at sale that any purchase is store credit only 2) they have a very limited product selection which does not justify a store credit only situation. I explained my situation to the customer service person and they enforced a store credit only even though they did not offer a bikini with more coverage and my merchandise is in perfect condition with tags on.

January 29, 2026
Unprompted review
Rated 5 out of 5 stars

I've purchased from Bright Swimwear…

I've purchased from Bright Swimwear multiple times now and never had any issues! Love love love their bikinis. I also had to email about an inquiry and Adele was so helpful! Will continue to buy all my bikinis from them :)

January 30, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Tayvia,

We're so glad that Adele was able to help you with your order! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

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