Brilliant Earth Reviews 1,486

TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Looking at 772 reviews, reviewers had a great experience with this company. Customers consistently praise the product for its beauty and the high quality of the items, with many expressing satisfaction with their purchases and the craftsmanship. The staff is frequently highlighted for being attentive, knowledgeable, and helpful, providing excellent guidance without pressure. People also appreciate the wide selection of products available. However, some customers experienced issues with the delivery service, noting unexpected delivery dates or long shipping times. A few other people also felt that the customer service was not always satisfactory, mentioning slow replies or a lack of communication regarding order status. Additionally, some reviewers were not happy with the durability of certain products, reporting issues like lost stones or rings scratching easily after a short period.

What people talk about most

Product

People report positive experiences with product, often praising the beautiful designs, quality craftsmanship,... See more

Staff

Reviewers highlight positive aspects of staff. Many customers praise the staff for being helpful,... See more

Quality

Clients share positive opinions on quality, with many praising the beauty and craftsmanship of their jewelry,... See more

Customer service

Customers had ambiguous experiences with customer service. Many reviewers expressed significant... See more

Delivery service

Consumers find delivery service to be ambiguous, with many reporting significant delays, missed promised... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Beautiful ring, absolutely love. No complaints about quality. Only little request would be to have better tracking of the order on the website or through email. I was just nervous having spent that... See more

Company replied

Rated 5 out of 5 stars

Website was easy to navigate and designing a ring was fun. When I had a question the team member on chat was friendly, efficient and helpful. I was really impressed that she also emailed me the inform... See more

Company replied

Rated 5 out of 5 stars

When I showed up for my appointment, I was greeted by Abiy and his manager Diana who personally guided me through each step of the selection process. Before I arrived, they had already set aside diamo... See more

Company replied

Rated 5 out of 5 stars

My daughter and I came to the Santa Monica, CA store and immediately as we enter the store we are greeted warmly and offered water, chocolate and cookies!! Of course I let my daughter dive into the ch... See more

Company replied


Company details

  1. Jewelry Store
  2. Diamond Dealer
  3. Jeweler
  4. Jewelry Designer
  5. Jewelry Engraver
  6. Wedding Service

About Brilliant Earth

Written by the company

Brilliant Earth is a global leader in fine jewelry. Whether you're searching for the perfect engagement ring, a meaningful gift, or everyday fine jewelry, Brilliant Earth combines unmatched quality, premium experience, and transparent sourcing to create pieces that will be treasured for generations. From our award-winning Signature Collections to our custom designs, every Brilliant Earth piece tells a story of exceptional craftsmanship. We offer endless ways to design your own engagement ring, wedding band, or fine jewelry piece, starting by selecting one of our iconic settings and choosing from our industry-leading assortment of lab or natural diamonds.

Over the past twenty years, we have become global leaders in ethically sourced diamonds and precious gemstones – from our unmatched selection of Beyond Conflict Free Diamonds to our innovative lab diamond collections. We champion responsible practices throughout our supply chain and work with our partners to advance the industry through innovation and planet-first practices, such as blockchain-verified traceability.

Our showrooms across North America offer personalized consultations with jewelry specialists, while our seamless online experience brings a new ease to fine jewelry shopping.

Contact info

4.1

Great

TrustScore 4 out of 5

1K reviews

5-star
4-star
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1-star

Replied to 99% of negative reviews

Typically replies within 2 weeks

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Rated 5 out of 5 stars

Dimitri was so helpful and entertained…

Dimitri was so helpful and entertained our vision. He was able to help make it come to life.

November 9, 2025
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Reply from Brilliant Earth

We're so happy to hear Dimitri could help bring your vision to life! Thank you for choosing Brilliant Earth.

Rated 5 out of 5 stars

Great experience!

The rep, Janae, was very helpful and educated me on the 3 Cs. I enjoyed my experience shopping here. Love what the company stands for and will shop here again.

November 9, 2025
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Reply from Brilliant Earth

We're delighted to hear about your experience with Janae! It's wonderful to know our mission resonates with you, and we look forward to serving you again in the future.

