Ordered 2 pieces of jewellery on Sat 2 August which I knew from website wouldn’t be dispatched until Mon 4th August. Was sent tracking information by email on 4th and was able to track throughout th... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I've bought a number of pieces from By Alona and they are all beautiful and among some of my most worn pieces. The jewellery is unusual, wearable, beautifully designed and high quality. I t... See more
Company replied
Fantastic customer service! The necklace I ordered needed to be a bit longer. They were happy to accommodate and provided an extender chain free of charge. I'm thrilled to wear my new necklace and hav... See more
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I have been a customer for By Alona for almost 10 years now. Their costume jewelry pieces never fail to impress. They are bold, unique, real standout. Their customer service team are the best and the... See more
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Company details
Written by the company
By Alona is where bold design meets everyday allure. Drawing inspiration from global travels and organic beauty, we create jewellery that turns heads and sparks conversations. Each piece is designed to make you feel effortlessly confident and unapologetically unique. We also offer in-person jewellery workshop experiences, perfect for any special occasion or get together. If we've added a little extra sparkle to your day, we'd love for you to share your experience with a glowing review - after all, your feedback is what keeps us shining.
Contact info
United Kingdom
- queries@byalona.com
- byalona.com
4.5
Excellent
116 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 48 hours
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Reply from BY ALONA
Hi Sara,
We are so thrilled you love your piece!
Thank you for your positive review.
Best Wishes,
ByAlona team
Incredible pieces and exceptional…
Incredible pieces and exceptional quality. I am so glad that I invested in a chunky gold necklace. I will be wearing it a LOT.
December 1, 2025
Reply from BY ALONA
Hi Sakshi,
Thank you for your positive review!
We are so glad to hear you love your chunky gold piece!
Best Wishes,
ByAlona Team
Necklace is beautiful!
Necklace is beautiful!
It’s a gift for Christmas and she is going to love it
Thank you so much!
October 9, 2025
Reply from BY ALONA
Hi Sandra
We're really glad you love your item!!
So special as a gift! We hope she loves it,
thank you for your positive review!
Best Wishes,
ByAlona Team
amazing jewellery my go to with every…
amazing jewellery my go to with every outfit
September 18, 2025
Unprompted review
Reply from BY ALONA
Hi Rekha
We're really glad you love your items and are styling them so easily , thank you for your positive review!
Best Wishes,
ByAlona Team
Reply from BY ALONA
Hi Vanessa,
We're really glad you love our pieces, thank you for your positive review!
Best Wishes,
ByAlona team
so i loved this bracelet but literally…
so i loved this bracelet but literally broke the third day I wore it. The thread is elastic but i used the clasp i literally went to take off and snapped.
September 22, 2025
Reply from BY ALONA
Hi Diana,
We are so sorry to hear your bracelet broke and completely understand your disappointment.
This is not the standard we strive for and would love to get in touch to solve this for you!
If you email queries@byalona.com with your order number our customer service team would be more than happy to help!
Best Wishes,
The ByAlona Team
I placed an order on 22/9 and have not…
I placed an order on 22/9 and have not received my order till now. I sent email to enquire the status but no reply so far.
September 22, 2025
Reply from BY ALONA
Hi Esther,
We are sorry you have had a less than ideal wait for your order, international orders occasionally incur delays due to regional customs processing.
We have on our emails that a reply was sent to you on the 30/9 with an update and tracking number for your order - apologies if this was missed.
Please do let us know if you have any further questions, we'd be happy to help!
Best Wishes,
The ByAlona Team
Reply from BY ALONA
Hi Kristy
We're really glad you love your items, thank you for your positive review!
Best wishes, By Alona Team
Beautiful but doesn’t last
Unfortunately I did not have a great experience with the jewellery from here. My husband bought me a necklace for my birthday in September last year, by December some of the pearls had fallen off the chain and there were loose wires poking out from the necklace making it irritating to wear. The gold pendant and plating on the clasp/hardware was also severely worn back to the unplated metal. It’s beautiful jewellery but for the price point it’s not hardwearing at all, I expected more than 3 months of use! Also got nowhere when I contacted the live chat to explain these issues and seek resolution.
