ordered a couple poppies from these guys last year and they did not disappoint and delivery was quick however this year, is a different story. ordered a few more poppies at least 2 weeks ago and they... See more
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I hate to write something bad as I’m sure it will be a great product but it seems to be the trend here and the only way to flag an order to British Pride. I ordered a pocket watch on the 4th September... See more
I would have awarded zero stars if I could. I ordered the Spitfire and Roundels Winter Scarf on the 20th Nov, with the order being confirmed on the 20th. Despite sending four email... See more
RE Order 63479 placed on 23/7/25 the last I heard from British Pride was on the25/8/25 not heard any thing since despite sending numerous Emails several report forms and even letters. Still not recei... See more
2.8
Average
540 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Hasn’t replied to negative reviews
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No VE Day badges arrived yet.
I have ordered from this company before & had no problems but I have ordered 6 badges & a keyring (over £113 worth of goods) in good time for VE Day and nothing has arrived. Order 5273
Bearing in mind they are still advertising get your badges now on time for VE Day. I am very sad and if they haven’t arrived by the close of business today I will be requesting a full refund.
May 7, 2025
Unprompted review
Reply from British Pride
Dear Carrie,
Thank you for your previous support, and we’re genuinely sorry to have let you down this time. We understand how important it was to receive your order in time for VE Day.
We are investigating this urgently. We know this has caused frustration and disappointment, and we deeply regret the experience. Thank you for your patience, and again, we’re sorry to have let you down.
Sincerely,
John
80th anniversary ve day pin badge
Ordered pin badge in March but never received maid a complaint on trust pilot and they responded to my complaint and have now received so as they responded and received it I would use again they just need to respond more quickly to e mails thank you
May 7, 2025
Unprompted review
Reply from British Pride
Dear Mr. Hunt,
Thank you for your update and for giving us another chance. We’re glad your badge finally arrived and truly appreciate your honest feedback.
Thanks again for your patience and support!
Sincerely,
John
DON’T BUY ANYTHING FROM THIS COMPANY - No product received and no communication with the company
I have placed an order on April 4, 2025 for 3 pins VE Day 80th Anniversary Commemorative Poppy & Laurel Pin Badges, now May 4, 2025. Delivery was supposedly 17 days from confirming order! I have tried to reach out to the company but they don’t answer back. My order is BP4896. I too, wished I had read the reviews before sending the money. There are a lot of items that I wish to purchase but right now I’m upset that I can’t even get the first order. If i don’t hear something soon I’ll be getting my money back. BUT if I get the products that I ordered I will retract my complaint and give a much better review and place my next order.
Also I’ve noticed that the replies from the “company” are all the same. So I will wait 1 week for the order and then if not forthcoming I will be going to get refund and spread the word to everyone who is thinking about ordering.
April 4, 2025
Unprompted review
Reply from British Pride
Dear Theresa,
We completely understand your frustration and sincerely apologise for the delay.
We’re now treating this as a priority and will either dispatch your badges immediately. You absolutely deserve better, and we’re grateful you’ve given us the chance to make this right.
Thank you for your patience—and again, we’re truly sorry.
Sincerely,
John
My badge is just what I wanted
My badge was easy to order, it arrive about a week later and is of good quality. Just what I wanted.
April 19, 2025
Reply from British Pride
Dear Raymond,
Thank you! We're glad you had a positive experience — we really appreciate your support.
Warm regards,
John
Fast Honest Service
April 17, 2025
Reply from British Pride
Dear John,
Thank you! We're glad you had a positive experience — we really appreciate your support.
Warm regards,
John Miles
Ordered 2 badges 3 weeks ago
Ordered 2 badges 3 weeks ago, still not received. Have emailed company twice and not even the curtesy of a reply. Not a lot of british pride going on here
Now the 21st of May still not recieved
April 30, 2025
Unprompted review
Reply from British Pride
Dear Catherine,
We’re truly sorry to hear that your badges haven’t arrived and that your emails went unanswered—that’s not the standard of service we aim to deliver.
Please know we’re now looking into your order urgently and will either dispatch it immediately. We appreciate your patience, and we’re committed to making this right.
Sincerely,
John
Reply from British Pride
Dear Rod,
Thanks so much! We're really glad to hear you're enjoying building your collection—it means a lot to us.