Rated 5 out of 5 stars

Great experience with a perfect diamond

When I showed up for my appointment, I was greeted by Abiy and his manager Diana who personally guided me through each step of the selection process. Before I arrived, they had already set aside diamonds to review, and once I arrived they taught me how to classify diamonds so that I could pick the best diamond for the best price. In the end I walked away with a beautiful 2.5 Carat diamond with an equally stunning setting. My fiance and I couldn't be happier!

October 19, 2025
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Reply from Brilliant Earth

We're so thrilled to hear about your experience with Abiy and Diana! It sounds like you found the perfect diamond, and we couldn't be happier for you both. Congratulations on your engagement!

Rated 5 out of 5 stars

Best experience coming here

Best experience coming here, everyone was very welcoming. I came in not knowing exactly what i was looking for but with the help of the associates working here, they made my final decisions a lot easier. Delivering time was right on time of my engagement proposal, couldn't be any happier coming to brilliant Earth, i would recommend this place to anyone in future. Thank you so much!!!

October 24, 2025
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Reply from Brilliant Earth

Thank you for this wonderful feedback! We're so glad our team could help guide you to the perfect choice, and we're honored to have been part of your engagement journey. Congratulations, and thank you for recommending us!

Rated 1 out of 5 stars

Furious and Heartbroken – Do Not Trust Brilliant Earth

I am absolutely furious and deeply disappointed. I ordered an engagement ring from Brilliant Earth that was supposed to be delivered today (Friday, Nov 7). My girlfriend and I live in different states, and I planned my trip around proposing to her this weekend.

When the tracking stopped updating, I contacted customer service three separate times. Each time, I was assured the order was on track and that the FedEx tracking “just wasn’t accurate.”

When my plane landed, I received an email saying the order was delayed until Tuesday, Nov 11. By then, I had already flown in, made dinner reservations, and hired a photographer to capture the proposal.

I called customer service again, but they couldn’t do anything. It’s clear the representatives—who seem to have no authority—are only allowed to apologize and repeat scripted responses. When I asked for a manager, I was told someone would contact me within 24 hours. Completely unacceptable.

I cancelled the order. Brilliant Earth knows people buying engagement rings are making time-sensitive, emotional plans, yet they failed to notify me of the delay—even after I called multiple times.

This company ruined what was supposed to be one of the most meaningful moments of my life. Do not do business with them.

November 8, 2025
Unprompted review
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Reply from Brilliant Earth

We're truly sorry to hear about your experience. Missing a special occasion due to delivery delays is incredibly disappointing, and we sincerely apologize for falling short of your expectations during such an important time. Our team reached out to learn more about your experience and see what we can do to turn things around. We look forward to speaking with you soon.

Rated 5 out of 5 stars

Excellent service

The service was very friendly and professional. All my questions and concerns were answered. I am very grateful for their attention.

November 7, 2025
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Reply from Brilliant Earth

We're thrilled to hear about your experience with our team and thank you for this kind review.

Rated 5 out of 5 stars

Great overall experience

Great overall experience and love the necklace. Beautiful packaging and fast delivery. Such a great selection and I love the designs so I will be back. I have plenty on the Wishlist!

November 6, 2025
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Reply from Brilliant Earth

We're so glad you love your new necklace and can't wait to work with you again!

Rated 5 out of 5 stars

I love it

I love it. My wife will love it.

November 6, 2025
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Reply from Brilliant Earth

We're so thrilled to hear that, thank you for shopping with us!

Rated 2 out of 5 stars

I purchased some earrings that on the…

I purchased some earrings that on the model looked quite lovely. Shame on me for not reading the actual dimensions because it turns out when they arrived they would have perhaps fit a newborn baby chipmunk. Their photos are very deceiving. They issued my refund without any problems but I definitely feel they could be much more accurate and honest in their photography.

November 5, 2025
Unprompted review
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Reply from Brilliant Earth

Hi Micaela, we are sorry to hear the product that you received did not meet your expectations. We'd love to connect with you to learn more about your experience, but we're having trouble locating your information in our system. Could you please reach out to us at Customer-Resolution@brilliantearth.com with your contact details so we can follow up with you?

Rated 5 out of 5 stars

The ladies there helped me pick out the…

The ladies there helped me pick out the perfect ring. Super kind and helpful

November 5, 2025
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Reply from Brilliant Earth

We're thrilled to hear that! We aim for a helpful and laid back environment in our stores, so we're pleased to hear about your experience with our team.

