ordered a couple poppies from these guys last year and they did not disappoint and delivery was quick however this year, is a different story. ordered a few more poppies at least 2 weeks ago and they... See more
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I hate to write something bad as I’m sure it will be a great product but it seems to be the trend here and the only way to flag an order to British Pride. I ordered a pocket watch on the 4th September... See more
I would have awarded zero stars if I could. I ordered the Spitfire and Roundels Winter Scarf on the 20th Nov, with the order being confirmed on the 20th. Despite sending four email... See more
RE Order 63479 placed on 23/7/25 the last I heard from British Pride was on the25/8/25 not heard any thing since despite sending numerous Emails several report forms and even letters. Still not recei... See more
2.8
Average
540 reviews
No recent history of asking for reviews
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Hasn’t replied to negative reviews
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I ordered on 27/7/25 have not received…
Update 23rd January .
The company still trading and emailing me special offers :) .when the order I placed and paid for last july has not been fulfilled . No way to contact them.
ordered on 25/7/25 have not received dispatch email .
E mail fails to deliver and no telephone number . Payment taken ..
British pride !! Where is it ????
This took 18 days for a reply .
Order number BP63625 .
Update : now 20th August e mail received 8 days ago saying they were having to order new stock in on a closing down sale !!!
Worst customer service I have encountered .Soon as a poor review has been posted a 5 star review pops up next to it !!!!.
Perhaps we should show our British pride and fund together to get our paid for merchandise or money back ?
Update 19th September.
The cheapest item of a 2 part order delivered 2 was ago no more information , except mails etc regarding the 2nd part.ordered on 27th July.
Joke company trading on patriotic people and ripping them off ..
ORDER NUMBER 63625.
HOPE ITS BIG ENOUGH THIS TIME FOR YOU TO NOT PALM ME OFF BY ASKING FOR IT AGAIN...
Another update 27th September.
British pride ( they have none they are ripping patriotic people off ) I wander who is running this excuse of an outfit.
Just been e mailed they are doing 60% off merchandise on their final closing down sale .Where are the items that have already been purchased by customers ??
You are a fraudulent company .
If you take the British pound from British people you should honour the purchase Perhaps you're overseas?
Update 27th October.
3 months after taking my money still no fulfilled order .
No contact or follow up .
How can these people still be trading ??
July 27, 2025
Unprompted review
Reply from British Pride
Dear Gary,
Thanks for your feedback. We're very sorry for the lack of updates and the frustration this has caused. I understand how concerning it is when payment has been taken but you haven’t received despatch confirmation.
Please email us with your order number so we can further look into your order and resolve any issues for you.
Sincerely,
John
Where is my order? Six weeks. No response.
On June 15, 2025, I ordered two Winston Churchill bookends. I paid $139. I have emailed the company three times but I have not received any response. These emails were sent on July 18, 23, and 28. I have also sent two emails via their contact form. I have not received any response.
My order number is #BP5874UK.
I want my money refunded.
June 15, 2025
Unprompted review
Reply from British Pride
Dear Mike,
Thank you for your feedback. I’m very sorry you’ve not received your Winston Churchill bookends or a reply to your previous messages. This is absolutely not the experience we want for our customers.
We will make sure to process your refund request immediately.
Again, I sincerely apologise for the delay, lack of communication, and inconvenience caused.
Kind regards,
John
BEWARE SCAM
BEWARE! Multiple emails sent to chase an order I made a few weeks ago, including filling in their online form and still no response despite the claim they'll get back to you in 24 hours. They've taken payment but no dispatch or product received - going to have to go through the pain staking effort of a Charge Back claim from my credit card company. I should have read previous reviews and stayed clear. The item was purchased as a gift for Veteran moving on but unfortunately I fell for this scam website.
June 17, 2025
Unprompted review
Reply from British Pride
Dear Dave,
Thank you for reaching out, and we're very sorry to hear about your experience. We completely understand your frustration and disappointment, especially as this item was meant to be a meaningful gift for a Veteran.