Many thanks,
John
Order a Fleet Air Arm badge on the 20th…
Order a Fleet Air Arm badge on the 20th of April.
Site states 2 to 4 days delivery.
Now the 30th of April.
order no.
BP61790.
Will be contacting bank tomorrow to get money back.
You should not sell stock you don't have.
NOT GOOD PRACTICE.
So now 6th of May and still no sign of my wife's order!!!!! post has been today so that 16day for a 2 to 4 day delivery!!!!
April 20, 2025
Unprompted review
Reply from British Pride
Dear Adam,
We apologise for the delay and the lack of communication. We're urgently reviewing your order (BP61790) and will either despatch it immediately.
Sincerely,
John
I paid for 2 VE Day 80th anniversary…
I paid for 2 VE Day 80th anniversary pin badges on 19th March 2025. Still waiting on them. Only one reply from my 15 emails. Told they would be available from the end of April, no further information about them. They are now trying to scam more money out of customers.
April 30, 2025
Unprompted review
Reply from British Pride
Dear Joy,
We are genuinely sorry for the lack of communication and the delay in delivering your VE Day 80th Anniversary pin badges. We completely understand your frustration—especially after repeated attempts to get an update.
Your order will now be investigated immediately.
We take accusations of dishonesty very seriously and want to assure you this is not reflective of our values. We are committed to putting this right.
Sincerely,
John
Dire service
I placed my order months ago for VE/ VJ pins considerable cost - not received and said order fulfilled 2 April. It’s tight in timing and I’ve email and used contact form to no avail. I will be pursuing a refund including insurance if not received by end of week,
A Marks
February 28, 2025
Unprompted review
Reply from British Pride
Dear A,
Thank you for your feedback, and we're very sorry to hear about your experience. We understand your frustration—especially given the importance and timing of your VE/VJ Day pin order.
Although our system shows your order as fulfilled on 2 April, it’s clear that something has gone wrong. We are now urgently investigating the matter and will either ensure delivery.
Sincerely,
John
Still waiting for my VE day badge
Still waiting for my VE day badge. British Pride? Wrong name! Making a successful business is hard work so you're probably in the wrong game.
April 24, 2025
Unprompted review
Reply from British Pride
Dear Steven,
We apologize for the delay and inconvenience. We’re addressing your order as a priority and will either despatch it immediately. Thank you for bringing this to our attention.
Sincerely,
John
I wish I had read these reviews before…
I wish I had read these reviews before collecting the money from friends to place an order for some pin badges. Ordered in February, chased a few times but despite responses (often delayed), I am told demand and stock shortage is the issue and my order will be escalated. Still waiting, they have my money, I owe badges or money to people. Not what I expect from a company promoting British values. Last thing I want is some apology on here. I want what I ordered.
April 19, 2025
Unprompted review
Reply from British Pride
Dear Mark,
We completely understand your frustration and the position this has put you in—especially after collecting funds in good faith on behalf of others. This is far from the experience we aim to provide, and we are truly sorry for the delay and inconvenience.
We are taking action and your order will be prioritized for immediate resolution.
Sincerely,
John
Shame I can't click onto a minus *
Shame I can't click onto a minus *. I placed an order on 18 March for VE Day 80th Anniversary Commemorative Pin Badges, wanting to gift to 2 friends this week - on my third attempt of messaging British Pride they responded saying they were out of stock and should be with them by the end of April - cutting it very short at the VE Day is on 8 May!!! I asked for a refund and again have received no response. BRITISH PRIDE do not respond saying you have to do better, respond with an actual outcome. I will never order from British Pride again.
April 14, 2025
Unprompted review
Reply from British Pride
Hi,
We're genuinely sorry for the frustration and inconvenience caused by the delay and lack of clear communication. We completely understand your disappointment, especially as your order was intended as a meaningful gift tied to an important date.
We’re escalating this now to ensure this will get resolved immediately.
We value every customer and take your feedback seriously as we work to rebuild trust. Thank you for bringing this to our attention, and again, please accept our sincerest apologies.