Rated 1 out of 5 stars

⚠️ WARNING

⚠️ WARNING: Terrible Customer Service & Unfair Return Policy

⭐☆☆☆☆

I really wanted to love Brilliant Earth, but this experience has been beyond disappointing and I feel compelled to warn others.

I ordered a ring that took forever to make and finally arrived on October 6th. Unfortunately, I needed to exchange it, and that’s when everything fell apart.

I called on November 1st, well within the 30-day return/exchange window, and spent that entire day trying to get help. I was on the phone with an agent several times who couldn’t seem to process the exchange. We got disconnected, and she promised to call me back , but never did.

I called again on Sunday, no luck. When I called again on Monday, November 3rd, a different agent told me the “last day for return” was supposedly November 2nd. He admitted he could see my calls and notes from November 1st and said he’d try to get it approved since I had clearly been trying to reach them in time. He told me to wait 24 hours for a response.

When I called back again on November 5th, after being on hold for nearly 30 minutes, I was finally told that my exchange request was denied.

This is absolutely unacceptable. The ring was delivered October 6th, meaning I should have had until November 6th to exchange it. I made multiple attempts before that date, but Brilliant Earth’s own communication failures cost me my right to an exchange.

A good company values its customers and takes responsibility when mistakes are made, not penalize them because their staff dropped the ball. Instead, I was met with disorganization, delays, and zero accountability.

After this experience, I cannot recommend Brilliant Earth to anyone. Their “commitment to ethical practices” means nothing if they can’t even treat their customers fairly. If you value good customer service and transparency, PLEASE SHOP ELSEWHERE!!! ZALES HAS A FREE EXCHANGE POLOCY NO MATTER WHAT!!!!

November 4, 2025
Unprompted review
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Reply from Brilliant Earth

Hi Rodrigo, thank you for sharing your experience. We're glad we had the opportunity to speak with you and provide a resolution to make things right. Please don't hesitate to reach out if you have any additional questions or concerns—we're always here to help!

Rated 1 out of 5 stars

Too many emails

Too many emails, I made a purchase and got absolutely spammed afterwards

November 5, 2025
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Reply from Brilliant Earth

Hi Connor, thank you for sharing your experience! . You can easily manage your communication preferences using the unsubscribe link at the bottom of our emails, and our team is also happy to help adjust your preferences directly. We've reached out to see how we can make things right and look forward to speaking with you soon.

Rated 2 out of 5 stars

I was told incorrect information…

I was told incorrect information regarding my delivery and ended up possibly not getting my wedding band in time for my wedding.

November 5, 2025
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Reply from Brilliant Earth

Hi Raven, thank you for your order! We've looked into your delivery and noticed the shipping address on file was missing an apartment number, which can impact delivery timelines. We're reaching out directly to ensure we get your wedding band to you as quickly as possible. We're committed to making this right and helping you celebrate your special day. We look forward to speaking with you soon.

Rated 5 out of 5 stars

It was a great experience.

It was a great experience to buy from Brilliant Earth. The quality of the craftsmanship and material is top notch. Highly Recommend.

November 3, 2025
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Reply from Brilliant Earth

We're happy to hear that you had a great experience and appreciate the quality of our craftsmanship and materials. Thank you for your high recommendation!

Rated 5 out of 5 stars

Very knowledgeable and professional…

Very knowledgeable and professional staff. We were always treated in a friendly and considerate manner during our interactions with the staff members. Feel that the diamond was high quality but also a good value.

November 4, 2025
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Reply from Brilliant Earth

We're happy to hear that you found our staff knowledgeable and professional. We're also glad you felt valued during your interactions and that you were satisfied with the diamond's quality and value.

Rated 5 out of 5 stars

Easy and convenient shopping

Easy and convenient shopping. Purchased an item for a gift.... she loved it! Item was nicely packaged.

November 4, 2025
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Reply from Brilliant Earth

We're happy to hear that you found shopping easy and convenient! We're glad the gift was a hit and that the packaging was well-received. Thanks for your feedback!

Rated 5 out of 5 stars

It was the best experience of my life

It was the best experience of my life. I opened it up, my eyes lit with stars.
Just what I dreamed.

November 4, 2025
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Reply from Brilliant Earth

We are so happy to hear that you had such a wonderful experience! It means a lot to us that we met your expectations and dreams. Thanks!

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