We want to start by apologising for the lack of communication. It is absolutely unacceptable that your emails and contact form messages have gone unanswered, and we are currently reviewing what went wrong in your case.
While we appreciate that trust may be lost at this point, please rest assured we are not a scam company, though we acknowledge that recent delays and communication failures may have given that impression. We are working hard to improve our response time and fulfillment process.
We are now urgently looking into your order. Please email us with your order number to help us locate it immediately.
Once again, we sincerely apologise. This is not the experience we want for any of our customers, especially for a gift as significant as yours. We truly appreciate your patience while we make this right.
Sincerely,
John
I love to collect badges
I love to collect badges especially the poppy and memorial ones too. I’ve been collecting pin badges since the last 1980’s and continue to do so.
June 30, 2025
Reply from British Pride
Dear Alison,
Thank you so much for sharing your passion with us. It’s wonderful to hear from someone who has been collecting badges since the late 1980s! We’re especially touched that our poppy and memorial pins are part of your collection.
These badges represent so much history, remembrance, and pride, and it's inspiring to know they hold such meaning for you. We’re truly grateful for your continued support and hope to offer more pieces that honour the legacy and stories behind them.
Wishing you many more treasured additions to your collection!
Warm regards,
John
Renewed Pride Of Heritage
I've bought two pins from you site. One to remember our veterans of the Commonwealth and one to Thank Her Majesty Queen Elizabeth II for her service and unparalleled dedication to the role of being Monarch.
I've also bought a publication commemorating her service. All have been of very good quality and all arrived safely and quickly. It has raised a renewed pride of heritage in UK ancestry.
June 29, 2025
Reply from British Pride
Dear Griz,
Thank you so much for your kind and meaningful message. We’re truly honoured that our pins and commemorative publication have resonated with you and helped renew your pride in our shared heritage and history.
We take great care in creating pieces that pay proper tribute to those who have served, including Her Late Majesty Queen Elizabeth II and it’s deeply encouraging to hear that they’ve brought a sense of connection and pride.
Thank you again for your support. We’re proud to serve customers like you.
Warmest regards,
John
Very pleased with my item a lot bigger…
Very pleased with my item a lot bigger than I expected but finally got my flag up where it belongs
June 27, 2025
Reply from British Pride
Dear Robert,
Thank you so much for your lovely message — we’re delighted to hear that you’re pleased with your item and that your flag is now proudly on display where it belongs!
It’s always great to hear that our products exceed expectations, and we truly appreciate you taking the time to share your experience.
If there’s anything else we can help with, or if you ever need anything in the future, don’t hesitate to get in touch.
Warm regards,
John
BEWARE - STAY AWAY - FAKE responses to reviews from British Pride
BEWARE! Multiple emails sent to chase an order I made a few weeks ago, including filling in their online form and still no response despite the claim they'll get back to you in 24 hours. They've taken payment but no dispatch or product received - going to have to go through the pain staking effort of a Charge Back claim from my credit card company. I should have read previous reviews and stayed clear. The item was purchased as a gift for Royal Marine moving on but unfortunately I fell for this scam website.
EDIT - Since leaving this review British Pride have left an automatic ChatGPT response under...I would like to add they have not actually responded, corrected or dispatched the order still and I've had to do a charge back through my credit card company. SCAM STAY AWAY!
July 9, 2025
Unprompted review
Reply from British Pride
Dear Tom,
Thank you for reaching out, and I’m truly sorry to hear about your recent experience. I completely understand how frustrating and disappointing this must be — especially when the item was meant as a meaningful gift.
Please accept our sincerest apologies for the delay in dispatch and the lack of communication on our end. This is certainly not the standard we strive for. I can assure you that your order is important to us, and I’d like to personally look into it and ensure it’s either resolved immediately or processed for a full refund — whichever you prefer.