Sincerely,
John
I placed an order in January for a…
I placed an order in January for a towel, and have still not received it ! Despite sending emails asking where it is, I’ve even asked for a refund, you’re lucky to get a response and if you do they say …’we will chase it up and get back to you”… and they never do! They still have my money 4 months later … will NEVER use this company again and do not recommend it to any one else 😡
January 20, 2025
Unprompted review
Reply from British Pride
Dear Claire,
We are truly sorry for the unacceptable delay and lack of communication regarding your order. We fully understand your frustration and disappointment.
Please accept our sincerest apologies. We are escalating this matter urgently and will ensure that it will get resolved promptly.
Thank you for your honest feedback, and again, we deeply regret the experience you’ve had.
Sincerely,
John
No delivery and no communication
Placed an order in February with no sign of delivery 3 weeks later, received one reply to say delay in shipping. Further email have gone unanswered and requested that the order be cancelled. No response 7 weeks later. Raised a payment dispute with my bank and Citizens Advice. Please be cautious purchasing from this company.
February 23, 2025
Unprompted review
Reply from British Pride
Dear Mr. Warren,
We're very sorry to hear about your experience and truly regret the delay and lack of communication surrounding your order. This is not the level of service we strive to provide, and we understand how frustrating this has been for you.
Your feedback is important, and we are reviewing our communication processes to ensure situations like this do not happen again.
Thank you for bringing this to our attention, and please accept our sincere apologies for the inconvenience caused.
Sincerely,
John
Not Received my 2 Pin Badges. Disgraceful Service
I have placed two orders and have not received my pins. I am A Falklands veteran and have completed 23 years of service.
First Order - 25th March - Proud to have served Royal Navy.
Second Order - 18th March - VE Day 80th Anniversary Commemorative Pin badge
I have also sent seven emails complaining and have not even received a reply. This is a disgraceful way to treat a customer, a Veteran. I would suggest this is what is wrong with British Pride today—no respect.
I can not locate an actual contact number so I can speak to a customer service representative.
April 4, 2025
Unprompted review
Reply from British Pride
Dear John,
We are truly sorry to hear about your experience and sincerely apologize for the lack of response and delay with your orders. This is absolutely not how we aim to treat our valued customers—especially someone who has served our country with such dedication.
We understand your frustration and disappointment, and we agree that communication should have been far better. Please rest assured that your concern is being taken seriously, and we will do everything we can to make this right.
We also acknowledge this as part of improving our customer service process.
Please accept our sincerest apologies and deepest respect for your service.
Sincerely,
John
Item not delivered
I placed my order on 23rd March and despite their website stating that orders are dispatched within 48 hours, my order still hasn’t been shipped. I have not received any update regarding my order and no response to my email requesting an explanation of why it hasn’t shipped.
I have now submitted a request with my bank to get a refund. If anyone from the company is reading this and intends to reply, kindly note that I now just wish to cancel my order and be given a full refund
March 23, 2025
Unprompted review
Reply from British Pride
Dear Anne,
We're very sorry to hear about your experience and sincerely apologize for the delay and lack of communication. We completely understand your frustration and respect your decision to cancel the order.
Your request for a full refund will be prioritized, and we will ensure it is processed promptly. If there’s anything further we can do to assist or if you have any additional details to share, please don’t hesitate to get in touch.
Again, our apologies for the inconvenience caused.
Sincerely,
John
Every thing delivered as promised and…
Every thing delivered as promised and top class
March 19, 2025
Reply from British Pride
Dear Robert,
Thank you for your kind words! We're so pleased everything arrived as promised and met your expectations. Your support means a lot to us!
Warm regards,
John
Reply from British Pride
Hi,
Thank you for your wonderful feedback! We're delighted to hear that you had a smooth ordering experience and are happy with the quality and delivery. We truly appreciate your support!
Many thanks,
John
Beautiful,big pin
Beautiful,big pin! Really appreciate your help by replacing the lost pin. Afterwards, I got it really fast (less than a week) : ) Very happy to add the pin to my royalty pin collection. Many thanks!
March 11, 2025
Reply from British Pride
Hi,
Thank you for your kind words! We're so glad we could help replace your lost pin and that you received it quickly. It’s wonderful to hear that it’s now part of your royalty pin collection. We truly appreciate your support!
Warm regards,
John
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