December 16, 2024
Unprompted review
Reply from BY ALONA
Hi Verity
We're really sorry to hear about your experience this is absolutely not the level of quality we strive to provide, and we completely understand your disappointment.
After looking into this further, we can see that you reached out via live chat and were advised to contact our customer service team on email for help with a repair or replacement. However, it doesn’t appear that this next step was followed up.
We’d still love the chance to resolve this for you. If you're open to it, please reach out to us at queries@byalona.com and our team will be happy to assist you further.
Best wishes,
The By Alona Team
The product did not really correspond…
The product did not really correspond to picture.
August 20, 2025
Reply from BY ALONA
Hi Charlotta, we're sorry to hear the product didn’t meet your expectations. The Naomi is one of our longest-standing and most popular styles, and we're proud of the quality it offers. That said, we truly value your feedback and will take it into consideration as we continue to improve. If there's anything we can do to make this right, please don't hesitate to reach out to our customer service team directly. Thank you for sharing your thoughts.
Reply from BY ALONA
Hi Jennifer
Thank you so much for your positive review! We really appreciate your feedback and so glad to hear you love your purchase!
Best wishes, By Alona Team
I bought the earrings
I bought the earrings, and they are absolutely beautiful with excellent craftsmanship.
The shipping also impressed me — I ordered from Germany and chose the option with tax. The earrings arrived within a week, and I had no additional costs.
I will definitely order agai
August 20, 2025
Unprompted review
Reply from BY ALONA
Hi Miriam,
Thank you so much for your positive review! We really appreciate your feedback and so glad to hear you love your purchase!
Best wishes, By Alona Team
Luxury Pieces at Great Prices & Amazing Customer Service
I have been a customer for By Alona for almost 10 years now. Their costume jewelry pieces never fail to impress. They are bold, unique, real standout. Their customer service team are the best and the most responsive & trustworthy.
July 31, 2025
Reply from BY ALONA
Hi Julie,
Thank you so much for your positive review! We really appreciate your loyalty to the brand!
Best wishes, By Alona Team
Purchasing overseas from company I knew little about
Ordered 2 pieces of jewellery on Sat 2 August which I knew from website wouldn’t be dispatched until Mon 4th August. Was sent tracking information by email on 4th and was able to track throughout the process from London to Hong Kong. Sent by standard International post (free in this case as over the threshold for free shipping). Arrived safely on Weds 13th Aug so 7 working days and well within the time frame on the website of 7-14 days. Packaged in a plastic bag on outside, then a padded envelope and then a box inside that so very secure and protected. Whole process from purchase to delivery was very smooth and both pieces of jewellery stunning and just as described on website. One very happy customer!
August 4, 2025
Reply from BY ALONA
Hi Judith,
Thank you so much for your positive review! We really appreciate your feedback and so glad to hear your satisfaction with the delivery!
Best wishes, By Alona Team
Best online jewellery store
Best online jewellery store Items are amazingly stylish and fantastic quality plus customer service is faultless
Highly recommend
August 5, 2025
Reply from BY ALONA
Hi Sharon ,
Thank you so much for your positive review!
Best wishes, By Alona Team
Nice colours and design
August 7, 2025
Unprompted review
Reply from BY ALONA
Hi Nikki,
Thank you so much for your positive review!
Best wishes, By Alona Team
Chic and good match with all my outfits
Chic and good match with all my outfits
August 7, 2025
Unprompted review
Reply from BY ALONA
Hi Kristy ,
Thank you so much for your positive review!
We are so glad you love your purchase!
Best wishes,
By Alona Team
Beautiful pieces at good prices
Beautiful pieces that I know I will love wearing for years to come. They have brought my wardrobe into fashion which has been a nice additional benefit!
Delighted with them.
July 18, 2025
Unprompted review
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