Kindly provide your order number through email so I can investigate this as a priority.
Again, I truly apologise for the inconvenience this has caused. We value your support and would like the chance to make this right.
Sincerely,
John
Reply from British Pride
Dear Lynne,
Thank you so much for your lovely message. We’re truly delighted to hear that you find the item beautiful and that it means so much to you.
Knowing it will be treasured makes all the effort worthwhile — it’s exactly why we do what we do.
If there’s ever anything else we can help you with, we’re just a message away.
Warmest regards,
John
Bogus company Beware
I ordered a badge in April. Despite numerous queries and complaints I have received nothing. The company give assurances and tracking numbers but nothing arrives. I am becoming convinced that basically this is a scam company. Buyer Beware.
June 27, 2025
Unprompted review
Reply from British Pride
Dear Joanna,
We are very sorry to hear about your experience and fully understand your frustration and concern. Waiting this long—especially after being given assurances and tracking information—should never happen, and we apologise sincerely for the distress it has caused.
Please know that we take your claim seriously and are escalating this immediately. If your order still has not arrived, we will arrange either a full refund or immediate replacement, depending on your preference.
We completely understand your disappointment and assure you this is not how we intend to operate. We are working to restore trust through better service, and your feedback is crucial in holding us accountable.
Thank you for your patience, and again, our sincerest apologies.
Kind regards,
John
Take your money do nothing
Take your money, do not reply to emails and fail to ship products or tell you what is happening to your order despite asking many time via email. Not impressed
June 14, 2025
Unprompted review
Reply from British Pride
Dear Peter,
I’m truly sorry to hear about your experience and completely understand your frustration. It is never our intention to leave any customer feeling ignored or uncertain about their order.
Please accept our sincerest apologies for the lack of communication and for the delay in shipping your item. This is not the standard of service we aim to provide, and I appreciate you bringing it to our attention.
We are currently reviewing your order as a priority and will provide you with a clear update as soon as possible.
Thank you for your patience, and once again, I’m very sorry for the inconvenience caused. We are working hard to resolve this for you as quickly as possible.
Sincerely,
John
I have written to British Pride (Medals…
I have written to British Pride (Medals etc) several times by email and on their own contact form. They say that they usually reply within 24 hours but as yet I have not heard from them.
My first and second query referred to a non delivery of an order although I did receive a dispatch notification on the 3rd of June 2025 it's now the 13th of June.
I have completely lost my trust in them and their communication system.
June 13, 2025
Unprompted review
Reply from British Pride
Hi,
We understand your frustration. We are truly sorry for the inconvenience and we take full responsibility for this lapse in communication.
We truly value your support and deeply regret that your experience has not reflected the standards we aim to uphold. Thank you for your patience, and we hope to resolve this to your satisfaction as quickly as possible.
Sincerely,
John
Good service
May 19, 2025
Reply from British Pride
Dear Jane,
Thank you for your kind words! We're glad you were happy with our service. We hope to serve you again soon.
Best regards,
John
Purple Poppy Broach
My wife absolutely loved the purple poppy broach and lapel badge, brilliant quality. She is looking forward to wearing it next to her normal poppy when the occasion arrives.
May 19, 2025
Reply from British Pride
Dear Don,
Thank you so much for your lovely message. We're delighted to hear that your wife loved the purple poppy brooch and lapel badge! It's heartening to know she'll be wearing them proudly alongside her traditional poppy—what a meaningful tribute.
We truly appreciate your support and kind words.
Warm regards,
John
I buy these for my grandson, who is in his early twenties and is very interested in anything about the military
I buy these for my grandson, he is in his early twenties
May 19, 2025
Reply from British Pride
Dear Margaret,
Thank you so much for your thoughtful message. We're truly pleased to hear that your grandson enjoys the items—it's wonderful to know that someone so young has such a strong interest in military history. We hope our products continue to be a meaningful part of his collection for years to come.
