ordered a couple poppies from these guys last year and they did not disappoint and delivery was quick however this year, is a different story. ordered a few more poppies at least 2 weeks ago and they... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Based on reviews, created with AI
What people talk about most
Based on these reviews
Replied to 59% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
People also looked at
Remembrance
Delighted with my purchase of Tommy,Cross and flag,The item superb quality and double security pins,excellent service ,kept updated by British Pride,well packaged and delivered quickly,small pouch to keep it in,proud to wear it and explain where I purchased it,have had many quality items from this company and recommend them for quality and service⚓Retired Naval Veteran⚓⚓⚓⚓
Jonathan
Still no refund from the 20/08/2025 even though you said that you was going to refund me my money back into my account. This business is an absolute joke and scam.
Disgusted ordered 6089 way back in…
Disgusted ordered 6089 way back in July, emailed several times, still no badge or reply to any of my 4 emails.
This company is leading fraudly no response, no refund. Special present for husbands birthday what a sham. DO NOT TRADE WITH THESE PEOPLE AS YOU LOSE YOUR MONEY,and in these days it is hard to come by.
Refer to order number 6304 and wonder…
Refer to order number 6304 and wonder why this company is still trading. No goods no refund despite giving the information several times.
Rogue company who steals your money, does not provide the goods, no refund issued and ignores all correspondence.
Going by reviews seems I’m not the only one.
Buyer beware don’t use this company as you will be out of pocket with no goods to show for it.
Should be utterly ashamed.
Great quality; the best.
I was very impressed with the quality of the workmanship put into their products.
Just great BRITISH products and it’s…
Just great BRITISH products and it’s now our time to be proud of who we are and how we have helped the world to be a better place ❤️❤️❤️
No order received
Put 2 orders with British Pride at end of July and beginning of August and still no sign of delivery. Have emailed requesting an update but no reply - if British Pride read this the order numbers were BP63677 and BP63843
DISAPPOINTED
Please be so careful in using this company as once again I find myself having to write a review on Trustpilot as when you email no reply. I ordered a Paddington Bear badge in July order number BP64UK and still hasn't arrived. When I get a reply on Trustpilot they say they will give it their full attention and make sure that it will get posted or a will receive a full refund, neither has happened and can't stress enough how disappointed I am. This was a gift for a special occasion. If you reply please don't tell me you are looking into it I have heard it before. I just want the item I ordered or the refund you say I would receive it the item is no longer available. I am hoping you still have the item I ordered as it will still be a nice gift for the person I ordered it for,
Julie Ferri

Reply from British Pride
Missing Badge
Complained about a missing badge. Took some time to resolve otherwise badge quality was great.

Reply from British Pride
Have not received product, support, or replies
Hello,
Since email correspondence is not being met (I am sincerely wondering if it has been hijacked…but that is me…). But someone seems to answer here.
I am wondering about the two orders I placed in July. I know that I am in the US and our pending tariff situation on smalls is a bit of a doomsday scenario (so, sorry…but these orders were in July…and you have over $100 of my money that I cannot get back or receive product).
Could someone, anyone, please tell me the status of these two orders?
July 9 - #BP6223
July 22 - #BP6377UK
I am sad, confused, and don’t recommend them as an online shop, especially for a US customer trying to get some Christmas presents put together. Thank you.

Reply from British Pride
Ordered on 14th July, nothing received
Ordered on 14th July. Now going into September, and still not received my order or my money back, or even any communication. Terrible, terrible lack of service. Avoid this company at all costs

Reply from British Pride
After a rocky start with a few issues…
After a rocky start with a few issues delivery was finally made.
Have to say the quality of products recieved made the original issues a distant memory.
Great quality items and packaged with care and attention.
Only criticism of my experience would be for better communication with customers and a missing pin from the defence medal hence 3 stars not 5.
But thank you for the outstanding items

Reply from British Pride
Little communication
Been waiting for my order for nearly 2 weeks, the website only states it takes 4-6 days for delivery. I'm really disappointed as it's my dad's 60th birthday and it won't come in time. I have emailed and received nothing either. 6680 Is the order number if you can tell me the status

Reply from British Pride

Reply from British Pride
Terrible service
Still waiting for order placed and paid for at the end of July. They are not returning my emails. My husband served for his country and you do this as respect for him and all service people. They send me 2 emails a day wanting me to place another order but cannot send me my 1st one !! Hope you get lots of interest ££ on all this money which is not yours to keep.

Reply from British Pride
Another one to have a bad experience…
Another one to have a bad experience with this company still waiting for a refund on undelivered parcel.Ithink trading standards need to get involved with this poorly run outfit.A word of warning STEER CLEAR of this outfit.

Reply from British Pride
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.