Warmest regards,
John
You delivered what I ordered in a…
You delivered what I ordered in a timely fashion, as expected, thank you.
May 18, 2025
Reply from British Pride
Dear Keith,
Thank you for your kind feedback! We're delighted to hear that your order arrived promptly and met your expectations. We appreciate your support and look forward to serving you again in the future.
Warm regards,
John
Ordered a pin badge and it never arrived …
Ordered a pin badge and it never arrived!
Eventually got a reply to my emails stating the item was out of stock.
I've requested a refund but it's all gone a bit quiet now.
April 18, 2025
Unprompted review
Reply from British Pride
Hi,
I'm very sorry to hear about your experience and the delay in resolving your order. We sincerely apologise for the lack of communication and for the inconvenience this has caused.
Please email us again with your order number so we can prioritise this and ensure it’s resolved immediately.
Thank you for your patience, and again, we’re truly sorry for the trouble.
Sincerely,
John
Very simple and easy to navigate…
Very simple and easy to navigate qwbsite. Item are well made and accurate
April 19, 2025
Reply from British Pride
Dear Chris,
Thank you so much for your kind feedback! We're glad to hear you found the website easy to use and are pleased with the quality and accuracy of the items. It means a lot to us.
We look forward to serving you again in the future!
Warm regards,
John
They never reply to customer.
They never reply to customers asking for a delivery date. I've asked 3 times already. They've got no customer service at all. I will never use them again.
May 11, 2025
Unprompted review
Reply from British Pride
Dear Frank,
We’re very sorry to hear about your experience and the lack of communication you've received. This is absolutely not the standard we aim for, and we sincerely apologise for the frustration and inconvenience caused.
We completely understand how disappointing it is to be left without clear updates—especially after reaching out multiple times. Please know your feedback has been taken seriously, and we are actively working to improve our customer service response times.
If you're still waiting on your order, we’d like to help resolve it right away. Kindly send your order number, and we will prioritise your order.
We appreciate your honesty, and while we regret losing your trust, we hope we may have the opportunity to make things right.
Sincerely,
John
Zero customer service, Zero communication
I placed an order from this company on 30th March 25 and, unfortunately, have yet to receive the item. Despite multiple follow-up emails asking for an update or resolution, I have not received any response.
This lack of communication and failure to deliver the product is disappointing and unprofessional. I expected better customer service and accountability. I cannot recommend this company based on my experience. and no way of getting in touch for a refund
March 30, 2025
Unprompted review
Reply from British Pride
Dear Tony,
We're genuinely sorry to hear about your experience and fully understand your frustration. Your order from 30th March should have been handled more promptly, and the lack of communication is unacceptable. We are currently reviewing all delayed orders and working to improve our response times and support process.
Please send us an email with your order information and we will prioritise your order.
Sincerely,
John
Just echoing previous reviews
Just echoing previous reviews, both purchases I've made 6 months apart, same results, 1st purchase, arrived a week after the last armistice, even though paid for over a fortnight before? My second purchase, paid for 15/4/25 ID: 142234093570:VIS. 485105737595662.3798088526723836162ID: No response to my email requesting an update 7/5/25?
No explanation, no apology, still waiting?
A really, really poor customer, and dispatching service, but more than that, in my experience
In all honesty, disrespectful!!
Considering your product are purchased to be worn emblems of remembrance and respect, which makes mine and many others experience, even worse!!
A shame really as the products are of a very good quality. But this probably will not be enough to sustain patronage for most, regrettably? Chris Waters.
April 15, 2025
Unprompted review
Reply from British Pride
Dear Chris,
Thank you for your honest and thoughtful feedback. We're truly sorry for the delays and the lack of communication you've experienced—especially considering the meaningful purpose behind your purchases. You're absolutely right: this should have been handled with more care and respect. We are working hard to improve both our dispatch times and customer service response, and we regret that we let you down.
Kind regards,
John
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